Romanian Fish Market 2015

ROMANIAN FISH MARKET
2015
CONTENTS
Overview of the Romaninan fisheries and aquaculture sector ................................................................................. 3
Fish production and consumption ....................................................................................................................... 3
Exports and imports of fish in Romania ............................................................................................................. 18
Regional market overview ................................................................................................................................ 25
Consumer analysis................................................................................................................................................ 29
Types of sales ................................................................................................................................................... 29
Buyer profile..................................................................................................................................................... 29
Decison making process:................................................................................................................................... 30
Influencing factors for consumer behaviour; ................................................................................................. 30
Product quality expectations......................................................................................................................... 30
Seasonality ................................................................................................................................................... 30
Consumer behaviour..................................................................................................................................... 31
Main suppliers .................................................................................................................................................. 32
Density of fish restaurants ................................................................................................................................ 33
Supply & demand analysis .......................................................................................... Error! Bookmark not defined.
Pricing ........................................................................................................................ Error! Bookmark not defined.
Competitor analysis.................................................................................................... Error! Bookmark not defined.
Direct competitors.................................................................................................. Error! Bookmark not defined.
Direct competitors sizing ........................................................................................ Error! Bookmark not defined.
Indirect competitors ............................................................................................... Error! Bookmark not defined.
Indirect competitors sizing...................................................................................... Error! Bookmark not defined.
Market share .......................................................................................................... Error! Bookmark not defined.
Distribution channels.................................................................................................. Error! Bookmark not defined.
Market trends and developments ............................................................................... Error! Bookmark not defined.
Conclusions ................................................................................................................ Error! Bookmark not defined.
Overview of the Romaninan fisheries and aquaculture sector
In Romania, commercial fishing is the main activity and source of income for the local people in the Danube Delta,
the Danube Plain and the Danube Gorge.
In these areas, the fishing activity is dominated by the exploitation of freshwater species. Although, freshwater
fishing is the main activity, the exploitation of other freshwater organisms (crawfish, clams, aquatic plants, etc) is
undeveloped and marine species aquaculture (turbot,sturgeon etc.) is poorly developed in Romania.
Currently salmonid and cyprinid farms are not operating at full capacity, facing a series of problems such as:
 Water supply – during a drought river flows are reduced ; another problem we can is water pollution (due
to forest pollution and polluting agricultural activities) and the presence of illegal pit ballast.
 The price of water - water supply services are sometimes too expensive and costs can not be covered by
production farms.
 The attacks from ichthyophagous species (birds and mammals: cormorants, pelicans, herons, otters etc);
 Unfavorable geographical and meteorological conditions, especially in the aquaculture area of marine
species from the Black Sea – the lack of bays, the presence of strong winds, large temperature
fluctuations, etc.
In Romania, the exploitation of fishery resources is done both by native species from freshwaters (carp, silver
carp, bighead carp, grass carp, bream, carp, catfish, pike, perch, etc.) or from the Black Sea (sprat, mackerel,
turbot, etc.) and by imported species (salmon, mackerel, horse mackerel, herring, etc.). Fish exploitation is made
both through the merchandising of fresh fish, chilled or frozen fish, through pre-cooked preparations (gutted fish,
portioned fish, filleted fish, smoked fish, marinated fish, salads etc) and through making canned fish.
In 2010 the development and exploitation of fish products on the Romanian market reached a quantitative level of
11844.89 tons, consisting mostly of: roe salad 54.4%, marinated products 29%, smoked products 9%, beheaded,
gutted, filleted fish 2.6%, brine products 1.8%, canned products 1.2% and other varieties 2%, while in 2012 this
level has dropped by about 335 tones due to a decrease of consumer purchasing power.
In Romania, the specializated public institution of national interest in charge of developing the national strategy
and specific regulations of the common fisheries policy, in the aquaculture domain is the National Agency for
Fisheries and Aquaculture (NAFA).
Currently, the main actions in this area are related to the conservation, management and sustainable exploitation
of living aquatic resources, the development of aquaculture, fish processing and trade.
Fish production and consumption
Fisheries and aquaculture, along with fish processing and trade are activities developed in all country regions. In
some remote areas, such as the Danube Delta, the Danube Plain and the Danube Gorge, fishing is one of the main
activities that provide jobs and sources of income for local people.
Romania´s fisheries heritage represents approximately 3% of the country's total area, respectively 843710 hectares
divided into:
- 400000 ha of natural lakes (including Danube Delta) and reservoirs;
- 89245 ha of fish farms area;
- 8555 ha fish nurseries area;
- 66000 km of rivers, out of which: 18200 km in the mountains area and 1075 km in river area;
- 25000 km marine waters in the Black Sea Exclusive Economic Zone;
The fisheries sector in Romania includes aquaculture activities, inland fisheries in natural waters, marine fishing
and processing and marketing activities. The most important activity is aquaculture in freshwater, followed by
inland fishing and marine fishing.
According to the data provided by FAO and NAFA (National Agency for Fisheries and Aquaculture), Romania’s fish
production during 2005-2013 from aquaculture and inland fishing has fluctuated between a minimum of about
11,600 tonnes recorded in 2010 and 2011 and a peak of 17,942 tonnes recorded in 2008.There has been a steady
increase in production between 2005 (13337 tons) - 2008, and then a decrease in the period 2009-2011 because of
the economic crisis and then, there was recorded a recovery up to 13500-15000 tonnes (Figure 1).
Figure 1. Fish production in Romania during 2005 – 2013 (tonnes)
Data source: Romanian market analysis of fish and fish products, ROMPOP 2014
During this period, 2005-2013, the main sector in Romania’s fish production was aquaculture fish production,
having a share between 54% and 76% of the total production, with an average of 68% (Figure 2).
Figure 2. Fish production in Romania during 2005 – 2013 (by structure)
Aquaculture sector in Romania
The Romanian traditional aquaculture system is extensive or semi-intensive, and based on cyprinid polyculture.
The main species produced in Romania from aquaculture to 2005 was dominated by cyprinids, both Indigenous
and Asian origin (such as: silver carp, bigheadcarp and grass carp), representing 87% of the total, 13% being
represented by trout, perch, pike,perch, catfish, sturgeon, etc.(Figure 3).
Figure 3. Species in Romania’s aquaculture production
Many of the pond sites are degraded, as they have been given little or no maintenance over 15 years.
Unfortunately, an important part of the existing aquaculture surfaces are unsuitable for aquaculture, particularly
since they have not been adapted to the requirements of modern production processes. There are over 100000 ha
designated for aquaculture activities in Romania, structured in fish farms, hatcheries, and nurseries. (Table 1)
Table no. 1. Distribution of aquaculture units by region, 2013
Source: ANPA (RUA, PNCD)
After ’90 the aquaculture production declined as consequence of the transition to the market economy, low
investments and an unclear institutional and legal framework, particularly as regards land. Today, the production
recovered, but there is more to do until reach the European average.
Aquaculture in Romania is performed at this time, mainly in freshwater and is characterized in terms of technology
by two directions:
 intensive farming (especially of salmonids);
 extensive and semi-intensive farming of cyprinids in polyculture in earth ponds;
In terms of production volume, it appears that after a growth until 2009, followed a fall of about 32% in 2010
compared to 2009 and then a further 7% decrease in 2011 compared to 2010, this largely due to the economic
context of the time.
From the beginning of 2012, the production recovered, recording an increase by 12% in 2012 compared to 2011
and by 1% in 2013 compared to the previous year. (Table no. 2)
Table no. 2. Fish Species Aquaculture, Romania
Source: Ministry of Agriculture
In recent years, the production was represented more than 70% by carp and Asian cyprinids species. Besides these,
a large share was represented by crucian carp and trout, over 10% of total production. Other species had a share
below 5% of total production (Figure 4).
Figure 4. The structure of aquaculture fish production, by species (%)
Industry structure and employment
Considering the evaluation of the evolution and the structure by enterprises of aquaculture production, the cycle,
as presented in Table no. 3., reveals a similar evolution marked by the lack of serious investments on new‐modern
technologies (for new species, especially marine once, buildings and production facilities) and the consequences of
the decreasing sales resulting in reducing of the number of the enterprises in 2011 versus 2010, followed by a
slight increase in 2012, up to a 430 units. The most relevant aspect is that one the enterprises with a number of 6‐
10 and more than 10 employees decreased in the same period of time, and increasing the small companies with
less than 5 employees: 170 units in 2009 and 281 in 2012. As a final observation, it should be mentioned that the
total number of enterprises increased in 2012 at 430 units versus 315 units in 2009, out of which 65% having < 5
employees.
Table no. 3. Structure of the Romanian aquaculture sector: 2009‐2012.
The total number of persons employed in the Romania aquaculture sector in 2012 was 2968, corresponding to
2523 FTEs. From 2011 to 2012, the number of employees is increased with a number of 299. From 2009 to 2012, is
the same increase, i.e. 299 numbers of employees, respectively 11%. In 2012, only 14% of the employees in the
sector were women (Figure 5).
The average FTE per enterprise decreased 27% from 2009 to 2012, whereas the average wage decreased from 3.3
to 2.3 thousand euros, corresponding to a decrease of 30%.
The number of enterprises and FTEs has increased from 2009 to 2012, but the average number of FTE per
enterprise has been decreasing over the period, due to the fact the number and percentage of the enterprises < 5
employees increased. At the same time, the average wage has been decreasing; however, the enterprises have
managed to increase labour productivity. The labour productivity is measured as gross value added per full time
employee. From 2011 to 2012 the labour productivity increased with 2.2 thousand euros, but from 2009 to 2012
the labour productivity decreased from 9.7 thousand euros to 5.7 thousand euros (Figure 6).
Figure 5. Income, costs, wages and labour productivity trends for Romania: 2009‐2012.
Source: EU Member States DCF data submission

