A STUDY ON CUSTOMER SATISFACTION ABOUT SAMSUNG MOBILE

PHONE SPECIAL REFERNCE TO RAMANATHAPURAM

Submitted in partials fullfillment of the requirement for the award of the degree

Of bachelor of business administration in Syed Hameedha Arts & Science College, Affiliated to

the Alagappa University, Karaikudi

SUBMITTED BY

SULTHAN ARIF.S

REG NO :2016153057

UNDER THE GUIDENCE OF

V.JANANI, M.B.A

ASSISTANT PROFESSOR
DEPARTMENT OF BUSINESS ADMINISTRATION

SYED HAMEEDHA ARTS AND SCIENCE COLLEGE

UGC2(F)&12(B) APPROVED & ACCREDITED WITH ‘B’ GRADE BY NAAC

DEPARTMENT OF BUSINESS ADMINISTRATION

KILAKARAI - 623806
 2016-2019

CERTIFICATE
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION

CERTIFICATE
This is certificate that is project report titled “A STUDY ON CUSTOMER

SATISFACTION ABOUT SAMSUNG MOBILE PHONE SPECIAL

REFERNCE TO RAMANATHAPURAM’’ .” Is the bonafide work of SULTHAN
ARIF.S, REG NO: 2016153057 Who carried out the project under my supervision certificated
further, that the best of knowledge the work reported here in does not form part of any other
project report or dissertation, on the basis of which a degree or award was conferred on earlier to
the candidate.

GUIDE HEAD OF THE DEPARTMENT

EXTERNAL
DECLARATION
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION
DECLARATION

SULTHAN ARIF.S Reg No 2016153057 a bonafide student of SYED

HAMEEDHA ARTS AND SCIENCE COLLEGE, KILAKARAI hereby declare that the
project report work under the title “A STUDY ON CUSTOMER SATISFACTION

ABOUT SAMSUNG MOBILE PHONE SPECIAL REFERNCE TO

RAMANATHAPURAM “Is my original work done under the guidance of Ms V.JANANI,
M.B.A. Assistant Professor, Department of Business Administration It also declares that this
observational study has not been submitted fully or recognition.

SULTHAN ARIF.S
DATE :
PLACE :
ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

Nothing is achieved without the profound blessing of the almighty, the omniscient and the
most benevolent. I am grateful to him, because he has always been steering me to the shore of
fulfillment under his projective wings.

I express my sincere gratitude to JANAB Dr.E.RAJABUDEEN PRINCIPAL, SYED

HAMEEDHA ARTS AND SCIENCE COLLEGE, for having given me this opportunity to
undergo project work.

I convey my gratitude to Dr. S. VIMALI., M.Com., M.Phil., M.B.A., Ph.D. Head,

Department of business administration for her timely support.

I would like to express my sincere thanks to Ms.V.JANANI, M.B.A., Assistant Professor

,Department of Business Administration for his guidance and suggestion for the completion of
this Project

I am extremely thankful to Mr. I. REYASTHEEN.,M.B.A, Assistant Professor,

Department of Business Administration for supporting me to do the effort efficiently

I would like to express my sincere thanks to Mr.K.AJMAL KHAN, MBA., Assistant

Professor, Department of Business Administration For giving Valuable suggestion

I would like to express my sincere thanks to Mr. P.R.SUBRAMANIAN, M.B.A.,

M.Phil., Assistant Professor, Department of Business Administration for his suggestion for
completion of this project.

I would like to convey from the depth of my heart gratitude to my parents and friends who
have been always the source of inspiration in my all endeavors.

SULTHANARIF.S
CONTENTS
 CONTENTS

SL.NO CHAPTER PARTICULARS PAGE

NO.

