Tourism Trends &

The Impact of On-line Booking

For the Vietnam Travel Market
Prepared by: Nguyen Ngoc Lan
CEO of FindVietnamResorts.com
Section A

Mega Tourism Trends For Asia

Mega Tourism Trends For Asia

¾ Travel has become more activity-interest based rather than

destination based
¾ China and India continue to be the two main drivers of
tourism industry
¾ The development of low-cost carriers (LLC) makes intra-
and inter-regional travel more affordable and will change
travel habits
¾ Airlines are likely to become a low-cost industry
¾ Travel agents transform themselves into travel consultants
 Mega Tourism Trends For Asia (cont’)

¾ Continued growth of on-line transactions

¾ Competition and cooperation among destinations for in-bound
tourists
¾ Emphasis on travel experiences and customized tours
¾ Asia is becoming a convention hub
¾ Increasing growth of seniors and women travelers boost
demand for cultural and wellness tourism
¾ Travel safety and health become major concerns
World Tourism Organization 2006 report
 Number of Internet Users Worldwide (in million)
2500

> 2,000
2000

1500
1,305
1,210
1,081
1000 934
814
665
544
500 412
284
184
45.5
0
1995 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 .. 2011

Source: eTForecasts
 Internet users by world region

Number of Internet Users Worldwide by region

as in March 2005 ( in million)

Africa 13.5

Oceania/Autralia 16.3

Middle East 19.4

Latin America/Caribbean 56.2

North America 221.4

Europe 259.7

Asia 302.3

0 50 100 150 200 250 300 350

Source: Internet World Stats updated in Mar 2005

Top 15 markets in internet use per capita Mar 2003

80%

60%

40%

20%

0%
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Source: Internet World Statistics updated in Mar 2005
Value of US on-line travel market (2003-2009)

US online travel booking revenues 2003-2009 (in billion $)

100 91
84
77
80 70
62
54
60
46
40

20

0
2003 2004 2005 2006 2007 2008 2009

US online booking are expected to reach $91 billion by 2009 at which time
it will represent 33% of the total US travel revenues.

Source: JupiterResearch
Trends in overall on-line travel market size
in Western Europe (1998-2006)

Trends in overall online travel market size - Western Europe

1998-2006 (in billion Euros)

30 26.9

25 22.3

20 17.6

15 12.5
8.34
10
4.813
5 2.453
0.225 0.79
0
1998 1999 2000 2001 2002 2003 2004 2005 2006

Source: Carl H. Marcussen “Trends in European Internet Distribution of Travel

& Tourism Services”, Apr 2005
Sources used by affluent US consumers to obtain
travel information in 2004

Em ail
24%
news letters

Travel agents 35%

Referrals 42%

Travel
47%
magazines

Internet s earch
engines
76%

0% 30% 60% 90%

Source: a study by Thomas, Townsend & Kent, reported in eMarket, Sept 2004
Latest US internet travel bookings trends

% of US travel booked
online
2002 15%

2003 21%

2004 27%

2005 32%

2006 35%

Source: PhoCusWright
 Section B

The role that internet plays in travel planning

 The role that internet plays in travel planning

FindVietnamResorts.com – Advance Search page

The consumer’s planning process

Dream/ Dream
Plan Book Visit
select again
 E-marketing for the leisure market
The customer Communication e-Marketing Activity
Journey Life Cycle
Dream and Select Creating awareness, - e-Mail/viral promotions
emotional interest, - Search engine optimisation/promotion (where to do what)
specific ideas - Distribution of information through high profile intermediaries
- Motivational content
- Interactive TV
Planning The Trip Providing “hard” -Carrier information
information - Excellent planning information on the Web, including market access
information, itinerary and rout planning events, etc
- Special offers by e-mail
Booking Enabling booking -Product search facility on Web
- Booking provided on, or facilitated by, destination web site
- Shopping mall

The Visit Visitor services on the -Dynamic itinerary planner for visitors
ground - Use of new media to tell stories – interpretation, recreation
- Immediate/location-based offers by SMS/email
- Information and functions for use by information centers and other
outlets
- Distribution to kiosks, mobile devices, etc

Dreaming – The Maintaining the -Research on customer behavior and satisfaction

Next Trip relationship through - Newsletters – what’s new, special offers
research and follow-up - Special offer email shots
action
-Visitor journals
 US on-line travelers use of internet for destination
research and booking

% of US households who recently used the Internet

to research and/or book travel, who when going
online have in mind:

60%
Around 50%

35-40%

30%

< 10%

0%
1 specific more than 1 no specific
destination destination destination

Source: Canadian Tourism Commission (Spring 2002) –

Role of the internet vacation travel of North Americans
 US on-line travelers’ habits

Online travelers
Type of web site Travel planners Travel bookers
Online travel agency sites 66% 63%
Search Engine Sites 67% 44%
Company sites 59% 63%
Destination sites 55% 25%
Special interest sites 21% 9%
Travel guide sites 12% 7%
Newspaper or Magazine sites 11% 6%
Community sites 6% 4%
Travel Industry of America (TIA) Report “Travelers”
Use of the Internet, 2003 Edition.
Section C

What makes a good travel website ?

a. Price Transparency
b. Price Comparison
c. On-line Travel Specials
FindVietnamResorts.com Offers All Three Criteria
Web 2.0 – On-line Travel 2.0

“Web 2.0 is a different world – the consumers takes

over the power”

Blogs and travelers ratings provides a platform for

customers feedback e.g. www.TripAdvisor.com
Traveler’s feedback

We will provide a platform for travelers’ feedback and

comments
during our second phase launch
Section D

FindVietnamResorts.com
Strategy and marketing programs
Our Strategy
Phase I

A FindVietnamResorts.com does NOT offer on-line

booking

B We LEAD potential guests to BOOKING – we create

value to our clients

C We integrate the resort industry and travel offers on

one site. Booking is done at the customers’ OWN-SITE.
Phase II

A FindVietnamResorts.com WILL provide direct on-line

booking with the best rates available.

B FindVietnamResorts WILL launch the travelers’ reports

and other platforms for blogs…
Marketing

Our marketing program to become the #1

site for the resort industry in Vietnam
 We will target consumers on four key communications

1. Traditional Media 2. Internet

Search Engine advertisements e.g. Google’s
Magazines, newspapers, billboards, television Adwords.
Advertisements in market-specific websites in
more than 10 European countries and the US.

Consumers

Use of international media agencies for Basic brochures and magazine inserts on
internet media release to hundreds of travel “resorts of the month” and market specific
related websites in Europe, US and Asia. thematic teasers.

3. Public Relations 4. Basic Brochures

Use of traditional media to promote the
FindVietnamResorts.com “the Drive to Web”

Billboard in Mui Ne – Phan Thiet

Full-page ad in Rest & Relax Magazine

Monthly Ad in Asia Life

Use of on-line advertisements and
communications to our customers

Google
AdWord
Yahoo
Advertisement
Links exchange
Search Engine Optimization

Search Engine Optimization (SEO) – the critical factor.

Through SEO we achieved #1 rating for our sister site

SpasVietnam.com in 4 months
Content is King – for the customer

We update our content on a daily basis.

Our Best Deals section will offer promotions for
resorts as well as airlines.
You now know that…

† Customers from major markets rely on the internet for

travel information as well as booking.

† Internet play an important role in all the steps leading to

travel booking.

† FindVietnamResorts.com is the most comprehensive site

for resort information in Vietnam.

Now you should …

Introduce your resort to the world

Call us at +84 (8) 514 2882

Email: info@findvietnamresorts.com