The explanations are based on the level of employee’s number evolution between 2009 – 2012, more or less
constant, and the drastic reduction of the total income in the same period of from 52.7 million euros to 28.0
million euros, due to the fact that the data were provided aggregated to both groups of enterprises, as main and
non main activity.
Economic performance
From 2011 to 2012, total income decreased by 16%, while the operational cost decreased by 15%. The total
income is dominated by the turnover from the sale of fish from the farms, which contributes 65% of total income,
leaving only 33% to other income and only 2% for subsidies (Table no 4).
Table no 4. Economic performance of the Romanian aquaculture sector: 2009‐2012.
Data source:EU Member States DCF data submission

The structure of the expenditures shows that the feed costs is 21%, livestock costs is 18% and wages and salaries
20%, in 2012. The expenditures to feed and livestock have been reduced due to the good prices on the local
market as a result of good crop in agriculture raw materials in 2011, whereas the expenditures for wages and
salaries have been declining from 2010 to 2012. The total expenditures totalise 68% of the total income.
Figure 6. Economic performance for Romania: 2009‐2012
Source: EU Member States DCF data submission

The gross value added for the sector as a whole increased by 16% and both EBIT and net profit was positive in
2012. The total value of assets decreased in 2012 comparing with 2011 by 11% and debts increased by 3%. This is
mainly due to the decreasing number of bigger farms and increasing the number of small farms. The net
investment increased 180%, but it is still below the net investment in 2010 before the financial crises effects
began, due to the sign of these and the subsidies based on the EFF funding.
In Table no 5. the economic indicators for the main Romania segments are presented. From the table it can be
seen that GVA, EBIT and Net profit are positive in 2012 and in increasing level with the previous year 2011 for the
segments carp and trout on growing. Furthermore, net profit is positive for the same segments, whereas the both
segments hatcheries and nurseries combined had a negative profit, as well as the GVA and EBIT. Then sales on the
market of for both last segments are pending of a lot of factors: availability on the market for buyers (a lot of these
are importing the biological material, from: Bulgaria, Hungary, Greece – mainly), the expenditures are bigger due
the fact that the feed is little different and not chipper than for the on growing only, there is a need for a qualified
employees1.
Table no 5.Economic performance of main Romanian aquaculture segments: 2009‐2012 (in million €).
Data sorce:EU Member States DCF data submission
1
The Economic Performance of the EU Aquaculture Sector (STECF 14-18)
Inland fishing
Commercial fishing in inland waters is carried out in natural water basins that are under public property: The
Danube river, the Danube Delta and the Razim-Sinoie lagoon complex - the last two being included in the Danube
Delta Biosphere Reserve, the river Prut and their accumulation lakes on the Siret and Olt rivers.
The most important fishing areas for commercial inland fishing are the Danube Delta Biosphere Reserve and the
Danube River.
Fishing in inland waters is a traditional activity for which there are used fixed or mobile gears and small fishing
boats, made mostly of wood. In inland waters, mechanized fish catching is not practised.
According to the data provided by NAFA (National Agency for Fisheries and Aquaculture) in the registration of
fishing vessels for inland waters , in 2012 there was registered a number of 2371 boats. (Table no 6)
Table no 6. The situation of boats used for inland fishing for commercial purpose and fishermen lincensed in
2012
Fisheries Number of boats Number of licensed fishermen
The Danube Delta 1.562 1.720
Danube 730 2.215
Reservoirs 79 168
TOTAL 2.371 4.103
The total catch of fish from inland waters for the period 2005 - 2013 was at a relatively constant level. The lowest
production volume was recorded in 2010 (2457.1 tonnes) and the largest (6045tonnes) in 2006.
In 2013, there was a production of 3094.3 tons, the highest level in the previous 3 years (Figure 8).
Figure 8. – Romanian inland fishing(tonnes). Variable trend (2005-2013)
Souce: Romanian market analysis of fish and fish products, ROMPOP 2014
The analysis of the average values of catches by species during 2005 - 2013 shows that the main species caught in
inland waters were: crucian carp 41,2%, bream 16,7%, roach5,9%, carp 4,7%, pike perch 4,4%, catfish 4,2%, pike
2,6%, Danube mackerel 8,4%. Predatory fishrepresent 12,25% of the period average catch.
Marine fishing
Main fishing grounds
The Romanian fishing fleet is operating in the area of competence of the Regional Fisheries Management
Organisations - G.F.C.M., Area 37 - Mediterranean and Black Sea,Sub-area 37.4., Division 37.4.2, GSA 29 .The
Romanian fishing area is comprised between Sulina and Vama-Veche; the coastline extends for over 240 km, which
can be divided into two main geographical and geomorphologic sectors:
1. the northern sector (about 158 km in length) lies between the secondary delta of the Chilia branch and
Constanța, constituted of alluvial sediments;
2. the southern sector (about 85 km in length) lies between Constanța and Vama Veche characterised by
promontories with active, high cliffs, separated by large zones with accumulative beaches often
protecting littoral lakes.
The distance from the sea shore to the shelf limits (200 m depth) varies from 100 to 200 km in the northern sector
and to 50 km in the southern one. The submarine slope of the shelf is very gentle in the north, while in the
southern sector the slope increases very quickly (Fig 9, 10). The shallow waters up to 20 m depth of the northern
part are included in the Biosphere Reserve of Danube Delta. The marine zone of the “Danube Delta“ – Biosphere
Reserve constitutes a traditional zone for spawning and feeding for transboundary species as well as a passage
route for anadromous species (sturgeons, Danube shad).
In the South part of the littoral is situated also the Vama Veche - 2 Mai Marine Reserve, with the surface of 5,000
hectares (Fig. 11). The Vama Veche - 2 Mai Marine Reserve is an area with a high diversity of the biotopes and
biocoenosis, being settled on themigration routes of the main pelagic and benthic fish and marine mammals.
Fig. 9 - Fisheries points and distribution area for stationary fishing gears
Fig. 10 - Distribution of trawling zones
Fig. 11 - Romanian protected areas
Source: EVOLUTION OF ROMANIAN MARINE FISHERIES FOLLOWING EU ACCESSION, Pages 249-267, 2013
Fleets, fishing gears and fishing effort
Traditionally, the fishing in the Romanian Black Sea area has been carried-out in two ways:
- Coastal trawler fishing vessels (type B-410, Baltica, TCMN, other types), equipped with mid-water trawls and
turbot gillnets, activating at depths greater than 20 m (Fig. 10).
- Fishing practiced along of the coastline in about 28 fishing points between Sulina – Vama Veche, in the coastal
area with small depth (3.0 - 11.0 m) with fixed gears (pound nets, gillnets, long lines and beach seine) and up to 40
- 60 m depth, with gillnets and long lines mainly for turbot and dogfish (Fig. 9).
Year after year, the activity of fishing vessels decreased gradually to the point where from 20 vessels with LOA
between 24-40 m registered, in the last years, in the Fishing Fleet Register was registered as active only one vessel
for a very short period of time (Fig 12, 13, 14).
Fig. 12 - Evolution of the number of vessels during 2008-2012
The Romanian fishing fleet capacity at the Black Sea was in 2008 of 441 vessels, registered in the FFR, out of which
(Fig. 4-7) :
- 20 over 12 m long; from the whole figure, 20 vessels are over 12 m long, not all of them have been fully
operating for the past few years. Only 9 vessels are equipped with VMS devices, and just 10 of them were
operational in 2008.
- 421 boats, smaller than 12 m registered, but only 174 of them being active in 2008 [24].
In 2009, the Romanian fishing fleet capacity at the Black Sea was of 491 vessels registered in the FFR at the
beginning of the year structured on length classes as follows: 53 boats smaller than 6 m; 405 boats in the length
class 6-12 m; and 33boats/vessels bigger than 12 m. Unfortunately, as in 2008, a small part of this fleet was active
(160 boats/vessels) (Fig.13).
In 2010, the situation was similar with 2009, the Romanian fleet capacity at the Black Sea was of 476 vessels
registered in the FFR at the beginning of the year structured on length classes as follows: 54 boats smaller than 6
m; 413 boats in the length class 6-12 m, 3 boats in the length class 12-18 m, 4 vessels in the length class of 18-24
mand 2 vessels in the length class 24-40 m. A small part of this fleet was active (206 boats/vessels) (Fig. 13).
The situation was repeated in 2011, of the total number of 488 boats, only 200 were active. Among active boats,
most of them were below 12 m (197) and activated with gill nets, long lines and hand lines. Only three vessels
were longer 18 m and activate done with trawl and two with gillnets).
In 2012, the total number of boats/vessels registered was 261, from which only 183 were active, most of them
having LOA of 6-12 m. Mainly gillnets and long lineswere used.
This fleet is in poor conditions and needs improvements of safety on-board,working conditions and facilities for
landing. The hulls of boats of more than 12 m are made of metal and others are made of wood or plastic. Their
average age began to decline (Fig.15).The fisheries of this small fleet are typically artisanal type as multi-species
and multigear fisheries, fishermen switching from one gear to another several times throughout the year.
Fig. 13 - Structure of active vessels on length classes during 2008-2012
Fig. 14 - Structure of active vessels on length classes and fishing techniques in 2012
Fig. 15 - Average vessel age
Fishing gears used at the Romanian littoral
There are different types of fishing gears for the active and passive fishery practiced in the inshore and offshore
coastal fishery.
The passive fishing gears generally include the equipments for catching the fish migrating for spawning and feeding
in shallow waters, namely:
- long lines and bottom lines;
- gillnets for the Danube shad and turbot;
- sea pound nets.
Another category of fishing equipments used in the Romanian coastal zone includes the active fishing gear, the
beach seine and pelagic trawl.
The number of fishing gears decreased as follows: the number of trawls from 3 to 2; trap nets from 21 to 15; beach
seine from 18 to 3; gillnets from 10,037 to 5,202; hand lines from 1,172 to 256 and long lines from 620 to 252 (Fig.
16). In 2012 increased the number of pound nets and the number of the hand lines used mainly inthe subsistence
fishing (Fig. 16).
Fig. 16 - Number of units per fishing gear (National Reports 2008-2012/BSC)
In 2011, the Romanian fishing fleet spent a total of around 6.5 thousand days at sea (Fig. 17), 57% of which were
actual fishing days. The total number of days at sea increased by around 75% between 2008 and 2010, while total
fishing days remained stable during thesame period.
Fig. 17 - Fishing effort in 2012 at the Romanian littoral
The total number of fisherman in 2011 was 447, in 2012 - 471. The number of fishermen for vessels with length
bigger than 24 m decreased from 180-200 to the number of two vessels crew (13 persons). Similarly to the
situation in the coastal fishing fleet, thestationary fishing at the Romanian littoral has also declined. In 2012, a
number of 371 fishermen acted for the small scale fisheries (boats 6-12 m), who served several types ofgears. 74
persons acted for boats smaller than 6 m (Fig. 18).
Fig. 18 - Ownership percentages and number of fishermen at the Romanian littoral in 2012
During 2000-2012, the level of total catch declined from 2,476 tons to 443.9 tons (2008), 330 tons (2009), 258 tons
(2010), 568 tons (2011) and 835 (2012), officially registered. In 2011 and 2012, the total catches increased
compared to the previous period due to the rapana catches. The main species in the 2012 catches were: rapana
(588 tons);sprat (90 tons); turbot (43 tons); anchovy (19 tons); horse mackerel and gobies (about 20 tons) (Fig.20 ).
The main catches are obtained with trawls, pound nets and gillnets (Fig. 19)2.
Fig. 19 - Catches per fishing gear in tons per year
2
EVOLUTION OF ROMANIAN MARINE FISHERIES FOLLOWING EU ACCESSION, Cercetări Marine“ Issue no. 43, 2013,
Pages 249-267
Fig. 20 - Total catches and structure on species at the Romanian littoral during 2000-2012
Data sorce:EVOLUTION OF ROMANIAN MARINE FISHERIES FOLLOWING EU ACCESSION, Cercetări Marine“Issue no. 43, 2013, Pages 249-267
Fish processing
In Romania, fish processing is a traditional activity for the fisheries sector, especially for processing the fish
obtained by fisheries and aquaculture activities in order to higher capitalize the raw material, ensure a wide variety
of fish for consumers and the achievement of added value by processors.
The sources of domestic fish are marine fisheries, freshwater production (the catching sector and fish farms) and
imports.
The supply of the domestic market is subject to the seasonal nature of fishing, relatively better in autumn, good in
spring and poor during summer and winter.
The climatic conditions during the cold months hamper the fishing opportunities in the Black Sea and the
prohibition of fishing during the reproduction period, but especially the alarming decline of the fisheries fund and
farmed fish make market supply experince seasonal fluctuations.
Before 1989 there were approximately 180 fish processing units in Romania.
Most aquaculture farms also ensured the primary processing of fish. After 1990, fish canneries gradually decreased
their production, reaching the cessation of any activity.
In 2006 there were registered a total of 56 businesses operating in the fish processing industry and 33
supermarkets that provided a primary processing of fish.
Number of fish processing companies
Companies Companies Companies Total

Year <=10 employees 11 -49 employees >50 employees companies
2008 55 14 7 76
2009 33 5 5 43
2010 29 8 2 39
2011 36 7 8 51
2012 26 7 5 38
2013 4 5 2 11
In 2008 in Romania there was registered a number of 76 fish processing companies. For the following years the
number of recorded units varied, so in 2013 there were 11 units (with the main activity identified by NACE code
1020) that operated and conducted fish processing.
The processing units were categorized by the number of employees in 3 categories: companies with up to 10
persons, companies with a number of persons employed between 11-49 people and companies with more than 50
persons employed.
Thus, for the period 2008-2013, the fish processing sector has been dominated by companies with up to 10
persons employed (71 %),while the units with a larger number of persons employed had a share of only 29% of
which 18% units with a number of persons employed between 11-49 and 11% units with more than 50 persons
employed.
Figure 21. The structure of fish processing companies for 2008-2013 (%)
Number of persons employed in the processing of fishery products
Year 2008 2009 2010 2011 2012 2013

