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OUR LADY OF FATIMA UNIVERSITY

College of Business and Accountancy

Antipolo City

A STRATEGIC MANAGEMENT PLAN FOR

SUBMITTED BY:

Del Rosario, Elizabeth L.

Estrella, Marvearthry G.

Homillano, Phoebe Kathe J.

Hubilla, Sigrid Mallice B.

Macamus, Maica Shaila B.

Sena, Jela Marie L.

Ventinilla, Danica P.
TABLE OF CONTENTS

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

INTRODUCTION

Company Overview

RESEARCH METHODS AND DESIGN

COMPANY’S VISION AND MISSION

Vision Statement

Vision Statement Analysis

Mission Statement

Mission Statement Analysis

EXTERNAL ANALYSIS

PESTEL Analysis

Political Factors

Economic Factors

Social Factors

Technological Factors

Environmental Factors

Legal Factors

INDUSTRY AND COMPETITOR ANALYSIS

Industry Analysis

JC’s Porter’s Five Forces Analysis

Threat of New Entrants

Competitive Rivalry among the Industry

Bargaining Power of Buyers


Bargaining Power of Suppliers

Threat of Substitute Products and Services

Competitor Analysis

INTERNAL COMPANY ANALYSIS

JC’s Beauty Parlor’s Highlights

Summary and Conclusion

STRATEGY FORMULATION

SWOT Analysis

OBJECTIVES, STRATEGY RECOMMENDATION


AND ACTION PLANS

Financial Objective

Strategic Objective

Recommended Strategies

STRATEGY IMPLEMENTATION

Strategy Map

STRATEGY EVALUATION, MONITORING


AND CONTROL

Table: Balanced Scorecard

Summary and Conclusion

APPENDICES
ACKNOWLEDGEMENT

With a delighted heart, we would like to acknowledge the contribution of the following in the

accomplishment of this study. Without them, we could not have obtained the information needed for

this research to be possible. We extend our profound gratitude to the following:

To Ma’am Elna Barrantes whose expertise, consistent guidance and advices helped us bring

this study into success.

To the staff of JC’s Beauty Parlor who lend their time to accommodate our group. With their

cooperation and willingness to answer to the interview we conducted, our team was able to have the

data we needed in this study.

To our parents, who provided us support – emotional and spiritual. And to their permission to

allow us to visit different places we needed to obtain essential information regarding this study.

Most importantly, to our Almighty God for His grace and never-ending love made everything

possible.
EXECUTIVE SUMMARY

JC’s Beauty Parlor has been in the industry for almost a decade. It has excelled over the years

through the experiences it has encountered. JC’s is a full-service beauty salon dedicated to consistently

providing high customer satisfaction by rendering excellent service, quality products, and furnishing

an enjoyable atmosphere at affordable rates. It is also well known for its welcoming ambiance, the

customers come unsure and wave a very satisfied smile afterwards. JC’s therefore is booming and

continuously grow to become one of the most trusted salons in the industry.

This paper discusses the results of the different analyses that our group has conducted. Also

included are the different recommended strategies that our group has deemed beneficial to the

company if implemented.
INTRODUCTION

Company Overview

Jhan and Chris’ Beauty Parlor (JC's) was established in 2010 by Mr. Christian Pastorin

together with his wife, Mrs. Jhanel Pastorin. According to them, during his adolescence Mr. Pastorin

wanted every moment in his life to be productive so he worked hard as a helper in the barbershop of

his uncle. As years passed by, knowledge and interest came into his mind where he decided to bring

the shine on him and built his own beauty parlor.

JC’s Beauty Parlor was named after Mr. and Mrs. Pastorin. It is located in FCS No. 20 Upper

Ground Floor, CMA Building Brgy. Dela Paz, Antipolo City. JC’s provides basic services for cosmetic

treatments both for men and women. They offer a wide range of services from hair cutting to nail

dressing services. JC’s is a small time salon who wishes to be a well-known salon someday.
RESEARCH METHOD AND DESIGN

Interview

An interview means a private meeting between people when questions are asked and

answered. The person who answers the questions of an interview is called the interviewer. The person

who asks the questions of our interview is called an interviewer. It suggests a meeting between two

persons for the purpose of getting a view of each other or for knowing each other.

