INDUSTRIAL VISIT REPORT

Coca Cola

Submitted towards the partial fuflillment of the requirement for the

Award of the Degree of
Master of Business Administration
University of Lucknow

Submitted to : Submitted By:-

Dr. Damini Saini MONIKA SINGH
Assistant Professor, MBA(HR&IR)
Institute of Management Sciences, IIIrd Sem.
Lucknow ROLL NO:- 180013170050

Institute of Management Sciences

Lucknow
2017-2019

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 DECLARATION

I, MONIKA SINGH student of MBA (HR&IR) 3rd semester of Lucknow

University, hearby declared that I have carried out my project in the title industrial

visit of Brindavan Bottlers pvt.Ltd at safedabad.

I further declare that this is my original work and no part of this report has been
published or submitted to anybody or University for award of Degree/Diploma

MONIKA SINGH

MBA (HR) 3rd SEM.

ROLL NO: 180013170050

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 ACKNOWLEDGEMENT

After carrying out thorough study, I have prepared this project report on the industrial
visit of Coca Cola Pvt Ltd.The date for the Content of which have been carefully derived
from various sources including the world wide wave, books ,magazines and newspapers.

I owe sincere thanks to Dr. Damini saini for his constant guidance,assistance and
monitoring.Working on this project has helped me gain a complete perspective of how
COCA COLA evaluate the manufacturing units.I am quite sure that the knowledge that I
have acquired from this exercise will benefit me in the near future.

Yours Faithfull

MONIKA SINGH

MBA (HR&IR)

ROLL NO: 180013170050

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PREFACE

The present study is undertaken to understand the “industrial visit in Brindavan bottlers Pvt
Ltd”in india .It is done guidance of Dr.Damini saini(Asst.Professor) University of
Lucknow(IMS),Lucknow. And special thanks to Prof. Vinod Singh(Director) University of
Lucknow (IMS),Lucknow. The study was done to analyse the manufacturing of coca cola. This
survey was done at Brindavan botteles Pvt Ltd,Safedabad in UP.The data was processed using
computer aided tools such asMS-excel.The study was conducted on date 29/01/2019 at
safedabad in UP.

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 EXECUTIVE SUMMARY

The coca-cola company is the world’s largest beverage company.Along with

coca-cola ,recognizedas the world most valuable brand,it markets four of the
worlds top five soft drink brands .In 1993,coca-cola made its re-entry into
india through its 100% owned subsidiary, HCCBPL, the indian bottling arm
of the coca-cola company. Coca-Cola is made up of 7000 local
employees,500managers, over 60 manufacturing locations,27 company Owned
Botteling Operations(COBO),17 Franchisee Owned Bottling
Operations(FOBO) and a network of 29 contract packers that facilitates the
manufacturing process of a range of products for the company. It also has a
supporting distribution network consisting of 700000 retail outlets and 8000
distribution.

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 TABLE OF CONTENT

S.NO. TITLE PAGE NO.

1 Declaration 2
2 Acknowledgement 3
3 Preface 4
4 Executive Summary 5
5 Introduction 7-14
6 Company History 15-18
7 Plant Introduction 19-20
8 Department in Coca Cola 21-23
9 Laws and Policies 24-25
10 HR Functions in Coca Cola 26-27
11 Observation and Learning 28
12 Recommendation 29
13 Conclusion 30
14 Bibliography 31

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 INTRODUCTION
Today India is one of the most potential markets. With a population of
around 1000 million people, Indian soft drink market is now 280 million cases per
year. But in the year 1995 the Indian soft drink market was only 96 million cases
per year. So there is growth of 30% in the soft drink industry. If the demand
continues growing at the same rate, within 10 years the volume could touch 1
billion cases. Another reason for an increase in the soft drink market is the
scorching heat and the climate of India, which is suitable for sale of soft drink. All
these factors are the reasons for the entry of two giants in the soft drink industry of
the world to enter in the Indian market. The cola giants Coke and Pepsi, together
control almost 96% of the entire Indian market while companies like Cadbury’s
Schweppes and Campa cola has only share 4%. But was the same 20 years ago?
1970 was the year of Campa cola and Parle. So what is the reason behind the
Coke’s continuous growth and success? To find the answer let us the history of soft
drink industry in India and also the history of the Coca-Cola Company.

