Indian Oil Corporation

Competitive Analysis
Company Strength Weakness Opportunity Threat
IOCL 1. IOCL is India's 1. High 1. IOCL can tap 1. Government
largest competition from on increasing regulations can
commercial other oil demand and slow down
enterprise with a companies higher fuel/oil business
strong brand means limited prices 2. High
name market share 2. Increasing Competition
2. Indian Oil has growth natural gas means limited
petroleum market for market share for
2.Bureaucracy
products, fuels, industries and IOCL
affects the
lubricants, transportation
operations of a 3. NGOs and
petrochemicals 3. Global
government environment
etc expansion with
controlled focused
3. Operates many tie-ups with
company like companies can
refineries in India international oil
IOCL be an obstacle in
4. Huge companies
business
distribution
4. Acquisition of
network through
smaller
retailing makes
companies can
Indian Oil a
further
popular brand
strengthen the
name
position of IOCL
5. Accounts for a
majority share in
the petroleum
products market
and substantial
share in refining
capacity and
downstream
sector pipelines
capacity in India
6. IOCL has over
35,000
employees
7. Loyalty
programs
like XTRAPOWER
Fleet Card
Program is aimed
at Large Fleet
Operators
8. IOCL's pipeline
in India spans
 more than
11,000km making
it one of the
largest globally
9. Strong
branding and
marketing
exercises through
TVC,
sponsorships,
print, online ads
etc make Indian
Oil a top brand

Bharat 1. Increasing
1. BPCL is one of 1. Being a 1. Government
fuel/oil prices
Petroleum India's largest government regulations and
means higher
state owned oil company, there restrictions can
margins for BPCL
and gas are operational affect business
and other
company delays due to red 2. High
companies
2. Bharat tapism Competition
2. Increasing
Petroleum has a means reduction
2. Intense natural gas
strong brand in BPCL's market
competition market for
presence along share
means limited industries is a
with Bharatgas,
market share huge opportunity 3. Strict
Mak lubricants
growth for BPCL 3. More oil well environmental
etc
discoveries across laws can affect
3. Strong
the world business
expertise in
4. Expand export operations
refining and
market and tie-up
retailing of
with international
petroleum
companies can
4. More than increase business
13000+ people for BPCL
are employed
with BPCL
5. Being a
government
company, strong
backing in terms
of finance and
operations
6. Good
advertising and
branding of the
company through
marketing
campaigns
 7. More
investments in
upstream and
downstream
activities to boost
the business of
BPCL
8. Bharatgas from
BPCL provides
LPG cylinders for
millions of Indian
households

HPCL 1. HPCL is one of 1. Intense 1. HPCL can tap 1. Government

India's major oil competition from the increasing regulations can
and gas other PSU's and fuel/oil prices and affect HPCL's
company international oil increase margins performance
2. Hindustan companies 2. Increasing 2. High
Petroleum means limited demand for Competition from
operates largest market share natural gas in other players
Lube refiniery in transport and
2. Government 3. Fluctuating
India industries
intervention market and crude
3. Large product 3. HPCL can focus
often disrupts prices can reduce
portfolio on partnerships
operations profitability for
including oil, and international
efficiency HPCL
natural gas, growth to expand
lubricants etc export market
4. HPCL owns and
4. Acquisition and
operates the
tei-ups to
largest Lube
strengthen its
Refinery in India
market position
producing Lube
Base Oils of
international
standards
5. Produces over
300+ grades of
Lubes,
Specialities and
Greases
6. More than
11,000+ people
are employed
with HPCL
7. HPCL has
refineries in
Mumbai,
Vishakapatnam,
Mangalore,
 Bhatinda and
Rajasthan
8. Strong backing
of the Indian
government gives
it financial
stability

ONGC 1. Increasing
1. ONGC is Indias 1. Being a 1.Government
fuel/oil prices
largest crude oil government regulations
means higher
and natural gas organization, affects business
margins for
producer slow bureaucratic of ONGC
ONGC
2. Strong brand decisions can 2.High
2. Increasing
name of ONGC reduce efficiency competition form
natural gas
company Indian as well as
2. Intense market
3. High profit global oil
competition 3. ONGC can
making and high companies
means limited increase business
revenues 3.Hybrid and
market share by more oil well
4. Has over electric cars in
growth for ONGC discoveries
30,000 the market can
4. Expand global
employees in its reduce fuel
export market
workforce consumption
and have
5. ONGC
international tie- 4. Fluctuating
produces about
ups crude oil prices
30% of India's
can affect the
crude oil
business
requirement
6. Contributes
70%+ of India's
crude oil
production and
80%+ of India's
natural gas
production
7.
Commemorative
Coin set was
released to mark
50 Years of
ONGC
8. Strong
advertising and
branding of the
company along
with recognition
from several
awards
9. Owned by the
Govt of India,
 ONGC has got a
strong financial
backing

Reliance 1.Government
1.Reliance 1.Reliance 1.Growing
regulations and
Industries Industries is one Industries and demand for
strict guidelines
of the biggest ONGC had issues petroleum
Limited can disrupt
players in India regarding the products is a
operations
2.Strong brand Krishna Godavari huge opportunity
2.High
name of Reliance basin exploration for Reliance
Competition can
Industries Industries
2.Intense reduce Reliance
3.Excellent 2.Buyout of
competition Industries' market
financial position competition to
means limited share
and strong strengthen its
market share 3.Environmental
profitabilitty position
growth laws and NGOs
4.One of the few
3. Increasing against oil
Indian companies
number of exploration can
to be featured in
industries and affect business
Forbes
cars in India is a 4.Economic
5.Employs over
huge opportunity instability and
25,000 people
and potential for recession can
6. The company growth decline margins
has business and fuel prices
4. Tie-ups with
spread across
global oil
petrol, energy,
companies can
retail, telecom etc
boost business
7. Strong for Reliance
advertising and Industries
marketing
through TVCs,
print, online ads,
billboards etc
8. Reliance
Industries has
been recognized
through several
awards
9. Strong focus
towards holistic
growth and also
involvement in
CSR activities
Competitive Intelligence - Key information for strategic decisions

IOCL has entered into international market to avoid domestic

competition due to following reasons:
1.Growth and Profit
2.Risk mitigation
3.Access to imported technology
4.Spreading R&D Cost
5.Product portfolio expansion

Indian Oil to mitigate competition risk is foraying into upstream side

of the business by backward integration to provide to improve the
margins of the business than its competitors.

Indian oil also forays into vehicle oil which is mainly domianated by
Servo(IOCL) and Castrol.IOCL has followed a strategy of low pricing
which is mainly 20-25% less than castrol which gives it an added
advantage.