Explore the Intelligent Enterprise for Travel and

Transportation - Passenger Travel & Leisure

Eva Roe, SAP
Jan 15, 01:00 PM-01:30 PM Hall 5, Theater 1

INTERNAL
Outside in perspective – competitors on “intelligence”

The competitive landscape for SAP is embracing “intelligence”

• Microsoft – Intelligent cloud and intelligent edge

• Oracle – Adaptive intelligent apps and autonomous services
• Salesforce – Einstein platform and apps
• IBM – Watson platform and services
• Workday – AI and automation in finance How is SAP
different?

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Intelligent Enterprise positioning – Redefine the playing field

SAP Industries organization is driving differentiation

along 2 key dimensions, redefining the playing field
for the competition:

• E2E industry value chain

Our competitors are siloed toward individual LoB
offerings rather than an end-to-end suite. SAP can
offer a unified and modular suite on a standard
digital platform.

• Intelligent industry processes

SAP set the standard for industry best practices and
is delivering the next-generation industry best
practices while redefining the industry value chain.

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The Intelligent Enterprise for the
passenger travel and leisure industries
Airlines, airports, hospitality, and mobility industries
Passenger travel and leisure: Industry trends and industry vision 2025

Trends Today Vision 2025 Industry priorities

Hyper- Intelligent portfolio

personalization planning
Nondigital, disparate Single view of
systems customer

Intelligent applications in
Automation the back office
Employees Automated

Intelligent Asset management

maintenance Planned Condition
maintenance based

Integrated
Intelligent operations
operations
Siloed On-time
operations turnaround

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Strategic outcomes for intelligent enterprises in the passenger travel and
leisure industries
Enable seamless travel journey with optimal asset availability on all modes and at destinations
Optimize and extend the value of current processes Transform with next-generation business processes
Business Digital
Industrial process Intelligent
automation automation transformation enterprises

High-value tasks
Productivity

Repetitive tasks

Automation
Time

Extend current business Transform the

Optimize existing
processes beyond efficiency company’s value
processes for more
Optimize Extend gains to capture new sources chain or business
efficiency or reliability Transform
of value model to capture
new revenue streams
Examples Examples Examples
 Conversational customer experience bots  Intelligent asset condition monitoring  Intelligent operations for airlines
for service and commerce  SAP Analytics Cloud
 Cash application  Operational reporting and analytics
 Service ticket intelligence for smart cities
 Customer retention
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The Intelligent Enterprise for the passenger travel and leisure industries
E2E industry value chain with intelligent industry scenarios embedded
Urban mobility Airports Airlines Hospitality

Conversation
al CX bots for Service ticket Cash Customer
commerce intelligence Application Retention
and Service

Today Future Today Future Today Future Today Future

Time AI supported slow ticket Automated Manual Automated revenue Disparate Single
consuming and and easy resolution resolution reconciliation accounting systems customer
inconvenient record

Research and Transit to airport/hub Hub/airports On board plane/train Hub/airports Destination /hotel
booking
Today Future Today Future
Today Future
Siloed business Unified and real-time Break-down Avoid break-down through
End of month/year Real-time C-level reporting
units reporting operational reporting maintenance AI-driven maintenance
financial and ops reporting and decision-making
Today Future
Intelligent Manual drive, Automated AI-driven
Operational
asset inefficient hub operations and
reporting and Analytics
condition
analytics operations disruptions management cloud
monitoring Optimize

Extend

Intelligence within the enterprise Intelligent

airline
Intelligence beyond the enterprise operations

Operations innovation
Transform

New products and services New business models New revenue streams
Customers Partners Suppliers Business networks
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Offer to order management Business relying on unknown traveler
profiles to try and fulfill demand

Traditional scenario
• Selling only capacity, lack of demand
knowledge
• Customers data are in several places
• Reliance on indirect channels

CRM, Web content management system, mobile, marketing, order management system, stores, contact
centers

A new world with SAP

Build segment of one

Web In store and Search E-mail Printing Agent tools
Contact Digital Market- Internet of Digital

Capture data and building profile and

branch Social SMS and other Keywords and

•
Mobile center Goods places Things advertising
media notifications ads

enhancing the traveler's profile leveraging

customer retentions
Customer experience • AI-supported and easy-to-use
conversational customer experience bots
SAP Customer Experience solutions as a service on SAP Cloud Platform

