MASTER SYLLABUS

E-Business
Prerequisite: AKU2403 Accounting Information System
Credit Hours: 3

Instructor:

Course Description
The course is designed to help students learn and discuss about e-commerce which consists of
topics such as e-marketplaces, internet consumer retailing, Business-to-Business e-Commerce,
other e-Commerce models, e-Commerce support services, e-Commerce strategy and
implementation, e-Commerce application development and the overview of ERP modules.

Course Objectives
1. Enhancing students’ understanding about e-business and its importance in the business
environment nowadays
2. Improving student’ understanding about e-commerce model and ERP

Course Material
1. Turban, E; King, D; Viehland, D; and Lee, J; 2010; Electronic Commerce: A Managerial
Perspective 2010; Prentice-Hall, 6th ed. (T)
2. Summer, Mary. Enterprise Resource Planning. 1st ed. Prenhall (M)

Student’s Responsibilities
1. Class meeting will be used by the lecturer to confirm student’s understanding of the
underlying concepts of accounting. Students should read the chapter assigned and are
required to do and submit the individual homeworkassigned and group assignment before
each class meeting.
2. Students are expected to attend all scheduled class meetings. Absence from class meetings
shall not exceed 25%. Students who exceed the 25% limit without a medical or emergency
excuse acceptable to and approved by the Vice Dean of Academic shall not be allowed to
take the final exam and shall receive a grade of E from this course.
3. Operating laptop, mobile phone, and other communication devices are strictly prohibited
during class meetings. Any student found operating these devices should leave the class and
will be considered as an absence for the class meeting.
4. The unability to participate in the class will result in the reduction of marks
5. There will be no additional/replacement exam for any reason
Academic Integrity
Academic integrity forms a fundamental bond of trust between colleagues, peers, lecturers, and
students, and it underlies all genuine learning. There is no tolerance for plagiarism or academic
dishonesty in any form, including, but not limited to, viewing the exams of others, sharing
answers with others, using books or notes while taking the exam, copying answers or papers, or
passing off someone else’s work as one’s own. A breach of ethics or act of dishonesty can result
in A FAILURE OF AN ENTIRE COURSE (a grade of “E”).

Teaching Methods
A combination of lecturing, discussion, and problem solving will be applied to this class. Most of
the lecturing will be directed to discuss and answerstudent’s questions. Hence, the most
important requirements for this course are a thorough preparation and reading materials and
active participation in the classroom. Student individually is required to bring a case that is
relevant to be presented on each class meeting.

Grading
Your grade will be determined based on your total score on the following items:
Mid Exam 25%
Final Exam 25%
Quizzes and assignments 20%
Presentation 15%
Participation 15%
100%

Your final score will be mapped to a course grade based on the following scheme:
A 90 or above C+ 65 to 69
A- 85 to 89 C 60 to 64
B+ 80 to 84 D 50 to 59
B 75 to 89 E below 50
B- 70 to 74

Course Outline

Week Topic Reference Homework

1 Overview of Electronic Commerce Silabus
Case 1.2; 1.3 Ch. 1 (T)
2 E-Marketplaces Ch. 2 (T)
Case 2.2; 2.3
3 B2C: Retailing in Electronic Commerce Ch. 3 (T)
Case 3.1; Online
4 B2C: Consumer Behavior, e-marketing and Ch. 4 (T)
advertising
Case 4.1; Online
5 B2B e-Commerce Ch. 5 (T)
Case 5.6; 5.7
6 B2B: e-Supply Chains, Collaborative Ch. 6 (T)
Week Topic Reference Homework
Commerce
Case: 6.1; 6.2
7 Other EC Models and Applications Ch. 7, 8, 9
(T)
MID EXAM
8 ERP’s History; Business Process Ch. 1 & 2
Reengineering (M)
9 ERP Modules Ch. 5, 6, 7
(M)
10 Trend: E-Commerce Payment Systems; Ch. 11 & 17
Dynamic Trading (T)
11 EC Support Services Ch. 12 (T)
12 E-Commerce Strategy and Global EC Ch. 13 (T)
13 Ethics; Building E-Commerce Applications Ch. 16 & 18
(T)
14 Final Assignment Presentation
FINAL EXAM

Final Assignment
Write a paper on this topic:
“Social media is increasingly being incorporated into E-Commerce business models. But, what
are the major challenges of this for an organization? Are current business model and strategy
frameworks helpful?”