THE WORLD OF COCA-COLA

Coca - Cola, the world's most famous brand completing 121st year of its
existence on 8 th May this year. Today the Company is an unquestionable
leader in the world business of non-alcoholic beverages. Coca - Cola is the
world's largest selling soft drink and arguably the most successful product ever
marketed in the history of commerce. More than one billion servings of
Coca-Cola products are consumed everyday around the world in more than 200
countries.
For over 120 years, we've been putting our secret formula into bottles. Now,
we've put it all in one amazing place -- The NEW World of Coca-Cola.
Atlanta's new, must-see destination offers even more you must see! From a
thrilling, multi-sensory 4-D theater to a gallery dedicated to Coke and pop culture,
around every corner you'll experience something new and inviting. Meet our 7-foot
Coca-Cola® polar bear. Take your taste buds on a tantalizing tour of nearly 70
different beverage products, or create your own refreshing blend!
Inside, you'll find there's a secret formula to everything we do. Make plans
to visit us in Atlanta, Georgia at Pemberton Place® to discover it all for yourself.
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 PRODUCT HIGHLIGHT

The world's favorite drink. The world's most valuable brand. The most recognizable word across
the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in
1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-
alcoholic beverages in the world.

In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies necessitated its
departure. Coca-Cola made its return to the country in 1993 and made significant investments to
ensure that the beverage is available to more' and more people, even in the remote and
inaccessible parts of the nation.Coca-Cola returned to India in 1993 and over the past ten years
has captured the imagination of the nation, building strong associations with cricket, the thriving
cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring
the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah
in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to Aisi
were very popular and had entered the youth's vocabulary. In 2002, Coca Cola launched the
campaign "Thanda Matlab Coca-Cola" which sky-rocketed the brand to make it India's favourite
soft-drink brand. In 2003, Coke was available for just Rs. 5 across the country and this pricing
initiative together with improved distribution ensured that all brands in the portfolio grew leaps
and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma
Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities like Vijay in the past
and today. Its brand ambassadors are Aamir Khan and Hrithik Roshan.

BRANDS WITH ITS LOGO

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 Limca

“Lime ‘n’ Lemoni” Limca, Derived from “nimbu” + “jaisa”.. Hence “lime sa”.

Limca has been lived up to its promise refreshment and has been the original thirst choice of
millions of consumers for over 3-decades. Born in 1971 has remained unchallenged as the No.1

Sparkling Drink in the cloudy lemon segement.

Sprite

Worldwide sprite is ranked as the No. 4 soft drink & is sold in more than 190 countries.

In India, Sprite was launched in year 1999 & today it grown to be one of the fastest growing soft
drinks, leading the clear lime category.

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Today Sprite is perceived as youth icon, why? With a strong appeal to the youth, Sprite has stood
for a straight forward and honest attitude. Its clear crisp refreshing taste encourages the today’s
youth to trust their instincts, influence them to be true to whom they are and to obey their thirst.

Glass Pet Can

200ml, 300ml 600ml, 1.2L, 2L, 2.25L 330ml

MAAZA

Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and
was available throughout the year.

In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit category.

Over the year, brand Maaza has become synonymous with Mango. This has been the result of
such successful campaigns like ‘Taaza Mango, Maaza Mango” and “Botal Mein Aam, Maaza hai
Naam” consumers regard Maaza as wholesome, natural, fun drink which delivers the real
experience of fruit.

The current advertising of Maaza position it as an enabler of fun friendship moments between
moms and kids as moms trust the brand asn the kids lovew its taste. The campaign builds on the
existing equity of the brand and delivers a relevant emotional benefit to the moms rightly
captured in the tagline “Yaari Dosti Taaza Maaza”.

Glass Tetra Mobile Pet

200ml, 300ml 200ml 600ml 1.25ml

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KINLEY WATER

Water a thirst quencher that refreshes, a life giving force that washes all the toxins away. A ritual
purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance
of life, a celebration of life itself.