• Real-time revenue recognition and

Sales Marketing Commerce Service Revenue
reconciliation

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*Benefits are based on results from early adopters of SAP S/4HANA or are conservative outside-in estimates of the benefits of moving from a traditional ERP system to enhanced SAP S/4HANA with
line-of-business and cloud capabilities. As each enterprise is at a different level of maturity, our recommendation is that you work with SAP to determine the value proposition for your enterprise.
 IATA ONE Order

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Key players already embarked with SAP on their journey to the Intelligent
Enterprise for the passenger travel and leisure industries
• Managed end-to-end scenarios in
a timely manner with focus on the
enterprise’s end-to-end sourcing,
Source-to-pay Flight-to-settle Finance-to-manage Budget-to-monitor direct and indirect cost allocations,
and finance and budget monitoring

“By paying only for what we use, and

by expanding and contracting those
resources to meet business needs,
we manage SAP much more
Speed and effectively on Azure than we ever did
Cost effectiveness Security and Transparency
flexibility
compliance
in our own data center.”
Tan Kok Meng, Chief Information
Officer

• Focusing on guest and customer

loyalty by creating new capabilities;
Simplify
increased revenue per stay through
Cost effectiveness New capabilities and Increase customer targeted cross-sell and up-sell
process and
innovations loyalty
landscape opportunities

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TUI

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SAP is uniquely positioned to deliver all elements for the Intelligent
Enterprise for the passenger travel and leisure industries
Consistent intelligence and experience across LoBs
(SAP CoPilot, SAP Digital Boardroom, SAP Analytics Cloud)
Enterprise business intelligence

Intelligent assistant

Intelligence embedded into

Conversational
CX bots for Service ticket Cash Customer
commerce and intelligence application retention
business processes
Service

Process integration beyond corporate

boundaries through networks
(SAP Concur, SAP Fieldglass, SAP Ariba solutions) Research &
booking Transit to airport/hub Hub/airports On board plane/train Hub/airports Destination /hotel

Seamlessly integrated end-to-end

processes for passenger travel and Operational Intelligent Intelligent
reporting asset
leisure and
analytics
condition
monitoring
airline
operations
Digital
boardroom
(SAP C/4HANA, SAP S/4HANA, CPM, MRS,…)

Consistent data model Cloud based realtime platform and intelligent technologies for the creation and integration of custom intelligent applications

Intelligent Real-time intelligence platform Available today

technologies (SAP HANA, SAP Data Hub, SAP Cloud Concept/planned

(SAP Leonardo) Platform)

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How to beat the competition
Move beyond best-of-breed scope to E2E industry processes and intelligent industry scenarios

Passenger
travel and
leisure Research and Transit to airport/ Hub/airports On board Hub/airports Destination/hotel
industries booking hub plane/train

SAP attack strategy: SAP attack strategy:

• Focus on overall end-to-end customer • Global coverage and ease of natively integrating SAP S/4HANA
Positioning experience capabilities and importance of with SAP Ariba solutions
against key connecting front, middle, and back office • Global reach of our expertise, cloud operations, languages,
competitors delivery, and local support
• Integration capabilities across every facet of the process
SAP attack strategy:
• Focus on end-to-end way to solve customers business problems
• Focus on advanced retailing capabilities
in operational procurement, procure to pay, and strategic sourcing.
• Focus on overall end-to-end customer experience
capabilities and importance of connecting front,
SAP attack strategy:
middle, and back office
• Stress full front to back office (L2C) with SAP C/4HANA
• Digital core truly integrated and real time – not disconnected and
SAP attack strategy:
batch
• Stress full front to back office (L2C) with SAP
• Single source of truth between projects and finance with real-time
C/4HANA
revenue recognition
• TWM enabled by talent network with SAP
• Focus on TMS ERP functionality for hospitality availability through
Fieldglass solutions
SAP ecosystem and INDRA TMS solution
• Intelligent technologies vision and digital platform
• Simplified next-generation UX
• Superior analytical platform with SAP Analytics
• Revenue management at the guest level
Cloud

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Winning with the Intelligent Enterprise for the passenger travel and leisure
industries

The Intelligent Enterprise…

• Is a compelling vision – if put into the context of our customers’

industries
• Addresses the passenger travel and leisure industries’ trends
and priorities
• Differentiates SAP from our competitors
• Unfolds its full value with an integrated end-to-end process for
the industries that only SAP can provide
• Enables next-generation best industry practices that only SAP
can provide

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Thank you.
Contact information:
Eva-Maria Roe
Solution Manager Airlines
eva-maria.roe@sap.com
+49 6227 746954