Total
employees 585 690 520 590 780 438
Men 229 307 309 302 388 251
Women 356 383 211 288 392 187
% Men 39 44,5 59,4 51 50 57,3
% Women 61 55,55 40,6 49 50 42,7
Employees in the processing sector are almost equally represented by women and men.
The number of processing companies drastically declined (respectively by 85%) in 2013 compared to 2008. This is
mainly due to sanitary and environmental conditions imposed by the Community rules. However the main
operating business units in 2013 led to a reduction in the number of employees by only 25% compared to 2008.
Exports and imports of fish in R omania
Trade in fish and fish products on foreign markets is made through fisheries, industrial factories, wholesale and
retail importers.The fish, as raw material is processed both frozen and chilled. Also for the last 4-5 years regarding
the aquaculture farms sector there is a notable interest in achieving compliance and primary processing of
production before marketing.
Imports
The imports of fish and fishery products in Romania had an upward trend for the last five years, registering an
increase in the value of imported products in 2013 compared to 2009 of 11% and an increase of 16% compared to
2011.
Although for the period 2005-2007 the imports from countries outside EU had the largest share, after Romania
joined the EU the imports from EU countries became the largest both in quantity and value.
The most important imported product both in quanity and value is frozen fish, frozen mackerel holding the largest
share. Fish fillets and pieces, fresh, chilled or frozen hold the second largest share (about 18.6%) in total imports of
fish products.
List of products imported by Romania in 2014
detailed products in the following category: 03 Fish, crustaceans, mollusks, aquatic invertebrates nes
Trade Indicators
Annual Annual
Annual Annual
growth growth
Trade growth growth Share
Imported in of world Ranking
Code Product label balance in value in value in
value 2014 quantity exports in
2014 between between world
(USD between between world
(USD 2010- 2013- imports
thousand) 2010- 2010- imports
thousand) 2014 (%, 2014 (%, (%)
2014 (%, 2014 (%,
p.a.) p.a.)
p.a.) p.a.)
-
TOTAL All products 77,889,071 4 6 5 0.4 38
8,011,180
'0303 Fish, frozen, whole 67,950 -64,728 7 3 17 6 0.3 48
'0302 Fish, fresh, whole 42,201 -38,716 11 6 11 7 0.2 44
Fish fillets and pieces,
'0304 31,860 -29,604 -3 -11 22 5 0.1 43
fresh, chilled or frozen
'0307 Moluscs 11,406 -4,081 16 17 21 8 0.1 45
'0306 Crustaceans 7,633 -7,538 21 13 20 12 0 68
Fish,cured or smoked
'0305 and fish meal fit for 7,174 -5,107 8 1 6 4 0.1 56
human consumption
'0301 Live fish 3,468 -2,224 0 -2 -32 3 0.2 38
Source:http://www.trademap.org/
Netherlands has been, at least for the last two years, the largest supplying market for fish products in Romania.
Bilateral trade between Romania and Netherlands
Unit : US Dollar thousand
Romania's imports from Netherlands's exports to Romania's imports from
Product Netherlands world world
Product label
code Value Value Value Value in Value in Value in Value Value Value
in 2012 in 2013 in 2014 2012 2013 2014 in 2012 in 2013 in 2014
'0303 Fish, frozen, whole 16,928 15,276 14,349 820,418 704,892 833,695 60,767 58,139 67,950
Fish fillets and pieces,
'0304 1,818 2,151 3,646 669,709 733,324 783,055 24,423 26,098 31,860
'0306 Crustaceans 342 1,320 1,703 595,519 562,526 632,586 5,115 6,350 7,633
'0307 Moluscs 357 729 995 238,006 254,408 316,879 9,420 9,067 11,101
'0302 Fish, fresh, whole 79 316 319 377,972 393,636 400,209 26,815 37,860 42,201
Fish,cured or smoked
'0305 and fish meal fit for 270 144 274 123,360 132,133 140,046 5,857 6,776 7,174
human consumption
'0301 Live fish 53 68 19 47,397 46,879 39,136 3,755 5,085 3,468
Aquatic invertebrates
other than
'0308 crustaceans and 37 11 0 37 191 146 234 344 305
molluscs, live, fresh,
chilled, frozen, d
Romania’s total fish imports from Netherlands in 2014 had a total value of 1626,698 thousand USD, an increase by
41% compared to 2012.
The disposal of imported fish products on the local market is done, mostly by marketing itself, initial processing in
refrigeration systems and also by being used asraw material for the processing industry in Romania.
The percentage of imported raw material used for the processing sector in Romania experienced large
fluctuations.
The evolution of indigenous and imported raw material used for the fish processing industry for the period 2008
-2013
Source:National Agency for Fisheries and Aquaculture (NAFA)

From this graph it appears that the fish processing industry is based on imported raw materials (2008 - 84,7%,
2009 - 80,1%, 2010 - 88%; 2011 - 79,4%; 2012 - 84,9% şi 2013 - 82%) compared to indigenous raw materials, mainly
due to the fact that imported row materials are less expensive.
In 2009, the key raw material for fish processing units wa smackerel represented in proportion of 27.7%, sprats -
12.4%, salmon - 10.98%, hake - 10.79% -10.7% code, followed by species whose share was lower than the shown
percentages.
In 2010, the key raw material for the fish processing plants was dominated by herring 47%, followed by mackerel-
23.9% and sprat - 10.66%.
In 2011 the fish processing plants imported 49.25% herring and 28.61% mackerel, the remaining species being
imported on low percentages.
The key raw material for the processing industry in 2012 was represented by 60% herring, mackerel -34.6% and
sprat - 4.7%. A high percentage of herring was recorded also in 2013, accounting for 62.2%, followed by mackerel -
35.1%.
Each year, the fish varieties obtained after processing are more diversified (fish cream, grilled minced fish rolls,
fingers, boned meat, fish refreshments with mushrooms, fish starter with cucumber, fisherman’s salad in tomato
sauce, fish paprikas) and the form of presentation is substantially improved. The largest quantities of fish and other
aquatic varieties are represented by salads,smoked products, marine products, processed fish followed by
primaryprocessed fish (beheaded and gutted fish etc.).
The production of canned fish products for the period 2005-2013 registered a decline in 2006 compared to 2005,
then followed an increase until 2010. As a result of a lower consumer purchasing power, it was estimated that in
2011 the fish varieties resulting from processing decreased by 33% compared to the previous year.
However, in the year 2013, the total level of canned fish products obtained was 94.5% of the production registered
in 2005 and only 46% of the 2010 production level.
The evolution of canned fish production for the period 2005-2013 (tons)
Data sourse: Romanian market analysis of fish and fish products, ROMPOP 2014
The main causes of the decline in freshwater and marine fish production were the economic conditions specific for
the transition to a market economy (low investments in this sector both low capital and production investments),
the over exploitation by national freshwater fishing and marine fishing, the aquatic pollution, habitat destruction
etc.
Frozen fish is best sold on the Romanian market because there isn’t enough volume to cover consumtion but also
due to a lower price. Mackerel is the most popular and most sold fish in Romania to the detriment of carp or
goldfish sales.
When the fish market will reach a degree of maturity, the switching between fresh and frozen fish product will be
inevitable in favourof fresh fish.
The total fish market (fresh and frozen) is expected to continue to grow by about 25-30% each year.
Prices
According to the data provided by theEUROPEAN MARKET OBSERVATORY FOR FISHERIES AND AQUACULTURE
PRODUCTS, since 2009 there has been an increase in prices for most fish products. The average unit value for the 5
top-valued import categories in 2012 compared to 2009 are shown in the table below.
Prices (EUR/kg) of top 5 valued i;mported main commercial species
Source:THE EU FISH MARKET, 2014 Edition