We conducted interview in JC’s Beauty Salon and these are the content of our interview, we

asked them about the numbers of customers a day, the numbers of regular and first timer customer, and

referral from the customers. We also asked about, the nature of their business, and the type of the

services that they render.

Internet

Internet is a global computer network providing a variety of information and communication

facilities, consisting of interconnected networks using standardized communication protocols.

We used the internet for various references that are supplemental in conducting this research.

The information that we gathered through the internet is used for references only.
COMPANY’S VISION AND MISSION

Vision Statement

At JC’s Beauty Parlor, we aim to be excellent in the industry by – justifying what is "beauty"

and continuing education among our employees.

Vision Statement Analysis

Our long-term goal at JC’s Beauty Parlor is to enhance each guest by bringing out her inner

beauty and confidence. Continuing education is of utmost importance because we always want to be

on the cutting edge of new and glamorous trends as well as proficient in the latest technique and

technologies. We appreciate each and every guest because with your support we have the opportunity

to expand our artistry and lift spirit.

Mission Statement

To provide excellence in services that will enhance our client's physical appearance as well as

giving confidence to present themselves.

Mission Statement Analysis

JC's is currently offering wide range of services that includes Hair: cut, color, shampoo,

relaxes, blow dry, rebond, hot oil, and treatment; and for Nails: manicures, pedicures and polish. They

also offer Home Services to bring customers convenience. The main purpose of JC's Beauty Parlor is

to provide an excellent service for its customer. An excellent service encompasses not just quality

service, it also uses quality products for the customer's satisfaction and ensures that all hairdressers

possess the necessary skills and are certified in performing their duties. Since woman and even man

feels esteem and confidence by her beauty, It is very important for JC's to ensure that its customers
will look presentable at all times as part of the personal hygiene and also they make sure that it will be

one of the best source of confidence.

The hyper-growth of the Philippines beauty and wellness industry is solid and not expected to

waver any time soon. With over 120 million people, and a market where over 75% of the population

‘use a beauty or wellness’ product, known globally as one of the world’s most beautiful people and

employee-market where ‘beauty and wellness’ is a job-requirement. Such massive demand enables

Philippine clinics, dermatologist, estheticians and doctors to be amongst the most experienced and

talented in the world. Another highly lucrative aspect of the industry are the product and merchandise

distributors and suppliers who meet the market demand for everything from glutathione and placenta,

to botox, soaps and creams. Distribution companies which provide the medications, supplements,

procedure training, product seminars, supplies and tools of the trade, have tapped into a new stream of

wealth.

JC's main purpose is to provide an excellent service for its customer. An excellent service

encompasses not just quality service, it also uses quality products for the customer's satisfaction and

ensures that all hairdressers possess the necessary skills and are certified in performing their duties.

Currently, they offer a wide range of services that include:

1.) Hair: cut, color, shampoo, relaxes, blow dry, rebond, hot oil, and treatment;

2.) Nails: manicures, pedicures and polish; and

3.) Home Services.

It is very important for the parlor's customer to look presentable at all times as part of the

personal hygiene and also they make sure that it will be one of the best sources of confidence.
EXTERNAL ANALYSIS

PESTEL Analysis

A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing

an organization. The letters stand for Political, Economic, Social, Technological, Environmental and

Legal. Depending on the organization, it can be reduced to PEST or some areas can be added i.e.

International.

In marketing, before any kind of strategy or tactical plan can be implemented, it is

fundamental to conduct a situational analysis. And the PESTEL forms part of that and should be

repeated at regular stages to identify changes in the macro environment. Organizations that

successfully monitor and respond to changes in the macro-environment are able to differentiate from

the competition and create a competitive advantage.

Political Factors

JC’s Beauty Parlor is one of the salons in the Philippines and thus strives to standout against

its competitors. Politics can increase risk factors because our government can quickly change business

rules that can have a negative or positive impact in every business. JC’s has to abide to these rules in

order to avoid being close or shut downed. Being aware of political trends at the national and local

level is an essential part of planning and strategy development of any business like JC’s and should

adapt to these sudden changes.


Economic Factors

According to reports, the inflation rate in the Philippines has increased, 4.4 percent as of

January of 2019, resulting to higher prices of commodities. In relation to the business operations of

JC’s, the prices of the materials used for services also increased.

