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Introduction
Contents
Introduction
We offer attractive,
quality cars
at the best price
WHAT WE SAY HOW WE SPEAK AND ACT
Attractive Honest
A simple range of cleverly designed cars with Direct and connected to reality
surprising capabilities
Quality Generous
Robust and reassuring cars, with proven Selfless and thoughtful
technology and sturdy engineering,
all backed-up by reliable service
Free-spirited
Best price Disruptive and refreshing
At Dacia we offer more of less – our prices are
clear and straightforward and every Dacia
offers exceptional value for money
02 Logo System
Core Elements
Core Elements. Logo System Contents
Corporate use Use at a dealership, trade fair, on vehicles Use on all product and advertising
and as a TV signature communications
Logo
The logo is the typogram, i.e. the
word Dacia in its particular typeface.
MINIMUM SIZE
PROTECTED AREA
APPLICATIONS ON A BACKGROUND
Emblem
The emblem is a complement to the
brand logo; it is unchanging and may
not be modified under
any circumstances.
MINIMUM SIZE
PROTECTED AREA
Endorsement
An endorsement system was created
for printed and advertising media,
user manuals and for digital media.
16 mm / 120 px
C 65 C 88 C 100
M 7 M 30 M 77
Y 0 Y 0 Y 30
K 0 K 0 K 15
R 63 R 0 R 0
G 185 G 130 G 40
B 232 B 210 B 85
Don’ts
Our emblem and logotype are the
visual cornerstones of our brand dolor sit
identity system.
Please only ever use the supplied
amet, consectetuer
artworks.
Under no circumstances should our The logo must not be used when writing the The logo’s colours must not No element may be removed Do not place the logo on a
emblem or logotype be recreated name Dacia within a title or running text be modified. from, added to or moved within background with multiple colours
or edited. the logo
The emblem’s colours must The emblem must not be The Dacia name must not
not be modified used without the logo be translated
Logo placement
LANDSCAPE AND SQUARE FORMATS X / 10 X / 2,5 X / 12 X/4
VERTICAL FORMAT
2018 Paris
2018 Paris motor show motor show
X/6 Malesuada tristique
mini
X/4
mini
X / 10
More o’ ferral
Leaflet
Kakemono
Dacia Duster
Do not crop the endorsement Do not place the endorsement Do not increase the size of the blue Do not separate the endorsement
in another location gradient from its title
Endorsement placement
SIZES OF ENDORSEMENT
Kakemonos X/4
X
Posters X/6
Endorsement placement
TITLE PLACEMENT & TITLE SIZE
Dacia UNIT OF MEASUREMENT FOR THE TITLE SIZE
Title sizes are calculated based on the height of the letter
Contents
Dacia
according to the size of the
endorsement.
//
A
All-new
Dacia
ONE-LINE TITLE TWO-LINES TITLE TITLE BENEATH THE ENDORSEMENT
Placement and size of one-line title, it is centred along Placement of two-lines title (the body of the text is Document title placement rule when it is placed
the top with respect to the endorsement. identical to the one-line version), its size is equal to five beneath the endorsement.
Its size is equal to five times the height of the letter D times the height of the letter D in the emblem, the line
in the emblem. spacing is equal to twice the height of the letter D.
Endorsement placement
VERTICAL FORMAT
BACK COVER
Lorem Ipsum
In print, the outside back cover is
composed of a white background,
on which overlaps the visual from
the front cover.
This part is calculated based on the
document’s width.
Y / 15
is an image, the mask can be
extended without moving the Y
Y / 15 Y / 30 Y / 30 Y/3
gradient.
LANDSCAPE AND SQUARE FORMATS
The logo is placed at bottom left
of the outside back cover, following Lorem Ipsum
the standards presented here.
Y / 20
Y
Y / 20 Y / 25 Y / 25 Y/3
Warranty signature
The warranty signature was created
with the Dacia Spirit Light and Bold
typefaces and the Read typeface.
20 mm / 100 px
Masterbrand colours
Our primary colours help to give us PRIMARY COLOURS SECONDARY COLOURS TERTIARY COLOURS
a point of difference and make our
identity standout.
