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Google Inc. is a multinational public corporation invested in Internet search, cloud
computing, and advertising technologies. Google hosts and develops a number of Internet-
based services and products, and generates profit primarily from advertising through its
AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed
the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It
was first incorporated as a privately held company on September 4, 1998, and its initial
public offering followed on August 19, 2004. The company's stated mission from the outset
was "to organize the world's information and make it universally accessible and useful", and
the company's unofficial slogan ± coined by Google engineer PaulBuchheit - is "Don't be
evil". In 2006, the company moved to their current headquarters in Mountain View,
California.

Google runs over one million servers in data centers around the world, and processes over
one billion search requests and twenty petabytes of user-generated data every day. Google's
rapid growth since its incorporation has triggered a chain of products, acquisitions and
partnerships beyond the company's core search engine. The company offers online
productivity software, such as its Gmail e-mail software, and social networking tools,
including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as
well, with applications such as the web browser Google Chrome, the Picasa photo
organization and editing software, and the Google Talk instant messaging application.
Notably, Google leads the development of the Android mobile phone operating system, used
on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S.-
focused google.com site as the Internet's most visited website, and numerous international
google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other
google owned sites such as Youtube, blogger.com, and Orkut. Google is also BrandZ's most
powerful brand in the world. The dominant market position of Google's services has led to
criticism of the company over issues including privacy, copyright, and censorship.
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ic Self brand
ic Provided localized searcing
ic Provide vaious services
ic ‰ired PhD¶s specially to work for
enhancing the search engine
algorithms
ic Provided it¶s search engine interface
to 88 language
ic Give the most updated outcames to it
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ic Simple specialist search
ic It can add localized vendors paid
advets on the localized search
ic It can provide more services to the
hand- held deices to capture more
market
ic It¶s can enhance by having new
acquistions
ic It¶s can increase the net usage which
will render the usage af google.com
to be increased as well.
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ic Dependent mostly on it¶s search
based marketing
ic Spammers usually take advantage of
goggle¶s rating
ic Localized search lso ends in erros
something
ic It does not hold any strategy for
contrction
ic The cost for the data center getting
higher and higher
ic It can lose control over the indexing
policy owner
ic Library services becoming visible
ic It¶s can lose smple and user- friendly
interface if it decides to become a
portal
ic Google service depends higly on it¶s
network members
ic Privary issues regarding the
possession
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‡ It¶s established a brand name for itself & is thought about to be the number one search
engine on the net.

‡ The speed & simplicity of its search engine is reliable & user friendly.

‡ It¶s a µmarket cap¶ of $185.61 billion according to µYahoo Finance¶, Dec 5, 2009.

‡ It¶s a µwar chest¶ of $22 billion according to Adam Ostrow, Oct 15, 2009.

‡ It ranks the WebPages with its Page-Rank know-how that gives the users access to the
important pages first.

‡ It makes a specialty of marking the ends in differential scale i-e it separates the sponsored
links from the regular links that are provided.

‡ The search engine also provides localized searching where the users get results according to
their regions.

‡ It provides services such as Groups, E mail, News, Listing etc.

‡ It¶s come-up with ideas regarding solutions to wireless hand-held devices, personalized
toolbars, & indexes.

‡ It directly routes its users to the webpage without lingering on another site for commercial.
Revenue.

‡ It¶s also acquired YouTube which provides video services to users across the net, & which
is regarded to be the number-one online video portal users.
‡ It¶s AdWords& AdSense programs working as the main mechanism.

‡ It¶s a powerful professional networking space present.

‡ It is thought about to be among the top 10 brands in the U.S.

‡ It gets reputation by its popularity which proceeds by its word of mouth publicity, so it
doesn¶t need to put much work in marketing its search engine.

‡ It offers plenty of products & services i-e; Desktop products, Mobile products, Web
products, ‰ardware products.

‡ It¶s a low operation cost regarding its products & services.

‡ It¶s hired PhD¶s specially to work for enhancing the search engine algorithms which will
render the search faster, relevant & more efficient.

‡ It provides its search engine interface to 88 languages which is helpful for the locals of the
countries.

‡ It makes use of state-of-the-art know-how to catalog the pages to give the most updated
outcomes to its users.

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‡ It is dependent mostly on its search based marketing.

‡ There is the risk of facing dead ends for the users, who find the quotation but not the whole
text.

‡ It¶s lack of focus regarding the service of search engine.

‡ Spammers usually take advantage of google¶s rating know-how by generating sites that
contain plenty of links by which they finish up getting higher ranks.

‡ Its link-based rating tech. mostly didn¶t work on actual traffic analysis.

‡ Its cost-per-click marketing charge & rating policyowner makes it difficult for the clients to
foretell the positioning of their ads & their costing as per se.

‡ Its contextual marketing is thought about less effective regarding sales generation, & the
algorithms behind the search are erroneous.

‡ Its localized search also ends in errors sometimes.

‡ It is the top player regarding the search engines yet it answers search queries with 50 to
60% accuracy.

‡ Its inability regarding YouTube to be monetized.

‡ It¶s weak presence regarding the social-networking space.

‡ The products & services integration is heterogeneous.

‡ It does not hold any strategy for contraction.

‡ The cost for the data-center getting higher & higher.

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‡ It¶s giant opportunities for reaching new groups/segments & reaching for new contents.

‡ Simple specialist search, which can be integrated using open-url.

‡ Using higher value content on the net.

‡ It can relive the trend like Yahoo! & MSN & become a mass market portal for users that
will increase switching costs for its potential users.

‡ It can add localized vendors paid adverts on the localized search.

‡ It can merge with an already existing mass market portal to cover more ground regarding its
users.

‡ It can provide more services to the hand-held devices to capture more market that goes past
the conventional web.

‡ It can increase its overall commercial spending online.

‡ Its can enhance by having new acquisitions.

‡ It can increase the net usage which will render the usage of google.com to be increased as
well.
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‡ It can lose control over the indexing policyowner.

‡ The censorship will be imposed which will render plenty of services to be less effective.

‡ Library services becoming less visible.

‡ Users ending up not getting to the institutional subscription.

‡ The disappearance of informational skills.

‡ Competition from firms like Yahoo, MSN.

‡ Federal lawsuit regarding the collection of search habits of the consumers, which erodes
public perception.
‡ It will lose a substantial amount of revenue if its contacts with portals like AOL.

‡ There is no time constraint regarding the business, competitors can emerge with better
interface & new ideas regarding the search mechanism that will make Google lose its market
share.

‡ Its confusing cost-per-click policyowner can disappoint the clients & the firm may start
losing them.

‡ It can lose its simple & user-friendly interface if it decides to become a portal, for which it
is favourite among its users.

‡ It can get stuck in issues if it decides to acquire information regarding its users¶ personal
information.

‡ Merging with another already establish mass market portal will be a nice step, but Google
will start losing its well-earned brand-name.

‡ Google service depends highly on its network members.

‡ Privacy issues regarding the content possession.