Goal: Be rich in life

Intent: Earn that money

Action: How to accomplish the goal

Risk Profiling: High, low & medium

Strategic Allocation: 50 bonds/ 50 equities

Markets: China, EM, world

Instruments: Funds, Vanilla, Structured Products

Choices: 3 choose 1.

What may derail the plan?

Insurance. But too much is opportunity cost.

Why does SAA Matter:

Market timing, 5-7 years typical market cycle
Diversification, Maximise return at agreed risk
Emotional Investing, bull buy more, bear sell more

Difficult to try to predict best performing classes.

It's about "Time In the Markets".

Consider the investment universe -

Make capital market assumptions (CMA) Risk and return estimations
SAA constructions