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Strategic Management Analysis

Of

Pakistan Tobacco Company

&

Unilever Pakistan

Group Members:
 Jawad Majeed (MSTQM-72-F17)

 Bilal Akram (MSTQM-92-F17)

 Faiz Khan
Executive Summary
Chapter – 1
Unilever Pakistan
Vision and Mission Statements:

“Our vision is to grow our business, while decoupling our environmental footprint from
our growth and increasing our positive social impact.”

Core Values:
Our Corporate Purpose states that to succeed requires "the highest standards of
corporate behaviour towards everyone we work with, the communities we touch, and
the environment on which we have an impact."

Positive impact
We aim to make a positive impact in many ways: through our brands, our commercial
operations and relationships, through voluntary contributions, and through the various
other ways in which we engage with society.

Continuous commitment
We're also committed to continuously improving the way we manage our environmental
impacts and are working towards our longer-term goal of developing a sustainable
business.

Setting out our aspirations


Our Corporate Purpose sets out our aspirations in running our business. It's
underpinned by our Code of Business Principles which describes the operational
standards that everyone at Unilever follows, wherever they are in the world. The Code
also supports our approach to governance and corporate responsibility.

Working with others


We want to work with suppliers who have values similar to our own and work to the
same standards we do. Our Supplier Code, aligned to our own Code of Business
Principles, comprises eleven principles covering business integrity and responsibilities
relating to employees, consumers and the environment.

Business Philosophy:

Unilever believes profitable growth should also be responsible growth. That approach
lies at the heart of our business model, driven by sustainable living and the USLP. It
guides our approach to how we do business and how we meet the growing consumer
demand for brands that act responsibly in a world of finite resources. Our business
model begins with consumer insight that informs brand innovation, often with partners in
our supply chain, to create products we take to market supported by marketing and
advertising across a range of distribution channels.

Evaluation of Vision and Mission of Unilever Pakistan:


Following are the main components of vision :

Growing the business

 Sales
 Margin
 Capital efficiency

Improving health and well-being

 Nutrition
 Health and hygiene

Enhancing livelihoods

 Fairness in the workplace


 Opportunities for women
 Inclusive business

Reducing environmental impact

 Greenhouses gases
 Water
 Waste
 Sustainable sourcing

Pakistan Tobacco Company


Vision and Mission Statements:
Together we will be the best in everything we do. To achieve leadership of the
global tobacco industry in both a quantitative and qualitative sense.

Core Values:
1. Excellence.

2. Customer Success. We are relentless in enhancing the value proposition for


our customers. ...

3. Innovation & Empowerment. ...

4. Winning. ...

5. Integrity & Professionalism. ...

6. Teamwork. ...

7. Social Responsibility through Shared Value

Business Philosophy:
Pakistan Tobacco Company Limited is a commercial enterprise and our primary role is
to build long term shareholder value by meeting consumers’ preferences for high-quality
tobacco products. However, we believe that by absorbing and balancing a wider range
of expectations, we are best placed to continue building a sustainable tobacco
business.

Like other multinational enterprises benefiting from economic globalisation, British


American Tobacco also faces increasing demands to be more transparent and to
demonstrate high standards of corporate conduct that might in the past have been
taken on trust. In today’s rapidly changing world, large and successful businesses can
be perceived as powerful and self-interested and can face barriers to trust. As a tobacco
business, the Group can face more than others. In addressing these, a further challenge
is that major enterprises like British American Tobacco often encounter varying and at
times conflicting stakeholder expectations in different countries and cultures.

To help meet these challenges and following on a commitment made in the first British
American Tobacco p.l.c. Social Report 2001/02, the Group has developed these
Business Principles in consultation with managers from their businesses, as well as with
external stakeholders. The Business Principles and Core Beliefs cover the key issues
that underpin Corporate Social Responsibility (CSR) for a multinational business and,
particularly, given the unique characteristics of a tobacco business.

There are three Business Principles: Mutual Benefit, Responsible Product Stewardship
and Good Corporate Conduct, each of which is supported by a number of Core Beliefs,
which explain what we think the principle means in more detail. Together, these form the
basis on which we run our business in terms of responsibility.

Both the Business Principles and Core Beliefs and the way they have been developed
are consistent with our four Guiding Principles, which collectively express the culture of
the Group and Pakistan Tobacco Company Limited as part of it.

The four Guiding Principles are:

1. Strength from Diversity

2. Open Minded

3. Freedom through Responsibility; and

4. Enterprising Spirit

Evaluation of Vision and Mission of PTC :

PTC believe that by being the world’s best at satisfying consumer moments, we will
become the leader in our industry. Consumers are at the core of everything we do and
our success depends on addressing their evolving concerns, needs and behaviours.

The second part of our vision – tobacco and beyond – recognizes the strength of our
traditional tobacco business and the opportunities we see in next-generation tobacco
and nicotine products. There is a great potential business opportunity because
consumers are looking for choices and product categories in which we are uniquely
placed to succeed.
Chapter -2
Interview Detail

Pakistan Tobbacco Company :

We have met with Mr. Hassan Yaqoob (Team Lead, Manufacturing).

Attach Picture here (Mr. Faiz Khan)

Unilever Pakistan :

We have met with Mr. Bilal Hussain, PMP (Manager, Projects).

Attach Picture here (Mr. Faiz Khan)

Interview Protocol

What Should An Interview Protocol Contain?

a. A heading

b. Instructions to the interviewer (opening statements)

c. The key research questions to be asked

d. Probes to follow key questions

e. Transition messages for the interviewer

f. Space for recording the interviewer’s comments

g. Space in which the researcher records reflective notes

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