Romanian Furniture

Market
Industry Overview

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2016
Contents
Sector Brief .................................................................................................................................................................. 1
Key findings .................................................................................................................................................................. 1
Furniture exports and imports analysis ................................................................................................................. 6
Exports ..................................................................................................................................................................... 6
Imports ................................................................................................................................................................... 13
Top competitors ....................................................................................................................................................... 17
Consumer behavior.................................................................................................................................................. 20
SWOT analysis .......................................................................................................................................................... 30
Market Trends ............................................................................................................................................................. 2

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Sector Brief

Key findings

The Romanian Furniture Market registred a positive evolution for the last five years,
following the decline seen in 2008 and 2009, as a result of the financial crisis.
The Romanian furniture industry represents a priority for the country's processing industry,
considering the following advantages:
o it has highly skilled labor force and qualified personnel capable to adapt to modern
technical and management demands, as well as a strong network of vocational
schools and a higher learning institution;
o existing production capacities can have better performance by being upgraded and
re-equipped;
o the field's specificity allows for the creation of small capacity production units
located close to raw material sources, thus contributing to regional development;
o the foreign wood product market has been relatively stable;
o 90% of materials can be purchased from inside the country;
o the furniture industry creates ecological products by mainly using local regenerative
resources;
o contributed to the GDP every year;
o the foreign trade balance has always been positive;
Based on a forest area that covers 27.45% of the country and on long-term experience in
the field the Romanian wood industry has continuously developed and diversified; most of
the production facilities in this field of the processing industry were built between the ΄60s -
΄80s and their upgrading started after 1990 and still continues, the results of this being
shown in the trend of technical/economical indicators1.

Data source: National Institute of Statistics

1
http://www.dce.gov.ro/sne/Furniture_industry.htm

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Furniture production represents the most complex activity in the Romanian wood industry
being, at the same time, recognized as the best wood processing form considering value
added to one cubic meter of raw wood. Diligences imposed on furniture products on the
aspects of accuracy of processing and finishing have led over the last years, to a significant
restructuring of furniture plant management, sustained by a remarkable progress of machine
systems used in manufacturing technologies.
Furniture most preferred on the external market are those made from massive wood (art-
deco and modern with rectangular forms and special finishing), chairs, living room furniture,
living spaces, bedrooms, as well as small furniture (separate pieces of furniture). This
furniture has higher added value.
In order to provide opportunities on foreign and domestic markets by means of harmonious
development, the Romanian furniture industry takes into account the trends that manifest
themselves in the European and world economy, so as to use and profit from wood as a
main raw material source, it being a regenerative resource2.

In a European context Romania's furniture industry with its some 3342 factories employing
some 64879 employees is recognized as being a medium-sized industry which even in 2015
exported furniture to Germany, France, Italy, United Kingdom, Czech Republic, Netherlands
etc. and is highly regarded for the competitiveness of the products it manufactures. Most
companies operating in the furniture manufacturing are micro enterprises (77%).
Active local units in Romania for furniture manufacturing

Source: National Institute of Statistics

2
http://www.dce.gov.ro/sne/Furniture_industry.htm

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Number of employees at the end of year working in Furniture manufacturing

Source: National Institute of Statistics

The main types of furniture manufactured in Romania (bedrooms, living rooms, day rooms,
youth rooms, children's rooms, furniture for offices and administrative areas, small furniture,
chairs, etc.) created in a large variety of shapes, types of processing, finishes, material
combinations, etc., have managed to enter Western European markets after 1992, being
very appreciated by consumers3.
The furniture sector had a share of 1.48% in the GDP in 2014 in Romania.
The production of furniture and furniture parts in Romania has recorded 2,227.5 million
EUR in 2014, up by 10% compared to the previous year4.
The pick-up of the residential and office markets was and will continue to be an important
growth engine for the local furniture market after years of decline in the aftermath of the
real estate crash.
Some 47,000 new apartments were delivered in 2015 throughout the country, the highest
level since 2010, according to data from the National Institute of Statistics. Real estate
consultants are estimating that the growth will maintain in 2016 as well, further fueling the
business of local furniture manufacturers. Another important factor behind this overall
positive evolution has been and will continue to be the increased consumer confidence due
to the VAT cut in mid-2015 and the one this January, alongside salary hikes and the interest
rate drop which have increased the purchasing power. All this indicates that 2016 will be
another positive year for the local furniture market.5

The furniture industrial production index achieved in February 2016, compared to February
2015, registered an increase by 13.2%

3
http://www.dce.gov.ro/sne/Furniture_industry.htm
4
http://www.frdcenter.ro/assets/Market-and-Investment-Opportunities-Romania-2015-2016-FRD-Center.pdf
5
http://www.business-review.eu/news/industry-report-romanias-furniture-market-expecting-further-growth-
this-year-103408

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Monthly industrial production indices by industrial activities CANE Rev.2 - unadjusted
series - base year 2010.

Source: National Institute of Statistics

In February 2016, the industrial production price indices for furniture manufacturing
recorded an increase by 5.5% compared to the same month previous year while total
industrial production price index recorded a decrease by 3.5%.

Industrial production price indices for domestic market by activities (divisions)

CANE Rev. 2 and by main industrial groups - monthly evolution - 2010 = 100
- Percentage-

Source: National Institute of Statistics

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 Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb-
15 15 15 15 15 15 15 15 15 15 15 15 16 16
114, 114, 115, 114, 114, 114, 114, 113, 113, 113, 113, 112, 111, 110,
Total
67 93 33 47 54 7 16 45 17 07 1 75 93 85
Manufactu
re of 114, 115, 116, 117, 118, 118, 118, 119, 119, 119, 119, 120, 121, 121,
furniture 74 41 69 26 31 5 61 07 2 56 91 61 52 75
Source: National Institute of Statistics

According to the data provided by the Romanian National Institute of Statistics, turnover
value indices in both manufacture and retail trade of furniture are on an upward trend.

