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applications in Belgium
Software............................................................................................................................................. 15
Service providers................................................................................................................................ 17
Regulatory environment..................................................................................................................... 17
Applied research................................................................................................................................. 18
Commercial applications............................................................................................. 20
Agriculture.......................................................................................................................................... 20
Infrastructure...................................................................................................................................... 27
Insurance............................................................................................................................................ 30
Security.............................................................................................................................................. 32
Telecom.............................................................................................................................................. 34
Enablers.............................................................................................................................................. 40
Legislation................................................................................................................... 42
The Belgian regulatory framework: driver or barrier?.......................................................................... 42
Axel Smits
Chairman and Senior Partner, PwC Belgium
Drones are widely perceived as gadgets of leisure that are sent to the skies to shoot impressive
aerial photographs and high-definition video. While they’re commonly used for entertainment, our
study reveals that there’s also a range of business applications for drones across various industries,
resulting in a significant potential market that can be expected to grow exponentially. As advisers,
this is a particularly appealing aspect of emerging technologies: how can they be applied to make
our clients’ operations more effective? Finding the answers to this question is why PwC was happy
to contribute to this study and is pleased to share the results.
Drone photo and video capabilities are widely applied in the media, entertainment and both public
and private security sectors; yet applications are much broader when sensor-equipped drones
are combined with data & analytics and machine learning to make use of the vast amounts of
information drones can provide. This combination opens up drone use to industries like power
generation, utilities, logistics and agriculture, allowing data to be captured and analysed in ways
that were previously difficult or impossible. Drone technology has largely surpassed human
intervention for faster, easier and cheaper data collection. At an estimated market value of
409 million euros, the potential for drones in Belgium is undeniable.
The Belgian drone ecosystem is experiencing exponential growth, with players defining their
role in the value chain and exploring ways to meet users’ needs. Some focus on the hardware and
software, while others offer ‘drones as a service’. They all act as catalysts for the implementation of
drones in our economic landscape. They’re the enablers which bridge the gap between businesses
and drone technology, playing an essential role in accelerating the use of drones in commercial
applications.
Although basic rules are in place, the legal framework around drones is still evolving. With great
technology comes great responsibility: flying a drone not only implies compliance with general
regulations around drone use, but also with rules on privacy and security. Further evolution in
these relatively new regulations can cause ambiguity, resulting in uncertainty and conflicting
guidelines. Cooperation and alignment between various Belgian regulators is therefore essential.
As in other areas, drone use will benefit from a harmonised, EU-wide legal framework. Once these
laws are in place and as the technology continues to evolve, we’re confident that organisations
will look to the skies and that drone technology will become an integral part of standard business
operations.
4
Marc Lambotte
CEO, Agoria
“Boys and their toys”… Drones are toys, but they’re also highly sophisticated tools that enable
companies to optimise their value chains.
However, for new technologies like drones to become valuable and integrated contributors
to a company’s business model, a number of conditions must be fulfilled. Think of legislative
frameworks, adapted operational processes and cultural/educational changes.
Technology evolves at a much higher speed than legislation. This means that the competitive
advantage that companies can create in any given country is directly related to the speed at which
that country can adapt its laws. This represents immense opportunities to the fast – and equally
significant threats to the slow.
For the first time ever the Belgian drone ecosystem has been analysed. This study shows the
economic potential of drones in euros, jobs and more.
Today, drones are sophisticated observers. They can capture data more efficiently than traditional
alternatives. They can also significantly reduce risks associated with specific observations,
eliminating the need for humans to be physically present in hazardous environments.
The drones of tomorrow will evolve from mere observers to highly automated, autonomously
operating and even decision-making tools. The sky’s the limit for the applied science of flying
robots – or “dronebots”.
In the immediate future, we need to address our first challenge: integrating the products and
services of current drone-(application)producing companies into the value chains of other
businesses. A huge effort needs to be made to trigger the imagination of business leaders. It’s
that imagination that’ll drive the application of drones into current business processes, allowing
Belgian companies to take a competitive lead and by doing so, create employment and economic
prosperity in our country.
This is a study about drones, but more importantly it’s about the implications of drones on us as
individuals, as organisations and as a country.
5
Executive summary
It looks like our 21st century will be the century of robots, with a lot of buzz
concerning a fast growing subfamily of these machines, namely drones.
PwC and Agoria worked together to gain insight into the developing drone
ecosystem in Belgium, and more specifically the potential for the commercial
use of drones. This report is the result of interviews with more than 50 key
stakeholders, of both current and potential drone users, in eight industries over
the last five months. It also leverages market knowledge and insights from both
PwC and Agoria.
The young Belgian drone ecosystem is rich, both in assets and challenges. Many
initiatives have been set up, but now the challenge is for players to join forces,
work together and learn from each other. Everyone in the ecosystem shares the
same purpose; to enable the drone economy in Belgium to grow and reach its
full potential. PwC and Agoria estimate the total size of the potential market to
be worth 408.9 million euros annually. The gap between that potential and the
reality is still significant, and therein lies opportunity.
As the study’s use cases demonstrate, drones can do much more than take pictures.
In combination with other emerging technologies (such as artificial intelligence
(AI)), inspections can be undertaken in a cheaper, faster and safer way. Harvests
could be optimised as part of precision agriculture and surveillance could be
carried out more quickly and efficiently. Drones might be just a tool, but in
combination with the right technology and/or equipment (e.g. cameras, sensors
and robot arms), the number of applications is enormous and will continue to
grow in the future. It’s crucial that businesses embrace innovation and start
experimenting, and seek to learn from each other, across geographical borders
and industries.
A much-needed European regulation, with respect for privacy, safety and ecology,
is in the making. It should further strengthen the enabler role that the current
Belgian legislation is picking up, albeit with mixed success. If the opportunities
offered by the drone economy are fully embraced by all with a joint vision and
passion, its success will result in the creation of new jobs and prosperity, and this
for many years to come.
7
Introduction to drones
and the Belgian market
8
can take years. The computational of drones, it took until 2016 to put such as the European Aviation Safety
power is miniaturised and is becoming the current Belgian drone legislation Agency (EASA), UVS International
less costly every day. Problems can in place. (UVSI), the Global Unmanned
be solved by connecting the pieces Aircraft Systems Traffic Management
of a puzzle that already exist. Drone In the meantime, many industries Association (GUTMA) and many more.
technology becoming accessible is and sector federations have started Drone use is expected to grow rapidly
the reason for the rapidly expanding to work together on dedicated drone in the coming years, creating new and
market, and explains the use of drones market needs or have expanded their complex challenges related to large
in media, advertising, police work, current activities to integrate drones. numbers of drones in a wide variety of
firefighting, agriculture, construction, One of the best known initiatives was applications and markets.
energy, transport and more. the establishment in 2013 of EUKA,
a non-profit member organisation Many questions have yet to be
working to enable the drone industry answered. How will airspace be shared
in Europe, which went on to receive with manned traffic? How will huge
Belgium Flemish Innovative Business Networks amounts of data be efficiently and
The Belgian armed forces have a long (IBN) recognition as a drone cluster reliably processed and transferred?
history of drone use and development. organisation. Unifly has played a key Which drone applications are feasible
The MBLE Épervier was developed in international role in the integration and what’s the corresponding return on
1970 as a reconnaissance system. The of manned and unmanned aerial investment (ROI)? What infrastructure
target drone Ultima and surveillance traffic, and many Belgian organisations is needed for drone development and
drone B-HUNTER are still in use. actively support international bodies operations? Which legislation has to
Two thousand and ten marked the start be introduced or adapted to ensure
of the civil drone industry in Belgium, acceptable safety levels? How will the
with the launch of the Gatewing misuse of drones be handled? How can
X100. The establishment, in 2012, we evolve to autonomous drones?
of BeUAS, the Belgian drone aviation Using drones not only to collect data,
federation, was the beginning of a but also as tools for the Internet of
structural collaboration between drone Things (IoT), transport, flying robotic
manufacturers, researchers, end users, arms and more, opens up a whole new
training providers and the government. range of potential applications. The
One of its major outcomes was the (r)evolution of drones is expanding
Belgian Drone Legislation of 2016. into a completely new ecosystem:
The main task of BeUAS was to set ‘dronebots’. In this ecosystem, the
up a legal framework for drone air‑land‑sea service devices are part of
operations in Belgium. A legal group of our everyday lives and their use will be
manufacturers, researchers, academics, as normal as that of cars today.
air traffic controllers, airline pilots and
service providers was established. The
proposal for a Royal Decree was ready
by the end of 2012, but due a lack of
clarity around the expected impact
9
About the study The economic
This study focuses on commercial potential of drones
applications of aerial drones. We
Given the expected impact of drones PwC’s ‘Clarity From above’ study on
interviewed over 50 select users
across various sectors and the wide the impact of drones. We performed
and stakeholders in our effort to
range of potential applications, we separate analyses for each industry,
be as representative as possible,
selected a number of industries for based on data from 2016.
but the study is not exhaustive.
which to assess drone use in Belgium,
The market is constantly For example, to calculate the
both now and in the future. We asked
developing with new entrants addressable market value for the
key players in each industry to share
appearing frequently. From our Telecom sector, we took the number
their views, allowing us to provide an
“drone’s eye view”, we present of telecommunications towers in
overview of the situation.
one case study per industry Belgium multiplied by the labour
to illustrate the potential for Similarly, we polled key organisations cost of maintenance and the portion
commercial drone applications in at the core of the Belgian drone of maintenance activities that can be
Belgium. ecosystem to hear their vision of drone replaced by drones.
evolution.
