Jucy Lu juice bar branding

 August 27, 2015

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Wax pencil sets the visual tone for this juice bar brand. The logo is a rudimentary, hand drawn
type treatment that adds a note of craft to the identity. It also sets the stage for creating a visual
glue with the illustration style used across the juice beverage product. The brand has a simple
black and white color palette which allows the product itself to create the vibrant colors expected
from a juice product.
Tags: el autobus, juice bar branding, juice bar logo design, juice bar packaging, juice package
design, juice packaging design

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