Exports
Romania's exports represent 0.02% of world exports for fish, crustaceans, molluscs, aquatic invertebrates.
Data source: http://www.trademap.org/
Unit : US Dollar thousand
Exported value Exported value Exported value Exported value Exported value
Importers
in 2010 in 2011 in 2012 in 2013 in 2014
World 10,780 18,282 17,476 21,604 21,942
France 3,465 5,772 4,967 6,366 6,307
Bulgaria 2,676 4,193 3,733 4,101 5,295
Hungary 228 2,185 1,198 1,992 3,226
Moldova, Republic of 863 1,464 976 1,593 1,911
Switzerland 0 0 0 1 926
Czech Republic 159 342 316 337 630
Greece 276 262 378 463 555
Slovakia 361 184 1,929 1,905 539
Italy 211 435 416 401 524
Cyprus 64 359 1,282 1,186 456
Korea, Republic of 63 286 254 358 397
Thailand 0 0 18 1,561 317
Macedonia, The Former Yugoslav
0 0 0 0 186
Republic of
United Kingdom 0 2 79 121 163
Netherlands 93 1,239 324 255 137
Poland 246 41 87 247 94
Spain 109 24 30 61 62
Slovenia 168 198 232 174 49
Belgium 860 396 53 132 43
Turkey 0 4 50 14 39
Georgia 0 0 0 0 31
Denmark 0 0 0 45 19
Serbia 120 47 0 17 14
Latvia 107 275 150 0 11
Germany 242 227 461 211 9
Area Nes 15 1 2 2 2
Ireland 13 0 0 0 1
Lithuania 437 106 397 54 1
United States of America 0 0 0 0 1
Austria 0 0 0 0 0
Belize 0 1 0 0 0
China 0 35 0 0 0
Estonia 0 30 3 0 0
Philippines 0 4 0 0 0
Portugal 1 0 0 0 0
Sweden 0 169 142 5 0
Data source: http://www.trademap.org/
Accordind to the data provided by the National Institute of Statistics in Romania the structure of Romania’s
exports of fish was as follows:
Romania’s exports of fish crustaceans, molluscs, aquatic invertebrates by species (US Dollar thousand)
Year 2008 2009 2010 2011 2012 2013 2014
Live fish 1: 1 44 448 1803 1244
Fresh or chilled fish, excluding fish fillets and other fish 324 81 112 506 361 1334 3727
meat of 0304 code
Frozen fish, excluding fish fillets and other fish meat of 365 2591 2518 6943 5970 6869 4567
0304 code
Fish fillets and other fish meat (whether or not minced), 481 1114 2500 3665 3145 2300 2571
Fish,cured or smoked and fish meal fit for human 186 786 543 868 1096 1587 2161
consumption
Crustaceans, whether in shell, live, fresh, chilled, frozen, 58 41 70 239 317 96 119
dried, salted or in brine
Mollusks, even in shell, live, fresh, chilled, frozen, dried, 5566 5871 5548 7243 6356 7510 7488
salted or in brine
Aquatic invertebrates other than crustaceans and : : : : : : 31
molluscs, live, fresh, chilled, frozen, dried, salted or in
brine; smoked aquatic invertebrates other than
crustaceans and molluscs, both cooked and uncooked
Data source:National Institute of Statistics (Romania)
In terms of value the main exported category is Mollusks, even in shell, live, fresh, chilled, frozen, dried, salted or in
brine followed byFrozen fish, excluding fish fillets and other fish meat of 0304 code.
Regional market overview
In 1998, according to the program for EU accession, Romania county councils were paired into eight regions,
corresponding to NUTS-II of the EU's divisions without administrative capabilities as follows:
Bucharest-Ilfov Region
The Bucharest-Ilfov Development Region groups Bucharest and Ilfov counties.

 Area: 1,821 km2
 Share in total area: 0.76%
 Population: 2,226,457
Fish and aquatic species provided by fisheries and aquaculture:

The farmed species mainly belong to the Cyprinidae family, both native and acclimatized such as (carp, silver carp,
bighead carp, grass carp), but in addition to these, raptor species and sporadically sturgeons are farmed in
polyculture.
The situation of regional fisheries and aquaculture:

In the Bucharest-Ilfov development region there are 27 licensed units that hold 31 fish farms. The heritage of
interest for aquaculture in the region consists of 1986.2 hectares of fish farms, mainly for recreational and sports
fishing.
The average production of fish recorded in 2011-2013 was 5,932 tonnes of which, by species: trout- 3.3 tonnes, 1.7
tonnes- carp, Asian cyprinidae 0.7 tonnes and other sepcies - 0.2 tonnes.
Central Region
The Central Development Region - groups the following counties: Alba, Brasov, Covasna, Harghita, Mures and
Sibiu.
 Area: 34.100 km2
 Share in total area: 14,30%
 Population: 2.523.021

Crop species are represented by the native cyprinids (carp, crucian carp) and East Asian (carp, bighead and grass
carp) bred in polyculture with raptor species (zander, pike, catfish).

In the Central Region, there are 53 licensed units holding 57 facilities. The aquaculture sector occupies 2726.49 ha,
of which 2643.17 ha fish farms and 83.32 ha fish nurseries.
The average production of fish recorded in 2011-2013 was 904305 tonnes of which, by species, the largest
amounts have been registered by carp - 325.3 tonnes followed by trout - 293.1 tonnes and Asian cyprinidae with
221.2 tonnes.
North-East Region
The North-East Development Region groups the following counties: Bacau, Botosani, Iasi, Neamt, Suceava and
Vaslui.
 Area: 36.850 km2

Crop species are represented mainly by cyprinids (carp, silver carp, bighead carp, grass carp and bream), raptor
species (zander, catfish, pike) and salmonids, namely rainbow trout. Among sturgeons it is bred in small quantities
Polyodon spathula.
Commercial fishing in the North-East Region is practised in the reservoir Stânca Costeşti from 544 km to 742 km
and in the Răcăciuni, Bereşti Călimăneşti Vrancea lakes.

The North-Eastern Development Region has 58 authorized companies that hold 72 facilities with 101 licenses, of
which 32 for fish nurseries and 69 for fish farms. Their total area is 9412.2 ha, of which 942,014ha fish nurseries
and 8470.18 ha fish farms.
The average production of fish recorded in 2011-2013 was 2498.892 tonnes of which by species, the largest
amounts have been registered by Asian ciprinidae, 1170.4 tonnes, followed by carp with 903.9 tons and 325.1
tonnes Goldfish.
The number of authorized fishermen in the 2011-2013 period was variable between 43 şi 52 in Botosani County,
and 12 to 15 in Bacau County. They operated within companies and associations. At regional level in 2013 there
were registered 7 companies, 7 associations and one self-employed person.
North-West Region
The North-West Development Region groups the following counties: Bihor, Bistriţa-Năsăud, Cluj,Sălaj , Satu- Mare
şi Maramureş.
 Area: 34.159 km2

Fish species subject to aquaculture in the North West region are particularly salmonids with a remarkable share in
Bihor, Cluj and Maramures counties. Frequently the fish species are grown in polyculture with native raptor
species and sporadically sturgeons.

Aquaculture in the North-West Region is practiced on 3128.84 ha, of which 380.74 ha nurseries and 2748.1
nurseries. The number of authorized units in the 6 counties that constitute the region is 65 and they hold 75
facilities, of which 32 are mixed (farms with nurseries).
The average production of fish recorded in 2011-2013 was 1167.128 tonnes of which by species, the largest
amount was registered by carp -732.7 tonnes and trout- 274.6 tonnes.
South-West Region
The South West Development Region groups the following counties: Dolj, Gorj, Mehedinti, Olt and Valcea.
 Area: 29.212 km2

Crop species are represented by cyprinids (carp, silver carp, bighead carp), and trout.
The dominant species recorded in commercial fishing in the region are: crucian carp, bream, catfish and carp.

The number of aquaculture units in the region is 38, and their assigned facilities are 39 among which 10 combined
units occupying a total productive area of 2.544,15 ha, of which 129.312 ha nurseries.
The average production of fish recorded in 2011-2013 was of 213,693 tonnes of which, by species, the largest
amounts have been recorded by trout with 96.4 tonnes, and Asian cyprinids - 56.2 tons and carp with 46.7 tonnes.
Commercial fishing in the South-West Region is practised on the Olt and Danube Rivers.
In 2013, at regional level, there was recorded a number of 930 fishermen.
The total amount of fish capture in the 2011-2013 period was 1288.21 tons
South Region
The South Region groups the following counties: Argeş, CăIăraşi, Dâmboviţa, Giurgiu,Ialomiţa, Prahova and
Teleorman.
 Area: 34.453 km2

Cyprinid species have the highest percentage in aquaculture for the South Muntenia Region. There are also bred
salmonids, raptor species and even sturgeons but on small amounts.
Regarding commercial fishing, the main captures are: bream and crucian carp 19% and respectively 17% of the
total catch and then carp and barbel, 9%.
The situation of regional fisheries and aquaculture

In the region there are 143 aquaculture units which own 160 facilities. The area for aquaculture in the South
Region amounts to 14,122.5 hectares, of which 1472.81 ha fish nurseries and 12649.7 fish farms.
Commercial fishing in the South is practised on the Danube between 227 – 615 km.
The average production of fish recorded in the 2011-2013 period was 1193.489 tonnes of which by species, the
largest amounts have been registered by Asian cyprinids 545.2 tonnes followed by carp with 314.9 tonnes and
trout, 161.9 tonnes.
There are 295 fishermen in the region. The total quanity of fish in 2011-2013 was 236.669 tonnes, 71% of the
total amount of caught fish was carried out by the fishermen from CăIăraşi County.
South East Region
The South East Development Region groups the following counties: Brăila, Buzău, Constanţa, Galaţi,Vrancea şi
Tulcea.
 Area: 35.762 km2
 Share in total area: 15%

Except for a few units specialized in salmon or sturgeon farming, cyprinidae farming is dominant in the region. In
the marine environment turbot (farming a recirculating system) and shellfish (mussels and oysters) are bred.
The dominant species in catches from inland waters are crucian carp, bream and mackerel.