The study begins with an We calculated the total addressable
introduction to drones, followed Seeking to assess the economic market to be worth 408.9 million
by an overview of stakeholders, potential of drone solutions in Belgium, euros annually, with the Infrastructure
the potential economic value we based our estimation of the market industry, with a value of 176.3 million
of drones and how drones can value on the methodology used in euros, having the greatest potential.
deliver value in the various
industries covered. For each
sector, we include an estimate of
market potential. We also take Industry Value*
a closer look at legislation and
conclude with the challenges Agriculture 29.0
and enablers of this promising Energy & Utilities 23.3
ecosystem.
Entertainment & Media 45.7
Infrastructure 176.3
Insurance 40.6
Security 30.9
Telecom 19.6
Transport & Logistics 43.6
Total 408.9
* Values presented in this table correspond with the 2016 value of businesses and
labour in each industry that may be replaced by drone powered solutions, according
to PwC and Agoria research.
Figure 1.
Estimated value of drone powered solutions per industry in Belgium (in mil. euros)
10
11
Stakeholders in the drone ecosystem
12
There have been significant The commercial use of drones untapped market, which this study
developments in recent years in the is approaching the ‘plateau of estimates is worth 409 million euros
drone ecosystem on a global scale, productivity’ in the Gartner Hype annually in Belgium. Respect for the
including the drone legislation Cycle, as illustrated in the Figure 3. highest standards of safety and privacy
framework in Belgium in April 2016. are main priorities.
This chapter provides insight into
The following numbers provided the key enabling organisations Figure 4 from DRONEII.com (Drone
by Belgian Civil Aviation Authority and initiatives in Belgium that Industry Insights) provides a recent
(BCAA) provide insight into the level of facilitate further development of (2018) overview of the principal drone
activity in 2017: new value propositions and enhance players around the world, some of
existing ones. which are active, directly or indirectly,
in the Belgian market.
These industry-specific value
propositions are required to realise the
potential of an addressable yet largely
• Three sessions of the theoretical
exam were organised with
996 participants, of which
519 passed successfully
Figure 3.
Maturity and adoption of drone technology
13
Figure 4.
The drone market environment in 20181
14
years and manufactures specialised To achieve unified component A UTM platform connects authorities
devices like tethered drones. There’s communication, a generic architecture with pilots to safely integrate drones
also a growing group of hardware must be designed and promoted. The into the airspace. Authorities can
and software companies that enhance onboard system alone is not sufficient: visualise and approve drone flights
standard drones (largely produced by external middleware and an operating and manage no-fly zones in real time.
industry leading manufacturer DJI) for system are necessary. The requirements Drone pilots can manage their drones
business-to-business (B2B) sales and of firmware and middleware are and plan and receive flight approvals
specific use cases. time sensitive. Firmware operates in line with international and local
from machine code to processor regulations. Europe is very mindful
Most payloads including Global and afterward to memory access. of the importance of drone traffic
Navigation Satellite Systems (GNSSs) Middleware conducts flight control, management and is working hard on
that equip drones for specific use cases navigation and telecommunication. concepts and the implementation of
are not produced in Belgium. There The operating system monitors optic U-space4.
are a few local producers that are flow and avoids interference while
active mostly in export markets, such simultaneous localisation and mapping Belgium boasts key players providing
as Luciad, now part of Hexagon. Large (SLAM) searches for solutions and UTM solutions, mainly Unifly5 and
companies with local or international decides the appropriate action based IDronect6. The BCAA and Belgocontrol,
headquarters such as Nokia and Sabca on information received. an autonomous public company
are also engaging in the value chain, responsible for the safety of air
yet it’s unclear how fast this business Great integration skills are required to navigation in the Belgian civil airspace
will grow. meet the growing demand of specific and consequently also of its passengers
‘drones as a service’ offerings. Belgium and the overflown population, jointly
Belgium is strong in electronics and has a significant presence in this area, launched a tender for a software
precision manufacturing, so certain with good collaboration between solution for planning safe drone flight
specialised skills and parts can be industry and research. in Belgium. The tender was won
sourced locally. by Unifly and phase 1 went live in
A specific software critical for safely Q1 20187.
managing the expected growth of
Software commercial drone applications is
unified traffic management (UTM).
Drone software is the brain of the
drone and tells it where to go and
what to do while flying from A to B.
To understand and connect the
information, the software installed
in the drone is complex and operates
in a layer-like system. The layers
themselves are divided into tiers that
perform in various time slots. The
layers have to be combined properly
to control flight patterns, altitude and
other important information for the
drone to work and act accurately. This
combination of layers is called the
flight stack or autopilot. Many studies
have shown that it doesn’t matter if
drones have different efficiency or
mission complexities, they all need
effective operating components.
The information received has to be Figure 5.
analysed inflight. Droneguide map indicating permitted and no-fly zones
4
www.sesarju.eu/sites/default/files/documents/reports/U-space%20Blueprint%20brochure%20final.PDF
5
www.unifly.aero
6
www.idronect.com
7
www.droneguide.be
15
Infrastructure,
testing, incubators
and start‑ups
A new economy means new
requirements. For drones, these
involve testing, takeoff and landing,
maintenance, recharging, training and
much more. Initiatives are currently
being undertaken in Belgium, with
different stages of maturity and
progress. An organisation at the
forefront is DronePort in Sint-Truiden8.
16
Service providers Regulatory regulator for safe drone flights in
Belgium. Its main tasks are to authorise
A growing number of service providers, environment drone flights with respect to Belgian
predominantly start-ups to scale-ups, Drone Law, organise theoretical drone
Drone legislation and its incorporation
are active in Belgium. Increasingly, exams and issue pilot and drone
into national law falls under the
we see them developing specialised licences. A dedicated drone cell10 has
remit of the Federal Public Service
services, such as inspection of been put in place by FPS Mobility &
(FPS) Mobility & Transport and the
windmills and solar panels, mapping, Transport and Belgocontrol to help
corresponding minister. In addition,
photogrammetry, agriculture drone users by offering information
once finalised, European Union (EU)
applications, etc. Our research found on drone use as well as an interactive
legislation will be introduced in all
that many companies value these airspace map to both professional and
Member States and will gradually
applications as ‘drones as a service’ and recreational drone users in Belgium.
replace national legislation.
engage with service providers rather In anticipation of upcoming European
than developing the competences FPS Mobility & Transport, and drone legislation, the contribution
themselves. specifically the BCAA, is the key made by the Belgian legislator is highly
valued. As Figure 6 illustrates, flexible
and efficient regulations are proving to
be a key contributor to the growth of
the drone ecosystem.
Training and
education
Safe drone flights require educated,
certified pilots. The ecosystem also
requires knowledgeable people in
a wide variety of roles including
maintenance, innovation and
development of products and solutions.
10
www.droneguide.be
17
Applied research
Vlaamse Instelling voor Technologisch
Onderzoek11 (VITO) has been at the
forefront of drone experimentation for
over 15 years. It built its own drone
early on and is currently undertaking
landmark initiatives while working
with private companies, universities
and international research and
development (R&D) and innovation
hub IMEC. VITO combines profound
knowledge of drones with a
multidisciplinary approach which often
leads to unique solutions that would
be infeasible with only a unilateral
approach. Unifly, a spin-off of VITO, is
proof of the value of – and need for –
such organisations.
11
www.vito.be
18
Collaboration, networking and community building
Working together to find your way in a new and promising ecosystem is essential. Drone stakeholders need encouragement
and support in their endeavours. Belgium, like other countries, has a number of initiatives to this end. Below are the main
projects currently active (in alphabetical order).
Agoria
Since 2015, Agoria has been active in developing the drone economy in Belgium.
Agoria connects and collaborates, stimulating innovation and fostering
the development of value-driven industry applications. It lobbies for the
positive application of the Belgian Drone legislation and actively supports the
implementation of the new European legislation. Agoria has a seat on the Board
of the Belgian Drone Association, BeUAS, and has recently been recognized by
The Bureau for Standardisation (NBN) as a sector operator for ISO/TC20/SC16
“Unmanned aircraft systems”. It also sits on Imec.istart’s vertical “Aeronautics &
Drones” Advisory Board. More info at www.agoria.be.
Drone Valley
Drone Valley13, a non-profit organisation embraced by Digital Wallonia, brings
together all players in the drone value chain from requirements analysis to
solutions. One of Drone Valley’s major initiatives is the development of a key
enabler of the drone economy, namely UAS airworthiness test facilities for drone
safety, durability and cybersecurity. The goal is to offer independent performance
and safety benchmark testing for drones and drone-related products for industries
involved in the production and use of drones in Europe.