Pantone 7529 C
To provide some flexibility, secondary Pantone WARM GRAY 1 C C 007 M 014 Y 020 K 022
C 009 M 009 Y 017 K 000 R 185 G 170 B 150
colours have been specified. These Pantone 295 C R 215 G 210 B 200 HTML #B8A999
colours act as a support for our C 100 M 077 Y 030 K 015 HTML #D8D1CA
R 000 G 040 B 085
primary colours. RAL 080 80 05
HTML #10314C
RAL 270 20 25
Tertiary colours are used occasionally
in event-driven or digital Pantone 226 C
C 000 M 100 Y 002 K 000
communications. R 215 G 000 B 110
Pantone 165 C
HTML #D7006D
C 000 M 070 Y 100 K 000
R 255 G 100 B 030
HTML #FF671B
Pantone 2173 C RAL 050 60 80
C 088 M 030 Y 000 K 000
Pantone 395 C
R 000 G 130 B 210
C 009 M 000 Y 090 K 000
HTML #0089CD
R 235 G 230 B 020
RAL 240 60 40
HTML #EDE813
Pantone 3275 C
C 090 M 000 Y 052 K 000
R 000 G 175 B 165
C 000 M 000 Y 000 K 000 HTML #00B09A
R 255 G 255 B 255
HTML #FFFFFF
RAL 9010
Brand typography
A typeface was developed especially
Dacia Spirit
for Dacia— named Dacia Spirit.
This typeface is available in the Latin,
Cyrillic and Hebrew alphabets.
Brand typography
The Read typeface was developed
for subtitles, running text, captions
Read
and annotations for all of the Renault
Group’s brands (including Dacia).
Read Light Italic Read Italic Read Medium Italic Read Bold Italic
abcdefghijklmnopqrs abcdefghijklmnopqr abcdefghijklmnopqrs abcdefghijklmnopqr
tuvwxyz ABCDEFGHI stuvwxyz ABCDEFGHI tuvwxyz ABCDEFGHI stuvwxyz ABCDEFGHI
JKLMNOPQRSTUVW JKLMNOPQRSTUVW JKLMNOPQRSTUVW JKLMNOPQRSTUVW
XYZ 0123456789 ! XYZ 0123456789 ! XYZ 0123456789 ! XYZ 0123456789 !
Assets are available to download
from the Brandhub:
www.brandhub.groupe.renault.com
Type usage
Dacia Spirit:
The Dacia Spirit typeface must only be
used for titles and head-ins.
Weights and colours are standardised: Subtitle in Read Light or Subtitle in Read Bold
• Titles must have 2 different weights,
Dacia Light and Bold.
Substitution typography
While Dacia Spirit and Read remain
the main typefaces for the Latin and
Arial
Cyrillic alphabet, we will use Arial
across all languages, only for
instances when neither of the primary
fonts are available due to technical
limitations.
USP icons
These USP (Unique Selling Point) EXAMPLES OF HORIZONTAL USP PICTOGRAMS EXAMPLES OF VERTICAL USP PICTOGRAMS
pictograms were created specifically
for Dacia to illustrate our vehicles’
USPs.
MEDIANAV
EVOLUTION
Assets are available to download 7” TOUCH SCREEN
from the Brandhub: WITH USEFUL FEATURES
www.brandhub.groupe.renault.com
Overview
All of the USP pictograms created to OVERVIEW OF HORIZONTAL USP PICTOGRAMS
date (June 2018) are shown opposite.
The pictograms shown on this page
in horizontal version also exist in
vertical version for use on signage
and digital media.
Applications
Our icons should be used to help us Example of use of a USP pictogram in a webpage Example of use of a USP pictogram in a brochure
communicate and increase brand
recognisability. They’re intended for Dacia Duster
28,5 mm Dacia Duster
10 11
Don’ts
Just like the emblem and logo,
the USP pictograms must not be
modified.
Opposite you will find a non-
exhaustive list of prohibited uses.
REAR VIEW
LOREM IPSUM CAMERA
DOLOR AMET VIDEO ASSISTANCE
ETIAM ULTRICIES TO AVOID OBSTACLES
PHARETRA VULPUTATE
Do not modify the
Do not change
placement of the
the copy.
components.
HILL DESCENT CONTROL
AUTOMATIC CONTROL OF THE SPEED IN SLOPE
Emblem animation
This animation can be used on all
media (TV and Internet, in particular)
and scopes of communication
(Advertising and Internal).
It should be placed at the very end
of any advertising with 3 seconds
mandatory duration.
X/3 x
Illustrations - style
The illustration style must be
simple, based on tint from our
colour palettes.
Illustrations - rules
DACIA SECONDARY
AND TERTIARY COLOURS DACIA LIGHT BLUE
Illustrations - examples
It is possible to use illustrations
to liven up communication media.
Photomontage
It is possible to use photomontage-
based images to illustrate our various
communication pieces and our
posters with USPs.
Graphism
A set of graphics has been created
to illustrate our institutional and
commercial communications.
contact.brandhub@renault.com
www.brandhub.groupe.renault.com