Vasco Company Credential

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www.vascojournal.com
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May Your Compass Be True

ONCE A RESILIENT SAILOR
DISCOVERED
THE LAND OF SPICES.
He was born in an exciting time of exploration. It was said that his first love
was the sea. He grew up to become a brave sailor and navigator. He, who was
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loyal to King and kin, set sail in search of glory. He, who set course for India,
linked Europe and Asia by ocean route.
This explorer from the Age of Discovery, who went by the name of Vasco da
Gama, was a Titan of his time. Now the time has come for us to bring his ethos
into the wild seas of brand voyage.
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Branding is Perception
BRAND IS LIKE A PERSON,

IT NEEDS TO BE RELATABLE
& INTERACTS WITH HUMAN.
You encounter a huge number of them every day, but you keep very few of them in your
mind. Actually, you only remember the ones you love. In other words, great brands are like
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friends. They are unique. They have something special. They understand you better than
anyone else.
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The Products of Thousands Small Gestures

IT MIGHT SEEMS INSIGNIFICANT BUT,
IT’S CRITICAL TO BUILD AN IDENTITY,
THE SHARED CULTURE AMONG ITS CROWD.
We believe, a brand is a living entity, and it is enriched cumulatively over time, the product of a
thousand small gestures. One way or another, it is perfectly adequate if it connects with the right
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audience in a relevant way.
That is why, every brand deserves an identity. And it needs to be expressed throughout every
channels that reach the human senses. Can it be the visual, verbal, scent, taste or touch to settle
inside the minds of people.
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It’s Always Wise To Check The TIde

YOU CAN’T PLAN FOR THE FUTURE
WITHOUT KNOWING WHERE YOU
STAND TODAY.
At Vasco, we prepare countless research to cater our client needs before starting
to explore the brand.This process acts as the foundation, guidance, and solution to
the brand. Numerous research, both qualitative and quantitative, are conducted to
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ensure that it can provide the right answer to the branding problem. All properly
prepared for the voyage ahead.
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THE VASCOGNITIVE ™
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Our Services
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Our Sailing Finesse

EXPLORING YOUR BRAND
ANCHOR, THROUGH THESE
INTEGRATED SERVICE.
Authenticity exists in every brand. We are here to help you unlock it, and leverage it to
realize exceptional results. We get at the heart of your brand through a unique process of
strategy, identity, expression, and alignment. What emerges is the essence your brand. It is an
authentic story that fosters an invaluable relationship between you and your customer.
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RESEARCH STRATEGY IDENTITY EXPRESSION

Qualitative Research Core Matrix & Findings Logo Exploration Websites
Quantitative Research Segmentation & Targeting Color Palettes Packaging
Field Observation Brand Positioning & Mapping Typography Company Profile
Secondary Research Brand Anchor Iconography Environmental Branding
Naming System And Taglines Identity Suites Social Media Retaining
Brand Architecture Guidelines Others
Archetype & Personification Tone of Voices
Brand Story
Marketing Mix
Communication Strategy
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Industry Research. Knowing that branding is important, it is an immediate need to start the branding
Consumer Research. process. Throughout brand building process, the brand is constantly the inner
perpetual force that aligns, drives and navigates the business forward to achieve
Competitor Research.
its fullest potential. Vasco highly regard the process. We are not magic workers,
we emphasize our service through series of thoughtful process. Basically we built
Core Matrix & Findings. the foundation that are developed thoroughly through market research which,
STP Analysis. we are very well aware. Once we have done the needed research, we began
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Brand Anchor. analyzing the data gathered and come up with brand strategy. The said data will
Naming System And Taglines. also become our foundation to start exploring the identity of the brand itself
Brand Architecture. that will be presented through series of design looks.
Archetype & Personification.
Brand Story.
Marketing Mix.
Communciation Strategy.
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Visual Identity & Logotype. We constitute the exact balance between a design boutique and a business
Color Palettes. consultancy, from focusing on the generation of creative pieces with the upmost
attention to details, bringing up the ideal result based on the research and analysis
Typography.
of collected information, both the tangibles and intangibles. Our services varies a lot
Iconography. on the branding spectrum, from strategic brand development, to logotype, naming,
Identity Suites. peripherals and captivating illustration design. Since our establishment we decided
Guidelines. to disrupt the traditional creative agency scheme, integrating multidisciplinary
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Tone of Voices. teams of creative and strategic business experts. A well managed and positioned
brand represents a powerful asset for the company’s total value. It’s a sales tool
Brand Applications. and a client loyalty promoter.
Peripherals And Signage.
Environmental Branding.
Packaging Design.
Sales Peripheral Design.
Digital Material Design.
Printed Material Design.
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Here Lies Our Journal
A Memento, A Portfolio
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Of Our Past Works
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Trusted by
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Our Team
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Ario Rachmat Putranto Christopher Dirdjohadi Johan Wiraatmaja