EUKA
EUKA14 is the Flemish drone cluster that brings the drone industry and end users
together to create a business platform through targeted partnerships with various
federations, knowledge institutions and governments. In 2017, it was awarded
an IBN project from the Flemish government. EUKA works according to the ‘triple
helix’ model and aims to create a hotbed for innovative, drone‑related ideas in
Flanders. Through events, learning networks, seminars and creative sessions,
EUKA facilitates the sharing of knowledge and experience necessary to provide
the new drone economy with the opportunities it needs to grow.
12
www.beuas.be
13
www.drone-valley.com
14
www.euka.org
19
Commercial applications
21
Energy & Increasing safety during
inspections
demo flight to inspect its high-voltage
grid using a fixed-wing drone. The
goal was to prove that a long-distance
Utilities Maintenance is a major aspect of
the E&U sector. All utility lines and
(BVLOS) flight can be conducted safely,
in the hope that the legislation will
One of the Belgian industries most masts, wind turbines, solar panels, etc. be adapted and long-distance flights
enthusiastic about using drones is the must be inspected on a regular basis will be made possible. If that were the
Energy and Utilities (E&U) sector. to avoid disruptions. Most of these case, Elia would integrate drones in its
And it should be: drones offer a lot of inspections are performed at height, day-to-day operations, enabling visual
potential, supporting various business either by patrols of maintenance staff checks and damage assessment in the
operations ranging from creating climbing masts or via helicopters. event of power outages18.
3D models to conducting inspections. Although efforts are made to ensure
Various (pilot) projects have proven safety while executing these activities, In addition to having a camera for
the added value of drones in terms of a risk of falling and other dangers taking pictures and videos, drones
safety, cost efficiency and quality. The persist. By shooting photos and videos can also be equipped with a sensor to
industry is avidly experimenting with of the installations, drones mitigate detect gas leaks or a thermal imaging
drones, discovering new applications these risks. Inspections are also camera to check faulty solar panels.
and exploring how to use them to greatly facilitated with drones: they’re Drones could also be used to make
their full potential. We estimate faster and allow a more complete, long-distance light detection and
the addressable market value of comprehensive and accurate view of ranging (LIDAR) scans to create 3D
drones within the E&U industry to be the installation. Footage of the assets models of a utility network.
23.3 million euros, and that’s just the can be analysed in detail, on the spot
beginning. As well as increasing efficiency and
or afterwards, which isn’t possible
safety, drones also make it possible
with human inspections. Drone
to analyse the situation in real time
inspections also minimise downtime.
More accurate 3D models via as the results are shown on screen
Human inspection may require an
while the drone is flying. Take incident
photogrammetry installation to be turned off, which
response, for instance: when an
causes inconvenience. Drones allow
Thanks to 3D modeling, incident occurs, e.g. a tree falls on
inspections without downtime. These
reconstructions and visualisations a utility line, the current procedure
advantages have a major impact on
can be made of assets. 3D models are is to send a field crew to the scene
overall maintenance costs, leading
created via photogrammetry, defined to decide what’s required to resolve
Belgian companies to embrace drones
as “the gathering of measurements the situation. In future, drones could
in their inspection processes. Many
in the physical world by way of be sent out for an initial assessment
are experimenting with drones for the
computer analysis of photographs”17. of the damage to determine the
inspection of utility masts, windmills,
In other words, photogrammetry lies equipment and crews to be dispatched.
solar panels, etc., while some are going
at the intersection of geometry and With the appropriate legislation and
one step further by implementing
photography. Drones are used in this technology, maintenance inspections
drones in their day-to-day operations.
process to capture pictures of assets and diagnostics could be performed
Due to legal restrictions (e.g. not flying
and installations. A wind turbine by automated drones with advanced
beyond visual line of sight (BVLOS))
engineer, for example, can build such AI software to perform analytics and
and limited battery life, drones are
a model to visualise the construction support maintenance processes, such
used more for inspection of static assets
of a particular windmill. The pictures as diagnostics in inspections. The
rather than of long linear assets, such
would then be processed by software, drones could be supervised from a
as electricity grids or pipelines. Today,
which transforms them into a 3D point control centre and used for continuous
the latter is done by helicopters or by
cloud and then into a solid 3D model. 24/7 monitoring, resulting in a very
travelling field teams. If the regulations
These models can be used, among accurate overview of the status of the
changed, it would only be a matter of
other things, to perform virtual visits utility network, and allowing for rapid
time before drones could inspect the
of the assets or to better prepare for response in case of irregularities. These
entire Belgian utility network.
maintenance visits. Data is captured applications are just the beginning: the
faster and assets modelled more Elia was granted an exception in industry is confident the future will
accurately, improving the efficiency of March 2018 to conduct what turned reveal many more.
the workforce. out to be a successful long-distance
17
Definition by TechTarget (http://whatis.techtarget.com/definition/photogrammetry)
18
www.elia.be/~/media/files/Elia/PressReleases/2018/20180306_Elia-drone-pilot-flight_EN_V2.pdf
22
ENGIE Fabricom innovates its operations: using drones to
install high-voltage lines and clean insulators on high-voltage
cables
For over 70 years, ENGIE Fabricom has been the benchmark for the design,
installation and maintenance of multi-technical facilities and services.
Harnessing extensive knowledge of infrastructure, buildings, industry,
distribution networks and energy, ENGIE Fabricom delivers total solutions
tailored to the needs of businesses and local authorities. The company takes
a customer-oriented approach and seeks out new, innovative solutions to
meet customers’ specific needs.
The drone’s eye view in E&U The potential of drones to streamline in the face of tightening government
Koen Hens, Partner, Energy & processes in the field is significant. regulations and financial incentives
Utilities Leader, PwC Belgium They can live-stream video and capture for companies that hit – or miss –
high-resolution and thermal images reliability targets. Site monitoring
Drones are poised to revolutionise of a facility, including hard‑to‑access by drones is quicker, safer and
the E&U sector in Belgium. In a areas that would otherwise be significantly cheaper. Belgian energy
country with relatively high labour monitored by costly planes or companies are already pioneering
costs, drone technology can reduce helicopters. Drones can perform power the use of drones for tasks such as
expenditures while improving safety plant inspections and maintenance inspections of high-voltage grids,
and efficiency. Koen Hens, Partner and tasks that are difficult or even thermal power plants and solar farms –
and Energy & Utilities Leader at PwC dangerous for humans, without the setting an example that competitors are
Belgium, explains: “The E&U sector need to cut off the power supply while likely to follow soon.
in Belgium – and worldwide – is under doing so. These advantages are crucial
unprecedented pressure to move toward
a less carbon-intensive economy while
lowering energy prices. As industry
players struggle to maintain profitability “As industry players struggle to maintain
despite these challenges, the stage is set profitability, the stage is set for the
for the implementation of drones to not implementation of drones to not only protect
only protect people, but also operating people, but also operating margins.”
margins.”
– Koen Hens, Partner, Energy & Utilities Leader,
PwC Belgium
23
Entertainment
& Media
The Entertainment & Media (E&M) Creative ways for brands to Another new form of drone
sector in Belgium has experienced connect with customers entertainment is drone light shows
strong growth thanks in part to digital that feature a fleet of drones flying in
technologies like social media, mobile Drones are playing an increasingly formation, each carrying a LED screen
apps and drones. Drones offer creative important role in the advertising that together create a larger image. The
new angles in audiovisual production industry as they provide new and 2018 Winter Olympics in Pyeongchang
and can have wide application in the creative opportunities to capture the were opened and closed with a drone
advertising industry. PwC and Agoria attention of brand audiences. One of light show – the opening ceremony
estimate the current addressable the techniques, called ‘airvertising’ or saw a record-setting 1,218 drones
market value of drone-powered aerial advertising, is to attach banners in synchronised flight20. In Belgium,
solutions in the E&M sector to be with promotional messages to a drone several requests for drone light shows
45.7 million euros. and fly it at events or even in the streets have been initiated, largely by cities
– more dynamic and eye catching than and municipalities wishing to showcase
a static poster. In addition to banners, their commitment to innovation. The
Cost-effective aerial Belgian advertising agencies are also industry expects an increase in demand
photography and videography offering drones carrying LED screens. and that drone light shows will equal
Trendy brands are now using drones at and perhaps exceed the popularity of
The most common use of drones in the events for people to take aerial selfies. fireworks displays.
