The Digital Landscape

h
W

y
 Speed & Popularity
To reach 50 million customers
Radio took 38 Years
It took 13 year for
Internet took 4 years
Added 50M in 62 days in 2010

And in 2014 took 5 days for the same

 Social Networks & Social Channels are
growing with lightning speed :In 4 years

had reached 1184 million users.

123 million for

had 232 million and

and 52 million users for

Heather Bellini, software analyst at Goldman Sachs.

Once upon
a time
advertising
meant..
2 hour yearly meeting with a yellow pages rep and
1 hour a month with the local
newspaper or a radio rep and

At the most 6 days with an ad

agency .
In brief, in a span of

7 days most businesses had spent their annual

advertising.
 We have a different story altogether

Then comes PPC, where bids are

constantly in a flux, Advertisers can start
and stop campaigns within minutes
,companies are visible one moment and
then gone next. No longer does
advertising takes 7 days in a year ..for
many companies it is 24x7x365 love
affair .
 The need of a full time campaign manager with
expertise to mange digital marketing activities hour
by hour, day by day, throughout the year is critical to
business today
Conventional
marketing

Content
marketing Google
AdWords

Social media
Marketing

PPC

Business
Blogs Blogs

Google
Analytics SEM/SEO
 Marketing
&
Advertising
is fast
becoming
highly
automated,
tech driven,
24x7x365
real time
Pay per Click OR the PPC
http://youtu.be/4cmGAkLaELM
 Growth of Pay per Click Industry

Year Size in $ Remarks 35

billion
30
1998 0 Just began 25
Size in
2009 15 20 $billion
Remarks
15
2014 31 Expected to overshoot Column2
10

0
1998 2009 2014
 Traditional Vs Digital(Ad Words)

Ad Words In a Nutshell The

Campaign
Campaign

was partly

Branding and

partly Lead
Generation
Campaign Details of one of our Clients
 Compare with the Traditional
Medium
Media Costs Impressions Leads Remarks

Print, #3rd 10000/3X3 200000 30 to 50 on Media take no

placed Column ads average responsibility if
Local Language no leads are
Daily Classified generated
Print quarter In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no
page ads responsibility
Leading
language &
English Daily
TV 10 Sec Campaign Audience very Leads may be Media takes
commercial costs large & unmanageable limited or no
In Several Lacs. Generic and so difficult responsibility if
to monetize response is
bad
Ad words Much cost Managed Leads can be Can be tested
effective target generated at and
Ad words is Google’s online advertising platform that can help you drive prospective customers to your website

What is Ad words ?
•Adhttps://www.youtube.com/watch?v=05
words is
Google's
we2g3Edgs
online
advertising
platform that
can help you
drive
prospective
customers to
your website
https://www.youtube.com/watch?v=05we2g3E
dgs
 Why Ad Words ?
Google enjoy 90% of searches and
billions of page view on Google
Display Network.
Ad words backed up by very
powerful tools like Google
Analytics for comprehensive
analysis of your customer behavior
on the net .
 Advertise with Flair
You can use ads with varied content VIZ;
Text , Images, Creative layouts, Videos,
Animations ,Games and a combination of
these . For a typical ecommerce site, the
product listing ads (PLAs) are extremely
effective.
The end result is the customers will have
more relevance from the ads . Precise
 Go Granular in Ad words :
Some reports from past campaigns
Ad Groups Details :Reports
Ad Groups Details :Reports
Day wise reports
Geographical Details
site where the ads were listed 4 the
campaign
Reach multiple platform @Google Search &
display Networks
YouTube ,a great place to Advertise with
banners & true video ads
Video Ads on YouTube beside your favorite
content = Define your Success
Text & Image Ads = Success
Text & PLA ads + Images = More
success
REMARKETING ; Tool to follow your prospects
on the web with tailored ads.
Follow your Costumers @ pre set
frequency
Follow with a different message
Define and Achieve Success with AdWords

https://www.youtube.com/watch?v
=q07Jr9Vihlk
 A bunch of Management & Technically qualified
professionals with more than 20 years of varied
Industry Experience in IT, FMCG, Advertising and
Consulting. The SEM division is handled by Dilraj
Nalukandathil (MBA,SAS,AOAP,GCP) and IT
development is headed by Viju
Kottuvatiparambil(M.Tech,REC ) with dearth of
experience with Global Conglomerates like
Chrysler corporation, Compuware ,Amazon, Bank
of America etc .
 Our Infrastructure

We have offices in Kochi ,Chennai, US and a

network of professionals in other major cities.
Other than this we have development centre
fully operational with dedicated team of software
engineers who can handle any complex projects.
This center is in operation since June,2010 .
Our revolutionary product to automate web
and mobile application development.

• https://vimeo.com/66624800

A java based integrated

development (IDE) Environment on
Cloud
 E commerce Applications

Httpstudio is a generic
product that can be used to
create any type of data
driven web applications
including web mobile
applications. The main
focus of httpstudio is to
reduce time, cost and
Whether
complexity to you are
develop web
working from
based business home,
applications
office or. on the
move, apps created
using Httpstudio is
 Contact US
Chennai Office.
Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery,
Chennai 600042 ,
Ph :91 9176868683
US Office.
800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1
206 643 3100
Kochi Office
894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024
PH : 91 8606081836
Development Centre
Mindmax Software Solutions,3rd floor, NSS Buildings. Near Old
Transport Stand, Kochi.
Ph : 91 484 6535214
Flexible Pricing to Suite Clientage !
Fixed Price on Spend.
Search Engine Marketing (SEM) initiatives .
Retainership fee Based.
For managing Clients entire gamut of Digital
Marketing requirements, viz; Branding on social
channels like face book, Twitter, LinkedIn ,Google
+ etc.& Search Engine marketing initiatives.
Open end Pricing
For high end e commerce and other business
applications on both web and mobile platforms.