Академический Документы
Профессиональный Документы
Культура Документы
Of
&
Unilever Pakistan
Group Members:
Jawad Majeed (MSTQM-72-F17)
Faiz Khan
Executive Summary
Chapter – 1
Unilever Pakistan
Vision and Mission Statements:
“Our vision is to grow our business, while decoupling our environmental footprint from
our growth and increasing our positive social impact.”
Core Values:
Our Corporate Purpose states that to succeed requires "the highest standards of
corporate behaviour towards everyone we work with, the communities we touch, and
the environment on which we have an impact."
Positive impact
We aim to make a positive impact in many ways: through our brands, our commercial
operations and relationships, through voluntary contributions, and through the various
other ways in which we engage with society.
Continuous commitment
We're also committed to continuously improving the way we manage our environmental
impacts and are working towards our longer-term goal of developing a sustainable
business.
Business Philosophy:
Unilever believes profitable growth should also be responsible growth. That approach
lies at the heart of our business model, driven by sustainable living and the USLP. It
guides our approach to how we do business and how we meet the growing consumer
demand for brands that act responsibly in a world of finite resources. Our business
model begins with consumer insight that informs brand innovation, often with partners in
our supply chain, to create products we take to market supported by marketing and
advertising across a range of distribution channels.
Sales
Margin
Capital efficiency
Nutrition
Health and hygiene
Enhancing livelihoods
Greenhouses gases
Water
Waste
Sustainable sourcing
Core Values:
1. Excellence.
4. Winning. ...
6. Teamwork. ...
Business Philosophy:
Pakistan Tobacco Company Limited is a commercial enterprise and our primary role is
to build long term shareholder value by meeting consumers’ preferences for high-quality
tobacco products. However, we believe that by absorbing and balancing a wider range
of expectations, we are best placed to continue building a sustainable tobacco
business.
To help meet these challenges and following on a commitment made in the first British
American Tobacco p.l.c. Social Report 2001/02, the Group has developed these
Business Principles in consultation with managers from their businesses, as well as with
external stakeholders. The Business Principles and Core Beliefs cover the key issues
that underpin Corporate Social Responsibility (CSR) for a multinational business and,
particularly, given the unique characteristics of a tobacco business.
There are three Business Principles: Mutual Benefit, Responsible Product Stewardship
and Good Corporate Conduct, each of which is supported by a number of Core Beliefs,
which explain what we think the principle means in more detail. Together, these form the
basis on which we run our business in terms of responsibility.
Both the Business Principles and Core Beliefs and the way they have been developed
are consistent with our four Guiding Principles, which collectively express the culture of
the Group and Pakistan Tobacco Company Limited as part of it.
2. Open Minded
4. Enterprising Spirit
PTC believe that by being the world’s best at satisfying consumer moments, we will
become the leader in our industry. Consumers are at the core of everything we do and
our success depends on addressing their evolving concerns, needs and behaviours.
The second part of our vision – tobacco and beyond – recognizes the strength of our
traditional tobacco business and the opportunities we see in next-generation tobacco
and nicotine products. There is a great potential business opportunity because
consumers are looking for choices and product categories in which we are uniquely
placed to succeed.
Chapter -2
Interview Detail
Unilever Pakistan :
Interview Protocol
a. A heading