The importance of water can never be understated Particularly in a nation such as India where
water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which
gives life to the sub-continent. Kinley water understands the importance and value of this life
giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can
trust to be truly safe and pure.

Kinley water comes with the assurance of Safety from the Coca-Cola Company. That is why we
introduced Kinley with reverse- osmosis along with the latest technology to ensure the purity of
our product. That’s why we go through rigorous testing procedures at each and every location
where Kinley is produced.

Because we believe that right to pure, Safe drinking water is fundamental. A universal need, that
cannot be left to chance.

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 CONSUMER CHOICE AT A GLANCE

 Coca Cola --------------------------Mainly preferred by the Youngster & Kids.

 ThumsUp -------------------------- Youngster.

 Limca -------------------------------Common Drink.

 Fanta --------------------------------Basically Preferred by Ladies and Kids.

 Maaza -------------------------------Also Ladies and Kids.

 Sprite --------------------------------Not clearly defines.

 Kinley Soda ------------------------Mostly those who consume liquor.

 Minute Maid Pulpy ----------------Common Juice

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 COMPANY HISTORY

Type Public (NYSE)

Founded 1892 by Asa Griggs Candler

Headquarters Atlanta, Georgia, USA

Area served Worldwide

Key people Muhtar Kent (CEO)

Industry Beverage

Products Coca-Cola,Water,Non-alcoholic-beverage

Market cap USD 141.463 Billion (2008)

Revenue USD 28.857 Billion (2007)

Operating income USD 7.252 Billion (2007)

Net income USD 5.981 Billion (2007)

Total assets USD 43.269 Billion (2007)

Total equity USD 21.744 Billion (2007)

Employees 90,500 (2008)

Website http://www.thecoca-colacompany.com/

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The 100 years of Curvy Glass Bottle of Coca Cola
COCA COLA Co. marks a milestone on Wednesday, 24 March 1899 Chattanooga:
Tenn. Where its first bottling plant was started 100 years ago by two men struck
one of the most lucrative business deals in US history.

Joseph Whitehead and Benjamin Thomas offered Coca-Cola Co. owner Asia
Candler a dollar for the right to bottle soft drinks in 1899. Today one billion are
sold each day in more than 200 countries around the world.

Candler had purchased what would become the Cola Co. for $ 2300 8 years earlier
from John Pemberton, an Atlanta pharmacist who astonished the world.

Candler thought the bottling would never succeed, but he signed the contract with
Whitehead and Thomas any way, “and the rest is history”. Bob Lovell, vice
president of marketing for Coca Cola bottling company United Inc.,said in
telephone interview from Chattanooga.

Lovell said Thomas had seen Cuban Fields hand drinking Psina Friy, a pineapple
beverage, from bottles white he was stationed in Cuba during Spanish American
War. When he retuned to Chattanooga, he decided to pitch the idea of bottle soft
drink to coke, which was then sold only as a fountain beverage.

“It occurred to him that Coca Cola in bottles would be very popular”. Lovell said,
“Mr. Candler did not see an future because the containers were not sound, but
that’s hoe it all came about”. “Thomas & Whitehead promise to pay one dollar for
the right to bottle Coca Cola, but legends had it that no money changed hands”.
“They retuned to Chattanooga with 600 word contract that arguably is the most
valuable in the annuals of American business”. “Lovell said,” ‘and they never
spend time for tiff. While the contract ultimately was a gold mine for the Tennessee
entrepreneurs, in the first year of the bottling business it turned out to be a very
expensive preposition. “To start a bottling firm you needed about $ 5000 or more
for a wagon, mule, machinery and bottles”, Lovell said it was not without financial
hurdle” As the pair struggled to build the first bottling company Chattanooga, they
were mindful to promise to Candler to return to Atlanta the next year and start
bottling three as well.

With no money for the project, they enlisted the backing of businessman John
Lupton to finance their expansion and consequently become franchisee pioneers at
the same time. “They would franchisee to a local businessman in a city”, Lovell

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said, “they sold the franchisee owner syrup, and it was all a very simple thing at
the time.