E&M industry is aerial photography
and filming. Drones offer new
storytelling formats by enabling New entertainment activities More effective marketing
dramatically different angles, like campaigns
shooting video over water or while Drones have potential in the
flying through trees. They’re used in entertainment industry as well beyond Drones offer a wide range of
television, advertising, live sports, merely relaying images at sporting possibilities for innovative marketing
news reports and more. Drone use by events, for instance. The rise of drones initiatives, which will broaden once
corporations is also on the increase, for is spurring new entertainment activities they’re allowed to carry objects. For
producing corporate video footage and like drone racing, in which pilots race example, drones could be used to
photography for marketing purposes. drones against each other. Drone racing distribute samples – imagine sun
in the United States is experiencing cream samples being distributed
Using drones offers numerous tremendous growth and is surpassing on the beach. Drone technology
advantages over traditional methods audience ratings for Formula 1 auto combined with face‑recognition
of capturing aerial imagery, usually races19. In Belgium, drone racing is technology for targeting specific
by attaching cameras to cranes or still very much in its infancy, although audiences like children, the elderly or
helicopters. One is ease of use: drones races have been held in Tour & Taxis people with specific skin conditions
require minimal setup and only one in Brussels and in decommissioned would significantly increase the value
person at the controls, while operating factories in Liège. The industry expects proposal: creative branding combined
a crane requires significant setup and that it’s only a matter of time before the with more effective targeting.
at least four people. A helicopter can’t trend takes off more widely here too.
get too close to the subject due to its
size and the large amount of noise
and wind it creates – much more
than a drone. Another advantage of
drones is their flexibility in changing
angles, a technique frequently used in
“Drones provide the medium to tell a story from a
videography, which takes a great deal
more effort to do with a crane. Finally, fresh, new angle, both literally and figuratively.”
their relatively low cost compared to – Lieven Adams, Managing Partner Advisory, PwC Belgium
cranes and helicopters tips the scales
in favour of drones for shooting aerial
photography or videography.
19
www.sportsmediawatch.com/2017/07/confederations-cup-ratings-telemundo-fs1-nascar-xfinity-drone-racing/
20
www.wired.com/story/olympics-opening-ceremony-drone-show/
24
Spicymotion spices up live events with tethered drones
Spicymotion is a marketing and communications agency known for its
innovative advertising solutions and media experiences. It’s also one of the
first companies in Belgium to offer tethered drone services, a marketing
tool with a wide range of possibilities for all kinds of organisations. At
large gatherings like festivals, Spicymotion films happenings with a drone
tethered to a fibreglass power cable. This addresses safety concerns by
ensuring the drone can’t fly away, and maintains a safety perimeter of eight
metres at all times while never flying above visitors, mitigating the risk of
injury to the audience. Since the cable restricts the movement of the drone
and limits piloting errors, there’s also no need for a trained pilot – a big
advantage for Spicymotion, as anyone can manage the drone. And, tethered
drones can remain in the air continuously as power is transmitted via the
fibreglass cable, eliminating the need to land every 15 minutes to change
the battery.
25
26
Infrastructure
Using drones to help manage Transparent investment
infrastructure makes real sense. monitoring
The construction industry – for
construction sites, roads and railways – Investment monitoring is a complex
has already discovered the many ways process consisting of several stages,
in which drones can add value and is drones could be used to automate part
already reaping the rewards. Not only of the work:
can drones perform hazardous work,
but they also collect data accurately • Before construction starts on a
and in a cost-efficient way. mobility solution, for example, a
drone could carry out research by
PwC and Agoria estimate the mapping traffic flows to determine
addressable market value of drones in where bottlenecks are. This would
the Belgian Infrastructure industry to support a decision as to whether or
be 176.3 million euros. not a big construction project should
be approved.
21
Clarity from above, PwC, 2016.
27
Hoogmartens wants to take its operations to the next level
Hoogmartens is a construction company focused on exterior infrastructure
(e.g. roads) that’s constantly striving for greater innovation. It’s one of the
first companies in Belgium to use drones in its day-to-day operations. Its
geometricians use drones to increase efficiency in a number of ways; they
use drones to measure inventory and on-site progress, and to map roads and
assess the condition of infrastructure (where and what damage?). Using
measuring points, drone software can also calculate the amount of asphalt,
for example, that’ll be needed to repair the damage. This in turn makes
the proposal process much easier and more efficient as the accurate data
reported by the drone can be used as input without experts having to leave
their desks.
Hoogmartens also feels that data analysis software is lagging behind. Data
collection (point clouds) is not an issue, but intelligent assessment software
is lacking. Today, Hoogmartens exports created point clouds to AutoCAD,
for example, to undertake the next steps. To get around this, Hoogmartens
is developing its own software to indicate where the damage is and analyse
and interpret the situation. This will be a big step forward in fostering the
abilities of drones and enabling the company to use drones more extensively
in the future.
28
Infrabel won a prize for using
new technologies to maintain
its railway infrastructure
Matthias Reyntjens, Partner,
PwC Belgium
29
Insurance
Insurance is, at its core, a business of “Drones enable insurance companies to assess risks
assessing, preventing and mitigating better and faster than ever before, resulting in
risk, and insurers are constantly more accurate premiums and happier customers.”
looking for better information
about the assets they insure. For a – Dirk Vangeneugden, Partner, PwC Belgium
building, for example, that can be
when assessing how much it should
cost to issue an insurance policy
(underwriting), what damage occurred
(claims) or, in the best-case scenario, Drones offer insurers a growing (or less) risky to insure, personalised
preventing claims before they happen number of potential benefits, such as premium amounts can be quickly
(risk mitigation). Using drones to helping reduce injuries and the cost calculated based on far more precise
gather photos, video and data about a of workers’ compensation claims. By inputs into pre-defined pricing
property is a big leap in the technology putting drones, rather than people, algorithms. And the use of drones can
behind this process. in hazardous situations, insurers can lead to greater customer satisfaction.
Early adopter cases include usage by prevent some on-the-job injuries. Able to take more photos in less time
two American insurance companies – Drones can also help reduce costs. than a human, by using drones to
Erie Insurance and Allstate. In 2015, Roofs can be costly to inspect, capture loss data, insurers can process
Erie Insurance received the Federal especially when harnesses and other claims more quickly. Policyholders
Aviation Administration’s (FAA) nod safety equipment are required for express more satisfaction with
to deploy drones to automate and adjusters to carry out a safe inspection. their insurers when claims are paid
accelerate underwriting and claims Using a drone would be more cost- promptly.
processes. A year later, Allstate, in a effective. Drones can also help insurers
save money following a disaster. Using In the near future, drones, with their
pilot conducted in Texas, US, deployed ability to quickly gather large volume
Quadcopters to assess home damage in a drone to capture images means fewer
adjusters are needed to inspect damage data across terrains, will be able to
hailstorm-affected areas. reduce fraudulent claims.
at the disaster site. The insurer may
Although most insurers are convinced reap substantial savings as adjusters
Overall, the real benefit of drones for
of the benefits drones can bring to can remain in the office to review the
insurance companies comes from the
their field operations, the following data (a far greater set then before) and
potential gains in safety and efficiency.
challenges are keeping them from process claims faster.
Companies can move from dangerous,
moving from the experimental phase hands-on, time-intensive jobs, like
to full operational deployment: Drones can also help prevent risks.
With their 24/7 surveillance ability, property inspections, to a quick, safe
• Regulatory compliance drones can quickly identify threats and much faster process that allows
from natural disasters, such as volcanic their workforce to keep both feet firmly
• Management of a drone fleet or eruptions, floods and hurricanes. This planted on the ground.
contracting/managing outsourced real-time surveillance data can be used
drone services Recognising the game changer
to rapidly send disaster advisories and
potential of drones and a revised
alerts to affected areas.
• Making drones just another tool in drone-friendly regulation, combined
an adjuster’s tool belt so that they’re Drones will also benefit customers. with the success of early adopter pilots,
easy to deploy in the field. As drones can confirm the existence should drive drone usage across the
of features that make properties more insurance value chain. The outcome
will be streamlined and optimised
property and casualty insurance
processes, delivering a game-changing
customer experience and a far greater
“We’re seeing insurance companies around the
competitive landscape.
world incorporate drones into the claims process
with success. The results are too positive for PwC and Agoria estimate the
companies to ignore.” current addressable market value
of drone-powered solutions in the
– Mike Winn, DroneDeploy CEO,
Belgian insurance industry to be
during a recent interview with Insurance Tech Insider
40.6 million euros.
30
Safer roofing and damage
inspections
One of the most common uses for
drones by insurers is conducting
rooftop inspections. Roofs are
notoriously difficult and hazardous to
inspect. An inspection is particularly
dangerous if a roof is steep or has
suffered fire damage. An adjuster can Drones in service @ KBC Insurance
avoid climbing onto a roof by using Kim Moors, Product Manager & Lawyer
a drone equipped with a camera to
KBC Insurance, part of KBC Group NV, is a frontrunner in the use of drones.
provide detailed images. A drone
In 2017, it started using drones in Belgium for claim management purposes
can also photograph the entire roof,
in property, for example after a big storm. Multiple large buildings and
including parts of the structure that
factories can suffer damage in a storm and it’s almost impossible for an
aren’t accessible to humans.
expert to inspect every building, especially those with large roofs, pointed
church towers and other complicated buildings. A drone can inspect these
kinds of properties in a few hours, with no need for aerial work platforms,
Faster post-disaster claims
climbing cables and other materials, significantly reducing safety issues.
inspections
Drones provide KBC Insurance with highly-detailed and accurate data,
Drones can inspect areas affected by
which affords it a good view of the claim and allows it to assess damage
major disasters, such as floods and
quickly, precisely and in a safe and cost-effective way. As drones aren’t used
earthquakes. Access to disaster areas
that frequently and the expected evolution of the technology is rather fast,
may be restricted by civil authorities
KBC Insurance works with external Belgian drone services partner Argus
for several days or may simply be
Vision. The partner delivers a 3D model and individual detailed pictures
too dangerous for adjusters to enter.
which KBC experts inspect to assess the claim. There’s very little room for
Adjusters can use camera-equipped
error. The pictures can also be sent to customers as proof.
drones to capture still photos or videos
of damaged property which can then
be used to process claims.
