THE NIGERIA 2018 FRANCHISE AGENDA

CONTENTS

ABOUT THE NIGERIA 2018 FRANCHISE AGENDA 3

THE AGENDA 4
KEY PARTICIPATING STAKEHOLDERS 5
AGENDA 1 6
AGENDA 2 7
AGENDA 3 8
AGENDA 4 9
THE 2018 CALENDAR 10
ABOUT FBDS 14

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 The Nigeria franchise industry has progressed in tandem
with the vision of Franchise Business Development Services
(FBDS) to make the development of franchising a front-
burner agenda through its services, advocacies and
interventions. The foregoing, can explain the DFID sponsored
research conducted by FBDS titled: “The Potentials of
Franchising in Nigeria”. Accordingly, this study which is a
compilation of findings, opportunities, challenges and
solutions to franchising in Nigeria, has become a key
reference point on the subject matter of franchising in
Nigeria. The study also featured learning points from the
historic growth of franchising in South Africa, India, UAE and
USA, which formed the benchmarks for its recommendations
of growth path for Nigeria franchise industry.

At the backdrop of this foregoing, on Thursday 30th November 2017, FBDS organized a
roundtable discussion on the strategic direction of Nigeria franchise industry towards
coming up with the “Nigeria 2018 Franchise Agenda”.

The roundtable was organized with the support and collaboration of key local and
international stakeholders from government, development agencies and the private sector,
and in partnership with SA Franchise Warehouse, South Africa. The roundtable updated
the stakeholders on the progress of the growing Nigeria franchise industry, introduced the
potentials of the micro-franchising concept in Nigeria and presented global case studies of
success and impact of micro-franchising on the enterprise, social and economic
development spheres which can be benchmarked, to the various
stakeholders. In line with the theme of the event (“Building New Roads
to Enterprise, Social and Economic Development through
Franchising”), the discussants opined in unison, their desire to
collaborate on strategic initiatives to impact the enterprise, social and
economic sector through franchising.

ABOUT THE NIGERIA 2018

FRANCHISE AGENDA
THE AGENDA 4
Pass the Nigeria
3 Franchise Bill to Law

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Organize 6 major events
to attract FDIs, create
Create access to single digit franchise awareness /
franchise funding to enable education and replicate
1 the development and successful brands
expansion of franchised
Scale 720 proven businesses, targeted to
Nigerian brands from all create over 500,000 new
36 States, to launch jobs in 4 years
franchise programs and
expand globally

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KEY PARTICIPATING
STAKEHOLDERS
• THE PRESIDENCY • THE NATIONAL ASSEMBLY BUSINESS ENVIRONMENT • HOUSE OF TARA • LAGOS ANGEL NETWORK
• FED. MINISTRY OF INDUSTRY TRADE AND ROUNDTABLE • BEST CHOICE • WORLD FRANCHISE ASSOCIATES
INVESTMENT • THE HOUSE OF REPRESENTATIVES • INTERSWITCH GROUP • INTERNATIONAL FRANCHISE
• ENTERPRISE DEVELOPMENT CENTER ASSOCIATION
• LAGOS MINISTRY OF COMMERCE • LAGOS STATE EMPLOYMENT TRUST FUND
• SMEDAN • RESTONALYSIS FZE
• THE PRESIDENTIAL ENABLING BUSINESS • DIAMOND BANK PLC
• ENVIRONMENT COUNCIL (PEBEC) • SA FRANCHISE WAREHOUSE
CENTRAL BANK OF NIGERIA • FIDELITY BANK PLC
• NIGERIA AMERICAN CHAMBER OF COMMERCE • US COMMERCIAL SERVICES
• BANK OF INDUSTRY • GUARANTY TRUST BANK PLC
• CIUCI CONSULTING • THE UK EMBASSY
• DEVELOPMENT BANK OF NIGERIA • ACCESS BANK PLC
• FATE FOUNDATION • THE GERMAN EMBASSY
• MSME CLINIC • HERITAGE BANK PLC
• EFINA • THE AUSTRALIAN EMBASSY
• NIGERIA INVESTMENT PROMOTION • FIRST BANK PLC
• TONY ELUMELU FOUNDATION • THE BRITISH COUNCIL
COMMISSION • UNION BANK PLC
• ACT FOUNDATION • DFID
• CORPORATE AFFAIRS COMMISSION • GROFIN
• NIGERIA INTERNATIONAL FRANCHISE ASSOCIATION • USAID
• NOTAP • BUSINESSDAY
• NIGERIAN ASSOCIATION OF CHAMBERS OF • POLICY DEVELOPMENT FACILITY II
• OFFICE OF ENTREPRENEURSHIP AND • CHANNELS TV
COMMERCE, INDUSTRY, MINES AND AGRICULTURE. • THE WORLD BANK GROUP
INNOVATION OF OFFICE OF THE VICE • IKEYI & ARIFAYAN & CO
PRESIDENT • THE LAGOS BUSINESS SCHOOL • GIZ
• JACKSON ETTI & EDU & CO
• SS AFEMIKHE CONSULTING • INTERNATIONAL FINANCE
• THE NATIONAL ASSEMBLY • MONTGOMERY EVENTS
• MTN NIGERIA CORPORATION
• REED EXHIBITIONS SA • ENABLE
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AGENDA 1
SUMMARY: This agenda will facilitate the prequalification of Nigerian brands to
GOAL: Support the “Buy Made In Nigeria” compete and access aggregated support by stakeholder business enablers, to launch
Initiative by prequalifying successful and scalable franchise programmes and offer franchising opportunities to thousands of targeted
720 Nigerian brands from all 36 States, to launch
franchisee entrepreneurs. The goal is to facilitate the expansion of such brands across
franchise programmes and to offer franchising
the country and internationally, by scaling their acceptance, patronage, export and job
opportunities to targeted thousands of potential
creation capacity.
franchisee entrepreneurs.