In the South-East Region there are concentrated the largest areas for aquaculture (65% of the national area).
The area of interest, consists of:
 63,340.7 ha of fish farms
 942,014 ha fish nurseries, of which 0.4119 ha hatcheries
 0.6455 ha of trout farms
 87.8 ha of ponds
 57015.38 ha of small ponds and natural lakes;
 300 ha reservoires
The region also benefits from an extensive river network consisting mainly of the Danube River with three arms
Chilia, Sulina, Saint George and its tributaries: Prut, Siret and Buzau, an estimated network at more than 1,000
Krn in the region.
By categories of use, the largest share of fish farms can be found in Tulcea County, 94.67% of total.
The average production of fish recorded in the 2011-2013 period was 2564.350 tons of which, by species, the
largest amounts were registered by Asian cyprinids with 1616.3 tonnes, carp with 542.2 tons, crucian carp with
271.6 tons. The average production of trout was 18.4 tonnes.
Commercial fishing in the South-East Region in practised both in inland waters, Movileni Lake, Danube Delta, Prut,
Razim-Sinoie lagoon complex, and community waters, along the Black Sea coast.
The number of authorised fishermen in 2011-2013 was 1419. During 2011-2013, the total amount of fish caught
in the region in continental waters, was 7109.5 tons.
The total amount of fish caught fished in the Black Sea during the same period was 2965.1 tonnes with a
maximum recorded in 2013 to 1617.3 tonnes.
The total amount resulting from commercial fishing in inland and community waters and the Community in the
last three years was 10,074.6 tonnes with a maximum of 4068.1 tonnes . Of the total amount caught in inland
waters 95% was obtained y the fishermen from Tulcea County.
The West Region
The West Region groups the following counties: Arad, Caras-Severin, Hunedoara and Timis County.
 Area: 32.034 km2

The fish species that are farmed in the West Region are represented by cyprinids in polyculture with raptor
species, salmonids and African catfish.
For commercial fishing, the dominant species in the region are: crucian carp, catfish and bream.

In this region there are 39 authorized aquaculture units that hold 42 facilities, of which 18 are combined (farms
and nurseries). They cover an area of 1709.22 ha, of which 279.67 ha fish nurseries and 1429.55 ha fish farms.
The average production of fish recorded in the 2011-2013 period was 488.673 tonnes of which by species, the
largest amounts have been represented by trout with 153.6 tons, African catfish with 115.1 tons and carp with
104.1 tonnes.
Commercial fishing is practiced in the West Region on the Danube between 1012-1075 km, in Caras-Severin
county. In 2013 there was recorded a number of 240 fishermen.
The total amount of fish caught in the region in 2011-2013 was 322.871 tonnes.
Consumer analysis
Types of sales
Romania holds a fifth of the EU areas designed for fish farming, but achieved only 0.2% of the Community fish
production and the consumption is 5 kg per per capita per year, half compared to the '80s, and the lowest in EU.
The main types of sales are:

 B2C: Individual consumers
 B2B:Fish Processing Businesses
 B2B:Seafood Wholesale and Distribution Businesses
 B2B:Retail stores
 B2B:Restaurants and Foodservice Businesses
Buyer profile
Regarding the socio-demographic profile of fish consumers in Romania (those who eat fish more frequently than
once a month) it was defined: middle aged (37-47 years), married, personal income of more than 2000 RON per
month, with an above average educational attainment.
Occasional fish consumers (those who eat once a month or less) are rather young (15-25 years), unmarried
persons, with personal income below 500 RON, with average or below average educational attainment.
Decison making process:
Influencing factors for consumer behaviour ;
Consumers' Purchase-Decision Criteria

Very important Important Neither Less important Not important
COMPOSITION (FATTY/LEAN FISH) 24% 40% 11% 13% 11%

PROMOTION 18% 31% 10% 21% 20%
PRESENTATION PACKAGE 37% 35% 7% 13% 8%
TASTE 79% 20% 0%
0%
0%
NUTRITIONAL VALUE 27% 39% 8% 15% 11%
PRICE 26% 39% 8% 19% 8%
QUALITY / PRICE RATIO 28% 47% 8% 12% 5%
PROVENANCE 42% 34% 5% 14% 5%
FRESHNESS 89% 9% 0%
1%
1%
Product quality expectations
Future expectations from producers
89%
48% 47%
38%
29%
22%
Freshness Appealing Period of Specific aroma The lack of Specific taste

appearance validity scales and low
bone content
Seasonality
In Romania, the active and passive fishing is conducted along the Romanian seaside in the marine areas up to the
isobath 60 m because of the caractheristics of the vessels and to their limited authonomy. The trawl fishery has a
seasonal feature and it is correlated to the presence of fish in the respective areas. The fishing activity is carried
out from the middle of March up to the end of October.
Seasonal Restrictions
There is a ban on fishing, with all gear types, for turbot from the 15th April for 60 days and for fishing for gobies
with nets from 15th April to 15th May, this coincides with the spawning times for both species. Other seasonal
restrictions are also in place but these relate to fresh water species3 .
Consumer behaviour
A survey conducted by the Association Rompop 2014 aimed at analyzing consumer behavior for fish and fish
products in Romania revealed both a comprehensive picture of fish consumption in Romania and an anticipation of
future fish consumption. The study was based on a questionnaire applied to a representative sample at national
level.
Romania's population structure by region (2015)
Region Total % ( in
Total)
North-West Region 2584036 13,01%
Central Region 2348896 11,83%
North-East Region 3266135 16,44%
South-East Region 2490930 12,54%
South-Region 3059721 15,41%
Bucharest - Ilfov 2286324 11,51%
South West Oltenia 2014762 10,14%
West Region 1810604 9,12%
Total 19861408 100,00%
More than half of the respondents consume fish and fish products at least twice a month. Some 40% are casual
consumers of fish (once a month or less and 7% of the respondents never eat fish).
Fish consumption by region

Consumption North- South- South- South West North- Central Bucharest -
East East Region West Region West Region Ilfov
Region Region Oltenia Region
More often than 54% 61% 64% 58% 42% 40% 56% 59%
once a month
Once a month or 41% 31% 31% 36% 49% 48% 41% 33%
less
Never 5% 8% 5% 6% 9% 12% 3% 8%
The differences in percentages can be explained by the geographical differences that exist among regions.
Fish consumption by age
3
Fishing Study, MRAG Ltd, Appendix 9.1 to the ESIA Report
Consumption 15-25 years 26-36 years 37-47 years 48-58 years Over 58 years
More often than once a month 35% 55% 61% 60% 55%
Once a month or less 51% 37% 34% 35% 40%

Never 14% 8% 5% 5% 5%
Fish consumption by personal income (RON)

Consumption 0-500 RON 501-1000 RON 1001-2000 RON Over 2000 RON
More often than once a month 40% 54% 65% 69%

