Writing Persuasive Message

Report
Topic: Writing Persuasive Messages
Subject: Business Communication

Submitted to: Prof. Shamas Khan

Submitted by: Mushabab Alam (009)
Sharoz Nasir (0007)
Umer Shehzad (0004)
Haseeb Ahmed (0011)
Writing Persuasive Message

ACKNOWLEDGEMENT
We would like to thank Allah Almighty who makes us much capable to complete
this project. We would like to thank my thesis advisor Prof. Shamas Khan at
University of Central Punjab. The door to Prof. Shamas’s office was always open
whenever I ran into a trouble spot or had a question about my research or writing.
He consistently allowed this paper to be my own work, but steered me in the right
the direction whenever he thought I needed it.
Writing Persuasive Message

DEDICATION
We dedicate this project to Prof. Shamas Khan my source of inspiration, knowledge
and understanding of this project. He has been the source of my strength throughout
this program. He encouraged me all the way and whose encouragement has made
sure that I give it all it takes to finish that which I have started.
Writing Persuasive Message

Abstract:
In this project we have discussed about how we can apply the three-step writing
process to Persuasive Message. Firstly, we describe the method that makes a
message Persuasive. Moreover, what mistakes should we avoid to make a Persuasive
Message and how to make a Persuasive Message for social media. Then, we apply
this process to real life example.
Writing Persuasive Message

PERSUASION
Writing Persuasive Message

Content

1. Introduction
2. Types of Persuasive Writing
3. Using Three-step Writing Process
4. Planning Persuasive Messages
4.1. Analyze the Situation
4.2. Gathering the Information
4.3. Selecting the Right Medium
4.4. Organizing Your Information
5. Writing Persuasive Messages
6. Completing Persuasive Messages
7. Creating Persuasive Message
8. Developing Persuasive Messages
9. Avoiding Common Mistakes in Persuasive Message
10. Writing Promotional Messages for Persuasive Message
11. How we write Persuasive Message for a restaurant
12. Defining the Super Heavy Restaurant Demographics

13. How Income Affects the Restaurant Demographics

14. How the Restaurant Demographics Are Changing
15. Methodology (Research and Online Review)
16. Data Analysis
17. Bibliography
Writing Persuasive Message

Introduction
Our topic is Writing Persuasive Message in which we elaborate how we apply three-
steps writing process to persuasive message, if you are supposed to offer a product
to your audience. Then, we apply this process to real life example. Having a great
idea or product is not enough; you need to be able to convince others of its merits
through persuasion that is the attempt to change someone’s attitudes, beliefs, or
actions. Persuasive writing is a form of nonfiction writing that encourages careful
word choice, the development of logical arguments, and a cohesive summary. Young
children can be guided through a series of simple steps in an effort to develop their
persuasive writing skills.

Whether you are convincing your boss to open a new office in Europe or
encouraging potential customers to try your products, you’ll use many of the same
techniques of persuasion the attempt to change an audience’s attitudes, beliefs, or
actions. Because persuasive messages ask audiences to give something of value or
take substantial action, they are more challenging to write than routine messages.
Successful professionals understand that persuasion is not about trickery or getting
people to act against their own best interests; it’s about letting audience know they
have choices and presenting your offering in the best possible light.
Writing Persuasive Message

Types of Persuasive Writing

Persuasive writing is a type of writing where a writer attempts to convert the reader
to their own opinion. The goal is to show that the writer is correct in their
perspective. The structure of persuasive writing is the same, no matter what style is
being used. There is the introduction, a narration of the facts, a forecast of topics,
confirmation of the piece, a discussion of alternatives, rhetorical questions, and then
a conclusion.

Three types of persuasive writing there are and then how those types are broken
down even further.

What You Need to Know About Ethos, Logos, and Pathos

The goal of a persuasive writer is sometimes to appeal to their own credibility. This
is one of the most common types of persuasive writing and it is called “Ethos,” a
term that was initially defined by Aristotle. By using personal experiences,
educational opportunities, and observations, the writer using Ethos will work to
eliminate contradictions within the composition so that it is as clear as possible. This
includes removing syntax errors, factual errors, and inappropriate language or
grammar mechanics. The goal is to be as perfect as possible. Being closer to
perfection creates more credibility for the writer using this type of persuasive
writing.