Over the years the territories grew, and it becomes a very successful venture that
formed the foundation for the franchisee system in America by April 1900, there
was Coca Cola bottler in Atlanta. By 1906 Coke went international with bottling
plants in Cuba and Panama in 1960, the companies product line expanded with the
introduction Fanta Sodas, followed by Sprite in 1961, Frasca in 1963, Mr.Pibb in
1972, Mellow Yellow in 1979 and Diet Coke in 1982.

In 1974, the same year that Chattanooga plant marked its 75th anniversary, Coca
Cola Bottling Company United Inc., was formed and Chattanooga Coca Cola
Bottling Co. become one of its operating divisions.

Coca-Cola Bottles As Memorable As the Design

Back then, soda bottles were all very similar. And Coca-Cola had many imitators,
which consumers would be unable to identify until they took a sip. The answer was
to create a distinct bottle for Coca-Cola. As a result, the contour bottle for Coca-
Cola with the shape now known around the world was developed in 1915 by the
Root Glass Company.
Revenue

According to the 2005 Annual Report, the company sells beverage products
in more than 312 countries or territories. The report further states that of the more
than 50 billion beverage servings of all types consumed worldwide every day,
beverages bearing the trademarks owned by or licensed to Coca-Cola account for
approximately 1.5 billion. Of these, beverages bearing the trademark "Coca-Cola"
or "Coke" accounted for approximately 78% of the Company's total gallon sales.

Also according to the 2007 Annual Report, Coca-Cola had gallon sales
distributed as follows:

 37% in the United States

 43% in Mexico, Brazil, Japan and China

 20% spread throughout the world

Bottlers

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In general, The Coca-Cola Company (TCCC) and/or subsidiaries only produces (or
produce) syrup concentrate which is then sold to various bottlers throughout the
world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially
exclusive contracts with the company, produce finished product in cans and bottles
from the concentrate in combination with filtered water and sweeteners. The
bottlers then sell, distribute and merchandise the resulting Coca-Cola product to
retail stores, vending machines, restaurants and food service distributors.

One notable exception to this general relationship between TCCC and

bottlers is fountain syrups in the United States, where TCCC bypasses bottlers and
is responsible for the manufacture and sale of fountain syrups directly to
authorized fountain wholesalers and some fountain retailers.

In 2005, The Coca-Cola Company had equity positions in 51

unconsolidated bottling, canning and distribution operations which produced
approximately 58% of volume.

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 PLANT INTRODUCTION
Coca-Cola India and Brindavan Bottlers Private Limited celebrate World Water
Day in Barabanki

Brindavan Bottlers Pvt. Ltd. flag off Coca-Cola India's World Water Day
Celebrations with a host of activities including a rally for water recycle, reuse &
conservation and art competition on the theme of “International Year of Water
Cooperation” in Barabanki

Mr. A.K Singh, Chief Development Officer, Barabanki and Mr. Manoj Patra,
General Manager, Brindavan Bottlers Pvt. Ltd. present at the event to join in
celebrations

Barabanki, March 22nd, 2013: As part of its weeklong celebrations marking the
World Water Day, Coca-Cola India today came together with Brindavan Bottlers
Pvt. Ltd. to celebrate the day in Barabanki. Over the past 10 years, Coca-Cola has
reaffirmed its commitment towards water management and sustainability by
actively participating in the celebrations of this landmark day through initiatives
across the country. The dedication is a step forward on Coca-Cola's commitment
towards community level involvement to address and create awareness of water
issues being faced by the people.

The celebrations included a host of activities such as a rally for water recycle,
reuse & conservation, an art competition on the theme of “International Year of
Water Cooperation”, a run for water at the nearby Poorva Madhyamik Vidhyalya
and Model presentation on water recycle, reuse & conservation by schools in the
surrounding areas. These nationwide Coca-Cola celebrations will go on to touch
the lives of over thousands of people and are in tandem with the United Nation's
commemoration of 2013 as International Year of Water Cooperation. Present at the
event were Mr. A.K Singh, Chief Development Officer, Barabanki and Mr. Manoj
Patra, General Manager, Brindavan Bottlers Pvt. Ltd.

