BBU 08101: Strategic Management

Course Contents
NTA Level 8-Bachelor Degree in Business Administration

1.1.1 Explain the concepts of strategy and strategic management approach

1.1.2 Apply component of strategic management models

1.1.3 Describe levels of strategy

1.2.1 Explain components of strategic management

1.2.2 Explain strategic management models

1.2.3 Explain the strategy capabilities

1.2.4 Explain basic elements of strategic management process

1.3.1 Describe the environmental and SWOC analyses

1.3.2 Explain the internal (company profile) and external (opportunities, threats
competitors) environments of company profile

1.3.3 Explain the strategy capabilities and the driving forces concept

1.3.4 Explain basic elements of strategic management process

1.4.1 Implement strategy approaches to strategy formulation

1.4.2 Apply generic competitive strategies

1.4.3 Explain alternative methods of strategy development

1.4.4 Explain factors influencing strategy formation

1.4.5 Select the best corporate strategy and develop policies

1.5.1 Explain the role of key players in the implementation process

1.5.2 Operationalize, institutionalize and evaluate the process

1.5.3 Describe the control process

1.5.4 Explain the requirements for development of effective control process and take
remedial measures