Another form of persuasive writing will appeal to the logic of the reader. This is the
form of writing that is called Logos. When using this writing type, the reader is
persuaded to the writer’s position through the use of tangible evidence within the
Writing Persuasive Message

text. There must be supporting statements included which show how the facts can
correctly lead others to the writer’s viewpoint on a specific subject.

The goal is to appeal to the rationality of the reader who engages with this type of
persuasive writing. This can be done through quotes, research examples, or tangible
facts that can be independently verified by third parties.

The final form of persuasive writing, called pathos, is the type that appeals to the
emotions of the reader. The writer will use their words to establish a mood that is
suitable to accepting the opinions that are being presented. Writers using pathos will
often address their own knowledge or feelings about the matter being discussed and
then relate those emotions and experiences to something that the reader can picture
in their own life.

The goal here is to establish a relationship with the reader based on common
interests. When common ground can be found, the reader is more likely to begin
agreeing with the perspective of the writer.

Persuasive Writing Doesn’t Have to Be Just One Type

When you read a good persuasive writing piece, you’ll often find that there are all 3
types of writing included within the text. This is because most people don’t just focus
on the ego, or on logic, or on their emotions. Humans are complex beings who form
opinions based on all of these various states. Writers must engage each of those
states in order to make the best possible impression.

This doesn’t mean that persuasive writing can’t focus on one primary type or
eliminate one specific type. It simply means that the best possible appeal typically
comes from a piece composed of each persuasive writing type at some level.
Writing Persuasive Message

Persuasive Writing: Commercial Vs Non-Commercial

Each type of persuasive writing can be used for either commercial or for non-
commercial purposes. Modern marketing uses content that is persuasive in nature to
convince readers that their products or services are better than those offered by the
competition. Non-commercial opportunities for persuasive writing might include
convincing smokers to stop smoking or those with a high BMI to begin trying to lose
a little weight.

Commercial writing that is persuasive ultimately tries to get readers to purchase

something. Non-commercial persuasive writing attempts to get readers to make
some sort of life-change that benefits them at a personal level.

Anyone can begin to write persuasively today, even if the purpose is commercial in
nature. All it takes is demographics research to understand what is important to the
targeted readers of the text. When you can show people how to solve problems, then
you can persuade them that their time is best spent reading what you’ve written –
especially if they can implement your ideas in some way, even if that means
spending money with you in order to do so.

These types of persuasive writing can help you begin to add definition to the work
you are already creating. Whether it’s to make money or to make the world a better
place, your opinion matters. Knowing this will help others begin to agree with your
perspective.
Writing Persuasive Message

Planning Persuasive Messages

In today’s information-saturated business environment, having a great idea or a great
product is no longer enough. Every day, untold numbers of good ideas go unnoticed
and good products go unsold simply because the messages meant to promote them
are not compelling enough to be heard above the competitive noise. Creating
successful persuasive messages in these challenging situations demands careful
attention to all four tasks in the planning step, starting with an insight analysis of
your purpose and your audience.

Analyze the Situation

Clarifying your purpose is an essential step with persuasive messages. Suppose you
want to persuade company executives to support a particular research project. But
what does “support” mean? Do you want them to pat you on the back and wish you
well? Or do you want them to give you a staff of five researchers and a $1 million
annual budget?

The best persuasive messages are closely connected to your audience’s desires and
interests. Consider these important questions:

1. Who is my audience?
2. What are my audience member’s needs?
3. What do I want them to do?
4. How might they resist?
5. Are there alternative positions I need to examine?
6. What does the decision maker consider to be the most important issue?
Writing Persuasive Message

7. How might the organization’s culture influence my strategy?

To understand and categorize audience needs, you can refer to specific

information such as

Demographics
It includes age, gender, occupation, income, education and many others.

Example:
The Trends of Apple’s Target Market Demographics

 Men outnumber women on a 2:1 basis when it comes to purchasing Apple

products.
 The average age of an Apple customer is 35-44.
 1 in 4 people in the 18-34 age demographic express a strong interest in
purchasing an Apple product at some point in the next 6 months.
 Apple users are 94% more likely to be affluent than others who utilize
mobile devices on a regular basis.
Writing Persuasive Message

Psychographics
When analyzing your audiences, take into account their cultural expectations and
practices so that you don’t undermine your persuasive message by using an
inappropriate appeal or by organizing your message in a way that seems
unfamiliar or uncomfortable to your readers.