Turnover value indices in Manufacture of furniture per total (domestic and non-
domestic market) - base year 2010 (Percentage)

Source: National Institute of Statistics

Turnover value indices in retail trade, working day and seasonally adjusted
series - base year 2010 (Percentage)

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Source: National Institute of Statistics

Furniture exports and imports analysis

Exports

During the period 2010 - 2014, the Romanian exports of furniture have recorded a
continuous growing trend. This increase has been recorded mainly due to the big external
demand of chairs and upholstered products. Romanian-made furniture has an excellent
reputation, especially the medium and high-end products in great demand overseas6.
According to sector experts, the Romanian exports of furniture have registered
approximately 2443577 USD thousand in 2015, down by 9,57% compared to 2014. The
main importing markets for Romanian furniture, lighting, signs and prefabricated buildings
are Germany, France and Italy.

6
https://www.linkedin.com/pulse/furniture-production-romania-continues-develop-jackie-bojor

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Source: trademap.org
Exported value (US Dollar thousand)
Importers Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Year 2014 Year 2015
World 1647989 1768524 1509923 1649301 2066410 2010297 2428151 2702236 2443577
Germany 294432 338283 356568 398014 514821 484152 545919 582418 517557
France 322525 365195 300713 297350 325150 297825 363755 387364 341100
Italy 192889 171681 165520 192617 240811 203755 220058 265210 260101
United Kingdom 125114 129061 91607 91138 121296 141727 174217 204475 179946
Czech Republic 19316 24088 30146 49167 57868 64714 99079 150061 165237
Netherlands 84187 89382 77050 79268 118348 109659 129611 157878 132628
Austria 123992 108587 66311 55911 73347 69455 97185 126053 106780
Belgium 60769 70389 57130 64725 68350 71850 97857 99106 78973
Spain 30109 61721 53363 75247 93453 68571 91070 84762 72197
Sweden 47032 50098 32635 39399 50234 43378 58011 53220 71372
Hungary 83341 62141 34409 40155 49352 60243 63712 70331 67799
Poland 12194 17114 22356 19693 26435 28393 45298 59218 51111
United States of America 36771 26378 19268 20580 23790 29597 33093 41771 44907
Slovakia 22538 23957 13781 15634 20839 38908 45721 46667 43791
Switzerland 25690 26600 27690 30372 32913 32414 38338 39536 35652
Serbia 1510 2539 1603 1530 1858 4599 40943 35377 27785
Russian Federation 17470 23662 13425 20427 41015 52606 60909 48092 25695
Slovenia 19653 21138 19861 18588 20095 15214 10239 15194 16688
Bulgaria 12057 9525 6591 6318 10471 11016 11122 18213 14228
Portugal 2888 11582 17641 16543 26817 27755 21912 26828 14226
United Arab Emirates 2801 4572 2116 5723 7422 10540 13764 14523 13278
Turkey 3168 5065 4757 7568 12836 10727 13731 11998 12864

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Denmark 5943 6202 5889 5386 7763 5661 9630 14211 12457
China 15 500 3448 2706 3782 6182 7394 10868 12365
Saudi Arabia 1319 2031 1844 4580 7740 9389 12250 16489 12162
Moldova, Republic of 25670 36066 19444 20369 23158 22381 19510 17802 11628
Greece 5685 9378 11462 15199 16724 13135 11700 11219 11432
Source: trademap.org

Romania’s exports of furniture and furniture parts include:

Product: 9401 Seat (o/t dentists' & barbers' chairs, etc), &part thereof

Romania is on place 10 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 59116736 64093847 68359618 73033865 71631622
China 17017294 21799936 22955510 23585844 23668283
Mexico 3777861 4649265 5270246 6240958 6278090
Poland 4882391 4622892 5013106 5601746 5243846
United States of 3194167 3706744 4014645 4474877 4516108
America
Germany 4502091 4221298 4252663 4478661 4142408
Italy 3414858 3157652 3362110 3544343 3167981
Czech Republic 1969944 1790734 2230657 2624676 2451787
Viet Nam 785674 888508 970723 1162091 2104945
Canada 1559760 1655650 1648487 1712243 1741782
Romania 1031461 1097250 1362459 1702497 1523608
Source: trademap.org

Product: 940120 Seats, motor vehicles

Romania is on place 21 among world’s top exporters for this product category.

Unit : US Dollar thousand

Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 2359755 2203953 2326889 2464243 2429702
Germany 749017 672438 605872 563539 503061
Czech Republic 125542 88666 133412 309016 453458
United States of 198944 185922 218705 254830 267743
America
Turkey 143119 121112 135277 150883 158349
China 101117 123020 139405 151254 112898
Poland 71255 78860 76679 86633 92387
Netherlands 119629 109653 111252 110901 87510
Mexico 33439 51451 95799 82898 87275
United Kingdom 110829 108913 102700 111489 84488
Bulgaria 2599 41795 60677 91434 81158
France 160894 120003 99597 84707 79791

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Italy 74033 73634 77675 79808 75909
Spain 46315 38175 50258 34183 38261
Thailand 20241 32630 45724 50445 36206
Sweden 50424 42987 43153 36904 29380
Belgium 24899 18859 23089 22913 28266
Slovakia 20556 32586 54912 53271 27536
Canada 11045 13594 12246 14686 21515
Portugal 76709 62167 48410 21756 21320
Japan 41900 31860 19930 17142 19447
Romania 45519 7441 4522 4100 18843
Source: trademap.org

Product: 940140 Seats excludg garden seats or campg equipment,convertible

into beds
Romania is on place 3 among world’s top exporters for this product category.
Unit : US Dollar thousand

Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 1571581 1874043 1992631 2116382 2055945
Poland 543337 565852 623585 694317 647509
China 255218 535672 512423 525049 613719
Romania 133942 130824 145664 164641 131854
Source: trademap.org

Product: 940161 Seats with wooden frames,upholstered nes

Romania is on place 6 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 13036658 13483720 14396469 16032027 16118741
China 5131622 5785176 6346436 7284550 7484281
Poland 1793175 1657428 1801864 2030849 1861239
Italy 1533514 1426065 1503315 1624008 1447796
Viet Nam 85881 111926 153236 178537 709639
United States of 532410 565270 576490 593544 584381
America
Romania 250352 334866 380467 541653 458578
Source: trademap.org

Product: 940169 Seats with wooden frames, nes

Romania is on place 10 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 2480971 2450324 2688990 2937999 2701277
China 665765 634669 714558 762450 722401

