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To cite this document: Alexander Styhre, (2011),"Sociomaterial practice and the constitutive entanglement of social and material
resources: The case of construction work", VINE, Vol. 41 Iss: 4 pp. 384 - 400
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Alexander Styhre, (2011),"Sociomaterial practice and the constitutive entanglement of social and material resources: The case of
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VINE
41,4 Sociomaterial practice and the
constitutive entanglement of
social and material resources
384
The case of construction work
Alexander Styhre
Department of Business Administration, School of Business,
Economics and Law, University of Gothenburg, Gothenburg, Sweden
Abstract
Purpose – The concept of sociomaterial practice has been proposed as a term including materiality
as constitutive elements in any social practice. The concept also suggests that while social relations are
constituted by and mediated by materiality, materiality per se is enacted in a social context. Practice is
thus unfolding as a form of constitutive entanglement of social and material resources at hand. The
paper aims at discussing the concept of practice as what is mobilizing both material and intangible
resources.
Design/methodology/approach – The study draws on interviews with construction workers,
foremen, and site managers in three projects in a medium sized construction company.
Findings – The study suggests that while construction work is both regulated by piece-rate wage
systems and being largely composed of standard operation procedures, there is still a strong reliance
on collectively accomplished routines for communicating and interacting in the workplace. Rather
than being determined by and reducible to material conditions, social relations and mutual trust play a
key role in construction projects.
Originality/value – The concept of sociomaterial practice is opening up for a more articulated
recognition of the entanglement of social and material resources in organizing work. The study
presents first-hand data on how construction work rests on the collective capacity to combine both
material and social elements.
Keywords Sociomaterial practice, Construction industry, Materiality, Work, Project management,
Labour
Paper type Research paper
Introduction
The concept of practice has been increasingly used in the field of organization theory
and management studies (Geiger, 2009; Gherardi, 2009; Raelin, 2007; Schatzki et al.,
2001). Overcoming the century-long “agency or structure” conundrum in the social
sciences, practice is introduced as the elementary unit of analysis in organizations,
being recursively constituted by agency and actual practice while simultaneously
being regulating by instituted norms, ideologies, and routines. A practice is in this
view what is developed in a specific field as a collective enactment of legitimate and
VINE: The journal of information and widely endorsed standard operation procedures (Hendry, 2000; Jarzabkowski, 2004).
knowledge management systems More recently, Suchman (2007) and Orlikowski (2007) have advocated the term
Vol. 41 No. 4, 2011
pp. 384-400 “sociomaterial practice” to fully recognize the influence and importance of materiality
q Emerald Group Publishing Limited in any social practice. The concept of sociomaterial practice is in many ways is
0305-5728
DOI 10.1108/03055721111188502 tangential with concepts such as work practices used in the communities of practice
literature (e.g. Wenger et al., 2002; Wenger and Snyder, 2000; Wenger, 2000. See also Sociomaterial
Sole and Edmondson, 2002). However, while the concept of work practice is grounded practice and
in an industry sociology framework, the term sociomaterial practice is more indebted
to the science and technology studies literature and the literature on information entanglement
systems (see, e.g. Hackett et al., 2008; Jasanoff et al., 1995; Orlikowski and Iacono, 2001).
In sociomaterial practice perspective, organization theory and the social sciences more
generally have downgraded materiality and emphasized the linguistic, discursive, and 385
narrative constitution of knowledge-claims and subjectivities. As opposed to this view,
underlining social life as a social construction and convention, materiality exists
outside of such linguistic conventions. This does not suggests that materiality is
occupying some “extra-social” domain where it is sheltered from social beliefs and
expectations; on the contrary, the very term sociomaterial practice underlines that
social life is materially constituted, entangled with the use of artefacts, technologies
and tools (Latour, 1991; Johnson, 2007), while technology and other material resources
acquire their role and meaning when being anchored in social conditions (Hård, 1994;
Bijker, 1995; Bijker et al., 1987). The concept of sociomaterial practice is thus appealing
for students of organizations that refuse to recognize an iron curtain between on the
one hand social resources and material resources on the other, but on the contrary sees
an entanglement between social beliefs and materialities; the one category do not make
sense without the other (Pickering, 1989; Tilley, 2001; Dale, 2005; Entwhistle and
Racamora, 2006; Leonardi and Barley, 2008).