Social Factors

Nowadays more people are concerned on what they look or their appearance in which people

now usually go with the current trends of the society. Consumers can change their tastes very quickly.

For this reason, JC’s Beauty Parlor depends on knowing which goods and services consumers want. To

standout against its competitors, JC’s has to keep an up to date hair trends and styles to cater to their

customers.

Technological Factors

Any hair and beauty salon that intends to grow must keep pace with changing technologies as

it change everything about the way of business interacts, attracts and reward their clients in their

individualized experience in salon.

Also such technologies help them to organize their duties and responsibilities in terms of

providing services such as appointment booking, management, marketing, customer service, and even

the actual services in efficient and effective manner to their consumers.by embracing these

technologies, JC’s can maintain a competitive edge among its competitors.


Environmental Factors

Many people come in and out of JC’s every day to have their hair and skin catered to, which

means properly cleaning and storing equipment and supplies is an absolute must. All employees must

disinfect all tools that used in their services. Brushes and combs must be stored in disinfectant. Razors

and scissors must be disinfected frequently.as well as the Fresh towels must be used for every client.

Sinks, floor mats and the floor itself must be sanitized daily in order for them to maintain the

cleanliness of their surroundings.

In addition, having a proper waste management, such biodegradable and non- biodegradable

trash bags, is a must not just because it is mandated by our government but also to inform everyone

that in this way they are eco-friendly even though they are using products in which it is quite harmful

to our environment.

Legal Factors

Any rules and regulations implemented in local and national government must be followed in

order for JC’s to operate legally. It includes the proper compliance of licensing, sanitation and

hazardous compliance and any labor law that must be displayed in their business to ensure employees

their rights.
INDUSTRY AND COMPETITOR ANALYSIS

Industry Situation and Prospects

The Philippines beauty and wellness industry is one of the fastest growing and most profitable

investment markets in the world. Despite tough competition, a salon chain operator sees broader

opportunities for growth in the Philippines while Filipinos have yet to embrace the importance of hair

care in a person’s total well-being.

In the early-days, beauty was something highly-marketed directly to the rich. In addition, it

was more centered-around vanity, as opposed to necessity or everyday life. However now, like with

Ford Motor Company, McDonald’s and Walmart in the US, beauty and wellness have gone

mainstream and have been democratized, allowing the masses to partake.

JC’s Porter’s Five Forces

Threat of New Entrants

In Porters five forces, threat of new entrants refers to the threat new competitors pose to

existing competitors in an industry. According to Porter’s 5 forces, threat of new entrants is one of the

forces that shape the competitive structure of an industry. The threat of new entrants Porter created

affects the competitive environment for the existing competitors and influences the ability of existing

firms to achieve profitability.

With the growth of beauty parlor industry new competitors are coming, new potential

competitors are always a threat to beauty parlor industry, some of the possible threats are the advance

technology, strong brand names of the product that the competitors use, location is not an issue which

means the place is easily accessible.


Competitive Rivalry among the Industry

Competitive rivalry is a measure of the extent of competition among existing firms. Intense

rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising

expenditures, or spending on service/product improvements and innovation. This includes how intense

is competition in the industry, the rate of industry sales growth, and products differentiation.

The rivalry among current competitors is high, the beauty parlor is a fragmented one in which

there are many small to medium salon. Many of these salons are individual firms and some are chains.

This means customers have a wide variety of choices and options because they can easily change

amongst competitors. This will lead to an opportunity for price war.

Bargaining Power of Buyers

Buyer bargaining power refers to the pressure consumers can exert on businesses to get them

to provide higher quality products, better customer service, and lower prices. A strong buyer can make

an industry more competitive and decrease profit potential for the seller. In JC’s Beauty Parlor, prices

of every service we offer are fixed. So buyers are basically powerless when it comes to bargaining

with the prices. They can only wait for promos that we can offer during holidays.

Bargaining Power of Suppliers

Supplier power refers to the pressure suppliers can exert on businesses by raising prices,

lowering quality, or reducing availability of their products. According to Porter’s 5 forces industry

analysis framework, supplier power, or the bargaining power of suppliers, is one of the forces that

shape the competitive structure of an industry. The idea is that the bargaining power of the supplier in
an industry affects the competitive environment for the buyer and influences the buyer’s ability to

achieve profitability.