Once a month or less 50% 41% 30% 28%
Never 10% 5% 5% 3%
Consumer preferences and frequency of purchase
Consumer preferences based on personal income
0 - 500 RON 501 - 1000 RON 1001 - 2000 RON > 2000 RON
Mackerel 57% 49% 46% 36%
Carp 44% 45% 44% 48%
Goldfish 28% 32% 25% 20%
Trout 8% 23% 25% 31%
Tuna 11% 12% 16% 14%
Catfish 9% 14% 13% 15%
Zander 9% 7% 13% 20%
Salmon 9% 6% 13% 25%
Main suppliers
For consumers: Commercial Centres (supermarkets, hypermarkets), specialized stores (fisheries), convenience
stores, online stores etc.
For Restaurants: Specialized stores (fisheries), Fish importers, Regional Distributors
Density of fish restaurants
List of Fish Restaurants in Romania
Locality Category Name Address Contacts detail Inspired Website Source page
cuisine
Brasov restaurant, Neptunus Brasov Street Phone +40 268 Mediterranean, http://www. http://metropotam.ro/restau
terrace Lucian Blaga 410 976, +40 Italian, Seafood ristorante- rante-cu-specific-pescaresc-
Nr. 8 726 012 457 neptunus.ro/ din-Romania/
E-mail :
brasov@ristorant
e-neptunus.ro
Brasov restaurant Doripesco Street Phone/Fax: 0268 Seafood http://www.
Bisericii nr. 481 581/0268 doripesco.ro
224 - Loc. 481 682
Halchiu E-mail:
office@doripesco
.ro
Bucharest restaurant Octopus Str I.L. Phone 0765 433 Seafood http://www. http://metropotam.ro/restau
Contemporary Caragiale Nr 305 octopusresta rante-cu-specific-pescaresc-
Mediterranean 21-23, rezervari@octop urant.ro/ din-Romania/
Restaurant 020045 usrestaurant.ro
Bucharest restaurant Pescaria Tudor Phone: 0722 271 Seafood, https://www http://metropotam.ro/restau
Dorobantilor Stefan 23 157 Mediterranean, .facebook.co rante-cu-specific-pescaresc-
Email: Romanian m/pescariad din-Romania/
pescariadorobant orobantilor/t
ilor@gmail.com imeline
Bucharest restaurant Le Oac Oac Libertatii 20 Phone: 0758 880 Seafood http://leoac http://metropotam.ro/restau
270 oac.ro/index rante-cu-specific-pescaresc-
Email: .html din-Romania/
office@leoacoac.
ro
Bucharest restaurant Retsina Primaverii Phone: Seafood http://metropotam.ro/restau
19 0751.172.724 | rante-cu-specific-pescaresc-
021 - 311 88 26 / din-Romania/
69
Email:
rezervari@osho-
restaurant.ro
Bucharest restaurant Cherhana Victorita Sos. Phone: 0764 400 Seafood http://www. http://metropotam.ro/restau
Andronache 403 / 0314 259 delicatesede rante-cu-specific-pescaresc-
nr. 20, 142 peste.ro/ din-Romania/
sector 2 Email:
pescaritavictorita
@yahoo.com
Bucharest restaurant Le Chef Calcan Bd Regina Phone: 0751 266 Seafood http://www.l http://metropotam.ro/restau
Maria nr 23 569 / 570 echefcalcan. rante-cu-specific-pescaresc-
ro/ din-Romania/
Bucharest restaurant Fish Company Calea Phone: 021 796 Seafood http://metropotam.ro/restau
Promenada Floreasca 1233 rante-cu-specific-pescaresc-
246B din-Romania/
Bucharest restaurant Taverna Marelui Ion Phone: 021 665 Greek, http://www. http://metropotam.ro/restau
Paharnic Mihalache 4051 / 0743 901 Mediterranean, tavernamare rante-cu-specific-pescaresc-
128 bis 377 Seafood luipaharnic.r din-Romania/
(Piata o/
Domenii)
Bucharest restaurant Marin Seafood Grill Gabroveni 4 Phone 021 313 Seafood, fast https://www http://metropotam.ro/restau
8475 food .facebook.co rante-cu-specific-pescaresc-
m/MarinSeaf din-Romania/
oodGrill
Bucharest restaurant La Pescador Street Phone: 0768 924 Mediterranean, http://metropotam.ro/restau
Mihail 960 Seafood rante-cu-specific-pescaresc-
Eminescu din-Romania/
Nr. 181
Bucharest restaurant, Cherhanaua Ancora Sos. Phone: 0721 335 Seafood http://www. http://metropotam.ro/restau
terrace Nordului 7-9 555, 0724 332 ancora- rante-cu-specific-pescaresc-
(on the 233 cherhana.ro/ din-Romania/
shore of the
lake
Herastrau)
Bucharest restaurant, Muse Bistro Piata Phone: 0740 123 Seafood https://www http://metropotam.ro/restau
terrace Dorobanti, 455 .facebook.co rante-cu-specific-pescaresc-
Paris 17 Email: m/BistroMus din-Romania/
office@musebist e
ro.ro
Bucharest restaurant, Stish Restaurant - Area: Phone 0745 045 International, https://www http://metropotam.ro/restau
terrace Steak & Fish Armeneasca 011 Seafood .facebook.co rante-cu-specific-pescaresc-
, Gradina stishrestaurant@ m/Stishresta din-Romania/
Icoanei, yahoo.ro urant
Piata Rosetti
Thomas
Masaryk 7
Bucharest restaurant, Amada Piata Phone: 0744 496 Greek, https://www http://metropotam.ro/restau
terrace Rosetti, 577 Mediterranean, .facebook.co rante-cu-specific-pescaresc-
Coltea Email: Seafood m/amada.ta din-Romania/
Str Radu restaurantamada verna
Cristian nr 3 @gmail.com
Bucharest restaurant Les Colonnes Area:Herastr Phone: 021 232 French, http://www.l http://metropotam.ro/restau
au 24 41 Mediterranean, escolonnes.r rante-cu-specific-pescaresc-
Street Virgil Mobil: 0741 188 Seafood, Italian o/ro/ din-Romania/
Madgearu 942
nr. 27, Email:
Sector 1 reservation@lesc
olonnes.ro
Bucharest restaurant Kostas SeaFood Street Phone: 073 356 Seafood http://metropotam.ro/restau
Traian Nr 7827 rante-cu-specific-pescaresc-
238 Email: din-Romania/
kostas.sea.56@fa
cebook.com
Bucharest restaurant Neptunus Area: Hala Phone: 021 327 Italian, https://www http://metropotam.ro/restau
Ristorante Traian 5656 / Mediterranean .facebook.co rante-cu-specific-pescaresc-
Street 0727470962 , Seafood m/Neptunus din-Romania/
Sfantul E-mail: Ristorante
Stefan 6 bucuresti@ristor
ante-neptunus.ro
Bucharest restaurant Fishbone Area: Piata Phone: Seafood http://www. http://metropotam.ro/restau
Romana 0721982848 fishbonegrill. rante-cu-specific-pescaresc-
Street e-mail: ro/ din-Romania/
Ernest info@fishbone.ro
Brosteanu,
nr. 2, Sector
1, Bucuresti