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Viet Nam 479800 506386 527366 628024 505745
Indonesia 56935 121052 172376 213000 241455
Malaysia 231671 208613 193480 193498 176851
Italy 153322 126409 132584 144113 121920
Netherlands 90319 75011 90584 83700 78671
Thailand 92185 83848 76633 81982 70544
Poland 53637 51543 69018 75104 69733
Germany 46274 40427 39322 52439 57148
Romania 55134 58921 65288 74613 56800
Source: trademap.org

Product: 940180 Seats nes, other than those of heading No 94.02

Romania is on place 22 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 2559715 2483685 2840222 2893113 2936045
China 772088 881549 1113007 1093427 1186319
Italy 315064 293954 331810 307826 297623
Netherlands 138191 152616 165189 201715 189552
Germany 124873 111115 130541 154985 182065
United States of 104890 120144 143153 145462 129437
America
France 65984 85490 129425 131168 109037
Poland 40865 51670 74719 69030 74190
Turkey 88511 85376 73875 70453 67775
Portugal 30546 34552 35217 55448 61926
Taipei, Chinese 51952 54980 56182 59676 55787
United Kingdom 53292 51747 51733 55922 55640
Spain 47683 40532 42927 54937 50855
Belgium 51336 45086 53000 47796 42994
Viet Nam 20698 26814 25405 28516 40695
Mexico 29675 30234 32901 35510 38844
Denmark 32638 33175 33150 36711 32513
Malaysia 28312 22037 37170 40306 31499
Canada 28004 25737 24500 24135 27211
Indonesia 232544 65540 5071 6750 22091
South Africa 30896 28074 28531 24051 20647
Sweden 12647 13154 14863 16468 16113
Romania 22063 18476 22787 19169 16000
Source: trademap.org

Product: 940190 Parts of seats other than those of heading No 94.02

Romania is on place 8 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in

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 2011 2012 2013 2014 2015
World 23115586 24123965 25989881 28515913 28183133
Mexico 3401367 4135565 4631515 5570217 5531387
China 2370945 2714795 2903727 3125419 3412388
United States of 1925441 2382404 2578126 2974229 3024013
America
Poland 2140843 1984824 2071700 2308341 2156088
Germany 1902957 1851685 1881315 2019041 1883209
Czech Republic 1704554 1571233 1954069 2142899 1861046
Canada 960844 1042328 1025811 1085106 1047789
Romania 498777 532108 726528 878586 821696
Source: trademap.org

Product: 9403 Other furniture and parts thereof

Romania is on place 24 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 73180751 78703169 83040381 85406645 82550721
China 20915233 27017604 28867319 28435009 29171533
Italy 7739386 7293491 7726333 7918879 7012611
Germany 7880872 7492489 7607790 7912098 6893022
Viet Nam 2258114 2655079 2961848 3430547 5199866
Poland 3527967 3300208 3756915 4366596 3738236
United States of 2877703 3122257 3188198 3233536 3058458
America
Canada 2090434 2115281 2109043 2268217 2478777
Malaysia 1916423 2018328 1775261 1870152 1823915
Turkey 894522 1113368 1325343 1456953 1351612
Sweden 1831505 1708127 1661181 1593242 1349770
Denmark 1446207 1376299 1421421 1498513 1343383
Spain 1215691 1222087 1379677 1413165 1331541
Indonesia 1165114 1221082 1216624 1255611 1327444
France 1476533 1308693 1327601 1306313 1166079
Lithuania 844558 926936 1044012 1206387 1051351
Mexico 784561 880083 952970 1000742 1032173
Taipei, Chinese 920051 950558 931176 1016862 1002702
United Kingdom 928681 869539 937515 1074220 968889
Austria 1386364 1066800 1059424 1075462 879995
Netherlands 885915 887181 901112 885445 803764
Czech Republic 677239 653117 721677 800195 796455
Belgium 1012688 876285 834317 838743 743766
Portugal 663243 685027 804513 847240 729431
Romania 778785 652325 725960 671398 619547
Source: trademap.org

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 Product: 940350 Bedroom furniture, wooden, nes

Romania is on place 15 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 8618230 9201896 9538253 10836832 12276486
China 2723055 3018594 3059895 3901783 4510284
Viet Nam 692727 900200 1002600 1060964 2210336
Malaysia 516738 583504 527262 601899 614940
Germany 717397 662546 629675 634002 536501
Poland 478203 418759 484753 613190 499107
Turkey 247575 372956 465812 516994 476762
Italy 460281 479342 495947 480167 425658
Indonesia 129576 152023 163489 150759 304528
Denmark 317441 290718 294414 311280 270208
Brazil 236859 233131 244591 272432 245387
United States of 210860 220835 215661 221922 226108
America
Canada 143897 143811 151249 165584 183990
Lithuania 85652 81680 112075 139117 156820
Mexico 63050 75098 89246 94217 128617
Romania 98012 76703 82700 92769 103025
Source: trademap.org

Product: 940360 Furniture, wooden, nes

Romania is on place 17 among world’s top exporters for this product category.
Unit : US Dollar thousand
Exporters Exported value in Exported value in Exported value in Exported value in Exported value in
2011 2012 2013 2014 2015
World 24441656 24177469 25389859 26814439 24646987
China 7048139 7149728 7386778 7904796 7283527
Italy 2361339 2265339 2398734 2538481 2095474
Viet Nam 828687 832872 912531 1170711 2073848
Poland 1830079 1721352 1941028 2176929 1829160
Germany 1562247 1428521 1416157 1504643 1334800
Indonesia 650116 746056 780186 824677 756236
United States of 671305 684816 707469 721299 676933
America
Malaysia 797807 793855 650737 659022 631480
Spain 425302 422578 495399 529000 506405
Denmark 530650 509560 527326 567180 489600
Lithuania 472844 503836 519393 585466 468239
France 568731 481760 500605 483402 450915
Sweden 536009 526083 514894 504934 421051
Canada 347946 366699 390737 388772 416798

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Turkey 283835 336808 392770 442915 407387
India 343930 378979 417573 397740 399112
Romania 572314 464647 509878 440238 390022
Source: trademap.org

Imports

The imports of furniture and furniture parts in Romania have recorded a value of 787128
US Dollar thousand in 2015, down by 3.2 % compared to 2014. The main supplying
markets for Romania are: Poland, China, Germany and Italy.