Threats of Substitute Products and Services

Since usage of other equipment that are used in parlors is not as complicated as before, many

people prefer to buy their own blowers, hair irons and the such to avoid the hassle of personally going

to salons. They take advantage of the one-time investment rather than paying for the service fee at the

salon every time.

Competitor Analysis

These are the 3 competitors within the industry which offers a similar service that might affect

the prices of services as the competitors attempt to gain a larger market share.

The following are found in Brgy. Sta. Cruz, Antipolo City where JC’s Beauty Parlor is also located:

• Wilma and Liza Beauty Salon

This salon is established since 2007. It was formed by the partnership of Wilma and Liza.

Both of them have the same interest in cosmetics, which made them decide to build a salon of their

own. Through the years, they find it difficult to stay in the beauty industry since they are not that so

familiar in the business world but they still manage to be one of the top requested salons in the area.

They offer three areas of service including hair, nail and spa services but, the only thing that they do

not have is home service. Haircutting and hair styling services is highly recommended from this salon,

as well as, their manicure and pedicure team also gets a lot of love from their clients. The Spa features
various high-class facilities, in this matter they need more staffs that are experienced or knowledgeable

enough to cater all the needs of their customers.

• Remar Beauty Parlor and Barber Shop

Remar Beauty Parlor and Baber Shop is the one of the salon that can be found in the

customers’ list. Mr. Remar, the owner, is a big dreamer, since his youth, he always wanted to build a

Barber shop of his own. And because of his determination and hard work, Mr. Remar was able to

establish not just a Barber Shop but a Beauty Parlor as well and it became a byword in beauty and

grooming. It has been operating for almost 12 years from now. However, the owner also struggled in

operating the business since it is a 2-in-1 where it caters both men and women as mentioned in their

business name, and having different customers with different preferences, it is hard to please and to

capture what the client wants to achieve. But as a professional they manage to satisfy their customer’s

wishes. They specialize in different cuts and according to many, it is a great place to get a great haircut

for a very reasonable price. Today, Remar Beauty Parlor and Barber Shop continue to provide its

clients topnotch products and services and a testament to this is the continued patronage of some

clients who have grown with the parlor.

• Saivan Beauty Salon

Saivan Beauty Salon is highly competitive. It is the oldest salon that still exists up until now in

the area. They are operating for more than 12 years. The intention for building this salon is to help

people who feel low and unsatisfied with their look. They believe that beauty gives an impact in the

lives of people and wanted to cure or redo not just their messed up look but also their messed up self-

esteem. Saivan Beauty Salon is a full services salon that always provides exceptional services such as
hair, nails, waxing and facial spa. It offers superior Spa services while creating beautiful, sexy,

believable hair. Its’ relaxing environment is designed and dedicated for every guest look and feel their

individual best. They believe in giving back and supporting those in need as well as rewarding their

guests. They are Equipped with an amazing team of talented professionals. They hire trained

hairstylists, certified colorists, nail/make-up artists and skin/massage therapists. The result is an

exclusive blend of great people trend setting hair services that are organically chic, while nurturing

nails, skin and body with restorative spa services to make their customer feel best. It also offers home

services they usually called Salon at home bringing the salon experience in their homes. This salon is

good at promoting their services.


INTERNAL ANALYSIS

JC’s Beauty Parlor’s Highlights

JC's Beauty Parlor started way back 2010, this means that the business is running for almost 9

years already. JC's is known for its developed parlor in their market line. They excelled and continue

excelling in their line industry. JC's being able to last for how many years have been well trained from

experiences and had been educated with the services they offered. The business is prosperous with

customer everyday waiting for them to be served.

One of the business highlights of JC's is that place improvement and human resources

advancement through the years. From being a small spaced beauty parlor with one employee JC's

managed to upgrade to a spacious rented space and having more than three employees. Also from

hairdressing service they have integrated to the services are nail dressing and Home servicing. In

addition from, two sitting place in the establishment it now offers more than six sitting places.

JC's has been well known for its exceptional management of business. They are known for its

hospitable welcoming of customer's since the business owner requires its employees to make sure that

all customers that will enter their establishment will be considered as a friend not just a customer. They

are known to develop this "friendly and heartwarming vibe" which makes their customers keep coming

back for more. They develop this mutual relationship amongst their customers.