Bucharest restaurant Al Sapore Piata Unirii, Phone: 0723 572 Seafood http://www. http://metropotam.ro/restau
Bulevardul 534 alsapore.ro/ rante-cu-specific-pescaresc-
Unirii 7 din-Romania/
Bucharest restaurant Taverna Foisorul de Phone: 021 252 Romanian, http://tavern http://metropotam.ro/restau
Pescareasca La Foc, Hala 29 56 Seafood a-lazavat.ro/ rante-cu-specific-pescaresc-
Zavat Traian, Email: din-Romania/
Popa Nan 16 taverna.pescarea
sca@yahoo.com
Bucharest restaurant Tasty Fish Cismigiu, Tel.: 021 311 00 Romanian, http://tastyfi http://metropotam.ro/restau
Sala 95 Seafood sh.ro/ rante-cu-specific-pescaresc-
Palatului, din-Romania/
General
Berthelot 50
Bucharest restaurant, Pescarul Piata Phone 021 311 Romanian, https://www http://metropotam.ro/restau
terrace Universitatii, 9561 Seafood .facebook.co rante-cu-specific-pescaresc-
Nicolae restaurantpescar m/Restauran din-Romania/
Balcescu 9 ul@yahoo.com tPescarul/
Bucharest restaurant, Mamma Leone Piata Phone: 0724 417 Romanian, http://metropotam.ro/restau
terrace Victoriei, 497, 0743 072 Seafood rante-cu-specific-pescaresc-
Piata 008 din-Romania/
Romana
Povernei 22
Bucharest restaurant, Mesogios Piata Phone: 021 317 Greek, http://www. http://metropotam.ro/restau
terrace Rosetti, 13 55, 021 313 Seafood, mesogios.ro/ rante-cu-specific-pescaresc-
Piata 49 51, 0727 239 Mediterranean din-Romania/
Universitatii, 239
Gradina Email:
Icoanei cezar@mesogios.
Jean Louis ro
Calderon 49
Bucharest restaurant Taverna Racilor Centrul Phone: 0740 161 Romanian, http://tavern
Vechi - 991 - Smardan Seafood aracilor.ro/
Street E-
Smardan 18 mail:office@raci.
Bucuresti ro
Bucharest restaurant Cherhana "Two Tancabesti Phone: 0720 030 Seafood http://tanca http://www.bucataras.ro/res
lakers" 102 besti.ro/ taurante/specific-pescaresc-
s22.html
Bucharest restaurant Lotca Street Mihai 021.211.62.63; Seafood http://www.l
Eminescu momeala@lotca. otca.ro/
Nr. 171 ro
Constanta restaurant On plonge Portul Tomis Phone: 0729 006 International, http://metropotam.ro/restau
831 Seafood rante-cu-specific-pescaresc-
din-Romania/
Constanta restaurant Lamal Port Turistic Phone: 0766 059 Romanian, https://www
Tomis 955 Seafood .facebook.co
m/restauran
t.lamal/
Constanta restaurant La Scoica Adresa: Phone: Italian, http://www.bucataras.ro/res
Street 0241614164, Romanian taurante/specific-pescaresc-
Aprodu 0241551545 Cuisine, s22.html
Purice, 5 Seafood
Constanta restaurant Aquarium Hotel Flora Seafood http://www.bucataras.ro/res
taurante/specific-pescaresc-
s22.html
Constanta restaurant Arena Tenis Club Phone: Seafood http://www.bucataras.ro/res
IDU 0241831341, taurante/specific-pescaresc-
0729779779 s22.html
Constanta restaurant New Safari Street Phone: International http://www.bucataras.ro/res
Aristide 0722322461 cuisine, taurante/specific-pescaresc-
Karatzali, 1 Seafood s22.html
Constanta restaurant Vila Reyna Street Phone: International http://www.bucataras.ro/res
Pescarilor, 0768174146 cuisine, taurante/specific-pescaresc-
33B Mediterranean s22.html
cuisine,
Seafood
Iasi restaurant Blue Acqua Street Arcu Phone: 0752 992 International, https://www
nr. 78 (fost 993 Seafood .facebook.co
la Salcia), m/blue.acqu
Iasi, a.iasi/timelin
Romania e
Mamaia restaurant RESTAURANT Blvd. Tel: (+4) Seafood http://www.
VATRA Mamaia fn 0745.989.588 vatrapescare
PESCAREASCA Statiunea vatrapescareasca asca.ro/
Mamaia @gmail.com
Area Cazino
langa Club
Castel vis-a-
vis de Hotel
Piccadilly
Oradea restaurant Hanul Pescarilor Phone: Romanian, http://www. http://www.bucataras.ro/res
0259210045, Hungarian hanulpescari taurante/specific-pescaresc-
0729015480 cuisine, lor.ro/ s22.html
Seafood
Sibiu restaurant Pastravaria Albota Arpasu de Phone: 0743 Romanian, https://www http://metropotam.ro/restau
Sus 505 321015, 0743 Seafood .facebook.co rante-cu-specific-pescaresc-
711 592 m/pages/Pas din-Romania/
travaria-
Albota/1993
4663677268
3
Timisoara restaurant Miraj Ciocarliei 88 Phone: 0256 475 International, http://metropotam.ro/restau
500, 0729 991 Seafood rante-cu-specific-pescaresc-
465 din-Romania/
Timisoara restaurant Sabres Street Phone: Seafood http://www. http://www.bucataras.ro/res
Craiova, 1 0356430001 sabres.ro/ taurante/specific-pescaresc-
s22.html
Tulcea hotel, Hotel Wels Baltenii de Phone: 0740 210 Romanian, http://www. http://metropotam.ro/restau
restaurant Sus, 214 Seafood wels.ro/ rante-cu-specific-pescaresc-
commune din-Romania/
Bestepe
Tulcea hotel, Hotel Safo Uzlina, Phone: 0741 249 Romanian, http://metropotam.ro/restau
restaurant commune 947 E-mail: Seafood rante-cu-specific-pescaresc-
Murighiol safohotel@yaho din-Romania/
o.com
Tulcea hotel, Pensiunea Solinia Dunavatu de Phone: 0744 516 Romanian, http://www. http://metropotam.ro/restau
restaurant Jos, 985 Seafood deltagroup.r rante-cu-specific-pescaresc-
commune E-mail: o/ din-Romania/
Murighiol office@deltagrou
p.ro
Tulcea hotel, Hotel Teo Delta Phone: 0240 54 Romanian, http://metropotam.ro/restau
restaurant Dunarii, 55 50 Seafood rante-cu-specific-pescaresc-
Mahmudia din-Romania/
Tulcea hotel, Hotel Mon jardin Delta Phone: 0240 54 Romanian, http://www. http://metropotam.ro/restau
restaurant Dunarii, 55 11, 0728 020 Seafood hotelmonjar rante-cu-specific-pescaresc-
Mahmudia 766 din.ro/ din-Romania/
E-mail:
office@hotelmon
jardin.ro
Tulcea hotel, Sunrise Hotel Delta Phone: 0240 54 International, http://www. http://metropotam.ro/restau
restaurant Dunarii, 71 91, 0240 54 Romanian, hotelsunrise. rante-cu-specific-pescaresc-
Crisan 71 92 Seafood ro/ din-Romania/
E-mail:
rezervari@hotels
unrise.ro
Locality Region Population Total average monthly income per No of