Source:trademap.org

List of supplying markets for a product imported by Romania

Product: 94 Furniture, lighting, signs, prefabricated buildings
US Dollar thousand
Exporters Year Year Year Year Year Year Year Year Year
2007 2008 2009 2010 2011 2012 2013 2014 2015

World 864730 1080490 609710 560570 716998 637594 720802 813279 787128
Poland 133120 131549 65811 60123 71521 76703 105114 124296 143448
China 95743 159257 91317 90747 94788 87650 92932 114044 111311
Germany 66534 86490 62308 65591 98421 86089 98774 118808 100006
Italy 165103 196147 109289 91620 113818 99548 95661 94251 83262
Hungary 74048 64407 30256 42615 60914 52799 67985 62577 53694
Turkey 82676 115121 53431 35657 35636 25789 34836 52851 45157

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France 43412 54263 27321 27007 31873 27692 29420 27024 27642
Czech Republic 22891 26110 11065 11284 16313 10732 10351 16642 16508

Serbia 3008 4808 4097 4562 7568 9748 11772 15997 16481
Bulgaria 5396 8303 5378 4926 7876 6256 9762 16128 16374
Spain 12354 12229 8403 7050 14463 16387 14515 13849 16336
Austria 32695 36048 23763 20370 25403 23841 20090 16993 15609
Macedonia, The Former 13 46 2 9 1 13 6573 4154 14540
Yugoslav Republic of

Slovakia 6740 12015 9206 9522 13353 12786 16852 17219 13398
South Africa 51 18 2 2 17 6 911 11663 12850
Netherlands 13155 14621 9609 9945 13634 10076 13752 11422 12459

Belgium 17837 21036 9838 8238 11168 8745 9772 10303 10348
Moldova, Republic of 5966 9080 5134 5071 7522 7389 8431 8522 9038

Greece 21378 20769 8926 6345 9631 6469 8160 9197 8079
Sweden 3770 4176 2456 1403 5392 4021 6625 8366 5267
United Kingdom 4415 8775 9368 5986 8104 6121 3779 4258 4984

Source:trademap.org

List of top 5 supplying markets for a product imported by Romania by product category
(values in US Dollar thousand)
Product: 9401 Seat (o/t dentists' & barbers' chairs, etc), &part thereof
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 143911 153490 207495 217424 198886
China 26565 24577 24963 29382 28200
Poland 20952 25741 31320 30054 27443
Turkey 8883 7337 12518 26457 20318
Italy 17228 14222 15839 16865 17246
Germany 11976 18643 27153 23881 14382
Product: 940120 Seats, motor vehicles
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 5223 4858 5572 7241 8640
Turkey 3653 3137 1958 2385 3850
Slovakia 0 217 1655 3355 2579
Poland 291 305 84 345 1046
Germany 292 306 332 285 338
France 46 120 168 66 205
Product: 940140 Seats excludg garden seats or campg equipment,convertible into beds
Imported Imported Imported Imported Imported
Exporters value in value in value in value in value in

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 2011 2012 2013 2014 2015
World 7139 5683 3638 3872 3916
Poland 2322 1680 798 433 960
China 533 1021 938 1142 645
Turkey 2248 1757 1068 743 440
Hungary 90 51 115 178 418
Italy 260 247 161 204 414
Product: 940161 Seats with wooden frames,upholstered nes
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 13305 13606 13467 13658 14227
China 3077 3852 3446 2973 3710
Poland 1297 777 683 1704 2138
Serbia 1630 2209 2400 1824 1794
Italy 2066 1612 1942 1562 1409
Moldova, Republic of 918 952 1041 829 728
Product: 940169 Seats with wooden frames, nes
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 4809 4940 4879 4062 5038
Poland 436 737 449 478 978
Turkey 1179 1070 1028 1044 824
Italy 875 996 1035 908 615
China 409 556 625 420 518
Viet Nam 701 223 478 280 480
Product: 940180 Seats nes, other than those of heading No 94.02
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 11838 5702 8904 9228 10894
China 3157 810 958 916 2846
Italy 2086 1607 1743 1827 1723
Portugal 741 835 731 1448 994
Germany 823 431 651 675 689
Bulgaria 381 338 329 385 591
Product: 940190 Parts of seats other than those of heading No 94.02
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 63703 84742 133507 135452 113933
Poland 12863 19404 26070 23228 17573
Macedonia, The Former
Yugoslav Republic of 0 0 6498 3895 13986
Turkey 296 387 7103 20802 13508

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South Africa 0 0 886 11564 12816
Hungary 8431 11122 24522 18159 12214
Product: 9403 Other furniture and parts thereof
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 292367 241843 253593 285441 278047
Poland 33859 29424 44879 59859 68641
Germany 44374 29374 39245 51725 39903
Italy 59479 56814 48330 43528 37816
China 24518 22127 21829 22095 23207
Hungary 20832 15234 13632 13984 14126
Product: 940350 Bedroom furniture, wooden, nes
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 25849 21047 19583 21884 21304
Moldova, Republic of 1674 2265 2723 2991 3140
Serbia 1564 1766 2405 3379 2894
China 3251 2677 2616 2774 2590
Poland 2977 2524 1831 2291 2471
Italy 7058 4658 3868 3973 2355
Product: 940360 Furniture, wooden, nes
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 91174 74317 99958 118718 120523
Poland 16845 15448 33540 45288 55523
Germany 11187 5020 16499 23708 18562
Hungary 13381 7893 7381 7956 7853
Serbia 2968 3187 4033 6861 7723
Italy 14517 11983 11020 8767 6606
Product: 9402 Med, surg, dental furniture (e.g. dentists' & barbers' chairs)
Imported Imported Imported Imported Imported
value in value in value in value in value in
Exporters 2011 2012 2013 2014 2015
World 21253 14360 11501 17038 21464
Germany 6345 5153 2740 6118 10131
China 1564 1134 926 1769 1980
Italy 2021 1943 1904 2266 1763
Turkey 2649 1011 1380 1409 1696
Slovakia 1140 660 726 1225 1173
Source:trademap.org

16 | P a g e
Top competitors
According to the FRD Center research and analysis, some of the most important producers
and exporters of furniture in Romania are:
o Aramis Invest
o Mobexpert Group
o Taparo
o Italsofa Romania
o PGS Sofa& Co
o Ecolor
o Cotta International
o Sortilemn
o ADA Fabrica de mobila
o Plimob
In 2014, they have registered a cumulated net turnover of over 660 million EUR and
approximately 13000 employees.7
Conform unui top realizat de EY ROMANIA AND DOINGBUSINESS.RO, în topul
retailerilor de mobilă în România, în anul 2014 conducea IKEA ROMANIA SRL, urmată de
AX PERPETUUM IMPEX SRL și PROGES SRL.
Cele mai vândute produse din catalogul IKEA ROMANIA SRL au fost dormitoarele.

