Project Report Format For New Business

The process of establishing a new business is preceded by the resolution to select entrepreneurship as an
occupation. This calls for recognizing lucrative business ideas upon a meticulous evaluation of the
entrepreneurial prospects. Creation of business ideas is not sufficient, they must be tested on techno-fiscal,
economic and authorized viewpoints.

A project report for new business conducts a profound road map for effectual business venture. It discusses
whether the business requires finance or not, the challenging risks, several problems en route, etc. Hence it
becomes vital for every new business to prepare a project report, to acquaint them on forewarning issues.

Project report for New Business - Format

Below is the sequence of standard format which should be followed while preparing new business project report:
1) Background of the business
2) Customer's profile
3) Long and short term Corporate Objectives
a) To perform a viability assessment of the proposed new business ideas in terms of marketability,
technical feasibility, financing and authorities
b) To be able to prepare a relevant business plan
c) To recognize fundamental startup issues
4) Market Analysis
a) Brief discussion on the type of market, chief influencers, players, etc
b) Market description
c) Reasons for starting business in a particular market
d) Target clients
e) Advantages of the services offered by the new business
f) Market consumption patterns
g) Past and existing supply location
h) Production prospects and limitations
i) Exports and Imports
j) Price structure
k) Flexibility of demand
l) Client behaviour, purposes, intentions, impetus, approaches, inclinations and needs
m) Supply network and marketing rules formulated by the government
n) Government and technical limitations imposed on the promotion of the product
5) Financial Assessment
a) Investment expenditure and value of the entire project
b) Methods of investment
c) Anticipated productivity
d) Money flows of the project report
e) Investment value evaluated in context of different points of merit
f) Estimated financial ranking
6) Marketing Assessment
a) Product
b) Price
c) Place
d) Promotion
7) Operational Plan
a) Business models
b) Production of goods and services
8) Financial Plan
9) Management Structure
10) Business structure (Ownership, staff, etc)
11) SWOT Analysis
a) Significant Success aspects depending on Strengths, Weaknesses, Opportunities and Threats to be
faced by the firm in future
12) Appendices
a) Break-Even Assessment
b) Profit and Loss Synopsis
c) Fund Flow Summary
Tips for designing an effectual Project report for New Business
While designing a project report for new business it is vital to keep the following points in consideration:

Target Market:
While making a new business project report it is significant to keep in mind the target market. For instance, if
you are preparing a report on debt financing, the focus should be on the assurance that the debt can be
reimbursed by the company and not on the huge revenues that the firm has accrued.

Market approach:
The first approach towards preparing business report should be developing and assisting powerful business
strategy. The report should describe the economic trends, clients and players. It should also explain on how to
perform the chosen approach, the marketing of its products and functional competence.

Market Rivalry:
An industrialist should recognize at what point of time the firm will perform similar activities and when it will do
things another way, in order to identify its strength and drawbacks. Concentrate on strategies which present
you differently from your competitors, market products differently using various channels, etc.

Be practical:
Catalog realistic plans, for there are many unanticipated expenses, price overruns, issues that have been
neglected, etc. Hence, predict future trends realistically to make a powerful project report.

Last Updated on January 17th, 2019

Project Report on Marketing
Project report on marketing studies the attitude and contentment among the clients for a specific product. The
basic objectives of a marketing project report are to investigate and evaluate the various aspects controlling the
clients to buy a certain product, to access the aspects influencing the outlook and purchasing decisions of the
clients and to identify the competence of the promotional campaigns for a certain product.
Standard format
Preparing an effective project report on marketing should be preferably done by following the below mentioned
sequential format:
1) Profile of the firm on which the study is being conducted
2) Introduction to the research work
3) Objectives of the research work (both Primary and Secondary)
4) Scope of the research work
5) Limitations of the research work
6) Research Methodology
7) Research Design
a) Sample Size
b) Sampling Method
c) Primary Data
d) Secondary Data
e) Methods of data collation
f) Methods of data analysis
8) Fact sheets in graphical, pie chart or diagram firm to present the number of users using a particular brand
and its detailed interpretation
9) Fact sheets in graphical, pie chart or diagram firm to present the factors influencing the purchasing
inclination of the clients and its detailed interpretation
10) Fact sheets in graphical, pie chart or diagram firm to present the satisfaction level of the clients and its
detailed interpretation
11) References
12) Conclusion

Designing an effective marketing project report

To design a competent project report for marketing following strategies are required:
1. Calculated implementation of strategies:
Every firm must consider their future plans and accordingly plan their strategies. Many small firms focus
on monthly survival as they have limited access to long term management system. Hence, it is vital for
the firm to perform a survey of the present market trends and formulate a tested and formatted approach.

The approach towards an all inclusive report should be effectual and competent, and must involve a lot
of investigation before the product is released in the market. The most significant advertising strategies
are Media Planning and Product Positioning.

2. Create a successful Trademark:

Authoritative promotion starts with a dominant branding. The brand helps the firm in delineating its image,
message and assessments to formulate an all-inclusive existing trademark document, besides relating
the product with their clients. There are a number of firms that provide a comprehensive range of brand
uniqueness facilities for traders at every level of their expansion. Hence, to create a powerful marketing
project report a successful trademark should be developed.

3. Initial impression of the product:

The first impression of the product and services of the firm stays with the customer and adds value to the
product. It creates distinguished promotional strategies and illustrates designs that differentiate the firm
from its competitors. Hence, every firm should guarantee that its products are able to convey brand
power-driven packaging.

4. Simplify your message:

Right from the entire brand attitude to the text of the data sheets, the promotion relies heavily on lucidity
and uniformity of the message. This is one way through which the firm can interpret its brand personality
in a written document.
5. Brand Visibility:
Endorsement strategies help in promoting a brand and there are various ways through which a firm can
attract its target audience. Visibility plays a vital part in advertising a product in the contemporary market
scenario. Hence, preparing a powerful project report for marketing requires meticulous investigation and
execution of the strategies.