The concern is still that the very term sociomaterial practice has primarily served a
role in establishing research frameworks that overcome such distinctions. To date,
there are relatively few studies using the very term sociomaterial practice to
understand activities and actions in organizations. That is, the term sociomaterial
practice has in the first place served a rhetorical purpose in a general recognition of
technology and other material resources that are being, if not overtly ignored, at least
relatively underappreciated vis-à-vis concept such as power, communication, and
ideology. This paper is reporting a study set in the construction industry suggesting
that construction work is of necessity the engagement with material resources – tools,
equipment, machines, wood, concrete, gypsum boards, clothing, etc. – while the social
conditions at the work site play a key role in regulating the day-to-day practices. Even
though the very building of, say, a house may appear as being relatively
uncomplicated in terms of division of labour, the logistics or materials, and the
routines for controlling and managing work, there is still a strong reliance on social
norms and jointly enacted standards for how to proceed in the work. Without the
accompanying leadership work of primarily the site mangers and the foreman, the
closest subordinate of the site manager, the “production flow” is disrupted and the
work cease to function as anticipated. The social elements of leadership work is
therefore playing a pivotal role as being the “infrastructure” of the transformation of
various materials into housing and other products generated in the construction
industry. Cases studies of for instance construction projects are for instance fertile soil
for generating a more contextual and situated understanding of terms like
sociomaterial practice, seeking to upgrade and recognize materiality in organization
theory and management studies.
The paper is structured as follows: First, the concept of agency is addressed.
Thereafter, the nature of construction work and its output, built environments, are
VINE discussed. Thereafter, the methodology of the study is accounted for. Next, the
41,4 empirical study is reported, and finally some implications are addressed.
Methodology
The present study is based on a case study methodology (Eisenhardt, 1989; Gillham,
2000; David, 2006). Case study methodology is commonly recognized in early phases of
research programs, where there is not yet any comprehensive understanding of a field
or a theoretical framework. Case study research has its own historical trajectory being
developed in tandem to the quantitative methods resting on large scale samples,
survey methods, and descriptive and inferential statistics to find evidence for a number
of pre-defined hypotheses, starting perhaps with the so-called Chicago school sociology
tradition (Deegan, 2001) wherein specific communities, groups, or even
neighbourhoods (see, e.g. Whyte, 1993) were studied as dynamic and changeable
social coalitions. Case study research is thus a genuinely interdisciplinary research
method widely used in political science, anthropology, sociology, management studies,
and psychology. Case study methodology has at times been criticized for the failure to
provide “objective research findings” or for granting too much importance to anecdotal
evidence but such a critique has often been articulated on basis of a naı̈ve or simplistic
understanding of terms such as objectivity (see, e.g. Megill, 1994; Daston and Galison,
2007). Insightful and detailed case studies may provide important understandings of
how actors perceive their own domain of work and how they enact norms and
ideologies that both constitute them as moral and skilled members of a community
while maintaining some leeway in the day-to-day work. Case studies are in short a
meaningful research framework for the study of norms regarding the quality standard
of the work.
In the present study, three construction projects were included. The first project was
a home for the elderly being renovated, employing about six construction workers and
a site manager. The second project was a relatively large housing project where the
focal firm was collaborating with a larger construction company. At the site, about 20
construction workers from the focal firm were working at the time. The third project
was a relatively small project where a school cantina was built. The focal firm
VINE employed two construction workers and a site manager at the site. These three projects
41,4 are relatively representative of the industry where smaller projects, ranging for
perhaps a few weeks or months, are siding with large scale projects lasting for a year
or more. The focal firm, Alpha, is a medium size construction firm, hiring about
70 employees whereof most are construction workers. Alpha is providing a series of
services including new construction, renovation, and service work. In total
390 13 co-workers including construction workers, three site managers, and one foreman
were interviewed. All interviews were conducted at the work site, in the mobile offices
and lunchrooms being set up at each work site. Interviews included two interlocutors
in most of the cases. Previous experience from interviewing construction workers
suggests that they may be reluctant to speak freely during interviews but if more than
two persons participate, it is more likely that there will be a conversation that are both
helpful for the interviewer and the interviewees. This interview strategy was relatively
successful but it is sill noteworthy that some construction workers may prefer to speak
shortly to respond to posed questions. All the interviews were conducted by the author,
a senior researcher, and lasted for almost one hour each. The key passages of
interviews were transcribed the author verbatim generating about 40 pages of
interview transcripts. The transcripts were then coded through the procedure that
Strauss and Corbin (1998) speak of as “open coding.” This procedure was organized
into two separate steps: first, the individual interview transcripts were examined as
individual passages where different topics pertaining to the day-to-day work were
addressed and reflected on. These excerpts were given a label denoting the content of
the discussion, e.g. “changes in the work procedures,” “the need for monitoring the
work,” and similar mundane phrases. These categories corresponds to what Van
Maanen (1979) speaks of as “first-order concepts,” i.e. empirically grounded data.