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Appreciating the efforts undertaken for the initiative, Mr. A.K Singh, Chief
Development Officer, Barabanki said, "It is important to create awareness of the
role water plays in our lives and the steps we can take to encourage its
sustainability. Each of us is responsible to preserve water for our future
generations. These celebrations are bringing people together, especially children,
for this worthy cause. I would like to congratulate Coca-Cola India and Brindavan
Bottlers Private Limited for all their hard work and commitment towards water
sustainability in Barabanki."

Speaking about Coca-Cola India's water sustainability efforts, Mr. Vivek Ladhani,
Director, Brindavan Bottlers Pvt. Ltd. said, "At Brindavan Bottlers Pvt. Ltd., we
have always been aware of the role water plays in the communities in which we
operate. As our country develops, there is an inevitable rise in demand for water. It
is our responsibility to put forth all our resources to ensure the preservation of
groundwater. India is the first country in The Coca-Cola Company system to reach
a 'net zero balance' with respect to groundwater usage, in 2010. With this
commitment, we have today come together to celebrate World Water Day with
weeklong celebrations across the country. I am thankful to all the partners for
coming together to complete this project."

Over the years, Coca-Cola India and its bottling partners have been involved in a
number of water replenishment initiatives in the country, including the setting up
of rainwater harvesting projects, rejuvenation of traditional water bodies and
restoration of ponds and lakes, drip irrigation projects, check dams and more.

About Coca-Cola and Citizenship The Coca-Cola Company has always placed
high value on good citizenship. At the heart of business is a mission statement
called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and
refresh everyone that it touches.” This basic proposition means that the company’s
business should refresh the markets, protect, preserve and enhance the environment
and strengthen the community. Coca-Cola India provides extensive support for
community programs across the country, with a focus on education, health and
water conservation.

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 DEPARTMENT IN COCA COLA
1. COMMERCIAL DEPARTMENT

By Market-based Culture, at BRINDAVAN BOTTLERS, the Commercial

Department plays its role of key center of business operations. In addition to
creating impressive marketing campaigns, the Commercial Department is also
responsible for the implementation of effective markets, management of optimal
sales tools, development of latest products and all these activities are under the
strength analysis of accurate data.

Keep trying to improve BRINDAVAN BOTTLERS as a total Beverage Company

in Safedabad markets, the Commercial Department always welcomes passionate
and enthusiastic candidates for bringing Safedabad consumers experiences unlike
any other from the world's top beverage brands.

2. SALES DEPARTMENT

The Sales Department always try to satisfy the customer and consumer needs by
improving the engagement level with them, implementation of effective markets at
stores and maintaining its sales schedules to reach the Coca-Cola's goal.

3. SUPPLY CHAIN DEPARTMENT

Both good production and excellent distribution, operation

Thanks to the devotion and accuracy of the supply chain department, Coca-Cola's
products have been produced and supplied with quality and consistency while
maintaining a safe and good operation for environment and community. By the
partnership among Departments of Planning, Preparation, Production, Safety,
Quality, Logistics and Project; The Supply Chain Department always ensure to
provide market growing demands with full products, timely and fully delivery the
lowest cost and highest quality products to customers, and ensure the infrastructure
and system effectiveness for a good management of asset cycle.

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4. FINANCE DEPARTMENT

Create values from numbers

The Finance Department assists the company in making number-based decisions

by providing accurate information about financial statements, analyses and
consultations. We turn such numbers into meaningful information for useful
analyses as well as consultations, besides, we ensure a close management, risk
control and insurance, and full processes to minimize risks and maintain the system
sustainability.

The Finance Department always aim to perfect services, providing with full,
accurate, promptly financial information and improving processes to continuously
raise the whole system the service quality, we always welcome the best candidates.

