Distribution channels

Tabla de contenido

Introducción ................................................................................................................... 1

Mapa conceptual ........................................................................................................... 1

1. Distribution channels ................................................................................................ 2

Definition ..................................................................................................................... 2
Selection criteria for distribution channel ..................................................................... 3
Convenient .................................................................................................................. 3
Costs: to pay the lower cost of distribution and lower price for the product. ................ 3
Three types of flows .................................................................................................... 4
Product consideration .................................................................................................. 4
Perishableble products ................................................................................................ 5

2. Market consideration................................................................................................. 5

3. Prepositions ............................................................................................................... 5

Referencias .................................................................................................................... 7
 Introducción

Los canales de distribución definen las diferentes etapas de un producto, abarcan

desde el fabricante, hasta el consumidor final; es por esta razón, que permiten
reconocer los cambios producidos en el marketing, lo que finalmente aporta al éxito de
una organización. Este material de formación contiene información en inglés que es
relevante, ahonda en los canales de distribución y en las diferentes preposiciones, que
se utilizan en estructuras cuando de los canales de distribución se trata.

Mapa conceptual

En el mapa conceptual que se comparte a continuación, se evidencia la interrelación

temática del contenido que se plantea en este material de formación.

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 1. Distribution channels

Fuente: Pixabay (2015)

Definition

A distribution channel is a business interdependent network that transports the good or

service from the company towards the final consumer. This network is formed by
companies and people that transport the product from one point to another.

It is a distribution network through which the producer puts his products in the market
and passes them to the actual users. Therefore, the channel serves to bridge the gap
between the point of production and the point of consumption thereby creating time,
place and possession utilities.

Retailers Consumers or
Producers Wholesalers
dealers users

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Selection criteria for distribution channel

It is based on the objectives and marketing strategies of the company.

Market coverage: the channel selections is

important to consider the size and potential
market value must be supplied.

Intermediaries: they reduce the number of

transactions that need to come into contact with
a certain size market.

Consequences: to increase the market

coverage with the use of intermediaries.

Control: to select the appropriate distribution

channel.

When the product leaves the hands of the producer,

you lose control because it happens to be owned by
the purchaser, he can do whatever he wants with the
product. This means that you can leave the product
in a warehouse or suppliy differently on their
shelves.

Convenient: a short channel of distribution, it provides greater control.

Costs: to pay the lower cost of distribution and lower price for the product.

Intermediaries: distribution costs are generally lower when using intermediaries in the
distribution channel.

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 Fuente: Pixabay (2012)

Three types of flows

In the form of feedback on the wants, suggestions, complaints, etc. from

consumers/users to producers.

1. Payments for goods from consumers to producers.

2. Goods from producers to consumers.

3. Information on new products, new uses of existing products, etc. from producers to
consumers.

Product consideration

The type and the nature of manufactured products are important elements in choosing a
distribution channel. The major product factors are:

Products of low unit value Expensive consumer goods and

industrial products
Of common use sold through middlemen. Those are sold directly by the producer
himself.
Industrial products Products of technical nature
Those require demonstration, installation They are sold through retailers.
and after sales service.
They are sold directly to the consumers.

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 Perishable products
Products subjected to frequent changes in fashion or style as well as heavy and bulky
products.
They follow relatively shorter routes distributed directly to minimize costs.

2. Market consideration

The nature of the target market: the market for

the product for industrial users.Short one and may
as they buy in a large quantity.

They buy the product in large quantities: the

number of prospective customers is small or the
market for he product is geographically located in
a limited area.

Direct selling is more suitable: the customers

place order for the product in big lots.

Direct selling is preferred: the product is sold in

small quantities. Middlemen are used to distribute
such products.

3. Prepositions

English Usage Example

Room, building, street, town, In the kitchen, in London.
country.
In Book, paper, etc. In the book.
Car, taxi. In the car, in a taxi.
Picture, world. In the picture, in the world.
Meaning next to, by an object. At the door, at the station.

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 For table.
For events.
At Place where you are to do
something typical, watch a film,
study, work.
Attached.
For a place with a river.
Being on a surface.
On For a certain side, left, right.
For a floor in a house.
For public transport.
For television, radio.
Left or right of somebody or
By, next to, beside
something.
On the ground, lower than, or
Under
covered by, something else.
Lower than something else but
Below
above the ground.
Covered by something else.
Meaning more tan.
Getting to the other side, also
Over across.
Overcoming an obstacle.
Higher than something else,
Above
but not directly over it.
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At the table.
At a concert, at the party.
At the cinema, at school, at
work.
The picture on the wall.
London lies on the thames.
On the table.
On the left.
On the first floor.
On the bus, on a plane.
On TV, on the radio.
Jane is standing by, next
to, beside the car.
The bag is under the table.
The fish are below the
surface.
Put a jacket over your shirt.
Over 16 years of age.
Walk over the bridge.
Climb over the wall.
A path above the lake.
 Referencias

 English grammar online. (s.f.). Prepositions. Consultado el 18 de agosto de 2016, en

www.academia.edu

 Perea, N. (2013). English prepositions. Bogotá, Colombia: Servicio Nacional de

Aprendizaje (SENA).

 Pixabay. (2012). Dinero, costos y negocios. Consultado el 18 de agosto de 2016, en

www.pixabay.com

 Pixabay. (2015). Paquetes de transporte. Consultado el 18 de agosto de 2016, en

www.pixabay.com

 Servicio Nacional de Aprendizaje (SENA). (s.f.). Channels of distribution. Bogotá,

Colombia: Autor.

Control del documento

Nombre Cargo Dependencia Fecha

Centro de Servicios
Experta Empresariales y Julio de
Autor Ismari Herrera Jerez
Técnica Turísticos 2016
Regional Santander
Guionista -
Leydi Johana Navarro Centro Agroindustrial Agosto
Adaptación Línea de
Ríos Regional Quindío de 2016
producción