Motivation
The combination of forces that drive people to satisfy their needs. For instance,
many people demand for safety and security.
Blackberry produces world's best secure phones. Blackberry fulfils the desires of
its consumer that motivates them to buy their product.
Writing Persuasive Message

Gathering the Information

We need to gather information necessary to create a compelling persuasive
message. There are many ways to gather information.

Interviews.

Questionnaires and Surveys.

Observations.

Case Studies.

Documents and Records.

Selecting the right medium

Medium is that thing that is in the middle that connects the sender of the message
to the receiver of the message. In Persuasive messages are often unexpected and
sometimes even unwelcome, so choose your medium carefully to maximize the
chance of getting through to your audience. If we want to convince someone in
today’s world advertisement through posters and commercial on tv, Facebook
and YouTube are the best mediums.

For example: Samsung spent over $10 billion on marketing last year

Organizing your information

So most persuasive messages use indirect approach that means you'll want to
explain your reasons and build interest before asking for a decision or for action
or even before revealing your purpose.
Writing Persuasive Message

For persuasive business messages, the choice between the direct and indirect
approaches is also influenced by the extent of your authority, expertise, or power
in an organization. For example, if your area highly regarded technical expert
with years of experience, you might use the direct approach in a message to top
executives. In contrast, if you are not well known and therefore need to reply
more on the strength of your message than the power of your reputation, the
indirect approach will probably be more successful.
Writing Persuasive Message

Writing Persuasive Messages

Encourage a positive response to your persuasive messages by

1)Using positive and polite language

Use simple language to avoid suspicions of fantastic claims and emotional

manipulation.

2)Understanding and respecting cultural differences

3)Being sensitive to organizational cultures

4)Taking steps to establish your credibility.

Completing Persuasive Messages

The pros know from experience that details can make to break part of the writing
process. For instance, advertisers may have a dozen or more people review a
message before its released to the public.

When you evaluate your content, try to judge your argument objectively and try
not to overestimate your credibility. When revising for clarity and conciseness,
carefully match the purpose and organization to audience needs.
Writing Persuasive Message

Creating Persuasive Messages

To create a persuasive message, use the three-step writing process. The process will
help you simplify and portray your idea or project in the best form to convince you
audience that it is the best alternative. One key point to remember is that
“persuasion” is not about lying or tricking your audience. The main reason for
persuasive messages is to allow you to show you audience why your idea or product
would benefit them over the other options.
The first step in the writing process would be the planning portion. Within the
planning portion you would first have to analyze the situation. Meaning make sure
you have a clear idea of what your purpose is. Make sure you do not leave room for
doubt about your main message. The reason why I mention this is because you might
send a persuasive message wanting support; however, if you do not clarify what type
of support you wish to obtain it might be misunderstood. When planning your
message, you should take into consideration three important factors: demographics,
psychographics and motivation. If these three factors are utilized correctly you might
get as close to your ideal audience as it can get. As authors John V. Thrill and
Courtland L. Bovee mentioned in their book, “The more closely a persuasive
message aligns with a recipient’s existing motivation, the more effective the message
is likely to be.”. The following portion of the planning step is to gather the
information necessary to carry you message the way you would want it to be
received by your audience. The following portion would be selecting the best
medium to distribute the persuasive message. When deciding what medium to pick,
make sure it will be the most beneficial not the most popular or the most recent. The
last portion of the first step is organizing your information in the best way possible
Writing Persuasive Message

in order to best benefit your audience. As mention previously, the key point to
remember that the message is all about your audience and not yourself.

The second step in the writing process there are four major concepts that
should be cover at all cost. The first concept is the usage of positive and polite
language. It is crucial that the usage of your language is appropriate for your message
and most importantly for your audience. The usage of polite language might come a
little more difficult than the usage of positive language. The second concept has to
do with the awareness of cultural differences. If you are planning to carry out your
message in a different culture than your own, be certain that you understand and
respect the difference their might exist between your culture and your audiences.
The third concept is also attached to the difference in culture, but this time referring
to sensitivity. As an author of a persuasive message you must be sensitive you your
audiences’ cultures and ideas. It might be hard at first but remember that you are
trying to show them a better option for them. The final concept in the second step is
building up your credibility. As a reader it is in a big form comforting to know that
the author has credible information and is not lying to his/her audience. A very
important way to establish your credibility is by proving sources of identification
where you got your information from.