5. PURCHASING DEPARTMENT

By the cost and value optimization strategy, we always try to purchase the best
products at the cheapest prices. We connect both internal and external customers by
maintaining and improving our business relationships with good partners and
meeting our departments' needs by fully and timely providing standard products/
services as required.Besides professional standards such as the purchase of quality,
saving, profit maximization products, the Purchasing Department and Finance
Department are always energetic and active in BRINDAVAN BOTTLERS's
activities. If you like "WORK HARD - PLAY HARD", this will be a perfect place
to choose.

6. HR DEPARTMENT

We do not develop business, we do develop human and they do this

With important contribution to building and developing human, assets and the most
essential foundation of the company, the HR Department always ensures to achieve
human goals in business operations by HR and organizational structure Planning,

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Attract and Develop Talents, Manage HR Policy, Administration, Schedules and
other staff activities. By strategic connection and partnerships, the HR Department
is able to well and effectively recruit, develop and retain its Human Resources;
Create and maintain a fun, good, safe and effective workplace to maximize the
human and organization potentials as well, turn BRINDAVAN BOTTLERS into
one of the most popular employers in market.

This is the place where HR job is an art, let's join in and fell this as a member of
HR Department of BRINDAVAN BOTTLERS!

7. IT DEPARTMENT

The ones of the future!

IT is a combination of business operations, creation of renovation and technology

to build a competitive advantage in the continuously changing and developing
world. We keep our system continuously and effectively operating by maintaining
and promptly responding to problems and ensure that applications and personal
servers are fully present, and we are responsible for infrastructures of all plants as
well as designs and applications of latest services, such as SAP ERP, Margin
Minder, Sales Force Automation SFA

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 LAWS AND POLICIES

Coca-Cola Hellenic is committed to conducting all its business activities

responsibly with due regard to environmental impact and sustainable performance.
The Company believes that the environment is everybody’s responsibility and all
employees are accountable for environmental performance.
Coca-Cola Hellenic seeks to achieve steady improvement in meeting its
environmental standards while working to minimize any negative impact on the
local and global environment as the Company grows its business.
To reach these targets, Coca-Cola Hellenic:
 Conducts operations in compliance with all applicable laws and regulations
and applies its high internal environmental standards
 Implements and certifies the internationally recognised environmental
management system, ISO 14001, in all of its operations to ensure accountability
and continuous improvement
 Includes environmental strategies and objectives in its business planning
process to ensure that management of environmental impact remains an integral
part of its operations
 Identifies environmental aspects, sets environmental goals, monitors results
and audits processes in order to assess its performance against internal and external
environmental standards
 Identifies and implements ways to improve the efficiency with which the
Company uses materials and resources, prevents pollution, minimises emissions,
and recycles waste
 Commits to conserve watersheds by saving water and treating wastewater

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 Commits to protecting the climate by reducing energy use and coolant
emissions
 Plays a leading role within the beverage industry in promoting sustainable
packaging by light weighting, recycling beverage containers and using recycled
content in its packages
 Encourages and equips its employees to identify and act upon opportunities
to improve environmental performance and waste management in the areas where
they work
 Partners with stakeholders in seeking and developing solutions to those
environmental problems on which the Company can make an effective and lasting
contribution
 Communicates its environmental requirements and performance to
stakeholders

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 HR FUNCTIONS IN COCA COLA
Human Resource Management is an essential part for any organization. Moreover,
development of this department is the first step, the ground on which the future of
the company depends. It is essential for every single business unit and especially
for such international company as Coca Cola. It is people, not technology who
create the company. Human Resource Management at Coca Cola Company has
many advantages as well as disadvantage. It is the global company and it is
impossible to create certain policies or procedures applicable in all divisions of the
company, cultural and political differences need to be taken into account.
Therefore, the focus of this paper will be on four tasks and duties of Human
Resource Management (performance management, compensation, career
development, succession planning) based on the United States procedures.

Coca Cola is one of the leading beverage companies of the industry. It runs its
business campaigns all across the world. It deals with different types of products
such as soft drinks, bottled water, tea, sport juices, etc. Coca-Cola has a franchising
model for the production and distribution purposes. Only the syrup concentrate are
manufactured by the company which is sold to the bottlers who are its franchisers
(Coca-Cola Bottling, 2008).

