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Strategic Management Seminar – Course Syllabus – 7 Sept 2016 1

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Gunakan
LEMBAR KERJA Hal 1-66
pada:
Buku Manajemen Strategik
Popy Rufaidah, SE, MBA, Ph.D
Edisi 1, Cetakan ke-3, Tahun 2014,
Penerbit Humaniora,

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Section OUTLINE OF THE STRATEGIC PLANNING
A SCANNING ENVIRONMENT [SWOT ANALYSIS]
A.1. Internal Environment [SW – Analysis]
A.1.1. Current Situation
A.1.1.1. Past Corporate Performance (Financial) ALK
A. Financial Ratio Analysis 1)
1.Liquidity (3 types of ratio)
2.Leverage (3 types of ratio)
3.Activity / Efficiency (5 types of ratio)
4.Profitability (4 types of ratio)
5.Valuation (2 types of ratio)
B. Other Financial Measurement
1.Market Value Added 2)
2.Economic Value Added 3)
A.1.1.2. Strategic Posture:
- Current Vision & Mission
- Current Objectives
- Current Strategies
- Current Policies
A.1.2. Corporate Governance, Business Ethics & CSR
A.1.2.1. Corporate Governance (Board of Directors & Top Mgt)
A.1.2.2. Business Ethics & Code of Conduct
A.1.2.3. CSR
A.1.3. Corporate Resources [IFAS Table] –> ALI
A.1.3.1. Marketing (STP, Marketing Mix)
A.1.3.2. Finance (Obtaining, Allocating & Dividend Policy)
A.1.3.3. Research & Development
A.1.3.4. Operations & Logistics
A.1.3.5. Human Resources
A.1.3.6. Information System
A.1.3.7. Other organizational function
A.1.4. Corporate Resources [Value Chain Analysis]
A.1.4.1. Primary Activities
A.1.4.2. Support Activities
A.1.5. Tangible & Intangible Resources Analysis [TIRA]
A.2. External Environment [OT – Analysis]
A.2.1. Remote Environment [EFAS Table]
A.2.1.1. Politic & Regulations
A.2.1.2. Economy
A.2.1.3. Social & Culture
A.2.1.4. Technology
A.2.1.5. Ecology
A.2.1.6. Other factors
A.2.2. Task Environment
A.2.2.1. Consumer (Market) Analysis

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A.2.2.2. Competitors & Industry Analysis
A.2.2.3. Supply Chain Analysis
A.2.2.4. Industry Value Chain Analysis
A.2.2.5. Key Success Factor Analysis (Industry Matrix)
A.2.2.6. Strategic Groups
A.3. Analysis of Strategic Factors [SFAS Table]
A.3.1. Key Internal and External Strategic Factors (SFAS Table)
A.3.2. Review of Mission and Objective

B STRATEGY FORMULATION
B.1. Mapping of the Implemented Strategy
B.1.1. Corporate Strategy
B.1.1. Growth / Expansion Strategy
B.1.2. Delay / Stability Strategy
B.1.3. Retrenchment Strategy
B.1.2. Business Strategy
B.1.1. Review of the Strategic Business Unit(s)
B.1.2. Review of the Porter’s Strategy
B.1.2.1. Competitive Strategy (Porter)
a. Timing tactics
b. Market location tactics
B.1.2.2. Cooperative Strategy
(Review the application of strategic alliance, joint venture, FDI, etc)
B.1.3. Functional Strategy
B.3.1. Marketing Strategy
B.3.2. Finance Strategy
B.3.3. Operation Strategy
B.3.4. Human Resource Strategy
B.3.5. Other Functional Strategy
B.2. Strategy alternative mapping
B.2.1. TOWS Matrix
B.2.2. GE Matrix
B.2.3. TOWS Matrix
B.3. Strategic Alternatives—pro and contra
B.4. Ranking of Selected Strategy
B.5. Strategi integration to financial aspects*

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B.5. Strategi integration to financial aspects*

Indicator 2015 2016 Operational Strategic


(REALISASI 2014) (FORECAST (TARGET) strategy planning
10% dari 2014)* (program) (lihat B.4)
harus ada asumsi
misal growth
perekonomian
LIQUIDITY RATIO
Current Ratio
Quick Ratio (acid Test Ratio0
Cash Ratio
Cash Turn Over
Inventory to Net Working
Capital
LEVERAGE RATIO
Debt to Asset Ratio
Debt to Equity Ratio
Long-term debt to Equity
Ratio
Times Interest Earned
Fix Charge Coverage
ACTIVITY RATIO
Receivable Turn Over
Inventory Turn Over
Working Capital Turn Over
Fix Assets Turn Over
Total Assets Turn Over
PROFITABILITY
RATIO
Gross Profit Margin
Return on Investment
Return on Equity
Earnings per share
Net profit margin
MARKET RATIO
Price/earnings ratio
Market/book ratio