Source: http://doingbusiness.ro/MCR_2015.pdf

Piata producatorilor de mobilier din Romania

Piata productiei de mobilier situeaza pe un ritm de crestere, insa acesta este datorat in cea
mai mare parte sectorului de constructii si imobiliare care a cunoscut, de asemenea, o
crestere in ultimii ani si au actionat ca o “remorca”.

7
Trade and Investment Opportunities in Romania 2015-2016, Key Secctors of Potential Opportunity for
Export to Romania, for Sourcing Production and for Investment, FRD Center Market Entry Services

17 | P a g e
In functie de acticitatile desfasurate, societatile din acest domeniu sunt impartite in 4
categorii:
 Cod CAEN 3101 – Fabricarea de mobila pentru birouri si magazine
 Cod CAEN 3102 – Fabricarea de mobila pentru bucatarii
 Cod CAEN 3103 – Fabricarea de saltele si somiere
 Cod CAEN 3109 – Fabricarea de mobila n.c.a.

In a European context Romania's furniture industry with its some 3342 factories employing
some 64879 employees registred a cumulated turnover was approximately 2 billion Euros in
2014.
In plus, conform datelor furnizate de Institutul National de Statistica, cresterea inregistrata
pe piata este strict raportată la companiile mari. De remarcat este că cele 40 de firme mari,
cu un număr de peste 250 de salariaţi fiecare, au o cifră de afaceri care reprezintă circa 60%
din cifra totală a industriei. Deci, primii 40 de producatori fac mai mult cât restul de 3.000.
Mobilierul pentru dormitoare si sufragerii se vinde de 10 ori mai mult decat mobila pentru
birouri si magazine
Societatile ce au declarat ca activitate principala codul CAEN 3109 – “Fabricarea de mobila
n.c.a.” cumuleaza o pondere de peste 85% in totalul cifrei de afaceri a sectorului.
In aceasta categorie regasim:
 fabricarea de canapele, canapele extensibile si fotolii
 fabricarea de scaune si banci pentru gradina
 fabricarea de mobilier pentru dormitoare, sufragerii, gradini etc.
 fabricarea de carcase pentru masini de cusut, televizoare etc.
 finisarea scaunelor si bancilor, cum ar fi tapitarea
 finisarea mobilierului cum ar fi : vopsirea, lacuirea si tapitarea8
Exportul este principala sursă de vânzări în industrie. Cu toate acestea s-a observat și un
uşor reviriment şi pe segmentul vânzărilor interne.
Top 40 furniture manufacturers in Romania for the fiscal year 2014 (NACE
Code Rev. 2. 31.09 - Manufacture of other furniture)
Company Name County Valued Net Net Average
Added Tax turnover profit number of
number (RON) (RON) employees
JOHNSON CONTROLS ARGES 14622062 146079660 158047569 4163
ROMANIA SRL 8
ARAMIS INVEST SRL MARAMUR 6793010 567145182 24820532 2845
ES
TAPARO S.A. MARAMUR 17048267 306231076 1592416 891
ES
PGS SOFA & CO SRL BIHOR 6416487 257961859 17672547 984
ECOLOR S.R.L. CLUJ 15298771 234891390 18353326 463
COTTA ARAD 12897806 203586977 6132135 628
INTERNATIONAL S.R.L.
SORTILEMN SA CLUJ 199745 199743569 3601686 1375
ADA FABRICA DE BIHOR 16957137 197175316 9815580 825

8
http://marian-dumitrache.ro/piata-producatorilor-de-mobilier-in-2014/

18 | P a g e
 MOBILA S.R.L.
PLIMOB SA MARAMUR 2215286 180179193 19734331 1487
ES
GP SOFA SRL SATU 13888857 175910806 5485046 1435
MARE
GAMMET 2000 S.R.L. TIMIS 13399435 112827220 6447733 401
ITALROM LEATHER HUNEDOA 16394297 109582918 2051667 532
S.R.L. RA
LEMET SRL PRAHOVA 1323280 100249032 6123255 561
POLIPOL MOBILA SRL SATU 17367592 96566904 4560438 705
MARE
RUS-SAVITAR SRL TIMIS 6326791 91271102 14565547 501
DITRE ARAD 14632325 72784291 3104498 371
INTERNATIONAL SRL
PRESTIGE MOB S.R.L. ILFOV 6600187 70979924 2718410 577
SAVINI DUE S.R.L. ALBA 15567276 70878714 4219885 267
TAPARO PANELS SRL MARAMUR 28513847 66715748 46118 318
ES
TRANSVAL MOB S.A. MARAMUR 18375879 65980957 658079 361
ES
NIKMOB S.A. BUZAU 1174145 63169858 584662 413
PURE HOME SATU 31285030 62483892 4540263 155
COLLECTIONS SRL MARE
MOBILA SOVATA SRL MURES 8102405 62058764 1862476 512
TOP DESIGN SATU 22142634 59992130 3844694 318
FURNITURE S.R.L. MARE
CLASS FURN ROMANIA BIHOR 11080820 57444733 778064 373
S.R.L.
MOBILUX S.A. BUCUREST 710 56013918 2256769 298
I
MOBILIER GENERAL ARAD 6362018 54321442 7044294 414
ARAD MGA S.R.L.
SOFA WORKS S.R.L. MARAMUR 28876753 53855365 0 255
ES
STAER GALATI 2643282 52472821 3095004 246
INTERNATIONAL SA
FUTURE S.R.L. ILFOV 10346940 50004924 3662276 103
ELVILA S.A. BUCUREST 11273421 48003550 666055 865
I
BECKER ROMANIA SRL CLUJ 14758332 46386710 3324183 403
BELLINEA S.R.L. SALAJ 14543155 40361733 722597 0
MAXSTILE S.R.L. ARAD 13455578 39978661 244860 168
OVO DESIGN ILFOV 6844688 39354076 2985331 247
FURNITURE GROUP
SRL
NOUL WOODEST BIHOR 16272885 37868919 934265 233
S.R.L.
MOBEX SA MURES 1222544 37292808 1940887 657
IMOB S.R.L. NEAMT 6571324 37065646 1999495 289
ITA PRODUCTION MARAMUR 6010151 35907252 3286254 264