Other than this features, JC's is also known for its wide range of services being offered. They

don't just stick into just hairdressing and nail dressing in their place they also offers Home service.

This Home Service brings convenience and total relaxation to their customers who cannot afford to go

to their establishment and have their hairs or nails done. The efforts and mutuality the business has

established with their customers established a rapport.


Through continuous improvement and maintenance of its services, JC's make sure to update its

equipment and services. JC's is said to be one of the most competitive business around their line

industry. The managing directors of the business who runs the day to day operations of the business

were also the owners, which give the business advantage since the owners were fully concerned of its

business. The policies are being implemented strictly by the owners, so the business operation is

harmonious. JC's was able to manage the risk of misunderstanding in the operations which are

unavoidable.

As to the employees of JC's they are very structured with the services. The managing directors

make sure that its employees manage to follow the standards for the works they will do. They also

make sure that the skills of its employees are not outdated and continue to enroll them with seminars

that will give them certifications and additional knowledge to their skills. In addition, JC's declared

that their biggest advantage is that they are not prone to risk that they might not operate due to lack of

human resources because the owner themselves can perform the services they offer. They are also

equipped with skills they develop even before they started the business.

JC's aspires to grow bigger in the near future, so they are continuing in discovering and

wrecking their limits as to what their business can perform. They ensure that customers will still keep

on coming back to them with their unique and competitive advantage when it comes to how they

managed them. They also wanted to maintain and build up the rapport that the business is known for in

terms of its customers.


STRATEGY FORMULATION

SWOT Analysis

Strengths:

 Excellent customer experience

Since the management only accepts employees that are certified and with right amount of

experience, they can assure the customers that they offer the best services that a salon can

provide. By far the customers have been very satisfied with their services.

 Highly qualified staff

The JC’s Beauty Parlor only hired those individual who have at least 2 years vocational

course and have attended seminars about salon trainings and management. They have salon
personnel that are experienced, professional when it comes to work and ensures that customer

service is the top priority.

 Location is accessible to potential customers

The salon is located in Upper Ground Floor of CMA Building, Brgy. Dela Paz, Antipolo

City which is a good spot because many people usually visit the mall. It is also near the

marketplace where a crowd is expected almost every day.

 Large range of services

JC’s does not merely offers hairdressing but as well as manicure and pedicure, and many

more services.

 Competitive prices

Pricing is an important aspect not only for the organization producing the product, but also

for the consumers as well as the society. Price represents the value of the market offering to the

customer. It also indicates the quality of the product. But as to price competition, the lower the

service fee but good service, the more customers will come.

Weaknesses:

 Unstructured reservation bookings

Such problem may lead to overcrowding and disarray in the salon.

 Lack of supervision on inventories

If inventories are not replenished on time, there will be stock shortage.


 Lack of advertisements

A good advertising plan is a key to raise revenues. JC’s does not pay that much

attention to this strategy.

 Equipment quickly depreciates

Since salon equipment and tools are used almost every day, the equipment depreciates

fast resulting to the need to buy a replacement.

Opportunities:

 Increase awareness thru social media

Since most target customers use social networking sites, it is ideal to use social media

advertising to promote the salon.

 Phone Call/Message Reservation

With the growth of the Salon Business, more customers are coming which causes the customers to

wait in queue and some are leaving due to it. With phone call or message reservation it can be avoided

and attract possible customers.

 The ever-evolving hair trends and styles

Introducing new hair styles and styling methods, introducing new product lines and brands in the

salon's inventory and attracting a new client market.


Threats:

 High competition

Since technologies or offerings of different businesses are so new that standards and rules are now

in a high resulting and creating more competitive advantages toward each other by making much

advantage in terms of such development in technologies as well as the improvement of their

environment.

 Power outage

The loss of the electric power, whether in a short or long term, to a particular area such as JC’s

business can be critical at sites where the environment and public safety are at risk in which it will be

the reason to decrease their sales.


