English

For Science Professionals

An ESP Study Course for Undergraduate Students
in the
COLLEGES OF
Business Administra�on, Computer Science and Science

Prepared by
ESP Commi�ee
Department of English Language
DEANSHIP OF PREPARATORY YEAR AND SUPPORTING STUDIES

Fourth Edition
1439-2018
 TABLE OF CONTENTS

English for Science

Professions
 Table of contents I

 Foreword II

 Acknowledgements III

 UNIT1 Getting Started 1

 UNIT2 The Basics of Business 17

 UNIT3 Marketing 39

 UNIT4 Finance Accounting 57

 UNIT5 Information Systems 71

 UNIT6 I.T Security 87

 UNIT7 Life Science 103

 UNIT8 Programming 111

 UNIT9 New Path to Inductive Science 127

 UNIT10 The Beauty of Mathematics 141

 Semester Project 153

 References 155

I
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II
 This book came to fruition through the efforts of the Department of
English Language and the Deanship of the Preparatory Year Programme at
Imam Abdulrahman Bin Faisal University in collaboration with the faculty of
the College of Business Administration.

The department would like to thank the following faculty members who
have contributed to the review and proofreading of the book: Ahmed
Moumene, Mimoun Melliti, Idries Ma'arij, Nur Bu Essa and Sara Narjis.

Special thanks are due to the reviewing committee of the new edition
headed by D. Mohammed Ajouz who exerted all efforts in the final production
of this book.

ESP Committee
Department of English Language
 English for Science
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1

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Is the italicized word countable or uncountable? Write C or U below.

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2030 activities
End of Unit discussion
Based on your understanding of the unit, discuss that the “2030 Vision” of Saudi
Arabia aims at the development and expansion of the business horizons in the
Kingdom.

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Ask your partner to close their book. Describe a word and s/he guesses which
roles.

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THE BASICS OF BUSINESS
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UNIT
2 THE BASICS OF BUSINESS
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Based on 2.2, answer the following questions.

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 UNIT
2
Based on 2.3, answer the following questions.

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2030 activities
End of Unit discussion

How can you adopt ‘Maslow's Hierarchy of Needs’ to Saudi Arabia's 2030 Vision?

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2 THE BASICS OF BUSINESS
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Word Definition Notes

Professions

Ownership

Public Company

Private Company

Liability

Organization

Structure

Hierarchy

System

Sole Proprietorship

Partnership

Stakeholders

Shareholders

Resources

Resource Allocation

Layers

Functional

Frontline

Management

Chart

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It

Speaking

Think of the type of company you want to work for, and your role.Tell your
partner(s) using (some of) the vocabulary from this unit.

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Understanding product management strategies

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getting
convince them to buy your product. Advertising is a function of marketing and can
take many forms. Sales means selling the product to the consumers,

Promotion - the method with which the product is promoted.

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businessmen
MARKETING
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When planning marketing campaigns, brand managers can draw on in-store
merchandising, advertising, coupons and sweepstakes, trade promotions, prices,
and the use of a direct sales force. The key is getting the right mix to achieve sales
and market share goals. The trick is that each marketing effort affects consumer
behavior in different ways, and also prompts different types of responses from
competitors. Some activities result in expanding demand across an entire category
of products. Take for example the "Got Milk" advertising campaign, which is intended
to increase demand for a category of products, milk. In contrast, an advertisement
that points out how one brand is better than a competitor's brand has the goal of
encouraging consumers to switch products within a particular category.

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culture, and luxury.

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MARKETING
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Compare the writing styles in the two passages 4.1 and 4.2. What
similarities and differences are there?

Using the reading, answer the following questions.

2030 activities
End of Unit discussion
How can Saudi Arabia meet the basic needs of people such as fresh water, food
production, energy resources and other kinds of services by the year 2030?

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Word Definition Notes

Marketing

Advertising

Sales

Marketing Mix (Four P's)

Customer Needs

Target Market

Product Placement

Market Map

Strategy

Market Segmentation

Withdraw

Niche Marketing

Decline

Mass Marketing

Product Life Cycle

Prototype

Advertising Campaign

Market Share

Boston Matrix

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positive when more money comes in that goes out. Companies increase cash flow by selling

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Current liabilities
Long term liabilities
Stockholder's

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the blanks below:
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2030 activities
English for Science

Writing skills
Professions

Mission: Write an essay in which you introduce Saudi Arabia's 2030 vision to a group
of Chinese investors. Focus on the competitiveness of the finance sector that the
vision will guarantee by 2030. You can collect your information from the link below:

http://vision2030.gov.sa/en

End of Unit discussion

How will the fields of finance and accounting change by 2030? How will this impact
Saudi Arabia?