The final step in the wiring process of a persuasive message is completing

your persuasive message. The main idea of this step is to verify that the message is
as best possible to portray your idea or project in order to help your audience. When
rereading your message judge, it objectively and do not close your mind to
improvements. Having state these steps you are ready to create your persuasive
message.
 Writing Persuasive Message

Developing Persuasive Business Messages

Your success as a businessperson is closely tied to your ability to encourage others
to accept new ideas, change old habits, or act on your recommendations. Unless your
career takes you into marketing and sales, most of your persuasive messages will
consist of persuasive business messages, which are those designed to elicit a
preferred response in a non-sales situation.
Even if you have the power to compel others to do what you want them to do,
persuading them is more effective than forcing them. People who are forced into
accepting a decision or plan are less motivated to support it and more likely to react
negatively than if they’re persuaded. Within the context of the three-step process,
effective persuasion involves four essential strategies: framing your arguments,
balancing emotional and logical appeals, reinforcing your position, and anticipating
objections.

Framing Your Arguments

Many persuasive messages follow some variation of the indirect approach. One of
the most commonly used variations is called the AIDA model, which organizes your
message into four phases.
■Attention. Your first objective is to encourage your audience to want to hear about
your problem, idea, or new product—whatever your main idea is. Be sure to find
some common ground on which to build your case.
■Interest. Provide additional details that prompt audience members to imagine how
the solution might benefit them.
■Desire. Help audience members embrace your idea by explaining how the change
will benefit them and answering potential objections.
 Writing Persuasive Message

■Action. Suggest the specific action you want your audience to take. Include a
deadline, when applicable.

Balancing Emotional and Logical Appeals

Few persuasive appeals are purely logical or purely emotional, and a key skill is
finding the right balance for each message. An emotional appeal calls on feelings
or audience sympathies. For instance, you can make use of the emotion inspired by
words such as freedom, success, prestige, compassion, free, and comfort. Such
words put your audience in a certain frame of mind and help people accept your
message.
Many marketing and sales messages rely heavily on emotional appeals, but most
persuasive business messages rely more on logic. And even if your audience reaches
a conclusion based on emotions, they’ll look to you to provide logical support as
well. A logical appeal uses one of three types of reasoning:

■Analogy. With analogy, you reason from specific evidence to specific evidence, in
effect “borrowing” from something familiar to explain something unfamiliar. For
instance, to convince management to add chat room capability to the company’s
groupware system, you could explain that it is like a neighborhood community
center, only online.
■Induction. With inductive reasoning, you work from specific evidence to a general
conclusion. To convince your boss to change a certain production process, you could
point out that every company that has adopted it has increased profits.
■Deduction. With deductive reasoning, you work from a generalization to a specific
conclusion. To persuade your boss to hire additional customer support staff, you
 Writing Persuasive Message

might point to industry surveys that show how crucial customer satisfaction is to
corporate profits.
■Avoid hasty generalizations. Make sure you have plenty of evidence before
drawing conclusions.
■Avoid circular reasoning. Circular reasoning is a logical fallacy in which you try to
support your claim by restating it in different words. The statement “We know
temporary workers cannot handle this task because temps are unqualified for it”
doesn’t prove anything because the claim and the supporting evidence are essentially
identical.

Reinforcing Your Position

After you’ve worked out the basic elements of your argument, step back and look
for ways to bolster the strength of your position. Are all your claims supported by
believable evidence? Would a quotation from a recognized expert help make your
case?
Next, examine your language. Can you find more powerful words to convey your
message? For example, if your company is in serious financial trouble, talking
about fighting for survival is a more powerful emotional appeal than talking about
ensuring continued operations. As with any other powerful tool, though, use vivid
language and abstractions carefully and honestly.