19 | P a g e
 S.R.L. ES
GEMA SUPERB SRL ARAD 18484531 34853691 2294679 213
Data source: http://www.date-financiare.ro/

Locul 1 este ocupat, ca şi în 2013, de Johnson Controls România. Deşi compania este
înregistrată ca activând în domeniul companiilor producătoare de mobilă, în fapt firma din
Argeş, parte a gigantului american Johnson Controls produce banchete şi scaune pentru
industria auto, având o legătură importantă şi cu producătorul Dacia dar şi pentru export.
Totuşi, ea figurează în acest top conform codului CAEN raportat de firma.
Ocupanta a locului 2 în 2013, Aramis Invest din Baia Mare s-a menţinut pe aceeaşi
poziţie şi în 2014. Firma cu capital românesc continuă să exporte masiv pe pieţele europene
şi să fie subcontractantul unui mare retailer de produse de mobilier9.

Consumer behavior

The majority of furniture manufactures in Romania work on the client’s model and do not
focus on promoting their own models.
Retail value sales saw growth of 5% in 2014, is a sign that both consumer confidence and
disposable income levels in the country are recovering.
Consumers are increasingly interested in sustainability, in the sense that they want their
furniture to be durable. Comfort and how practical the product is will also be key factors in
the selection of furniture pieces. Customers will demand more hardwood furniture, plain
surfaces, and combinations of wood with metal or MDF, as well as handmade products.
There is growing interest in premium and luxury products, as consumers are increasingly
educated and tend to be more influenced by product quality rather than price10.
In January 2016, consumer prices in furniture increased by 0.6%, compared to December
2015.

Consumer price indices by main goods and services - monthly evolution as

against corresponding month of previous year (%)

9
http://www.capital.ro/sambata-top-10-cei-mai-mari-producatori-de-mobila-din-romania.html
10
http://www.euromonitor.com/home-furnishings-in-romania/report

20 | P a g e
Source: National Institute of Statistics

Canapelele, fotoliile, scanunele vor fi inainte de toate comode, potrivite pentru toate
varstele, usor de manipulat.11
The development of the furniture industry in Romania constitutes a priority due to the
social needs satisfied by this product, the revenue generated by sector, the contribution to
employment and higher capitalization of wood in accordance with the principles of
sustainable development. Furniture consumption in Romania is more than four times lower
than the EU average due to low purchasing power, therefore over 60% of production is
exported12.
Furniture manufacturers in Romania must identify the main consumption patterns and their
trends on the internal and external market for better satisfying consumer expectations,
which are becoming increasingly selective according to quality, functionality and special
design.
The developing strategy of the furniture industry in Romania seeks to position the sector
among the world leaders in the sector promoting some competitive products, in terms of
quality, design, functionality and price13.

Principalele sortimente de mobilă produse în România acoperă aproape toată gama de

mobilier pentru amenajarea locuinţelor (dormitoare, dressinguri, sufragerii, livinguri,
bucătării, mobilier tapiţat, scaune de diferite tipuri şi în diferite stiluri etc), a birourilor, a
spaţiilor comerciale şi social-culturale, a pensiunilor şi hotelurilor, a caselor de vacanţă etc.
În fiecare an producătorii de mobilă din România îşi completează gama sortimentală cu
numeroase modele noi. România exportă în principal mobilier care încorporează o valoare
adăugată ridicată, respectiv: sufragerii şi dormitoare clasice, artă-stil sau moderne, executate
la nivel european (rafinamentul este cuvântul-cheie!), din specii valoroase (fag, stejar, cireş,
tei, paltin, nuc etc.), sculptate sau cu intarsii, dar şi moderne cu forme rectangulare, cubiste

11
http://sectorbrico.ro/cresteri-pe-piata-mobilei-din-romania/
12
http://economice.ulbsibiu.ro/revista.economica/archive/65408burja&marginean.pdf
13
http://economice.ulbsibiu.ro/revista.economica/archive/65408burja&marginean.pdf

21 | P a g e
şi finisate cu materiale de calitate. În multe cazuri lemnului i se asociază în construcţia
mobilierului şi alte materiale (granit, sticlă transparentă fazetată, sticlă opacă simplă sau cu
model, vitralii, cristal, oglinzi, plăci ceramice, fier forjat, inox, bambus, trestie, ratan etc).
Piesele separate, aşa-numitul "mic mobilier" completează gama produselor, executate
impecabil, de tâmplari pricepuţi şi talentaţi.
Mobilierul tapiţat fabricat în ţara noastră, clasic sau modern, din piele în culori diferite
(depinzând în principal de tendinţele (moda!) fiecărei pieţe de destinaţie) sau realizat cu
materiale de acoperire din textile alese cu mult bun gust, se bucură deja de ani buni de multă
atenţie din partea clienţilor externi şi interni.
Sunt apreciate în egală măsură şi scaunele care vin să completeze garniturile de sufragerii sau
solicitate ca atare (piese individuale) şi, din ce în ce mai mult, şi seturile de mese cu scaune.
Se exportă scaune tâmplăreşti, tapiţate sau nu, scaune mulate, simple sau în combinaţie cu
alte materiale, scaune pliante din lemn şi metal, scaune şi fotolii ergonomice, executate cu
accesorii din import etc14.
The Romanian wood furniture production relies mainly on:
 Solid wood
 Plywood
 Wood panels
 MDF
 Wood veneer15

Furniture consumption in EU28 countries, breakdown by national production,

intra-EU imports and extra-EU imports, 2012 (percentage shares)