What’s next?
KBC Group is currently setting up an experiment in risk assessment using
Easier insurance inspections of drones. The intent is to inspect large property risks (before it agrees to
properties that are extensive or insure them), validate if the property’s overall state meets its standards and
difficult to reach provide future customers with valuable information about the property in
the form of 3D models, individual pictures and an inspection report.
One possible use for drones is
to conduct property insurance This gives KBC the opportunity to set better premiums for customers. Today,
inspections. Drones could be its risk engineers are unable to inspect the outside of large buildings and
particularly useful if the insured offer detailed pictures in just a few hours. This is where drones come in.
property is extensive or difficult to The risk engineers simply have to take the results and process them, at no
reach. For example, a crop insurer risk to themselves.
might use a drone to inspect a farmer’s
crops. Certain issues may be easier to But drones can’t do it all. To date, drones have been unable to detect
spot from the air than from the ground. asbestos spread in the case of fire or get a clear view of damage in the
A drone’s camera can be equipped with contaminated area, for example. But KBC Insurance is convinced that
special lenses to detect problems that drones can provide better (at least more) information. While the drone
aren’t visible to the human eye. is important, KBC Insurance considers the quality of the data-capturing
tools (sensors) and linked software for analysis as key differentiators.
KBC Insurance is convinced that drones can help it improve customer
Effective fraud monitoring satisfaction.
31
Security Effective surveillance support When drones have the capability to
recognise faces, their value at events
Theft of valuable goods is a serious could increase further as they could
Threats and thefts are becoming problem. Many companies employ help identify wrongdoers.
increasingly complex, requiring more guards to monitor sites and use static
advanced security solutions. Drones cameras. Unfortunately, this too
have a real role to play here, alongside often results in unsurveilled blind Increased efficiency during
better cameras and new technologies spots. Although static cameras will
such as facial recognition. interventions
remain important, drones could
Drones could be used for various provide additional security by Interventions are often dangerous as
security applications, ranging from offering a dynamic view of the entire guards, police officers and firemen
supporting guards, policemen and site. This would be especially useful don’t fully know what to expect before
firefighters during interventions, to at large sites. If drones could be they go in. Drones could play a major
monitoring goods and sites, preferably preprogrammed to fly autonomously role by undertaking a first check of the
autonomously. Because human and at night, they could survey the site situation and preparing those going
involvement will always be required, while a guard keeps an eye on screens in for what they can expect, having a
drones won’t be a disrupter. Instead, in a control room. potential lifesaving impact.
they’re more likely to be an additional And, if drones were equipped with If legislation would allow drones to fly
support tool. not only a camera, but also a sniffer to autonomously and beyond line of sight,
The industry is looking to regulators detect gas or other toxic substances, a drone could fly to the scene when an
for a framework that fits its desire to for example, or a radio-frequency alarm goes off to verify the situation
use drones in day-to-day operations. identification (RFID) scanner to and check whether it’s a false alarm or
Already, key industry players are manage inventory, they could combine not. If not, the police could be called
setting up drone pilot projects to multiple applications and further immediately. The use of a drone would
make sure they’re ready to meet client enhance their added value in a very significantly improve response time,
requests as soon as they legally can. cost‑efficient way. having a positive impact on the chances
of catching the burglar red-handed.
Not only does the Security industry Drones could also be used for crowd or Drones could also help if an offender
have to come up with proactive traffic control at public spaces or events were able to flee the scene, helping
applications for its sector, but must also (e.g. festivals). By monitoring flows, identify where they’re hiding or which
provide an answer to drones being used they could provide real-time data for way they’re running.
with bad intentions. Safety is crucial security teams about congestion and
in the security sector and players are disturbances. Able to identify risks and In the case of a fire, a drone equipped
developing countermeasures for when problems before they escalate, security with a thermographic camera could go
drones are seen as a threat. teams would be able to react faster. in ahead of the firefighters to provide
Currently, for safety reasons, police an overview of the situation and locate
Overall, PwC and Agoria estimate and security companies avoid flying people who need rescuing, helping
the total addressable Belgian market drones above crowds and stick within increase the efficiency of the operation
value of drone-powered solutions dedicated drone areas. In some cases, and mitigate risks.
within the Security industry to be tethered drones are used.
30.9 million euros.
32
Countermeasures for drones
used with bad intentions
The more drones are accepted in
society, the higher the risk drones will
be used with bad intentions. This could Limburg police using drones to detect marijuana and provide
be as simple as a drone entering an
support for traffic accidents
area it’s not supposed to, or the use of a
drone to deliver drugs, mobile phones Limburg Province police department is already actively using drones
or even guns to people in prison, and in its operations, such as for the detection of marijuana. By attaching a
even the use of drones for terrorism. thermographic camera to a drone, buildings with a higher‑than‑normal
temperature can be identified. The accuracy of the thermographic imagery
The Security industry is working
is 80%. Already a number of pot farms have been discovered. The aerial
hard to develop a strategy to tackle
footage can also be used in court.
such threats. Security companies
can already detect drones that cross The Limburg police is also using drones to gain an overview of the situation
perimeters they’re not supposed to and take measuring points when there’s been a large vehicle accident,
using devices that detect radio and wifi aiding analysis and reconstruction of the event. Drones offer a faster and
signals in a 360° radius, and within a cheaper approach than helicopters, and can be employed more quickly. They
distance of up to three kilometres. also provide a more accurate assessment than humans.
Drone identification is also possible The police department believes that the number of applications for drone
today, including the type of the drone usage will only increase in the future. It envisages the possibility of a static
and its mac address (the drone’s camera for facial recognition being set up at the border of the province to
unique identifier). Once identified, recognise criminals as they drive into the province. An autonomous drone
it’s important to evaluate whether the could then be sent out to follow the car until the police gets to it.
drone is flying legally or not. For that,
there needs to be a database of licensed Although drones have an important role to play in police operations and
pilots and flight permits. that’ll increase, they won’t eliminate other resources. The advantages they
can offer mean that the tasks carried out by police officers will evolve.
The Security industry, together with
clients, is also developing a 3D security The decision about which tool to use when will depend on the goal, and
strategy and underlying processes to be they’ll likely be used in tandem. For example, if someone is lost in a forest, a
able to react faster when drones are a helicopter could be employed to provide a global overview. Once an area for
threat. The current struggle focuses on a more detailed search has been identified, a drone could be brought in to
how to take control of the drone and provide more detailed footage.
get it out of the airspace safely.
33
Telecom Telcos wanting to capture the
growth opportunities afforded by
technical expertise. For instance,
autonomous drone systems (ADS) may
the drone economy have a long way be financially appealing, but might not
Telecom operators are uniquely
to go. Assessing their own internal reach their potential if regulations on
positioned to become pivotal players
capabilities, including technical autonomous flights remain restrictive.
in the rapidly developing commercial
expertise and relationships across Multiple business models should be
unmanned aerial vehicles (drone)
different industries, is critical. Based on selected and pursued in parallel to
market. Drones represent a unique
market analysis and the assessment of cover the various eventualities.
opportunity to diversify their revenue
their internal capabilities, they should
sources and spur new growth. PwC and Agoria estimate the current
select target industries. Engagement
By means of a tailored strategy addressable market value of drone-
with clients within these industries will
and implementation road map for powered solutions in the Belgian
be essential to understand their precise
commercial drone applications, Telecom industry to be 19.6 million
challenges and identify which services
drone solutions could become a key euros, but it could become much
they can offer to help tackle them. If
revenue source. greater over time, depending on the
market need can be guaranteed, these
services can then be prioritised and (internal and/or external) strategies
Reinventing themselves as digitisation
offered. the sector adopts.
players, Telecom operators have
developed solid capabilities in Big
Telecom operators also need to
Data and analytics, as well as in the IoT
evaluate potential business models More accurate asset
space, putting them in an ideal position
to offer drone-powered solutions.
and make the business cases work, management and safer cell
including a qualitative assessment tower inspections
They also have numerous other
of key requirements for each model,
capabilities, such as financial stability,
typically in relation to regulations, Drones can help solve Telecom
the capacity to invest, the ability
partnerships, market reach and operators’ substantial technical
to build partnerships and facilitate
the drone ecosystem and undertake
extensive market reach through their
network of clients, as well as expertise
in marketing and selling new products
(see Figure 7).