STAKEHOLDERS: The Presidency, FMITI, Enterprise Development Center,

SMEDAN, MSME Clinic, NIPC, Corporate Affairs Commission, Office of
Entrepreneurship and Innovation of Office of the Vice President, The Presidential
Enabling Business Environment Council (PEBEC), FATE Foundation, Tony Elumelu
Foundation, Nigerian Association of Chambers of Commerce, Industry, Mines and
Agriculture. The Lagos Business School, SS Afemikhe Consulting, Businessday,
Channels TV, Ikeyi & Arifayan & C0, Jackson Etti & Edu & Co, DFID, USAID, Policy
Development Facility II, The World Bank Group, GIZ.

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AGENDA 2
GOAL: Create access to single digit franchise
funding, to enable the development and scaling
of local and foreign franchise models and create
over 500,000 new jobs in 4 years
SUMMARY: This will catalyze access to finance, with the intended output that
government development fund institutions, financial institutions, development agencies
and other support providers collaborate to develop a range of innovative financial
products, services, or systems which create and/or increase access to financial products
and services for previously underserved Micro, Small and Medium sizes businesses
through franchising.
STAKEHOLDERS: FMITI, CBN, BOI, Development Bank of Nigeria, CIUCI
Consulting, EFINA, Doreo Partners, MTN Nigeria, Interswitch Group, House of Tara,
Best Choice, SA Franchise Warehouse, World Franchise Associates, LSETF, Diamond
Bank, Fidelity Bank, GTB, Access Bank, Heritage Bank, First Bank, Union Bank,
GROFIN, Lagos Angel Network, US Commercial Services, The UK Embassy, The
German Embassy, The Australian Embassy, DFID, USAID, The World Bank Group,
GIZ, IFC
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AGENDA 3
GOAL: Organize the Nigeria International
franchise Conference and Exhibition; Made In
Nigeria Franchise Fair; Franchise Matchmaking
Forum etc., with the end goal to create new
businesses and new jobs from scaled franchises.
SUMMARY: These events will achieve the following:
1. Introduce FDIs to the country by showcasing Nigerian successful brands to foreign
franchise investors.
2. Introduce foreign franchises to Nigeria to create variety of brands for franchise
investors, and to commonize the franchising culture to Nigerian investors.
3. Match franchise brands looking for investors with potential franchise buyers looking
for successful and suitable franchises.
4. Create access to market, local and international expansion opportunities and wider
market acceptance to Nigerian brands.
5. To scale entrepreneurial opportunities and employment through linkages between
franchisors and potential franchise buyers.
STAKEHOLDERS: The Presidency, FMITI, Lagos International Trade Fair Board,
SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, Nigeria International Franchise
Association, US Commercial Service, World Franchise Associates, International
Franchise Association, US Commercial Services, The UK Embassy, The German
Embassy, British Franchise Association, Franchise Association of South Africa, SA
Franchise Warehouse, Pan African Franchise Federation, Middle East & North Africa
Franchise Association, local and foreign franchise brands, LSETF, Media Houses, Key
commercial banks, Montgomery Events, Clarion Events, Reed Exhibitions.
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AGENDA 4
GOAL: Pass the Nigeria Franchise Bill to Law.
SUMMARY: There are no specific laws governing the franchise industry in Nigeria.
The basic principles of contract law, and intellectual property law are applied to
franchises in Nigeria, especially in the event of a dispute. Lack of franchise specific laws
that regulate franchise operation in Nigeria is a key factor that is known to discourage
entry of foreign franchise investors or operators to Nigeria, as well as local potential
franchise sellers and buyers.
However, there is a Franchise Bill 2016, pending before the National Assembly, to
which bodies like NOTAP and NIFA have made representations, and which was
reviewed by the foreign consultants from various countries, who conducted the Nigeria
Franchise Study. In view of the findings of the study, it was pertinent to adopt the
relevant information and recommendations from the study in reviewing the Franchise
Bill pending at the House of Assembly and fast-tracking its passing to Law.
STAKEHOLDERS: The Presidency, FMITI, NIPC, NOTAP, NASSBER Office of
Entrepreneurship and Innovation of Office of the Vice President, The National
Assembly, The House of Representatives, PEBEC, FATE Foundation, NIFA, Ikeyi &
Arifayan & C0, Jackson Etti & Edu & Co, DFID, USAID, Policy Development Facility II,
The World Bank Group, GIZ, ENABLE.
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THE 2018 CALENDAR
WEEK 3 LOCATION: Abuja WEEK 4 LOCATION: Abuja