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C STRATEGY IMPLEMENTATION (Program, People, Procedure & Budget)
C.1. Organization for implanting the project
C.1.1. Organization Chart
C.1.2. Job description
C.1.6. Types of cross functional team
C.2. Scheduling of the selected program to be implemented
C.4.1. Programs to be implemented
C.4.2. People (department) responsible to implement programs
C.4.3. Budget (proposed budget for each program)
C.4.4. Procedures (standard of procedure of implemented program)

D STRATEGY CONTROL & EVALUATION


D.1.BALANCE SCORE CARD
D.1.1. Company’s Perspective (Financial Perspectives)
D.1.2. Internal Perspective (Internal Business Process)
D.1.3. External Perspective (Customer Perspectives)
D.1.4. Learning & Growth
D.2. QUANTITATIVE MEASUREMENT
D.2.1. Marketing Performance (indicators)
D.2.1. HRM Performance (indicators)
D.2.1. Operation Management Performance (indicators)
D.2.1. Financial Management Performance (indicators)
D.3. QUALITATIVE MEASUREMENT
D.3.1. Customer Satisfaction Survey
D.3.2. Employee Satisfaction Survey
D.3.3. Other surveys/ studies

APPENDICES
I. Introduction
1.1. Industry coverage where the company operates,
1.2. Problems and challenges in the company
1.3. Aims of the strategic planning
II. Research Object (the selected company)
2.1. History, products / services, market segment
2.2. Research Method
2.2.1. Case study
2.2.2. Data collection method (observation, interview, questionnaire)
III. Annual Report of the Company (attach 2 years consecutively)
IV. Prove of Letter from the company that students have done the study

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COVER PAGE FOR DISCUSSANT TEAM

Team Number: ………..


Name of the Company:..................

Nilai Nilai
Laporan Pembahasan Power Point
( ………..) ( ………..)

Anggota Kelompok:

Nama: Nilai
NPM: Pertanyaan /
--FOTO-- No HP: Pembahasan
Email: (…………)
Konsentrasi:

Nama: NPM: Nilai


No HP: Pertanyaan /
--FOTO-- Email: Pembahasan
Konsentrasi: (…………)

Nama: NPM: Nilai


No HP: Pertanyaan /
--FOTO-- Email: Pembahasan
Konsentrasi: (…………)

Keterangan:
-Cover ini dilampirkan pada halaman pertama Laporan Critical Review Kelompok
Pembahas
-Cover ini harus ada pada halaman kedua Laporan Presenter Team

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DAFTAR CHECKLIST
ISI LAPORAN CRITICAL REVIEW PEMBAHAS

BAGIAN YANG Kelemahan Isi Laporan Team Nilai


DIREVIEW Presenter
Bagian A Nilai
Scanning (…………)
Environment
[SWOT Analysis]

Bagian B Nilai
Strategy Formulation (…………)

Bagian C Nilai
Strategy (…………)
Implementation

Bagian D Nilai
Strategy Evaluation (…………)
& Control

Analisis Laporan Nilai


Keuangan (…………)
(Rasio-rasio
keuangan)

TOTAL NILAI (…………)


Keterangan:
Lembar checklist ini dilampirkan setelah halaman cover pada Laporan Critical
Review Kelompok Pembahas
Jumlah baris untuk checklist dapat lebih dari satu halaman, sesuai dengan temuan
kelemahan yang kempompok pembahas temukan

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COVER TUGAS SMS – KELOMPOK NOTULEN

NOMOR KELOMPOK NOTULEN: ………..


(NAMA PERUSAHAAN YANG DIBAHAS)
………………………………………….

Nama Moderator: ………………………


Anggota Kelompok Notulen/Moderator:

Nama:
NPM:
--FOTO-- No HP:
Email:
Konsentrasi:

Nama: NPM:
No HP:
--FOTO-- Email:
Konsentrasi:
Nama: NPM:
No HP:
--FOTO-- Email:
Konsentrasi:
Keterangan:
Cover ini harus ada di halaman pertama Laporan Kelompok Notulen/Moderator
dan diserahkan satu minggu setelah presentasi kelompok penyaji.

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DAFTAR PERTANYAAN YANG DISAMPAIKAN
KELOMPOK PEMBAHAS KEPADA KELOMPOK PENYAJI

No Nama Mahasiswa NPM Tulis pertanyaan yang diajukan


yang bertanya

Keterangan:
Tabel tersebut diatas dilampirkan setelah halaman cover dalam laporan kelompok notulen
Isi laporan kelompok notulen adalah pertanyaan yang disampaikan kelompok pembahas dan
peserta seminar selama diskusi

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Class Coordinator : name, Npm, Hp. Email
Secretary : name, Npm, Hp. Email
THIS LIST SHOULD BE EMAILED TO THE INSTRUCTOR
No Group Name NPM Email
1

10

11

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