Aish Bhatt

405 GH, Al Hamra, RAK, UAE ; Tel: +971 554990360/ +971 504873830
Sector 17 / 5; Indira Nagar Lucknow, - 226016; India; e-mail: abhatt.mkt@gmail.com

International Marketing / Business Development – Africa, Middle East, and India

Dynamic and creative professional MBA & Engineer with more than 8 years experience in International
Marketing and Business Development. Demonstrated success in developing and implementing strategic
and tactical International Marketing plans to develop new customers, enter & manage new international
markets, improve product positioning, brand management, and increase market share.

9 Excellent communication, presentation, negotiation, relationship, and management skills.

9 Extensive experience in developing new customers and managing competitive markets share
through direct travelling, foreign office, and independent foreign sales staff & commission agents
in more than 25 countries across Africa, Middle East, and Eastern Europe.
9 Expertise in developing global and product specific marketing plans, strategies, and budgets for
achieving target sales objectives.

9 Strong analytical capabilities. Extensive market research expertise, including demographic and
market trend analysis; consumer segmentation and needs studies to guide planning and decision
making. Proficient at analyzing Industry trends to provide critical inputs for business development
initiatives and formulation of selling and marketing strategies.
9 Language Skills: Fluent in English, French, and Hindi

PROFESSIONAL EXPERIENCE
Manager International Marketing
RAK CERAMICS, U.A.E. and Africa Jan, 2010 – Present

Develop and manage International Marketing plan & Direct Sales objectives to enter new markets,
increase customer base, and achieve competitive market share. The key result areas include:
9 Aggressively enter & develop new foreign markets and increase customer base for all building
materials manufactured by the group companies including Tiles, Sanitary Wares, Paints, and
Bathroom Fittings.
9 Develop and manage new customers, increase sales with higher profitability through direct
travelling and selling in foreign markets. Develop good marketing channels to provide quick
service, brand positioning, and effective advertising.
9 Hire and manage local independent sales agents and commission agents in foreign countries.

Major Contributions and Achievements:

9 Developed 12 new customers and booked new orders of value USD 550,000 on an average 15%
higher selling price through direct selling in 7 countries in South and East Africa.
9 Established marketing intelligence system to analyze & evaluate markets, select potential export
markets, establish an entry mode, develop strategic market plans, and monitor competition.
9 Developed and organized for advertising programs on radio and news papers for a distributor in
Uganda.

Business Development Manager

Orind Far East Limited, Africa and Poland Jan, 2008 – Dec, 2009

Develop and manage new customers in potential markets in Eastern Europe, Africa, and Middle East.
Conduct market research and develop new revenue streams to build business. Develop marketing &
advertising programs and materials including direct mail and internet.

Major Contributions and Achievements:

9 Developed and established new business of USD 6 million for various consumer durables in
Algeria, Egypt, Romania, and Ghana within one year.
 9 Developed 7 new customers and booked orders of value more than 350,000.00 USD in France,
Algeria, Egypt, and Romania just in 3 months from the joining date.
9 Organized and established an effective low cost market communication system for generating
and receiving enquiries through foreign independent sales staff and commission agents in foreign
countries.
9 Advised on international market penetration and business development strategies.

Area Sales Manager

ORIND Group (Subsidiary of ArcelorMittal Steel), Africa and Middle East May, 2004 – Jan, 2009

Develop and manage customer base in Steel Industry across Mediterranean region, Middle East and
French speaking African countries. Establish brand image and increase market share.

Major Contributions and Achievements:

9 Increased market share of various Insulation and Industrial Construction materials from 40% to
80% in Algeria and South Africa. Increased business of core products by 70% from USD 3.8
million to USD 6.5 million in Algeria.
9 Developed and established new business of USD 3.5 million for Steel Building Materials.
9 Established strategic alliances with ArcelorMittal steel plants to achieve competitive market share.
9 Promoted to Area Sales Manager position from the Assistant Manager position within one year.

Project Officer
TIFAC; Dept of Science & Technology (Govt. of India), New Delhi, India Jan, 2004 – May, 2004

Graduate Engineer Trainee – Quality Assurance

NITCO Tiles Ltd, Mumbai, India July, 2000 – Dec, 2001

AWARDS AND RECOGNITIONS

1. Awarded by the Group Chairman for establishing best and prompt monthly and weekly reporting
system and good customer relationship management. ORIND Group, March, 2007.
2. Rewarded USD 5000 by the Group Managing Director for achieving exceptional market share
and good customer relationship in a very short time. ORIND Group, July, 2006.
3. Awarded by the Group Managing Director for positive thinking, vibrant business ideas, and great
aspirations exhibited for achieving company’s strategic goal. ORIND Group, Feb, 2005.

EDUCATION
Passing Passing Major & Relevant
Degree / Course School / University
Year Grades Studies
MBA (Master in CAMPS; NPTI; 1st Grade Marketing
2003
Business Administration) Government of India, Delhi (71.3 %) Management
B. Sc. Tech (Bachelor University of Calcutta, 1st Grade Materials
2000
Degree in Technology) Kolkata (66.4 %) Engineering,

PERSONAL INFORMATION
Nationality : India
G : Male
Date of Birth : 24th November 1976