Presentation of Made In Nigeria Market Access Franchise Scheme
Concept Paper
Participating: FMITI, EDC, SMEDAN, MSME Clinic, NIPC, CAC, Office of
Entrepreneurship and Innovation of Office of the Vice President, PEBEC,
FATE Foundation, Tony Elumelu Foundation, NACCIMA. LBS, Businessday,
Channels TV, Ikeyi & Arifayan & C0, Jackson Etti & Edu & Co, DFID,
JANUARY USAID, PDFII, The World Bank Group, GIZ.
Funding Stakeholder’s Roundtable
Participating: FMITI, CBN, BOI, Development Bank of Nigeria, CIUCI,
EFINA, Local and Foreign Franchise Brands, SA Franchise Warehouse,
WFA, LSETF, SME Focused Commercial Banks, GROFIN, Lagos Angel
Network, US Commercial Services, The UK Embassy, DFID, USAID, The
World Bank Group, GIZ, IFC

FEBRUARY WEEK 2 LOCATION: Lagos WEEK 3 LOCATION: Abuja WEEK 4 LOCATION: Abuja

Stakeholder Franchise Bill Advocacy
Forum
Participating: The Presidency, FMITI, NIPC,
NOTAP, Office of Entrepreneurship and
Innovation of Office of the Vice President, The
National Assembly, The House of
Representatives, PEBEC, FATE Foundation,
NIFA, Ikeyi & Arifayan & C0, Jackson Etti &
Edu & Co, DFID, USAID, PDFII, The World
Bank Group, GIZ, ENABLE, NASSBER.
Launch of Made In Nigeria Market Access
Franchise Scheme
Participating: FMITI, EDC, SMEDAN, MSME
Clinic, NIPC, CAC, Office of Entrepreneurship
and Innovation of Office of the Vice President,
PEBEC, FATE Foundation, Tony Elumelu
Foundation, NACCIMA. LBS, Businessday,
Channels TV, Ikeyi & Arifayan & C0, Jackson
Etti & Edu & Co, DFID, USAID, PDFII, SS
Afemikhe Consulting The World Bank Group,
GIZ.
Launch of Franchise inclusion to the SME
Business Clinic for Market Access
Franchise Scheme
Participating: FMITI, EDC, SMEDAN, MSME
Clinic, NIPC, CAC, Office of Entrepreneurship and
Innovation of Office of the Vice President, PEBEC,
FATE Foundation, Tony Elumelu Foundation,
NACCIMA. LBS, Businessday, Channels TV, Ikeyi
& Arifayan & C0, Jackson Etti & Edu & Co, SS
Afemikhe Consulting DFID, USAID, PDFII, The
World Bank Group, GIZ.
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THE 2018 CALENDAR
WEEK 1 LOCATION: Lagos
Launch of LSETF Franchise window - FBDS Matchmaking Forum
Participating: FMITI, CBN, BOI, Development Bank of Nigeria, CIUCI,
EFINA, Local and Foreign Franchise Brands, SA Franchise Warehouse,
WFA, LSETF, SME Focused Commercial Banks, SS Afemikhe Consulting,
GROFIN, Lagos Angel Network, US Commercial Services, The UK Embassy,
DFID, USAID, The World Bank Group, GIZ, IFC.
MARCH
APRIL WEEK 1 LOCATION: Abuja
Support for Franchise Bill 3rd reading and onward passage to law
Participating: The Presidency, FMITI, NIPC, NOTAP, Office of
Entrepreneurship and Innovation of Office of the Vice President, The
National Assembly, The House of Representatives, PEBEC, FATE
Foundation, NIFA, Ikeyi & Arifaysn & C0, Jackson Etti & Edu & Co, DFID,
USAID, PDFII, The World Bank Group, GIZ, ENABLE, NASSBER.
WEEK 2 LOCATION: Lagos
Launch of Intervention Grant Programme for Commercial Bank’s
Franchise Lending
Participating: FMITI, CBN, BOI, Development Bank of Nigeria, CIUCI,
EFINA, Local and Foreign Franchise Brands, SA Franchise Warehouse,
WFA, LSETF, SME Focused Commercial Banks, SS Afemikhe Consulting,
GROFIN, Lagos Angel Network, US Commercial Services, The UK Embassy,
DFID, USAID, The World Bank Group, GIZ, IFC
WEEK 3 LOCATION: Abuja
Launch of Franchise Development Fund On-lending Scheme
Participating: FMITI, CBN, BOI, Development Bank of Nigeria, CIUCI,
EFINA, Local and Foreign Franchise Brands, SA Franchise Warehouse,
WFA, LSETF, SME Focused Commercial Banks, SS Afemikhe Consulting ,
GROFIN, Lagos Angel Network, US Commercial Services, The UK Embassy,
DFID, USAID, The World Bank Group, GIZ, IFC.
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THE 2018 CALENDAR
WEEK 4 LOCATION: Lagos