Second, these isolated interview excerpts were jointly coded under shared, somewhat
broader labels such as “the importance of management,” “control systems,” “doing a
‘good job,’” and “renewal of industry.” These categories, “second-order concepts” in
Van Maanen’s (1979) vocabulary, thus drew together excerpts from the thirteen
interviews. In the next stage, categories, based on the shared codes, was structured into
an intelligible storyline that could be narrated within the framework of a research
article. By and large, the coding procedure is consistent with other qualitative studies
of work, see, e.g. Elsbach (2009) for a particularly detailed account of the coding of
interview data.
Discussion
Construction work in the actual site is relatively standardized in terms of few new
technologies or tools being used or implemented and large number of repetitious tasks
being performed (especially in larger construction such as housing projects). In
addition, the wage system in the industry is characterized by bonuses based on the
collective performance of the work team. Still, give these factors that enable a
predictable work situation, there are large differences between sites, companies, and
leadership practice. Interviewees could tell entertaining horror stories about
mismanagement or poor, ineffective practice in the various sites they have worked
over the years. From the outside, construction work may appear is if it is
self-organizing but it is in fact strong emphasis on the capacity to collectively enact
working routines that is widely recognized among the community of construction
workers at the site. This collective enactment of “fair” and “effective” work routines,
the site manager and the foremen play a central role in establishing and maintaining a
work situation where all co-workers are being integrated in to both the work system
and in the community of the work team. While many construction workers had
extensive experience from the field and knew how to proceed in the work, they strongly
emphasized the need for creating a sense of community in the day-to-day work. The
material transformation of buildings materials into houses and other build
environment through the use of tools, equipment, and know-how was thus
embedded in joint interests, a sense of community and shared purpose and routines,
and means for communication at the work site. Using the analytical framework
discussed in the literature review, the construction site is an eminent example of a
sociomaterial practice. The use of material resources was strongly shaped by the social
conditions at the site. For instance, materialities where of necessity evaluated and
judged on basis of social conditions, and a new form of gypsum board used in
bathrooms and toilets were for example dismissed because it both added extra work
for the construction workers and was perceived as a potential health hazard as the
producers of the material prescribed the use of protection clothing when working with
it. At the same time, social conditions were determined by the technologies, tools, and
other materials used in the work. New tools or techniques such as electric screwdrivers
created new routines for how to organize and structure the work, and it was
commonplace for the carpenters to work in couples because they were handling,
VINE e.g. gypsum boards that were too heavy to handle for one single person. The
41,4 construction workers were, just like policemen in American movies and TV series,
organized into teams consisting of two co-workers, spending at times significant
periods of their working lives together. At cases, there was a strong sense of
camaraderie between long-term partners, filling in the answers of one another during
interviews of making references to “us” and “we” rather than advocating personal
396 opinions.
In a sociomaterial practice perspective (Suchman, 2007; Orlikowski, 2007), the
elementary unit of organization analysis is the practice conducted in a field of
expertise. In our case, the practice is the production of build environments, mostly
either new produced or repaired housing. In order to understand the practice of
construction workers, the social and economic conditions of the industry, in many
ways shaping and influencing behaviours and beliefs, must be understood, but there is
also a need for recognizing the material resources involved in this specific form of
practice. Technologies, safety equipment, clothing, and other seemingly insignificant
or widely taken for granted resources should be recognized as constitutive elements in
the day-to-day work in the construction industry. As social theorists such as Gieryn
(2002) and Star (1999) demonstrate, built environments tend to be taken for granted as
soon as they are in place, functioning as anticipated, and becoming familiar through
their use. Only through the examination of the early reception of for instance new
media can one learn how new technologies and tools are enacted and brought into the
fabric of everyday life (Morley, 2007; Boddy, 2004; Sconce, 2000; Fischer, 1992). The
tools and technologies used in producing these built environments are sharing the fate
of being largely ignored as central to the organization of this form of production.