Country Total Share of Share of Imports from Imports from

consumption national imports out of intra-EU extra-EU
€million production out total countries’ countries’
of total consumption share of share of
consumption consumption consumption

Portugal 803 0,38 0,62 0,58 0,04

Greece 715 0,69 0,31 0,19 0,12
Slovakia 646 0,6 0,4 0,38 0,02
Ireland 560 0,54 0,46 0,32 0,14
Romania 550 0,42 0,58 0,43 0,14
Hungary 432 0,24 0,76 0,63 0,14
Croatia 350 0,38 0,62 0,39 0,23
Lithuania 175 0,37 0,63 0,51 0,13

Estonia 165 0,57 0,43 0,35 0,08

Cyprus 156 0,47 0,53 0,35 0,18
Bulgaria 154 0,25 0,75 0,54 0,21
Latvia 148 0,2 0,8 0,64 0,16

14
http://www.apmob.ro/industria.html
15
http://www.frdcenter.ro/assets/ROMANIAN-FURNITURE-SECTOR-Market-Overview-2011-free.pdf

22 | P a g e
EU28 80,337 0,53 0,47 0,32 0,15
Malta 78 0,5 0,5 0,36 0,14
EU 15 73,069 0,53 0,47 0,32 0,15
Germany 18,794 0,49 0,51 0,36 0,15
France 12,079 0,52 0,48 0,35 0,13
United 11,144 0,54 0,46 0,21 0,25
Kingdom
Italy 9,414 0,83 0,17 0,11 0,06
EU13 7,268 0,55 0,45 0,35 0,1
Spain 5,074 0,65 0,35 0,24 0,11
Netherlands 3,03 0,29 0,71 0,4 0,31

Belgium-Lux 3,007 0,23 0,77 0,6 0,18

Austria 2,856 0,29 0,71 0,61 0,1

Poland 2,749 0,66 0,34 0,25 0,09
Sweden 2,715 0,46 0,54 0,37 0,18
Denmark 1,587 0,32 0,68 0,43 0,25
Czech 1,382 0,59 0,41 0,35 0,06
Republic
Finland 1,291 0,64 0,36 0,31 0,05
Source: CSIL processing of data from Eurostat, National Statistical Offices, National Furniture manufacturers associations.

Most Romanians prefer modern furniture, simple and squared, and those with higher
incomes prefer classic pieces of wood and leather.

23 | P a g e
According to the representative of the Association of Furniture Producers, Viorica Răbocea,
Romanians are very selective: „Customers are very demanding and look for high-quality and
durable materials. Most prefer modern furniture, made of panels, which has a lower price
and higher functionality. As well there is currently demand on the market for furniture for
young children and teenagers”.
Furniture market trends are seen in the production line of companies already established in
the field that have made radical changes in their approach and style furniture.
According to the financial possibilities, the preferences of Romanians are:
1. Young people prefer furniture plates, easy to install and maintain. Prices are also lower in
this category.
2. Classic furniture, solid wood and leather have remained favorites of people with higher
financial potential, not affected by the crisis. Costs for furnishing a room in this kind
amounts to over 10.000 euros16.

 ROMANIAN Living rooms

16
Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning Programme

24 | P a g e
Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme
In all of them the maximum risk is on the hanging items, television devices and the objects
on the open shelves.
 ROMANIAN Kitchens
The risk during an earthquake is caused by all the elements that are on the kitchen
worksurface or inside the cupboards if the doors open during the seism.

Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

25 | P a g e
Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

 ROMANIAN bedrooms
All the elements above the bed are really dangerous while the seism, so it should be better
to find another kind of design.

Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

26 | P a g e
Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

 ROMANIA children’s rooms:

Elements around the bed are not convenient for the security of children.

Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

27 | P a g e
Source: Houses and interiors Report Sismile project, Education and Culture DG, Lifelong Learning
Programme

Preferinte comune in alegerea mobilei

Pentru ca este o investitie pe care o fac mai rar dar bine, romanii se axeaza pe ideea de
rezistenta a mobilei atunci cand o aleg. Spun ei, trebuie sa existe un echilibru intre ceea ce
inseamna atractia stilului si partea de beneficiu pe termen lung. Desi lemnul masiv este in
continuare in topuri, nu este exclus sa se aleaga orice tip de lemn, daca calitatea defineste
totul.
Un alt aspect tine de partea de design. Nu se alege nimic la intamplare, dat fiind ca piesa de
mobilier trebuie sa se incadreze perfect intr-un ansamblu sau in incaperi cu iz nou, proaspat
renovata. Aici este de fapt marea batalie pe piata.
“Se cauta un stil personal. Putem spune asta dar fiind ca marea majoritate prefera mobila la
comanda.” La fiecare 5 comenzi 3 sunt pe comanda. Asta inseamna ca romanul isi adapteaza
preferintele, in functie si de locul ales si necesar pentru mobilare.
Aleg in cele din urma calitatea. Fie ca este vorba de mobila pentru camera copilului, pentru
living sau orice alta parte a casei, conteaza complexitatea pieselor nu ca dimensiune ci ca
spatii de depozitare, stil si incadrare perfecta in anumite unghiuri. Prententiosii stiu ca
trebuie sa aiba ceva deosebit pentru a considera casa un loc cu adevarat intim si unic.
Sezonul rafturilor, etajerelor si bibliotecilor
La nivel de tendinte, in 2015 au fost cautate in mod special partile mobiliere aerisite, cu
spatii deschise si nu numai, rafturile, etajerele, bibliotecile. Un astfel de concept se poate
aplica la orice tip de piesa de mobilier. Chiar si un pat poate avea un nivel superior, chiar

28 | P a g e
daca este sau nu menit a fi pat dublu, supraetajat. Se salveaza din spatiu, se poate transforma
in locul unde copilul se joaca de asemenea, incorporeaza biroul, aduce numeroase spatii de
depozitare si ar putea fi solutie ideala pentru camera copiilor17.
Ce mobila bucatarie la comanda se poarta in 2016?