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Word Definition Notes

Accounting

Finance

Capital

Limited Resources

Budget

Revenue

Cash Flow

Profit

Investment

Cost Benefit Analysis

Income Statement

Auditing

Balance Sheet

Liabilities

Cash Flow Statement

Financial Year

Expenses

Assets

Annual

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INFORMATION SYSTEMS
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system is booted up, and it is responsible for running other applications. An operating

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other watching her eyes to assess her gaze and adjust the perspective on the projection.

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5. What do you think will be the future of 3-D printing?

2030 activities
End of Unit discussion
1. How will the new system of teaching using technology impact future generations of
students? What are the pros and cons?

2. Do you believe Saudi Arabia will be fully automated by 2030?

Interactive activities: Computer Supported Cooperative Work (CCSCW) open access
www.link.springer.com

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Student A tell your partner how to make a
sandwich.

Student B tell your partner how to make a

cup of coffee or tea.

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worth millions and provide a high salary. This seems to have taken its toll on the number

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lazy. In

lives easier. One

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read
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Match the columns

Methods responses
events a collection of similar objects
classes using an object
instances action behaviour

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Read Section 6.2 and answer the questions.

1. What can stop a program running?

2. What is like a full stop?

3. What only holds two variables?

4. How is a computer similar to a son?

5. What is a 'block'?

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Word Definition Notes

Programming language

Execute

Compile/ compiler

Assembly languages

Scheme

Debug

Statement terminator

Logical operators

Boolean

Loops

Object oriented programming

Inheritance

Modules

Arrays

Class

Methods

Instance

Events

Conditional Statements

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Practice

Tell your partners some sentences using some of these words. Ask for feedback when
you have finished.

2030 activities
End of Unit discussion
In the light of the fact that students in Saudi Arabia are to be trained solely on tablets,
how will that affect computer programming by the year 2030?

Interactive activities for Programming: See www.codecombat.com

Learn computer programming by playing games. See www.code.org practice coding

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I.T SECURITY
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A hacker is a person who overcomes the limits of software or hardware for

various purposes. A hacker is not always malicious, a person may hack software to
find out if there are any problems. The first hackers were there even before the
computer arrived at your home. The original hackers used to hack public pay phones
on the streets to make free calls. This act became known as phone phreaking.

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companies or governments to improve their security.

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2030 activities
End of Unit discussion
1. In an era when data theft and security breaches are daily occurrences, secure data
storage is a key component of a security's infrastructure. Could you suggest any
protection strategies for I.T security system in the light of Saudi Arabia’s 2030 Vision?

2. What are the consequences of a cyber-attack? How can we avoid it to guarantee the
success of Saudi Arabia’s 2030 Vision?

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PART OF SPEECH
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Inquiry skills: (Measure) Suppose you wanted to measure the amount of Dichlor
Diphenyl Trichlor (DDT) in a food chain. Which animals in the food chain would
you measure? Explain your strategy.

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LIFE SCIENCE
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A predator and its prey

They can destroy habitats that disrupt the food chain.

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2030 activities
End of Unit discussion
1. Ecosystems may be impacted by longer term disturbances such as climate change
effects due to greenhouse gas emissions. Suggest some alternatives to solve this
problem and to ensure Saudi Arabia’s 2030 Vision.

2. Worsening drought conditions may cause devastating impacts on living organisms. How
can this natural disaster be solved to fulfil Saudi Arabia’s 2030 vision?

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STUDENT'S NOTES
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1 2 3 4 5 6

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Part One: Periodic Table

English for Science

E.Terms you should know

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Word Definition Notes

Properties

Period

Radius

Ionization energy

Electronegativity

Caesium

Brittle

Malleable

Odorless

Discernible

Edible

Caustic

Photosynthesis

Metabolism

Inertia

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A. Gold becomes malleable.

B. The atoms break apart and disappear.
C. A new substance is formed.
D. The substance stays the same.

A. The regrouping of the atoms in table salt.

B. The burning of fossil fuels.
C. Cleaning swimming pools.
D. Opera�ng a stove.

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2030 activities
End of Unit discussion

1. How can chemistry help Saudi Arabia to achieve its 2030 vision?

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STUDENT'S NOTES
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A cone is a three-dimensional geometric shape that tapers smoothly from a flat,
usually circular base, to a point called the apex or vertex. Volcanoes form cones, the
steepness and height of which depends on the runniness (viscosity) of the lava. Fast, runny
lava forms fla�er cones while thick, viscous lava forms steep-sided cones.

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2030 activities
End of Unit discussion

How would the 2030 KSA vision contribute to the development of numeracy skills?

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SEMESTER PROJECT
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REFERENCES