OBJECTIVES, STRATEGY RECOMMENDATION AND ACTION PLANS

Strategic & Financial Objectives

The researchers’ intent is to make JC’s Beauty Parlor a well-known service provider that

creates an “ultimate client experience” through exceptional service, great atmosphere and superior

technical skill. The ambiance should inspire a pleasurable and welcoming environment that clients

look forward to visiting. And at the same time, it is cost friendly and profit attainable.

Strategic Objectives

Maintain high-quality products

The goal of any business is improving the products without exceeding a set budget or price

range. Successful salon owners build their reputations on operating high-quality businesses, using top-

of-the-line products and equipment. Because salon business product and equipment expenses qualify

as a tax deduction, these businesses are able to stay current with the most modern tools of the trade. A

quality investment doesn't merely stop at purchasing the best chairs, blow dryers, shampoos, hair

colors, etc. Investing in professional personnel and advanced training is key to enhancing overall salon

quality.

Staff Growth

Empowering salon staff means investing in the greatest earning potential available. Education

is one of the strongest tools an owner can provide to staff members to help them succeed and can be

paired with team earning goals to create a team culture within the business. Creating an atmosphere of

trust will create a positive and professional salon environment that will be experienced not only by the

staff but also by the clients.


Client Retention

Satisfied clients are the best tools. When a client leaves the parlor with a new look, he or she is

broadcasting our name and quality to the public. Most clients will be referrals from existing clients. No

major advertising campaigns are anticipated. Our research has shown that word of mouth is the best

advertising for this type of business. We will ask clients for referrals, and reward them with discounted

or free services depending on the number of clients they bring.

Time management

As a salon owner it is important to manage time effectively to ensure that the salon runs

smoothly, stays competitive and that the staffs remain engaged and happy in their jobs. With many

areas of your business to keep an eye on, it can be overwhelming to remain organised and efficient,

and many salon owners find themselves stretched for time trying to achieve more and more. It is

important to develop a smarter workload regime to ensure your salon continues to leap from strength

to strength. Time management system should be utilized in all activities to provide maximum

efficiency and effectiveness for our clients. It increases productivity to achieve goals.

Financial Objectives

JC's main objective when it comes to financial aspect is to increase its revenue and proper

allocation of its financial resources. Like any other business it is their main goal. When it comes to

revenue one thing should be considered it is the proper promotion of the business. Proper promotion of

the business comes with enhancement of sales since it will attract more customers. Additionally, it will

add more popularity or reputation to the business hence attracting more and more customers.

Increasing the revenue of the business can make impact on the business both internal and external.

Internally, employees will have additional motivation since the business will be able to offer

them great amounts of salary and they will feel stable with the business. JC's Beauty Parlor will also
have the capacity to enhance and develop greater quality equipment for its operations. To sum it

internally it will bring the business relief to both its customers and employees. On the other hand,

externally, JC's having additional revenue will have the resources to invest on equipment which are

related to events which they cannot manage or cannot control.

Another financial objective for JC's Beauty Parlor is to be able to have a proper organization

of its financial resources or its proper allocation. This means that they will be able to invest these

available resources to those things that are beneficial for the business.

Recommended Organizational Strategies

Organizational effectiveness relates to the efficiency of a business and quality of services

offered. The raw education of the hairdressers must be considered in different areas of the salon. Find

out about their abilities, skills and strengths. Identify their weaknesses or the areas where they face

difficulties when working as a team. After identifying their strengths and weaknesses, focus on the

growth of the business by building effective teams. Develop teams with complementary skills and

strengths. Business owners require active participation in the decision-making processes. They need to

ask the customers, as well as, employees for advice about improving the products without increasing

the costs for materials. Discuss ways to reduce the time required to accomplish specific goals without

cutting back on the quality of the product used or services. Being involved in the decision-making

process, a leader gains multiple perspectives and ideas about better ways to improve the organization.

Organization works well when evaluating the needs and interests of the customers. Ask

customers to fill in surveys or answer questions about the services provided. Find out what the

customers want from the company or the services they find the most valuable for their needs and goals.

For businesses with direct interaction with a customer, provide anonymous options for customers to fill

out complaints or provide feedback.