http://mobilacomanda.org/ce-mobila-bucatarie-la-comanda-se-poarta-in-2016/

In trendul de toamna/iarna pentru 2015-2016 se poarta albastrul pentru mobila

bucatarie la comanda
In ceea ce priveste designul interior si tendintele de culoare pentru mobila bucatarie la
comanda in 2016, trebuie sa stii ca 2016 este un an al culorilor neasteptate. Este un an al
inspiratiei vizuale, un an in care se pune accent pe armonia de culori.
Astfel, in 2016 exista mai multe centre de atractie. Unii vor merge pe formele naturale,
adica pe culori lipsite de ambiguitate precum rozul cald al lutului sau bejul pielii de oaie. Se
va opta si pentru conceptul culorilor opuse care poate atrage privirile. Se va combina
albastrul cobalt stralucitor, galbenul auriu si argintiul metalic cu versiuni calde ale nuantelor
mentionate.
De asemenea, in 2016 se poarta si pastelul, dar si descendenta in care nuantele de
bleumarin, verde, cafeniu si negru se vor combina cu nuante stralucitoare. Insa se vor adopta
si culorile vesele precum albastrul, verdele vibrant sau galben ce vor contrasta cu portocaliu
sau roz pal.
Pentru toamna/iarna 2015-2016, in ceea ce priveste alegerea nuantei potrivite pentru mobila
ta de bucatarie, indreapta-te inspre albastru bleu, astfel bucataria va deveni, cu siguranta, mai

17
http://a1.ro/tv/tv-1/mobila-intre-arta-tendinte-si-stil-practic-id407699.html

29 | P a g e
calda si chiar mai primitoare. Alege un parchet care se potriveste cu acesta nuanta si vei
avea o bucatarie in tendinte.
Forma mobilei trebuie sa fie cat mai exotica, insa practica si functionala in acelasi timp. In
cazul tapiteriilor predomina materialele ecologice precum canepa, bumbacul. Mobilierul
clasic este si el in voga avand un design stilizat si modernizat. In continuare bucataria
incorpoata este in topul preferintelor designerilor. In general, se opteaza pentru culori
neutre pentru mobile, insa se pune accent si pe accesorii indrazne 18.
La targurile de mobila de anul trecut, s-a facut remarcat mobilierul destinat încăperilor de
mici dimensiuni. . Practic, pe un singur perete putem avea un mic dressing, canapea, pat de
mijloc și o mică bibliotecă sau un birou, pat și rafturi. Deși extrem de funcțional, genul
acesta de mobilier nu excelează la capitolul design19.

SWOT analysis

SWOT analysis of the furniture industry in Romania

STRENGHTS WEAKNESSES
 Over 90% of wood raw material and about  The technological gap and low productivity;
55% of auxiliary materials exist in Romania;  Poor marketing strategies ;
 Tradition and experience in domain;  Poor distribution;
 The possibility to recover the wood waste;  Selling products through intermediaries;
 The diversity of products manufactured and  Low level of informatization;
production flexibility;  High Consumption;
 Qualified personnel with specialised skills;  Inadequate access infrastructure;
 Economic operators located throughout the  High bank interests;
whole country;  Low level of salaries;
 Reduced costs and competitive prices
OPPORTUNITIES THREATS
 Quality raw materials;  High costs and delays due to the
 A stable traditional market; infrastructure;
 Possibilities of modernization and  Cheap furniture imported from outside the
refurbishment; EU;
 Insufficient Brands;
 External market shares lower than main
competitor's;
 Malfunctions registered in relations with
suppliers;
 Fluctuations of the exchange rate;
 Increasing prices for raw materials;
Source: http://economice.ulbsibiu.ro/revista.economica/archive/65408burja&marginean.pdf

18
http://mobilacomanda.org/ce-mobila-bucatarie-la-comanda-se-poarta-in-2016/
19
http://merg.in/bucuresti/de-povestit/cronici/toamna-se-numara-piesele-de-mobilier-la-bife-sim-4721.html

30 | P a g e
 Statistics on Romanian household income, expenses and consumption
Year 2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Year 2014 Year 2015
Total average monthly income per household (€) 270,49 309,34 376,38 475,66 516,79 514,18 539,39 552,28 571,03 558,01 602,85
Total expenditure monthly averages per
household(€) 192,77 214,77 246,50 304,67 327,70 331,68 341,91 360,16 372,65 365,39 419,67
- of which expenditure on Furnishings, household
equipment and routine maintenance of the house(€) 7,27 8,56 11,39 14,57 15,01 13,26 13,68 13,83 14,48 14,43 15,48
HICP (2015 = 100) - annual data (average index) for
Romanian Furniture and furnishings 84% 86% 88% 90% 92% 93% 95% 96% 97% 99% 100%
Data source: National Institute of Statistics and Eurostat , Used exchange rates fom 2 May 2016: EUR 1 = RON 4.4815, EUR 1 = USD 1.1493

1|Page
 Income Consumtion Furnishings consumtion HICP
Income 1
Consumtion 0,987929 1
Furnishings consumtion 0,945358 0,913405 1
HICP 0,958089 0,978241 0,851201 1

According to the data provided by the National Institute of Statistics and Eurostat the increase in monthly income per household determined an increase in
household consumption and therefore in expenditure on Furnishings, household equipment and routine maintenance of the house. As we can see, there is a
strong and positive correlation among the data taken into consideration.

Market Trends
- millions of €-
Year Year Year Year Year Year Year Year
Year 2005 Year 2007 Year 2008
2006 2009 2010 2011 2012 2013 2014 2015
Romania Turnover or gross premiums written for
Manufacture of furniture 1345,3 1529,7 1808,5 1826,3 1407,7 1475,1 1535,1 1558 1655,6 1827 *2000
Romania imports of Furniture, lighting, signs,
prefabricated buildings 376,13 531,63 752,40 940,13 530,51 487,75 623,86 554,77 627,17 707,63 684,88
Romania exports of Furniture, lighting, signs, 1.160,7 1.313, 1.435, 1.797, 1.749, 2.112, 2.351, 2.126,
prefabricated buildings 1.067,45 6 1.433,91 1.538,78 78 05 97 15 72 20 14
Source: Tratemap.org and Eurostat. * estimated data

2|Page
For the last five years, the companies in the furniture manufacturing sector had an increasing turnover. Although for the last year the level of imports and
exports of furniture had a slight decrease, the companies in manufacturing registred positive results mainly due to incresing domestic demand.

3|Page