34
challenges in maintenance monitoring
and can assist with asset inventory
and management, as well as network
planning and implementation — which
have long been challenges. In the past,
technicians had to climb to the tops
of towers to complete a manual count
of installed equipment. Drones can Orange researches the use of cellular
perform this task, providing detailed, technology for drone use cases
high-quality data on owned assets,
and carry out timely and efficient Tom Sorgeloos, Business Development Manager IoT
stock‑taking. As a result, Telecom Since 2015, Orange Belgium has been playing an active role in drone use
operators have an accurate picture of cases requiring cellular technology. The trigger came when looking at a
property that’s often dispersed over drone flight where the pilot had to transfer drone data to a computer using
large areas. Some Telecom operators a USB stick. The omnipresent 2G, 3G or 4G coverage and Orange’s expertise
have already made progress in this was exactly what was needed. However, unknown at that time was the
regard. AT&T launched a programme quality and range of the cellular signals in the air. An expert group, including
in October 2016 that uses drones to a number of academic and industrial partners, was therefore founded under
inspect cell towers, streamlining the job the name ‘ar4Gus’ to investigate signal strength and brainstorm on more use
of maintenance technicians. Verizon cases. Several flights over the Belgian territory using specialised equipment
also uses drones to inspect tower sites showed that the Orange network had very good signal strength up to
affected by severe storm flooding. 300 metres. And that interference from other radio signals, like wifi was
quite low. Orange has become a preferred partner for drone use cases.
Creating new business models There are three major ways in which cellular technology can be a solution
for drone usage:
Offering drone solutions by building
partnerships in areas related to drone • Tracking and tracing of drones and including them in the U-space
procurement, data processing and data (meaning that drones are considered to be aircraft that need to integrate
delivery, and leveraging their internal into manned and unmanned (below 150m) airspaces).
capabilities across the value chain. This
market can be served through multiple • The real-time transfer of data over the cellular network, from very low
business models, such as end-to-end bandwidth sensor data to drone telematics and up to 4K video images
commercial drone services, on-demand that require very high data capacity over the air.
live video data acquisition or a fully
• Looking at Command and Control (C2) of the drone in real time, which
autonomous system operated at a
requires very low latencies of around 1ms.
client’s premises.
In addition to having very good relationships with many stakeholders in
the drone industry in Belgium and Europe, Orange is involved in three
Establishing a drone traffic innovation programmes studying the use of cellular technology for drone
control centre use cases:
The establishment of a drone traffic • AGILE, an H2020 project that sees Orange involved in a pilot in the
control centre (DTCC) that would allow Port of Antwerp where drones are being equipped with a gateway to
for the control of drone operations and send data from different types of sensors in real time over the cellular
ensure compliance with regulations network, thereby monitoring radioactivity levels, dangerous gases and
is also one of the possibilities that water quality.
drones offer to this industry. Telecom
operators could facilitate the • 5Guards, an Innoviris/VLAIO project which aims to demonstrate the use
technology components of the DTCC, of 5G and network slices for safety and security and search and rescue
from end to end, by supplying and purposes.
managing data storage, connectivity,
• PODIUM, an H2020 SESAR project for the large‑scale demonstration of
cybersecurity, professional services and
unmanned traffic management (UTM) in France, the Netherlands and
applications, including a drone traffic
Denmark.
management system and real-time
reporting and analytics. Orange is also working closely with several partners for use cases in
Construction, Building Inspection, Agriculture and Healthcare.
35
Transport & Faster parcel delivery in case
of emergency
Proof of delivery is another challenge.
Drones can’t capture the receiver’s
signature, so proof of delivery would
Logistics Having a parcel automatically
delivered by a drone may seem like
have to be obtained through other
means. Equipping the drone with a
Belgium is a major European logistics an obvious commercial application, camera to photograph the receiver is a
hub. The rise of e-commerce and but it’s far from straightforward. possible solution. And if the receiver’s
steady flow of packages being delivered In addition to Belgian regulatory not home? Where should the drone
has added to already congested restrictions and technical immaturity leave the parcel?
roadways. At the moment, few drones (short drone battery life), there are
are being used by the Transport and other challenges. Given Belgium’s In specific use cases for which
Logistics (T&L) industry in Belgium urban density, people ordering goods consumers and businesses are willing
due to regulatory restrictions that online are situated within a relatively to pay a premium, such as for the
say they may not be flown beyond small territory; using drones to deliver urgent delivery of medical supplies or
the visual line of sight. Drones’ parcels could see an airspace filled other necessary same-day deliveries,
accessibility, speed, low operating with drones that risk crashing into drones can and likely will play a
costs and lack of CO2 emissions mean one another. Using drones for regular role. Costs for such services could be
they have a lot to offer and could easily parcel delivery is therefore unlikely to reduced if a single pilot could operate
become an integral part of the T&L be feasible. and monitor many high-autonomy
industry. We estimate the addressable drones simultaneously22.
market for drone‑powered solutions Practical aspects inherent to parcel
in this industry to be worth 43.6 delivery can also be challenging for Drones could also add value to parcel
million euros. However, given current drones. They can’t yet ring a doorbell, delivery in areas that are less densely
challenges, the question remains for example. Other solutions would populated than Belgium, such as
as to when the sector will take full be required to let the receiver know remote locations like rural areas, oil
advantage of drone technology. that the drone’s arrived. This could be platforms or ships at sea. The cost
done via a mobile phone notification. to deliver to these locations today is
22
European Drones Outlook Study, SESAR (2016)
36
VIL investigated the potential of drones in logistics
In 2015, VIL, the single point of contact for the Flemish Logistics Sector,
together with the KUL and eleven other companies launched a study of the
potential for drone usage in logistics. One of the applications they tested was
indoor and outdoor inventory management. They looked at the case of NHS,
a terminal operator in the Harbour of Antwerp whose stock of steel is spread
over a three-kilometre radius. Traditionally, the inventory was managed
manually with operators recording the location of the steel bars by hand.
Drones could make the process considerably more efficient by following
a preprogrammed route, counting stock and automatically updating the
inventory in the system. Stock management would be faster, less costly and
more accurate. Unfortunately, this is not currently an option as Belgian
legislation doesn’t allow automatic drone flights beyond the line of sight.
37
Challenges and enablers
38
Safety also has to be guaranteed at • Market immaturity is evident on drone to fly. Belgium’s also known
all times, as far as possible. Without the level of business models. Many for its small size and large population
that, companies will remain reluctant companies are still trying to identify density, making it difficult to find a
to adopt drones in their operations. where they’d like to be in the wide plain without buildings.
Drones for professional use will have market and what to focus on. With
to live up to higher standards than no one‑stop shop, industries must These characteristics make it more
those for hobbyists, be able to work in build their own knowledge of drones challenging to fly drones. Safety zones
harsh environments for example, such and be able to explain their needs are needed to protect the public,
as near electromagnetic fields, and and required drone specifications. which limits flexibility and freedom.
they need to be able to meet very high There’s a need for a service provider In Belgium, drones aren’t allowed to fly
safety requirements. Interested parties to analyse needs and develop the near airports or above crowds, making
are curious about the levels of safety ideal drone for different use cases. it even harder to fly a drone in the
technology companies will be able to country.
deliver. • Software is still at an early stage;
currently, there’s no off‑the‑shelf
Hardware and software vendors and software available that fits the needs Return on investment
integrators need to keep up to make of most businesses, mainly because
sure that their products continue to fit professional users want them for More use cases are required to prove
industry needs. On component level, niche applications. Businesses are that drones are more than just a
drones have substantial capabilities, therefore required to develop their trendy toy. A cost-benefit analysis that
but delivering a final end product still own software or at least actively shows potential ROI will help convince
remains a challenge. The Belgian drone participate in its development. More businesses to use drones in their
market is relatively new and far from mature software packages will allow operations.
mature, as can be seen in a number businesses to reach efficiencies,
If a drone isn’t required for frequent
of ways: such as higher processing speed,
use (e.g. only for an annual analysis),
intelligent recognition and
• The market is full of small hardware ‘drones as a service’ may be a more
pre‑analysis of irregularities
businesses looking to develop a relevant way to introduce drones. This
(human interpretation may still be
commercial product in collaboration avoids the need to purchase a drone,
required), etc.
with the industry. Such custom- train to be a certified drone pilot and
made solutions are often perceived manage all administration concerned
as unreliable, expensive and with flying a drone, all of which is done
Belgian specifics by the service provider.
time-consuming as the use cases
and proofs of concept have to be Belgian weather conditions are
When the human effort is no
developed on the fly. Industry is a challenge for drones as they’re
longer required and drones can fly
begging for a ready‑made product designed today. Often developed and
autonomously and/or in combination
that fulfills its needs, without tested in countries with completely
with robotics, that’s where real
it being required to be part of a different weather conditions, they’re
disruption will come in and the use
research and development project. not necessarily made for tougher
of drones will be faster, safer, more
weather conditions, which could result
accurate and cheaper.