2nd 2018 Franchise Matchmaking Forum

Participating: The Presidency, FMITI, Lagos International Trade Fair, SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, NIFA, US Commercial Service,
Local & Foreign Franchise Brands. LSETF, Media Houses, Key commercial banks, Montgomery Events, Clarion Events.

MAY
JUNE WEEK 1 LOCATION: Abuja WEEK 3 LOCATION: Abuja

Presentation of the Nigeria Franchise Bill Launch of the Made in Nigeria Franchise Scaling Programme

Participating: The Presidency, FMITI, NIPC, NOTAP, Office of
Entrepreneurship and Innovation of Office of the Vice President, The
National Assembly, The House of Representatives, PEBEC, FATE
Foundation, NIFA, Ikeyi & Arifaysn & C0, Jackson Etti & Edu & Co, DFID,
USAID, PDFII, The World Bank Group, GIZ, ENABLE, NASSBER.
Participating: FMITI, EDC, SMEDAN, MSME Clinic, NIPC, CAC, Office of
Entrepreneurship and Innovation of Office of the Vice President, PEBEC,
FATE Foundation, Tony Elumelu Foundation, NACCIMA. LBS, Businessday,
Channels TV, Ikeyi & Arifaysn & C0, Jackson Etti & Edu & Co, DFID, USAID,
PDFII, The World Bank Group, GIZ.

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THE 2018 CALENDAR
WEEK 3 LOCATION: Lagos

Made in Nigeria Franchise Fair, Conferences & Workshops

Participating: The Presidency, FMITI, Lagos International Trade Fair, SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, NIFA, US Commercial
JULY Service, Local & Foreign Franchise Brands. LSETF, Media Houses, Key commercial banks, Montgomery Events, Clarion Events.

AUGUST WEEK 4 LOCATION: Lagos

3rd 2018 Franchise Matchmaking Forum

Participating: The Presidency, FMITI, Lagos International Trade Fair, SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, NIFA, US Commercial
Service, Local & Foreign Franchise Brands. LSETF, Media Houses, Key commercial banks, Montgomery Events, Clarion Events.

WEEK 1 LOCATION: Lagos

Nigeria International Franchise/SME Exhibition & Conferences

Participating: The Presidency, FMITI, Lagos International Trade Fair Board, SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, NIFA, US Commercial
Service, World Franchise Associates, International Franchise Association, US Commercial Services, The UK Embassy, The German Embassy, British
Franchise Association, Franchise Association of South Africa, SA Franchise Warehouse, Pan African Franchise Federation, Middle East & North Africa
OCTOBER Franchise Association, local and foreign franchises, LSETF, Media Houses, Key commercial banks, Montgomery Events, Clarion Events, Reed Exhibitions.

NOVEMBER WEEK 4 LOCATION: Lagos

4th 2018 Franchise Matchmaking Forum

Participating: The Presidency, FMITI, Lagos International Trade Fair, SMEDAN, NIPC, Lagos Ministry of Commerce, NACC, NIFA, US Commercial
Service, Local & Foreign Franchise Brands. LSETF, Media Houses, Key commercial banks, Montgomery Events, Clarion Events.

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 Franchise Business Development Services (FBDS) is the pioneer franchise consulting
company in Nigeria, the country representative of World Franchise Associates (WFA) and a
supplier member of International Franchise Association (IFA). FBDS is affiliated with other
ABOUT franchise and professional member organizations across the world.
FBDS
Our goal is to “To be the leading Partner in the development and delivery of
successful franchise services in our chosen markets.” We work towards this by
supporting the building, sustaining and scaling successful business models through franchising.

FBDS boasts of corporate and advisory boards of very reputable individuals from local and
international background, and experienced management team of seasoned professionals.

www.fbdsnigeria.com contact@fbdsnigeria.com +234-908-569-4509

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