Culture, Happiness, and Growth

September 2018
About Bukalapak
- First live in January 2010
- Built from “kos-an” by 3 founders who
have no experience at all
- More than 3 millions SMBs on the
platform
- More than 2000 Indonesian talents
- 5 Development centers : Jakarta,
Bandung, Jogja, Surabaya, Medan
- Be A unicorn in 2017

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Classic Dilemma

Growth/Bigger → Higher Complexity

Happiness → Performance per Capita

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Culture Breaks the Dilemma

Growth/Bigger → Higher Complexity

Happiness → Performance per Capita

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4 Aspects of Our Culture

Performanc Purpose
e

Freedom Collaboration

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Purpose : Making Impacts

We believe small business is

the engine of Indonesian
economy. We are building
something that impacts life
of millions of family and
Indonesia as a nation.

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Purpose : Make Customer Happy

We believe technology without customer needs is

nothing. We work backward helping our customer
first. We solve customer problems.

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Performance : Data Driven

Data is apolitical. Data is

our boss. It eliminates
office politics because it is
always right.

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Performance : Promote Transparency

We believe data transparency open many

opportunities. It exposes problems. It
empowers everyone in the company.

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Performance : Result Oriented

Bureaucracy kills culture and demotivate

people. We work backward how to find better
result and then make the process and price
very efficient. Not the other way.

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Freedom : Self Aware

We don’t have strictly working our. We believe

great people can manage their own time.
They are self centred: self motivating, self
discipline, self improving. They should focus on
problem solving than the time itself.

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Freedom : Action Oriented

We believe in leading by example. Each of us

should be a good example of others. Action
speaks louder than talks or statements
displayed in the lobby. Don’t wait to be told.

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Freedom : Be Experimental

Don’t settle. There is always better things out

there. Keep experimenting, fail often, learn
often, success often. Always raise the bar.

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Collaboration

We believe in collective performance.

Everyone must help each other to show
performance. We don’t let selfish
kills the company.

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