Advanced Business Communication Assignment Project 2

This project has the following component parts:

Part 1) 1 Routine Email. (Case Study 8.39)
Part 2) 1 Positive Facebook Post. (Case Study 8.50)
Part 3) 1 Bad News Email. (Case Study 9.42)
Part 4) 1 Persuasive Letter. (Case Study 10.41)

Follow these general guidelines for this assignment:

 Print or design a letterhead for your company in Part 4.
 Use email templates from textbook and block letter template from Appendix
 Letters have font sizes of 11 or 12 – NO SMALLER OR POINTS WILL BE DEDUCTED
 Maximum size for letter is one page
 Invent people’s names, addresses, details, etc. when necessary BUT do not change the core
information in the case studies.

Grading Criteria:
Organization & design
 Use of white space
20  Use of headings and subheadings
 Use of font style and size
 Overall attractiveness of document
Coherence & clarity
 Clarity of content in message
20
 Transitions throughout the document
 Openings & closings
Paragraphs & sentences
 Appropriate Length
20  Bullet points
 Topic sentences
 Void of spelling, grammar, & typographical errors
Style of document
 Appropriate Tone
20
 Word Choice
 Jargon or no jargon
Audience
 Fulfills purpose of case study
 Correct template
20
 Message adapted to audience needs
 Overall effectiveness of document

100
Your address
City, State, Zip
December 14, 2019

Note: You will not include this section

Your Company Name
if you have your company
Your Address
information in your letterhead.
City, State, Zip

Ms. Juliana Jordan

Executive Vice President
IBM
3152 Pearl Street
Dallas, TX 75201

Dear Mr. Jordan,

Attention
Interest (Create a need)
Desire (fill a need)
Action

Sincerely,

Your Name
Your Title

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