Captain maketh ship. We rely on Ario to take care We wonder about Christopher sometimes. He Johan sails like a locomotive on full speed. He’s got
of the important stuff—bridging the strategy and scouts the wild frontiers for ideas to explore, but a one-track mind to fulfill his client’s briefs, stopping
creative departments, guiding the young ‘uns like a feft to his own devices, he’d probably float off to only to drop knowledge bombs. Not even FIFA
mama hen, and finding this weekend’s promotion infinity and beyond. Can’t blame him — he’s lived can distract him. It’s part scary, part impressive.
deals. He also keeps a watchful eye on every night to see the world. After graduating with a double After graduating with a double degree from Binus
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out (he says it’s because he feels responsible but we degree from Binus International and Northumbria International and Northumbria Universities in 2013,
know it’s because he has a massive case of FOMO). Universities with a double degree, Christopher Johan gained a lot of corporate experience. He
Before launching Vasco, Ario got a double degree worked at SOW as a graphic designer. He has spent time at Gazelle and Kinaya Agencies, working
from Binus International and Swinberg Universities. had clients such as Bauhaus, Ling Ling, and Sofia with the likes of Isyana Sarasvati. At Vasco, he can be
His professional journey began at MakkiMakki, Gunawarman. This free spirit also DJs in his free time found creating videos, packaging, and reporting back
where worked with clients such as Esse and Djarum. and travels to off-the-map places. That’s why, if you to his robot overlords.
catch us in the middle of a death-defying voyage,
it’s probably Christopher’s fault. We let him because
usually it turns out great in the end.
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Alexander Zulkarnain Alvin Gregory Arwin Aprilio

The ship will never sink while Alex is here. We We’re all mates at Vasco. But our First Mate is the He has his dad’s face tattooed on one arm and
heard he had a life before Vasco. After graduating one who sets the working mood. Alvin is the sort of carries a son in the other. He cooks for his family
from ITENAS in 2015, he worked at Makkimakki on guy who picks the less-beaten path when traveling. and makes sure the guys at Vasco do their job
projects such as Wonderful Indonesia, Zuma sandals, He takes only his phone and strikes a conversation properly. He’s daddy — literally. After graduating
and Binus University. He said he liked outdoor with anyone. Getting mugged in Oslo didn’t stop from Product Design and NAFA in 2014, Arwin has
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sports and enrolled in a jazz school. Legend is, he him — he’s an explorer at heart, for better or worked as brand manager for Bauhaus and Lingling
once rode across Sumatra on a motorbike. But now worse. His portfolio also speaks volumes: he was at SOW, then as a freelance events photographer
he’s the first to come and the last to leave at the one of the early entrants at Go-Food as a Marketing before starting his own food company called Oma
office. He’s just always there. Like a chair. Or a really Communication Executive, co-founded Alter Cotton Grace Kitchen. At Vasco, it’s only natural that he’s
dependable guy. Mostly a dependable guy. Outfitters, and worked at HAI Magazine. When our Account Executive — he’s so good with people,
resting at port, Alvin can be found chinning beer he convinced a beautiful woman to marry him!
while engaging in lively debates.
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Bayu Dwi Santoso Aldi Henry

Don’t let his clerki-ness fool you. Our analyst is a Aldi is one of two promising young members at Vasco.
military-grade adrenaline junkie. He shoots, he nukes, He graduated in 2017 from Bina Nusantara University
he evicerates enemies — at Dota and Counter and interned at Kamarupa. We’re glad to have him on
Strike, that is. He’s a gamer, OK? Maybe we’ll put board as a graphic designer with an interest in IUX
him in charge of the cannons one day. But for now, and a vital job as the designated driver. Just because
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he deals with data analysis and strategy. Bayu is he’s quieter than the rest of us, doesn’t mean that he
young, but he’s used to playing with the big guys. He gets lost in the crowd. Look for the guy holding a guitar,
interned for Komatsu Astra Finance while finishing channeling John Mayer. Approach carefully with an
his degree in Branding at Prasetya Mulya University. ironclad dental insurance. Symptoms of contact includes
sugar-induced toothache.
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VASCOFFICE
Discovery Aluvia C-03
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Bintaro
Indonesia
+62 813 1144 7525 Gregory
+62 812 8712 2414 Arwin
catarina@vascojournal.com

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visual and strategy

May Your Compass Be True

BRAND IS LIKE A PERSON,

The Products of Thousands Small Gestures

audience in a relevant way.

It’s Always Wise To Check The TIde

Our Sailing Finesse

RESEARCH STRATEGY IDENTITY EXPRESSION

Here Lies Our Journal

Of Our Past Works

Ario Rachmat Putranto Christopher Dirdjohadi Johan Wiraatmaja

Alexander Zulkarnain Alvin Gregory Arwin Aprilio

Bayu Dwi Santoso Aldi Henry

Discovery Aluvia C-03

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