It is important on the part of management to organize the activities of human

resources and organizing technology along with other resources such as physical
assets, monetary resources and knowledge of the employees and to establish
effective and efficient internal organizational structure of the business. The
organizing function focuses on division, coordination, and control of tasks and

Page 24
flow of information within the organization. Moreover, managers distribute
responsibility and authority to job holders

Organizing Human resources at Coca Cola Company

Management at Coca Cola Company focuses on the acquisition and retention of

highly skilled and knowledgeable employees so that it can maintain its top position
in the market. It treats these resources as an asset. It provides such conditions of
employment and procedures that enables all employees to develop a sense of unity
with the enterprise and to carry out their duties in the most willing and effective
manner.

It also provides for the security of employment to the workers so that they may not
be distracted by the uncertainties of their future. These objectives, strategies,
policies, and programs are pre-specified by the company, which guides the
management and unions in taking decisions. Also they are in accordance with the
organization’s mission, objectives, strategies, policies and its and internal external
environments.

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 OBSERVATION AND LEARNING
Observations: -

 Coca-Cola is world's largest producer of cold drinks.

 It maintains every high standard of hygiene and purity.
 Each and every drop of coca-cola is pure.
 1.25 lakhs of Indians are Indian are involved in coca-cola.
 It was launched in India in 1993 at Safedabad.
 It is engaged in many water conservation projects.
 The Plant which we visited was spreaded in 16 acres of land.
 The total assets cost was 350 crores.
 In company employees are motivated by putting there names on notice board
as assets of the month.
 High standard of discipline is maintained at work floor.

Learnings:-

 There is no probability of pesticides contain in the coca-cola, as they

maintain very high level of hygeine.
 New and innovated machinery, which are imported and used in production
gives very fast production and standard products.
 Taste slightly differ from place to place as 94% is the water contain which
taste charges from place to place.
 The plant we visited was 2nd largest producer in India with 8 production
lines.

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 RECOMMENDATION

 Most of the consumers said that all the Coca Cola products are not available
in shops. Hence company should focus on improving the distribution of
products to these outlets

 The visibility of any product plays an important role in making the

customer, aware about it and is vital for the growth and development of any
product.

 Supply of Coca Cola product is not good in Interior area. Even there exists
dissatisfaction in some urban areas also, so I suggest to the company to
check the supply of product regularly and timely to all the retailers.

 Retailer’s behavior is also directly affect promotion of the product so the

retailer’s behavior should be better with consumer.

 There should be proper distribution channel $ availability of the product

regularly and timely to each retailer, either shop is small or big.

 In some area’s Coca Cola product was not available due to this consumer
were annoyed and they were complaining so it is suggested to the sells man
and related officer to pay a good attention otherwise it will affect in long
term

Page 27
 CONCLUSION
From the analysis of the data collected and from the experiences I have reached the following
conclusions: COKE is most popular amongst its users mainly because of its TASTE, BRAND
NAME, INNOVATIVENESS Thus it should focus on good taste so that it can capture the
major part of the market. But most of the consumers prefer THUMSUP as their 1st preference,
then COKE .We come to the conclusion that visibility affects the sales of project in a very special
way. And in terms of the advertisements lays is lacking behind, .mostly consumers remember the
advertisement because of the frequency of add and brand ambassadors, creativity. After acquiring
a new customer, there is lot of importance of its retention also. This can be done only by
providing extra flavors and good taste.

In today’s scenario, customer is the king because he has got various choices around him. If you
are not capable of providing him the desired result he will definitely switch over to the other
provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is
no more loyal in today’s scenario, so you need to be always on your toes. We feel that there is
cutthroat competition between COKE,PEPSI,THUMSUP so to be on top of mind of the
customers they need to do something outstanding every time

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 BIBLIOGRAPHY

 TEXT BOOKS:

 Third Edition. Cooper Donald R. & Shindler Pamela S, “Business Research

Methods” Tata McGraw-Hill Edition Eighth.

 MAGAZINE & JOURNALS:

 Coca Cola Journey
 Economic Times

 WEBSITES:
 www.Cocacola.com

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