Science and technology studies suggest that technologies are in many ways
manifestations of collectively enacted beliefs and assumptions and therefore it is
complicated to disentangle the aggregate of theory, laboratory equipment, inscriptions,
and epistemic objects into separate categories (Rheinberger, 1997). Instead, such
tinkered experimental systems are creating epistemic objects that are closely entangled
with the experimental system and cannot be fully under-stood outside of this
idiosyncratic system (Barad, 2007). Similarly, when examining sociomaterial practices,
the tools and the technologies are either ignored entirely or given an extraordinary
status as being detached from the know-how and expertise of its user as if the tools per
se would be capable of accomplishing anything on their own – they become what
Hackman (1989, p. 32) calls “heroic devices.” Instead, tools and technologies are
constitutive elements in a domain of practice that cannot be reduced to its brute
materiality; instead, tools and technologies are always bound up with social conditions
and make their contributions through being elements in a broader social setting
wherein they are combined with both tangible and intangible resources (Suchman,
2005). To exemplify, the screws and the screwdrivers used by construction workers to
build walls in apartments are capable of accomplishing relatively little unless being in
the hands of skilled craftsmen which in turn are part of a larger production processes
where, e.g. gypsum boards are available and delivered in a timely manner to each place
where the construction workers are operating for the time being. In addition, the
capacity of these construction workers to inform their colleagues and site management
concerns that may potentially affect the planning of the work, these tools are not
making a significant difference in terms of output.
The term sociomaterial practice is leading our attention as organization researchers Sociomaterial
to this constitutive entanglement of social and material resources and helps us practice and
penetrating the surface that normally veils the infrastructure of contemporary society.
Especially in the case of studying “low status jobs” where the technologies used are not entanglement
attracting our attention (the broom of the house-cleaner, for instance. See Ehrenreich,
2001), terms such a sociomaterial practice is helping us maintain the focus on how
specific skills are developed and executed in certain domains of society. When 397
studying high status jobs such as biosciences in laboratory settings, researchers may
easily be intrigued and fascinated by the sophisticated technologies, commanding
much training and skills to both understand and to use effectively. Therefore,
sociomaterial practice is in its own specific way a concept that may nourish a certain
sensitivity or curiosity regarding the nature of practice. Seen in this way, it is widening
rather than narrowing the scope of organization studies.
Conclusion
This paper aims at critically discussing the concept of sociomaterial practice as an
alternative view of practice as what is constituted by material and social resources.
Arguing that the term is helpful moving beyond a strictly linguistic or symbolic view
of practice and to recognize materiality as a socially embedded resources structuring
and shaping social conditions, there is also a relative lack of studies of sociomaterial
practices. A study of three construction sites demonstrated that even though
construction work consist of repeated standard operations and include few new
innovations, it is a form of production that nevertheless is grounded in social relations
between site management and the construction workers. Emphasizing the significant
differences between the well managed and well functioning construction projects,
interviewees claimed that the attitude and skills of the effective site managers and his
foremen made a great difference in terms of creating a work situation where the work
team collaborated as a community and where information was effectively
disseminated and concerns shared at an early stage. Speaking in terms of the
analytical vocabulary of sociomaterial practice, the seemingly overtly material
characteristics of the construction work was thus embedded in social and cultural
conditions that helped accomplishing a good “flow” in the work which benefitted both
the construction workers and the company. This study thus contributes to the theory
of social practice and sociomaterial practice more specifically through unearthing the
constitutive role of social relations in any form of reasonably complex endeavour. The
concept of sociomaterial practice is therefore of central importance in the advancement
an organization studies research agenda that ventures beyond the symbolic and
linguistic constitution of organization and that seeks to bring back materiality into
organization studies
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Corresponding author
Alexander Styhre can be contacted at: Alexander.Styhre@handels.gu.se