1. I 1.1 INTRODUCTION 1

1.2 OBJECTIVES THE STUDY 4

1.3 SCOPE OF THE STUDY 5

1.4 LIMITATIONS OF THE STUDY 7

1.5 RESEARCH METHODOLOGY 8

2 II 2.1 INDUSTRY PROFILE 11

2.2 PRODUCT PROFILE 12

3. III 3.1 REVIEW OF LITERATURE 13

4. IV 4.1 ANALYSIS AND 16

INTERPRETATION

5. V 5.1 FINDINGS 40

5.2 SUGGESTIONS 41

5.3 CONCLUSION 42

BIBLOGRAPHY

ANNEXURE
LIST OF TABLES
 LIST OF TABLES

SL.NO TABLE TABLE NAME PAGE NO.

NO.

1. 4.1 GENDER OF THE RESPONDENT 16

2. 4.2 AGE OF THE RESPONDENT 18

3. 4.3 EDUCATION OF THE RESPONDENT 20

4. 4.4 EXPERIENCEOF THE RESPONDENT 22

5. 4.5 MARITAL STATUS OF THE RESPONDENT 24

6. 4.6 MONTHLY SALARY OF THE RESPONDENT 26

7. 4.7 BY A SMART PHONES OF THE RESPONDENT 28

8. 4.8 FREQUENCY IN YOUR MOBILE PHONESOF 30

THE RESPONDENT

9. 4.9 SAMSUNG SMART PHONES OF THE 32

RESPONDENT

10. 4.10 PAY FOR SAMSUNG SMART PHONES OF THE 34

RESPONDENT

11. 4.11 BRAND FOR EACH ATTRIBUTES MENTOINED 36

IN THE BELOW TABLEOF THE RESPONDENT

12. 4.12 USAGE OF SAMSUNG MOBILEOF THE 38

RESPONDENT

13. 4.13 PAYMENT FOR PURCHASING SAMSUNG 40

MOBILE PHONESOF THE RESPONDENT

14. 4.14 SATISFIED PRICE YOUR MOBILE PHONEOF 42

THE RESPONDENT

15. 4.15 SERVICE FOR YOUR SAMSUNG MOBILEOF 44

THE RESPONDENT
16. 4.16 SATISFIED FOR YOUR MOBILEOF THE
RESPONDENT 46

LIST OF GRAPH
 LIST OF CHART

SL.NO TABLE TABLE NAME PAGE NO.

NO.

1. 4.1 GENDER OF THE RESPONDENT 16

2. 4.2 AGE OF THE RESPONDENT 18

3. 4.3 EDUCATION OF THE RESPONDENT 20

4. 4.4 EXPERIENCEOF THE RESPONDENT 22

5. 4.5 MARITAL STATUS OF THE RESPONDENT 24

6. 4.6 MONTHLY SALARY OF THE RESPONDENT 26

7. 4.7 BY A SMART PHONES OF THE RESPONDENT 28

8. 4.8 FREQUENCY IN YOUR MOBILE PHONESOF 30

THE RESPONDENT

9. 4.9 SAMSUNG SMART PHONES OF THE 32

RESPONDENT

10. 4.10 PAY FOR SAMSUNG SMART PHONES OF THE 34

RESPONDENT

11. 4.11 BRAND FOR EACH ATTRIBUTES MENTOINED 36

IN THE BELOW TABLEOF THE RESPONDENT

12. 4.12 USAGE OF SAMSUNG MOBILEOF THE 38

RESPONDENT

13. 4.13 PAYMENT FOR PURCHASING SAMSUNG 40

MOBILE PHONESOF THE RESPONDENT

14. 4.14 SATISFIED PRICE YOUR MOBILE PHONEOF 42

THE RESPONDENT

15. 4.15 SERVICE FOR YOUR SAMSUNG MOBILEOF 44

THE RESPONDENT
16. 4.16 SATISFIED FOR YOUR MOBILEOF THE
RESPONDENT 46

CHAPTER-I
INTRODUCTION
CHAPTER-II
PRODUCT PROFILE
CHAPTER - III
REVIEW OF LITERATURE
CHAPTER - IV
 DATA ANALYSIS
AND
INTREPRETATION
CHAPTER - V
FINDINGS
SUGGESTIONS
AND
CONCLUSION
52 respondents are 20-25 years of the age.