STRATEGY IMPLEMENTATION

Strategy Map

Perspective Strategy goal Goals Action Plans

Reduce consumption and Employees must properly use products to


Financial Cost Reduction waste of supply avoid wastage

Inventory Control FIFO technique

Affordable pricing Establish promos and special discounts

Customer
Satisfaction Be attentive of customer needs while
Excellent customer service getting a service
Customers
Customer Increasing serving quality Provide scholarship to produce highly
relationship trained employees

Develop own products Promote new product sets


Innovate
products

Learning and
Growing
Hire experienced staff
Highly-trained Educate employees further
personnel Improve Haircutting Techniques

Employee workshops and training courses


Internal
process Operations Organize the reservations Create an online reservation website that
management can be accessed by customers
processes

Obtain new customers Increase customers through good reviews


Customer and recommendations.
management Keep old customers satisfy
processes Be consistent on quality of services.
STRATEGY EVALUATION, MONITORING AND CONTROL

Objectives Measures Target Strategic Initiatives


Financial  Asset  Cash Flow  Increase 10%  Utilize assets for
Perspectives utilization  Return on per year different events
 Increase Equity  5% increase  Finance various
owner’s  Operating per year promotional
equity Income  10% increase programs
 Revenue per year
increase

Customer  Enhance  Percent of  50% new  Improve


Perspectives customer sales to new revenue profitability of
value client  Survey 65% existing customer
 Improve  Quality clients  Implementation of
customer performance  50% increase customer loyalty
satisfaction to customers per year program and quality
 Develop  Customer management
effective satisfaction
customer rate
relationship

Internal  Improve  Additional  50% increase  Utilize new


Perspectives services service service technologies and
offered  Additional  Increase 15% new medias
 Create network affiliates  Enter with new
quality partnership deals
partnership

Learning  Enhance  Employee  25% increase  Expand capabilities


and Growth staff Turnover turnover with technology
Perspectives competences  Training and  Additional  Develop strategic
 Enhance learning seminars and functional
understandin opportunities  80% of finance, marketing,
g of client  Job employees human resources
 Enable and satisfaction and information
Encourage technology
continuous competence
learning
SUMMARY AND CONCLUSION

The Financial Perspective of JC’s Beauty Parlor are to increase asset utilization and revenue

by increasing the cash flow and operating Income to 10% per year and to increase owner’s equity by

increasing the return on equity to 5% per year. This could be achieve through utilizing assets for

different events and financing to various promotional programs

The Customer Perspective is to enhance its customer value by increasing its percentage of

sales to new client to achieve the increase of 50% to revenue from new customers. To improve

customer satisfaction by doing a survey to the 65% clients about the quality performance to customers,

and to develop effective customer relationship by increasing customer satisfaction rate to 50% per year

through the implementation of customer loyalty program and quality management.

The Internal Perspective is to improve services offered by the additional of 50% increase in

new services through utilizing new technologies and new media and to create quality partnership by

additional network with a target of an increase of 15% affiliates by entering with new partnership

deals.

The Learning and Growth Perspective is to enhance staff competences by increasing the

Employee Turnover to 25% by expand capabilities with technology, to enhance understanding of client

by having additional seminars and training, and to enable and encourage continuous learning by having

about 80% of employees having job satisfaction. This could be achieve by developing a strategic and

functional finance, marketing, human resources and information technology competency.


HUBILLA, SIGRID MALLICE B.
+63278437068
7 Tapales Road
Brgy. Dalig, Antipolo City, Rizal, Philippines
hubillasigridmallice@gmail.com

EDUCATIONAL BACKGROUND

Tertiary Education Our Lady of Fatima University


Antipolo City
Bachelor of Science in Accountancy
2015 - Present

Secondary Education San Isidro National High School


Brgy. San Isidro, Antipolo City
2011 - 2015

Primary Education San Isidro Elementary School


Brgy. San Isidro, Antipolo City
2005 - 2011

PERSONAL DATA

Birthdate: March 1, 1999


Age: 19
Marital Status: Single
Nationality: Filipino
Religion: Roman Catholic
Father’s Name: Dennis Hubilla
Occupation: OFW
Contact No.: +639164204179
Mother’s Name: Michelle Balasta
Occupation: Housewife
Contact No.: +639260560431

AFFILIATIONS

June 2015 – Present Member, Junior Philippine Institute of Accountants


Our Lady of Fatima University
Antipolo City
Macamus, Maica Shaila B.