(2015) person for all categories of households restaurants
(insse.ro), year 2014
Brasov Centre 550647 934,06 2
Bucharest Bucharest-Ilfov 1855526 1343,36 27
Constanta South-East 683077 816,48 8
Iasi North-East 785910 791,72 1
Oradea North-West 196367 967,21 1
Sibiu Centre 399908 934,06 1
Timisoara West 319279 976,3 2
Tulcea South-East 205857 816,48 6
*For Oradea and Timisoara, population data is for year 2011

Romanian Fish Market 2015

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Romanian Fish Market 2015

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ROMANIAN FISH MARKET

Fish production and consumption

Figure 1. Fish production in Romania during 2005 – 2013 (tonnes)

Figure 2. Fish production in Romania during 2005 – 2013 (by structure)

Figure 3. Species in Romania’s aquaculture production

Table no. 1. Distribution of aquaculture units by region, 2013

Source: ANPA (RUA, PNCD)

Table no. 2. Fish Species Aquaculture, Romania

Source: Ministry of Agriculture

Figure 4. The structure of aquaculture fish production, by species (%)

Industry structure and employment

Source: EU Member States DCF data submission

Table no 4. Economic performance of the Romanian aquaculture sector: 2009‐2012.

Data source:EU Member States DCF data submission

Source: EU Member States DCF data submission

Data sorce:EU Member States DCF data submission

Figure 8. – Romanian inland fishing(tonnes). Variable trend (2005-2013)

Main fishing grounds

Fleets, fishing gears and fishing effort

Fig. 12 - Evolution of the number of vessels during 2008-2012

Fig. 15 - Average vessel age

Fig. 19 - Catches per fishing gear in tons per year

Number of fish processing companies

Companies Companies Companies Total

Number of persons employed in the processing of fishery products

Year 2008 2009 2010 2011 2012 2013

Source:National Agency for Fisheries and Aquaculture (NAFA)

Prices (EUR/kg) of top 5 valued i;mported main commercial species

Source:THE EU FISH MARKET, 2014 Edition

Data source: http://www.trademap.org/

Unit : US Dollar thousand

Regional market overview

The Bucharest-Ilfov Development Region groups Bucharest and Ilfov counties.

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture:

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture:

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture:

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture:

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture:

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture

South East Region

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture

The West Region

Fish and aquatic species provided by fisheries and aquaculture:

The situation of regional fisheries and aquaculture

The main types of sales are:

Influencing factors for consumer behaviour ;

Consumers' Purchase-Decision Criteria

COMPOSITION (FATTY/LEAN FISH) 24% 40% 11% 13% 11%

Product quality expectations

Future expectations from producers

Freshness Appealing Period of Specific aroma The lack of Specific taste

Fish consumption by region

Fish consumption by age

Once a month or less 51% 37% 34% 35% 40%

Fish consumption by personal income (RON)

More often than once a month 40% 54% 65% 69%