in safety risks or the inability of the
39
Belgian culture Enhancing data quality and
accuracy
Drone technology already enables a lot
of applications, however Belgians seem Companies have been using
reluctant to embrace the technology in satellites and helicopters to gather
everyday life. They’re hesitant to invest photogrammetry and geospatial
in a technology they’re unfamiliar data for many years to gain access
with. For smaller businesses, failing to valuable information such as
when trying something new could topography, soil types, damage to
have devastating consequences, infrastructure, etc.23 Drones will be
they’re therefore waiting for others a direct competitor to satellites and
to prove the added value of drones. helicopters as they can provide data
Such an attitude doesn’t stimulate in a more cost-effective way with
experimentation with and use very high accuracy. Both satellites
of drones. and drones have their advantages
and disadvantages (e.g. one satellite
image covers a large area, but there
Enablers are issues on cloudy days), which tool
is best depends on the application and
The enablers listed below will support situation.
the adoption of the drone technology
in Belgium. Drones could also improve data
accuracy; inspections and analysis
today often use human eyes which
Enhancing accessibility means relying on what the human
sees at that moment. There’s always
Drones can reach places that humans a chance of something being missed.
can’t or find difficult. They can provide With a drone, images can always
footage and measurement points be reviewed multiple times and at a
from places that would otherwise later stage. Drones also capture far
remain a mystery or risk human safety. more measuring points in a shorter
Alongside the potential time and cost timeframe than humans (2000 in
savings drones afford, their life-saving 20 minutes vs. 600 in a full working
potential is a great enabler to start day), improving data quality.
implementing drones.
23
PwC, Clarity from above, 2016
40
41
Legislation
Keep a safe distance All classes: appropriate distance from obstacles > 30 m
Other chapters of the Royal
(unless acceptable risk in class 1)
Decree include provisions for the
communication and control software
Figure 8.
Two types of operations are distinguished for commercial use of drones*
implemented in drone technology,
incident reporting obligations,
mandatory insurance coverage for
For both classes 1(a&b) and 2, the • An operation manual and risk
drone operators and references to
following must be taken into account: assessment for class 1
compliance with applicable data
• Registration of the drone with the • A declaration made by the operator protection and privacy legislation
BCAA that the organisation is in full (in particular for drones with a camera
compliance with the national functionality).
• A certificate of competence for requirements for class 1b (starting
class 2 operations (achieved by Excluded from the regulatory
operations only after receiving
taking a theoretical course and requirements of the Royal Decree of
confirmation from the BCAA and
passing a practical skill test with 10 April 2016 are
notifying the BCAA of each drone
a BCAA‑recognised examiner) or flight before take‑off) and has prior • Drones used only to fly inside
a remote pilot licence for class 1 authorisation from the BCAA for buildings (indoor)
operations (achieved by passing a class 1a operations (the drone has
theoretical examination organised a certificate of conformity from the • Drones used by the military, customs
by the BCAA and a practical skill test BCAA or an equivalent document authorities, police, coastguards, etc.
with a BCAA-recognised examiner) issued by a civil aviation authority
from an EU Member State. If not, • Certain types of model aeroplanes
one must be obtained prior to solely used for personal/recreational
24
www.belgocontrol.be
* Source: https://mobilit.belgium.be/nl/ requesting authorisation) purposes, provided that they meet
luchtvaart/drones/ik_heb_een_drone_wat_nu the strict requirements detailed in
the Royal Decree
43
The use of drones is also prohibited for with a special status or within a radius Artistic and formation flights
operations involving: of 1.5 nautical miles of an aerodrome
or 0.5 nautical miles of helicopter pads. By excluding artistic and formation
• The transport of people, mail flights, the entertainment business
or cargo As Belgium has many civil and military seems to be impacted most. The
airports and active helicopter zones, general terms of this exclusion mean
• Towing banners or such like this exclusion makes drone usage it has wide scope, as no artistic
challenging at best, and excludes exhibitions can be supported by
• Dropping objects or spraying liquids
a number of opportunities for drones and no specific routines can
• Acrobatic and formation flights commercial drone operations. be designed, such as the opening
ceremony of the Winter Olympics 2018
BCAA works closely together with Passenger, mail and freight in Pyeongchang, South Korea, where
Belgocontrol24, offering other services transport drones were used to create a visual
necessary for a safe air traffic, such spectacle.
This use of drones is explicitly excluded
as aeronautical and meteorological
and even prohibited within Belgium. Procedural and licensing
information and manages all systems
for ATM (Air Traffic Management) data requirement
Around the globe, we’re seeing
processing and CNS (communication, promising applications and pilot Allowed drone applications, not
navigation and surveillance). projects, although the business case forbidden under Belgian Law,
isn’t always obvious. We expect a lot are subject to prior licensing and
Let’s now take a closer look at some of
from these developments in the near supervision. Requirements are
the key items in the drone legislation
future, in the area of smart mobility, dependent on the category of RPAs
with regards to its impact as barrier
for example. concerned. Today, this involves extra
or enabler for the development of
commercial drone applications. fees and due to relatively long cycle
Visible line of sight
times means some businesses miss out
In Belgium, you may not fly a drone on opportunities.
Barriers BVLOS, meaning that flights are
Respect for privacy regulations
limited in length/coverage and often
Operations on air traffic service incur greater costs due to mantime With regards to compliance with
(ATS) routes requirements. privacy regulations, the Royal Decree
This exclusion means drones can’t imposes the obligation of respect for
Shedding of items or sprinkling
be flown in air traffic security and privacy and refers back to general
during flight
supervision zones. In principle, (Belgian) privacy legislation, as
this excludes the use of drones in Drones can’t be used for “the guaranteed by article 8 of the European
temporary reserved airspace, airspace shedding of items or sprinkling in Convention on Human Rights (ECHR),
flight”, which is in general terms the Camera Act of 21 March 2007,
useful in agriculture, for example, for the Privacy Act of 8 December 1992
planting seeds or watering or even and possibly even the General Data
fertilizing crops. Protection Regulation (GDPR).
44
Enablers chain efficiency, will not be subject to can grant a deviation of either the
a prior certificate or license, nor would prohibition of a drone application or
We distinguish two main enablers the RPA need to be registered. the requirements of a permit.
in current Belgian drone legislation
that have a positive impact on The use of a RPA in the public This means that, when the right
commercial drone operations. The interest or defence of the guarantees are provided, drones can
first is the exemptions listed in the public good be used for a freight parcel delivery,
drone legislation and the second is the a class 1 RPA can fly above the 90 meter
possibility for deviation. The use of drones for military, AGL limit or a drone can even go
customs, police, investigation or BVLOS during a flight.
Exemptions rescue, firefighting, beach supervision
activities or comparative or similar The Minister hasn’t yet introduced
The Royal Decree exempts a few RPA activities are exempt from the a framework as to which possible
operations from its provisions. The provisions of the Decree. Drones could deviations can be considered
following activities are therefore therefore be used without having acceptable or which provisions aren’t
allowed without having to comply with to fulfil any formalities to monitor eligible for deviation. Every deviation
procedural and licensing requirements, customs stations to prevent smuggling, is therefore, until such a framework
and provide opportunities for monitor beaches and help prevent is issued, assessed on a case-by-case
commercial drone applications. drowning, patrol parts of a city to basis, depending on the guarantees
detect fire faster, etc. provided and the specifics of the
RPA operations within a building
operation.
Deviations
Using a drone to deliver packages from
The Minister can also grant a deviation
one department to another in the same When the safety of the airspace, from the conditions in the Royal Decree
building, or even moving or restocking individuals and goods on the ground for operations with regard to the public
goods on a more efficient basis and can be ensured, the Minister, his good (for example traffic supervision or
thus, for example, enabling supply delegate or the Director-General environmental monitoring).
45
European legislation Highlights of the proposed focus on the drone itself, but consider
legislation a range of elements such as where the
in the making drone is flown (over sea or over a city
The rules on drones will provide centre), who’s flying the drone (a child
On 22 December 2017,
the basic principles to ensure safety, or a professional pilot) and what drone
EU ambassadors (Permanent
security, privacy and the protection of is being used (how heavy it is and what
Representatives Committee) endorsed
personal data. There’ll also be rules safety features it has).
the deal concluded with the European
on noise and emissions generated by
Parliament on 29 November 2017 on Here below, we take a closer look at
drones, as is the case for any other
revised common safety rules for civil what’s currently in place:
aircraft.
aviation and a new remit for EASA. The
reform includes the first-ever EU-wide Higher-risk drone operations will The ‘open’ category of
rules for civil drones. It allows RPAs require certification, while drones operations’
of all sizes to fly safely in European presenting the lowest risk will simply
airspace and will bring legal certainty This category doesn’t require prior
need to conform with the normal EU
for this rapidly expanding industry. authorisation by the competent
market surveillance mechanisms.
authority, nor a declaration by the
Drone operators must be registered if
The purpose of the new rules is to operator, before the operation takes
they operate drones that can transfer
create the right conditions so that place. Safety is ensured through a
more than 80 joules of kinetic energy
the EU has the capacity to handle the combination of operational limitations,
upon impact with a person. This
expected 50% increase in air traffic technical requirements for the machine
threshold can be amended in the future
over the next 20 years, of which a lot is and the competency of the remote
without lengthy procedures by means
expected to come from the increasing pilot. Examples of operations that
of a delegated act to take account of
use of drones. It’ll also ensure that the fall into this category are filming and
developments in this area.