Blk. 3 Lot 13 Terraza de Antipolo


Brgy.Dalig, Antipolo City, Rizal, Philippines
09359739162
maicamacamus@gmail.com

EDUCATIONAL BACKGROUND

Tertiary Education Our Lady of Fatima University


Sumulong Highway, Antipolo City
Bachelor of Science in Accountancy
2015 - Present

TRAININGS/SEMINARS

October 2016 SAP Business One Training Course


Our Lady of Fatima University
Sumulong Highway, Antipolo City

March, 2018 TRAIN Law Seminar


Our Lady of Fatima University
Sumulong Highway, Antipolo City

September 2018 Documentary Stamp Tax & Local Govt. Tax


Our Lady of Fatima University
Sumulong Highway, Antipolo City

AFFILIATIONS

June 2015 – Present Member, Junior Philippine Institute of Accountants


Our Lady of Fatima University
Sumulong Highway, Antipolo City

PERSONAL DATA

Birthdate: April 18, 1998


Age: 20
Marital Status: Single
Nationality: Filipino
HOMILLANO, PHOEBE KATHE J.
0999-468-3035
Sitio Inuman, Brgy. Inarawan Antipolo City
phoebekathe24@yahoo.com

EDUCATIONAL BACKGROUND

Tertiary Education Our Lady of Fatima University


Antipolo City
Bachelor of Science in Accountancy
2015 - Present

TRAININGS/SEMINARS

October 2016 SAP Business One Training Course


Our Lady of Fatima University
Sumulong Highway, Antipolo City

March 2018 TRAIN Law Seminar


Our Lady of Fatima University
Sumulong Highway, Antipolo City

September 2018 Documentary Stamp Tax and Local Government


Our Lady of Fatima University
Sumulong Highway, Antipolo City

June 2015 – Present Member, Junior Philippine Institute of Accountants


Our Lady of Fatima University
Antipolo City

PERSONAL DATA

Birthdate: March 24, 2000


Age: 18
Marital Status: Single
Nationality: Filipino
DANICA VENTINILLA

ADDRESS: 97 YAKAL ST. FIN ASIA HOMES CAINTA RIZAL

CONTACT NO.: 09552359275

EMAIL: d.ventinilla@yahoo.com

PERSONAL INFORMATION

BIRTHDAY: August 8, 1996

BIRTHPLACE: Quezon City

AGE: 22

NATIONALITY: Filipino

CIVIL STATUS: Single

EDUCATIONAL BACKGROUND:

TERTIARY: Our Lady of Fatima University

SECONDARY: Alternative Learning System

PRIMARY: Marikina Elementary School

SKILLS AND CERTIFICATIONS:

1. SAP Certification

2. PICPA EMMC ACCOUNTALKS

3. Grand Academic Summit “Career Fair and Seminar”


ELIZABETH LAJARA DEL ROSARIO

ADDRESS: 045 LOWER STO. NINO

CONTACT NO.: 09089370634

EMAIL: delrosarioelizabeth30@gmail.com

PERSONAL INFORMATION

BIRTHDAY: October 30, 1999

BIRTHPLACE: Antipolo City

AGE: 19

NATIONALITY: Filipino

CIVIL STATUS: Single

EDUCATIONAL BACKGROUND:

TERTIARY: Our Lady of Fatima University

SECONDARY: Antipolo National High School

PRIMARY: Sta. Cruz Elementary School

SKILLS AND CERTIFICATIONS:

1. SAP Certification

2. PICPA EMMC ACCOUNTALKS

3. Grand Academic Summit “Career Fair and Seminar”


JELA MARIE SENA

ADDRESS: 196 ALEJO ST BRGY RIZAL BARAS RIZAL

CONTACT NO.: 09153258570

EMAIL: sjela249@gmail.com

PERSONAL INFORMATION

BIRTHDAY: October 16, 1999

BIRTHPLACE: Cardona, Rizal

AGE: 19

NATIONALITY: Filipino

CIVIL STATUS: Single

EDUCATIONAL BACKGROUND

TERTIARY: Our Lady of Fatima University

SECONDARY: St. John Hill Academy

PRIMARY: St. John Hill Academy

SKILLS AND CERTIFICATIONS

1. SAP Certification

2. PICPA EMMC ACCOUNTALKS

3. Grand Academic Summit “Career Fair and Seminar”