Anticipating Objections
Even compelling ideas and exciting projects can encounter objections, if only as a
consequence of people’s natural tendency to resist chance. Anticipate likely
objections and address them before your audience can bring them up. By doing so,
you can remove these potentially negative elements from the conversation and keep
the focus on positive communication. Note that you don’t need to explicitly mention
Writing Persuasive Message

a particular concern. For instance, if your proposal to switch to lower-cost materials

is likely to raise concerns about quality, you can emphasize that the new materials
are just as good as existing materials. You’ll not only get this issue out of the way
sooner but also demonstrate a broad appreciation of the issue and imply confidence
in your message.
 Writing Persuasive Message

Avoiding Common Mistakes in Persuasive Communication

When you believe in a concept or project you are promoting, it’s easy to get caught
up in your own confidence and enthusiasm and thereby fail to see things from the
audience’s perspective. When putting together persuasive arguments, avoid these
common mistakes.
■Using a hard sell. Don’t push. No one likes being pressured into making a decision,
and communicators who take this approach can come across as being more
concerned with meeting their own goals than with satisfying the needs of their
audiences. In contrast, a “soft sell” is more like a comfortable conversation that uses
calm, rational persuasion.
■Resisting compromise. Successful persuasion is often a process of give-and-take,
particularly in the case of persuasive business messages, where you don’t always get
everything you asked for in terms of budgets, investments, and other commitments.
■Relying solely on great arguments. Great arguments are important, but connecting
with your audience on the right emotional level and communicating through vivid
language are just as vital. Sometimes a well-crafted story can be even more
compelling than dry logic.
■Assuming that persuasion is a one-shot effort. Persuasion is often a process, not
a one-time event. In many cases, you need to move your audience members along
one small step at a time rather than try to convince them to say “yes” in one huge
step.
Writing Persuasive Message

Developing Marketing and Sales Messages

Marketing and sales messages use the same basic techniques as other persuasive

messages, with the added emphasis of encouraging someone to participate in a

commercial transaction. Although the terms marketing message and sales

message are often used interchangeably, there is an important difference:

Marketing messages usher potential buyers through the purchasing process without

asking them to make an immediate decision.

Sales messages take over at that point, encouraging potential buyers to make a

purchase decision then and there. Marketing messages focus on such tasks as

introducing new brands to the public and encouraging customers to visit websites

for more information, whereas sales messages make an explicit request for people

to buy a specific product or service.

Most marketing and sales messages, particularly in larger companies, are created

and delivered by professionals with specific training in marketing, advertising, sales,

or public relations. However, you may be called on to review the work of these

specialists or even to write such messages in smaller companies, and having a good

understanding of how these messages work will help you be a more effective

manager.
 Writing Persuasive Message

Planning Marketing and Sales Messages

Everything you’ve learned about planning messages applies in general to marketing

and sales messages, but the planning steps for these messages have some particular
aspects to consider as well:
■Assessing audience needs. As with every other business message, successful
marketing and sales messages start with an understanding of audience needs.
Depending on the product and the market, these can range from a few functional
considerations (such as the size, weight, and finish of office paper) to a complicated
mix of emotional and logical issues (all the factors that play into buying a house, for
example).
■Analyzing your competition. Marketing and sales messages nearly always compete
with messages from other companies trying to reach the same audience. When Nike
plans a marketing campaign to introduce a new shoe model to current customers, the
company knows its audience has also been exposed to messages from Adidas, New
Balance, Reebok, and numerous other shoe companies. Finding a unique message in
crowded markets can be quite a challenge.
■Determining key selling points and benefits. With some insight into audience needs
and the alternatives offered by your competitors, the next step is to decide which
features and benefits to highlight. Selling points are the most attractive features of a
product, whereas benefits are the particular advantages purchasers can realize from
those features. In other words, selling points focus on what the product does.
Benefits focus on what the user experiences or gains. Benefits can be practical,
emotional, or a combination of the two. For example, the feature of a thin, flexible
sole in a running shoe offers the practical benefit of a more natural feel while
 Writing Persuasive Message

running. In contrast, the visual design features of the shoe offer no practical benefits
but can offer the emotional benefit of wearing something stylish or unusual.
■Anticipating purchase objections. Marketing and sales messages usually encounter
objections, and, as with persuasive business messages, the best way to handle them
is to identify these objections up front and address as many as you can. Objections
can range from high price or low quality to a lack of compatibility with existing
products or a perceived risk involved with the product. By identifying potential
objections up front, you can craft your for instance, you can look for ways to increase
the perceived value of the purchase and decrease the perception of high cost. When
promoting a home gym, you might say that it costs less than a year’s worth of health
club dues. Of course, any attempts to minimize perceptions of price or other potential
negatives must be done ethically.
 Writing Persuasive Message

