DAFTAR ISI

LEMBAR PENGESAHAN ....................................................................................i

ABSTRAK ............................................................................................................ ii

ABSTRACT ........................................................................................................... iii

KATA PENGANTAR ..........................................................................................iv

DAFTAR ISI ........................................................................................................vi

DAFTAR BAGAN ............................................................................................... x

DAFTAR TABEL .................................................................................................xi

DAFTAR LAMPIRAN ...................................................................................... xii

BAB I PENDAHULUAN ...................................................................................... 1

1.1. Latar Belakang Penelitian ............................................................................... 1

1.2 Identifikasi Masalah ........................................................................................ 5

1.3 Tujuan Penelitian ............................................................................................ 6

1.4 Kegunaan Penelitian ....................................................................................... 6

1.4.1 Secara Teoritis ....................................................................................... 6

1.4.2 Secara Praktis ........................................................................................ 6

1.5 Lokasi dan Waktu Penelitian. ......................................................................... 6

BAB II TINJAUAN PUSTAKA............................................................................ 7

2.1. Komunikasi ..................................................................................................... 7

2.2. Informasi ....................................................................................................... 10

2.2.1 Pengertian Informasi............................................................................ 10

2.2.2 Siklus Informasi .................................................................................... 12

vi
 2.2.3 Jenis Informasi .................................................................................... 13

2.3. Komunikasi Massa ........................................................................................ 14

2.3.1 Definisi komunikasi massa .................................................................. 14

2.3.2 Teori Komunikasi Massa .................................................................... 16

2.3.3 Proses Komunikasi Massa ................................................................... 17

2.3.4 Model Komunikasi Massa ................................................................... 19

2.4. Media Massa ................................................................................................. 25

2.5. Media Cetak .................................................................................................. 27

2.5.1. Karakteristik Iklan Media Cetak ......................................................... 29

2.5.2. Kekuatan dan Kelemahan Media Cetak .............................................. 30

2.6. Majalah ......................................................................................................... 32

2.6.1. Pengertian Majalah .............................................................................. 32

2.6.2. Ciri dan Karakteristik Majalah ............................................................ 33

2.6.3. Faktor-faktor Dasar Klasifikasi Majalah ............................................. 34

2.6.4. Majalah sebagai Salah Satu Media Komunikasi Massa ...................... 36

2.6.5. Kategori dan Fungsi Majalah .............................................................. 37

2.7. Kerangka Pemikiran ...................................................................................... 39

2.7.1 Penelitian Terdahulu ............................................................................ 42

2.7.2 Hipotesis .............................................................................................. 47

BAB III METODE PENELITIAN....................................................................... 48

3.1. Metode Penelitian ......................................................................................... 48

3.2. Teknik Pengumpulan Data ............................................................................ 50

3.3. Populasi dan Sampel ..................................................................................... 51

vii
 3.3.1. Populasi ............................................................................................... 51

3.3.2. Sampel ................................................................................................. 52

3.4. Teknik Skala dan Alat Pengukuran ............................................................... 53

3.5. Uji Validitas dan Reliabilitas Instrumen ....................................................... 54

3.5.1. Pengujian Validitas .............................................................................. 54

3.5.2. Pengujian Reliabilitas .......................................................................... 55

3.6. Teknik Analisis Data ..................................................................................... 56

3.6.1. Uji Korelasi Rank-Order (Spearman’s Rho Rank-Order

Correlations) ....................................................................................... 56

3.6.2. Uji Koefisien Determinasi ................................................................... 57

3.6.3. Uji Hipotesis ........................................................................................ 57

3.7. Objek Penelitian ............................................................................................ 58

3.7.1. Lokasi dan Waktu Penelitian ............................................................... 58

3.7.2. Profil Objek Penelitian (Majalah Asian Look) .................................... 58

BAB IV HASIL PENELITIAN DAN PEMBAHASAN ..................................... 62

4.1. Hasil Penelitian ............................................................................................. 62

4.1.1. Deskripsi Responden ........................................................................... 62

4.1.2. Deskripsi Variabel Media Cetak Majalah Asian Look ........................ 64

4.1.3. Deskripsi Variabel Pemenuhan Kebutuhan Informasi ........................ 68

4.2. Uji Validitas dan Reliabiltas Instrumen Penelitian ....................................... 71

4.2.1. Uji Validitas......................................................................................... 71

4.2.2. Uji Reliabilitas ..................................................................................... 73

viii
4.3. Pengaruh Majalah Asian Look Dalam Memenuhi Kebutuhan Informasi

Akan Perkembangan Industri Hiburan Korea. .............................................. 74

4.3.1. Hasil Uji Korelasi ................................................................................ 75

4.3.2. Hasil Uji Koefisien Determinasi.......................................................... 76

4.3.3. Uji Hipotesis ........................................................................................ 76

BAB V KESIMPULAN DAN SARAN ............................................................... 79

5.1. Kesimpulan ................................................................................................... 79

5.2. Saran ............................................................................................................ 79

DAFTAR PUSTAKA

LAMPIRAN – LAMPIRAN

ix
 DAFTAR BAGAN

Gambar 2.1 Skema Kerangka Pemikiran ............................................................. 39

Gambar 2.2 ........................................................................................................... 41

Gambar 3.1 Cover majalah Asian Look edisi pertama ......................................... 59

Gambar 3.2 Cover Majalah Asian Look Terbaru................................................. 60

Gambar 3.3 Tampilan Isi majalah Asian Look ..................................................... 61

x
 DAFTAR TABEL

Tabel 3.1 Operasionalisasi Variabel .................................................................... 49

Tabel 4.1 Klasifikasi Responden Berdasarkan Jenis Kelamin ............................. 62

Tabel 4.2 Klasifikasi Responden Berdasarkan Usia ............................................ 63

Tabel 4.3 Klasifikasi Responden Berdasarkan Pengalaman Membaca

Asian Look............................................................................................. 63

Tabel 4.4 Kriteria Penilaian Berdasarkan Persentase .......................................... 65

Tabel 4.5 Perhitungan Sesuai Dimensi Variabel Media Massa Majalah

Asian Look ............................................................................................ 65

Tabel 4.6 Perhitungan Sesuai Item Pertanyaan Variabel Media Massa

Majalah Asian Look.............................................................................. 66

Tabel 4.7 Perhitungan Sesuai Dimensi Variabel Pemenuhan Kebutuhan

Informasi ........................................................................................... 68

Tabel 4.8 Perhitungan Sesuai Item Pertanyaan Variabel Media Massa

Majalah Asian Look............................................................................... 69

Tabel 4.9 Hasil Uji Validitas Variabel Media Cetak Majalah Asian Look .......... 71

Tabel 4.10 Hasil Uji Validitas Variabel Pemenuhan Kebutuhan Informasi ........ 72

Tabel 4.11 Hasil Pengujian Reliabilitas Intrumen Penelitian .............................. 74

Tabel 4.12 Nilai Koefisien Korelasi..................................................................... 75

xi
 DAFTAR LAMPIRAN

1. Lampiran Korelasi Spearman

2. Lampiran Analisis Regresi Sederhana

3. Lampiran Hasil Uji Validitas Variabel Pemenuhan Kebutuhan Informasi

4. Lampiran Hasil Uji Validitas Variabel Media Cetak Majalah Asian Look

5. Lampiran Hasil Uji Reliabilitas Variabel Media Massa Majalah Asian Look

(X)

xii