CURRENT MESSAGING

1/ Strapline
Weaver - qualifying builders properly OR proper builders, reliably sourced

2/ In 30 words or less
Find properly qualified builders for renovation projects that matches the timing, type and
location. Obtain high quality quotations powered by Weaver’s digital tendering process and
auto-quotation analysis tool.

3/ Vision
A trusted construction world

4/ Mission
Bringing trust, clarity and transparency to each and every renovation

5/ Proof points
• Architect reviews of builders across specific value points
• Quotes of happy architects who have used us
• Amount of construction value we have worked with over £5m
• Raised seed investment of £400k

6/ Key facts
• Customers: busy architects & SME builders (homeowners as account guests)
• Transactions: success fee paid by builder
• Office location: White City, Huckletree - startup co-working space
• Founders: Greg Keane & Linden Dover
• Investors: Melinda, a property developer and proptech angel; both founders of onefinestay;
COO of AirSorted; a builder

7/ Target market and Personas

• West London architects who work in studios with 1-50 employees
• SME builders who pass the strict Weaver qualifying process
• TBC (in testing): surveyors, bid managers, insurance loss adjusters, landlords, developers,
office fit outs, commercial fit outs, managing agents, interior designers,mortgage
lenders/brokers

8/ Competition
• Houzz: they provide a listing and an e-commerce focused platform, whereas we match and
managed a closed listing
• MyBuilder, Rated People,Checkatrade, trusted trader, airtasker: they simply match, whereas
we curate the introduction and provide tendering software. We vet in greater depth.
9/ Tone of voice and style
● Clear (simple & succinct)
● Trusted
● Informative (authoritative & knowledge)
● Inspiring