Writing Promotional Messages for Social Media

The AIDA model and similar approaches have been successful with marketing and
sales messages for decades, but in the social media landscape, consumers are more
apt to look for product information from other consumers, not the company’s
marketing those products. Consequently, your emphasis should shift to encouraging
and participating in online conversations. Follow these guidelines:13

■Facilitate community building. Give customers and other audiences an opportunity

to connect with you and one another, such as on your Facebook page or through
members only online forums.
■Listen at least as much as you talk. Listening is just as essential for online
conversations as it is for in person conversations.
■Initiate and respond to conversations within the community. Through content on
your website, blog postings, social network profiles and messages, newsletters, and
other tools, make sure you provide the information customers need in order to
evaluate your it.
■Provide information people want. Whether it’s industry-insider news, in-depth
technical guides to using your products, or brief answers to questions posted on
community Q&A sites, fill the information gaps about your company and its
products.
■Identify and support your champions. In marketing, champions are enthusiastic
fans of your company and its products. Champions are so enthusiastic they help
spread your message (through their blogs, for instance), defend you against
detractors, and help other customers use your products.
■Be real. Trying to tack social media onto a consumer-hostile business is likely to fail
as soon as stakeholders see through the superficial attempt to “be social.” In contrast,
 Writing Persuasive Message

social media audiences respond positively to companies that are open and
conversational about themselves, their products, and subjects of shared interest.
■Integrate conventional marketing and sales strategies at the right time and in
the right places. AIDA and similar approaches are still valid for specific
communication tasks, such as conventional advertising and the product promotion
pages on your website.

Loyal regulars spend 67% more at restaurants than new guests do. With effective
guest communication, you can make every guest a loyal regular.
Writing Persuasive Message

Defining the Super Heavy Restaurant Demographics

37% of quick service restaurant users, defined as visiting a restaurant 2-6 times per
week, are in the 18-34 age demographic.

54% of people who eat fast food at least one time per day are also in the 18-34 age
demographic.

Caucasians/Whites spend 41% of their food expenditures on restaurant orders for an

average of $2,564 per year.

Hispanics spend 38% of their food expenditures – an average $2,474 per year – on
food away from home.

36% of African American/Black annual food expenditures, or an average of $1,721

per year, on food away from home.

In comparison, Asians spend 48% of their annual food expenditures, or an average

of $3,703 per year, at restaurants.

90% of Asians, 88% of Hispanics and Latinos, and 72% of African-

Americans/Blacks order ethnic food at least once a month from a restaurant.
Whites/Caucasians do so as well at a 75% rate.

20% of consumers will eat at an ethnic at least 7x per month.

Writing Persuasive Message

84% of restaurant customers say they prefer to eat ethnic cuisine at a restaurant
focused on that cuisine, but 3 out of 4 of those customers also like it when an ethnic
restaurant offers mainstream food options.

What does this information mean for restaurants? That the most profitable
demographic to target is the local Asian community who is between the ages of 35-
54. These are the folks that are the most likely to frequent their restaurant on a regular
basis. Since ethnic food is a consideration, that can also influence the type of
restaurant that is offered to a community. Yet there is also some benefit to marketing
to the daily quick service restaurant users and the younger demographics who may
not have as much disposable income, but still frequent restaurants on a regular basis.
Writing Persuasive Message

How Income Affects the Restaurant Demographics

With an HHI of $20k-$30k, about 30% of food expenditures are spent at restaurants.

When the HHI is $30k-$40k, that percentage increases to 37%.

At $40k-$50k in HHI, 38.5% of food expenditure costs are spent at restaurants.

At HHI levels of $100,000–$119,000, $120,000–$149,000, and $150,000 and up,

the food expenditure percentages sit at 45%, 46%, and 50% respectively.

84% of restaurant consumers who describe themselves as being “affluent” report

visiting a quick serve restaurant at least once per month.