EU aviation sector is prepared for tough taking photographs, infrastructure
global competition. The proposed European approach is inspections and leisure activities in
innovative and globally recognised as which the remote pilot keeps the
the best way forward to keep drone unmanned aircraft in sight at all times.
operations safe. The requirements don’t
46
The ‘specific’ category of In the legislation work, the good How will the proposed
operations’ safety records of model flying clubs legislation become law?
and associations are recognised and
This category requires authorisation it’s been proposed to provide special Once the agreed text has undergone
by the competent authority before allowances for them. legal-linguistic finalisation, it must be
the operation takes place. Here, safe formally approved first by the European
operations are guaranteed through a Important to note is that EASA is also Parliament and then by the Council
system in which the drone operator is taking the lead in U-space and has (agreement at first reading). Following
required to carry out an operational invited the industry to help it with adoption, the regulation will be
risk assessment and put in place the concepts, proofs of concepts and published in the EU’s Official Journal.
resulting mitigation measures to making funds available via Horizon It’ll enter into force twenty days after
obtain authorisation to fly the drone. 2020. U-space is a critical link in the publication. Optimistic sources expect
Examples of this category are flights development of a safe innovative the new European Drone Legislation
where the operator can no longer drone ecosystem, where unmanned to be approved late 2018/early 2019,
see the drone (BVLOS), flying over and manned drones coexist in a with mandatory implementation and
populated areas and operations with friendly and effective way. adoption in all the European Member
heavier drones. States within a prescribed timeframe,
At the beginning of 2018, EASA
still to be agreed.
EASA will also develop standard published a first formal Opinion on
scenarios to make it simpler to obtain safe operations for small drones in
authorisations for well‑defined Europe. This formal Opinion is an
operations (such as linear inspections important stepping-stone to keep drone Belgium preparing for
conducted in BVLOS or crop spraying). operations safe and secure, and build a European legislation
wider regulatory framework.
The ‘certified’ category of Technology driving new use cases
operations The Opinion also breaks new ground benefitting the industry develops faster
by combining product legislation than law. In such a quickly evolving
Next to legislation for the open and and aviation legislation: design
specific categories, legislation for a ecosystem, policy makers are having a
requirements for small drones (up to tough time keeping up.
third “certified” category to be part 25kg) which will be implemented by
of the European Drone Legislation is using the well-known CE (Conformité Soon after the appointment of
being drafted and will be discussed. Européenne) marking for products Mr. François Bellot as Minister of
This will be for UAS operations that bought on the market in Europe. Mobility, who’s very keen on creating
involve higher risks and therefore opportunities to develop the new drone
require certification of the drone The Opinion follows a preceding economy, several working groups were
and its operator, and licensing of the consultation document (Notice of set up comprising representatives of
flight crew. Proposed Amendment – published the most important stakeholders. These
by EASA in May 2017) and takes teams mapped possible amendments
Some examples of this certified into account thousands of comments
category can be found hereunder: to existing legislation that could offer
received from private citizens, solutions to the most burning issues
industry, operators and national and barriers.
• Large or complex UASs operating
authorities during a four-month public
continuously over open assemblies
consultation period. A detailed impact For the time being, priority is on
of people
assessment supported the initial bundling all efforts to create European
• Large or complex UASs operating consultation document. drone legislation that’ll have a huge
BVLOS in high-density airspace impact on current Belgian drone
The Opinion allows a high degree of legislation. Stakeholders will soon
• UASs used for the transportation flexibility for EASA Member States. be actively involved in preparing the
of people They’ll be able to define zones where implementation of the new European
drone operations will be either drone legislation in Belgium.
• UASs used for the carriage of prohibited or restricted (for example,
dangerous goods, which may result to protect sensitive areas), or where
in high risk for third parties in the certain requirements are alleviated
event of a crash (for example, areas dedicated to model
aircraft).
47
48
A special word of thanks
• Ahlers • Inagro
• Aveve • Nike
• Baloise • Orange
• BASF • Picstory
• Belgocontrol • Proximus
• BeUAS • Securitas
• Delair • Telenet
• DEME • Topcon
• Droneport • Unifly
• Elia • Videohouse
• Engie • VIL
• EUKA • VITO
• Fluxys • VIVES
• Hoogmartens
49
Who’s who
About PwC PwC has set up a global centre of The drone practice in the Belgian
excellence for drones, located in firm uses its expertise in project
At PwC, our purpose is to build Europe, called Drone Powered management, market analysis and
trust in society and solve important Solutions (DPS)26. In collaboration data & analytics, and enriches it
problems. We’re a network of firms with local teams, the centre helps with specific drone image analytics
in 157 countries with more than clients from various industries all knowledge from DPS.
236,000 people who are committed over the world maximise the potential
to delivering quality in assurance, offered by drone technologies. The scope of our competencies includes
advisory and tax services. Find out strategy, process transformation,
more and tell us what matters to you by DPS has developed its own proprietary IT customisation, visual data
visiting us at www.pwc.com. delivery software, PwC Geospatial. processing and analytics. These
App, that enables the integration, competencies enable PwC to deliver
PwC refers to the PwC network and/ presentation and management of end-to-end services to clients, from
or one or more of its member firms, comprehensive datasets. Thanks to Strategy through Execution.
each of which is a separate legal entity. its wide spectrum of functionalities,
Please see www.pwc.com/structure for the tool enables easy and instant
further details. decision making.
Emerging technology
and drone‑powered
solutions
We believe that emerging technology
strategy needs to be a core part of every
company’s corporate strategy. Business
executives must sort through the noise
to make clear-headed decisions about
the most relevant technologies that’ll
sustain revenue growth and enhance
business operations. To help companies
focus their efforts, PwC analysed more
than 150 emerging technologies to
pinpoint what’s known as the “Essential
Eight.”25 These are the technologies
we believe every organisation must
consider. While each company’s
strategy for how to best exploit them
will vary, these eight technologies will
have the most significant global impact
across industries.
25
usblogs.pwc.com/emerging-technology/a-guide-to-the-essential-eight-emerging-technologies/
26
Clarity from above, PwC, 2016.
50
About Agoria Agoria’s organisational structure is Services, Food & Beverage, Healthcare,
built around four pillars: expertise Transport & Mobility and Sports &
Agoria27 paves the way for all centres, market teams, industry Entertainment Events.
technology-inspired companies in teams and policy units.
Belgium that are striving for progress • Industries
in the world through the development • Expertise centres By offering advice and tools, and
or application of innovations and Leading experts answer your questions organising workshops and networking
that together represent around on, among other topics, talent and events, Agoria’s industry teams
300,000 employees. the labour market, innovation, support you when it comes to meeting
energy, the environment, socio-legal the present and future strategic
Agoria currently counts over issues, well‑being at work, taxation, challenges in your industry, whatever
1,800 member companies. Its main regulations and standardisation. the sector: Aeronautics, Space, Security
assets include a unique position, & Defence Industries; Building,
a wide range of know-how and an • Market teams Contracting & Technical Services
extensive network of high‑level Agoria’s market teams help you Industries; Digital Industries; Telecom
contacts. These assets allow us promote your offering on the market, Industries; Manufacturing Industries
to help create the context and identify market opportunities for and Materials Industries.
business environment in which your products or services and forge
technology‑inspired companies can sustainable partnerships in Belgium • Policy units
build their solutions to improve quality and abroad. We’re currently focusing Experienced policy units defend your
of life in four key areas: on the following markets: Building & interests by lobbying at all levels
Urban Development, Energy, Financial of power.
27
www.agoria.be
51
Authors
Main authors
• Joline Culus
PwC Belgium
• Yves Schellekens
Agoria
• Yannick Smeets
Law Square
Contributing Team
• Floris Ampe
PwC Belgium
• Agnieszka Babicz
PwC Poland
• Els Empereur
Law Square
• Geert Jacobs
Agoria
• Michal Mazur
PwC Poland
• Per Posma
PwC Belgium
• Patrick Slaets
Agoria
PwC
Floris Ampe
Partner, Digital Services & Innovation Leader
PwC Belgium
Per Posma
External service provider for PwC Belgium
Joline Culus
Senior Consultant
PwC Belgium
Agoria
Yves Schellekens
Business Group Leader Industries
Agoria
+32 2 706 80 59
yves.schellekens@agoria.be
© 2018 PwC Belgium and Agoria vzw/asbl (joint copyright). All rights reserved.
PwC refers to the companies associated in PricewaterhouseCoopers International Limited (PwCIL), each member of which is a
separate legal entity and does not act on behalf of PwCIL or other member firms.