KTech Company Guide Template

Adobe
HQ Location Chicago IL
Other offices: Austin, Boston, Chicago, Detroit, Emeryville, Minnesota, NY, San Francisco,
Santa Monica, Seattle, LA, PA, Washington, Canada, Mexico, WW, etc.
Position Title Strategy & Ops Associate / Capital Market Associates
Industry Financial Technology
#of Employees 1,109 (as of Dec 2017) – 1099 as of 2016
Financial Info Public/ Private
Annual Revenue: $745mm
Subsidiaries:
Latest Deals:
Chairman/ CEO CEO: David Fisher
Founders: Albert and Alex Goldstein
Year Founded: 2004 named Check Giant LLC
Mission Statement Closing the world’s credit gap / Helping hardworking people get access to fast,
trustworthy credit
Unique Genuine
Characteristics/ Exceptional
Culture Innovative
Involved
Products/ Services Creative Cloud, Experience Cloud & Document Cloud
Interns/ Alumns
SWOT
Strengths Comprehensive tool for Creative / Business from Creation to Go-to-Mkt
Weaknesses Presence in Video Maker Market
Opportunities B2B Marketing / Cloud / AI
Threats Changes in how End Users interact with Businesses

The WHYs?
Why Company?
Why Role?
Why You? Passion / Culture Fit
Skill Set

Stock Price: $253.43

PE: 52.36
Mkt Cap: $123.71B
Management Team
Recent changes at Enova Ltd? Deep CMO focus and provide a comprehensive experience management
cloud. Everyone is racing to offer user one-stop. Cloud-based services athat make sens of voluminous
metadata and automatically take action whenever consumer engage through digital platform
Exciting trends in this space?
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What do you think about [product]?

Favorite Enova Products
Least favorite Enova products
Watch interviews online about the products and Enova
Products: think about what is done well, what can be improved, how to monetize
Enova vs. closest competitors (CC: N/A, EC: Salesforce, Google, Oracle or SAP)
Recent News / Earning Calls

Overview
Early pioneer in the developemtn of online consumer lending, beg in ’04 with two-week payday product.
Over 10 years, Enova has expanded its geographic footprint into the UK, Canada, Australia, China and
Brazil

Enova Products
Creative Cloud (55%):
 introduced in ’12, an transition from Suites. An increasingly engaging platform for creative work and
favorable economics of SaaS model
 market-leading tool like PS, Illustrator and InDesign (page layout), Dreamweaver (web dev)
 foundation for more customer engagement through things like mobile device / interface, creativity
community, marketplace, and new TAM (total addressable mkt)
 Adobe Sensei: productivity tool that learned from data and recognize faces, word tags to add to ad /
pictures
 Price strategy has a wide spectrum, allows it to capture wide TAM: from hobbyist to Enterprises
team
 Education pricing is low, but is seed for the later generation customers
 Why customers like CC: instantaneous customer-feedbacks based, updates, subscription reduces
upfront costs, accessibility from any device any time (crucial for creative professionals)
Experience Cloud (30%): the mkt software landscape is very competitive and fragmented with no
vendors account for more than 10% of M/S
 Sale WW <10% and is expected to grow till 15% by 2020
 Competitive makt w/ Google, SAP and Oracles to be reckoned with
 Adobe has a heads start and have a board portfolio
 Closest competitors are Salesforce, Oracle and SAP who have CRM systems and have long-lasting
CIO relationship
 Google Analytics 360 is a competitor of Adobe Analytics. Although Google could be cheaper than
Adobe Analytics, but fundamentally if Google can see you and your competitors’ interaction, they
could be incentivized to push one vendor’s search words more than other
 Expectation of end user (B2C) are to be able to engages with brands and complete smooth
transaction on all devices
 End user: I can use any channels and it should all be seamless: mobile phone, tablet, PC, email,
storefront; Adobe clients: only see IP, who are the customers, need to create consistent msg
through all platforms
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 Provide a comprehensive set of tools to ingest data, segment it, manage digital channels and deploy
more targeted mkt investments, most of them w were acquired, they continued to be more
integrated solutions
 Products
o Big 3 have been Analytics, Exp Manager and Campaign but the power is in the
comprehensive platform. In March, Adobe announced partnership with Microsoft, Exp
Manager is to be integrated with Azure, Campaign with Dynamic 365 and Analytics with
Business Intelligence
o 90% of customers use multiple products (90% use all the big 3)
o Adobe Analytics (Omniture) how can I monitor UX in real time? See customer’s click stream?
o Audience Mgr how do I marry this w third party info to identify audiences  execute
campaign. Data mgt platform to form profiles of customers
o Adobe Social: what are customer saying about me on Social Media
o Exp Mgr: how do I maintain web exp
o Campaign: how do I send targeted emails to drive conversion
o Adobe Target: how to I customize next visit
o Media Optimizer: how do I bid for the right publisher impression
o Primetime: multi-screen TV platform that caters to broadcaster, cable networks and service
providers
Recent Rebranding
Experience Cloud have three categories: Advertising Cloud, Analytics Cloud and Marketing Cloud
 Marketing Cloud: allow mk-er to diff their brands, connect with customers and produce
campaigns
 Advertising Cloud: end-to-end platform to manage ad across traditional TV and dig formats
 Analytics Cloud: customer intel engine that powers bus by ingesting audience real-time data and
driving actionable insights