89% of people who say they are in the upper middle class frequent a QSR at least
once per month. 84% of “working” families and 87% of the lower middle class report
the same thing.

This high level of spending has continued to occur despite the fact that since 2007,
the net worth of the average family had declined by 40%.

What this information shows about the restaurant demographics is that it is up to

each owner to recognize what the makeup of their local community happens to be.
By recognizing who the core demographics are, a menu can be built around the needs
of that demographic so the best chance for success can be found. The days of just
opening up a restaurant because you’re passionate about a certain type of food are
gone. If you want to stay in business, then you must develop a relationship with your
local core demographics. By seeing what the median preferences are for each group,
you can do just that.
Writing Persuasive Message

How the Restaurant Demographics Are Changing

Members of Generation X comprise 17% of the population and spend $125 billion
annually on consumer goods, preferring snacks more and the ability to explore new
foods.

Millennials are fast becoming the most influential restaurant demographic and are
driving new dining concepts built around a fusion of cuisines, service styles, themes,
and technologies.

60% of restaurant consumers take pride in having tried different cuisine options.

Arizona expects to see the largest amount of restaurant employment growth by 2026
at 18.9%. Texas comes in second at 17.9% and Florida is third at 17.4%.

The lowest levels of projected restaurant employment by 2026 are projected to be in

Rhode Island [6.3%], Vermont [6.8%], and Alaska [6.9%].

The US West shows the greatest potential for sales growth as a geographic
demographic, averaging more than 6% growth.

Nearly 10% of working Americans have a job in the restaurant industry at some
level.

Total US sales from all restaurant demographics is expected to increase by $37

billion in 2016, which is more than all US citizens spend to watch movies at a movie
theater each year.Total sales in 2016 are expected to reach $783 billion and there are
expected to be 100,000 more active locations than in 2005.
Writing Persuasive Message

Persuasive Message for a restaurant

Target Market
There are many factors we consider to make an effective persuasive message for our
Restaurant Business. Our Restaurant is located in Sialkot cantt. Our target Market is
Middle- and high-class families who want to eat delicious food in a relaxing and
beautiful Environment.

Interior Design
We make our Restaurant interior according to the Pakistani tradition with Premium
touch. Beautiful lighting, reliable sitting and low sound music give you relaxing
Environment and comfortable feeling. People like to sit in beautiful environment.
Writing Persuasive Message

Waiter

Waiters are well trained to speak effectively with customers. They

can hear your voice from distance. We also have 2 waiters who

can speak English fluently we hire them for foreigners and

English-Speaking Customers.
Writing Persuasive Message

Food
Food is the first priority for many customers. For Best food tasting, we went to
Lahore and visit Food Market for delicious cosines of Lahore. We taste dishes from
shops that provide Excellent food at low cost and then, we hire helpers from that
shops to train our employees.
Writing Persuasive Message

Crockery
Writing Persuasive Message

Data Analysis:

The outcome of the survey which we conduct to know about the

opinion of the people in regard with “Persuasive Message”. We
analyze that every Business Message need to implement the
persuasion in every Business Message. It increases the chance of
action that you want from the reader. We know that in this global
every business is facing high competition; in every message we
have to make it effective. World is changing rapidly and customer
is more important than Profit.
Writing Persuasive Message

Bibliography
1.Introduction
http://www.readingrockets.org/strategies/persuasive_writing

2. Types of Persuasive Writing

https://networlding.com/types-persuasive-writing/

3. The Trends of Apple’s Target Market Demographics

https://brandongaille.com/18-apple-target-market-demographics/

4. BlackBerry DTEK50 fulfil desires

https://economictimes.indiatimes.com/slideshows/tech-life/5-most-secure-
smartphones-in-the-world/blackberry-dtek50/slideshow/53882996.cms
5. Samsung spent over $10 billion on marketing last year
https://www.neowin.net/news/samsung-spent-over-10-billion-on-marketing-last-
year/

6.Best all content

https://studfiles.net/preview/5623941/page:41/
7.Best lahori Food
https://travel.jumia.com/blog/pk/14-delicious-dishes-lahore-2423
8.Interior Design
https://www.shutterstock.com/
9.Waiters
https://www.shutterstock.com/10.