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PHILIPPINES
Euromonitor International
January 2019
SUPERMARKETS IN THE PHILIPPINES Passport I
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SUPERMARKETS IN THE PHILIPPINES Passport 1
SUPERMARKETS IN THE
PHILIPPINES
HEADLINES
In 2018 supermarkets records current value growth of 6% to reach sales of PHP507.5 billion
Online grocery retailing is starting to take off
SM Retail remains the leading player but is facing increasing competition from other operators
Over the forecast period supermarkets is expected to post a current value CAGR of 8% (5%
at constant 2018 prices) to reach sales of PHP745.1 billion in 2023
PROSPECTS
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SUPERMARKETS IN THE PHILIPPINES Passport 2
grocery retailing in the Philippines. An efficient service, speedy delivery and wide assortment of
products will be crucial to the growth of online grocery retailing over the coming years.
COMPETITIVE LANDSCAPE
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SUPERMARKETS IN THE PHILIPPINES Passport 3
CHANNEL DATA
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
% growth
2017/18 2013-18 CAGR 2013/18 Total
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SUPERMARKETS IN THE PHILIPPINES Passport 4
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SUPERMARKETS IN THE PHILIPPINES Passport 5
sites/outlets
Brand (GBO) Company (NBO) 2015 2016 2017 2018
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SUPERMARKETS IN THE PHILIPPINES Passport 6
Supermarket Cos
Rustan's Supermarket Rustan Group of Cos 62.5 68.2 62.5 50.2
Gaisano Capital Gaisano Capital Group 56.0 50.0 50.0 50.0
Supermarket
Metro Supermarket Metro Retail Stores Group 53.0 43.4 44.5 48.6
Ultra Mega Ultra Mega Wholesale & 45.0 45.0 47.5 47.5
Supermarket Retail Mart
LCC Supermarket Liberty Commerical 33.0 37.5 41.3 43.3
Center Inc
Magic Supermarket Magic Group of Cos 34.2 34.2 34.2 35.9
AllDay Supermarket All Value Holdings Corp - 16.0 17.6 35.9
(MBV Group of Cos)
Marketplace (Dairy Rustan Group of Cos 5.0 10.0 19.0 34.2
Farm International
Holdings Ltd)
Unitop Supermarket Unitop General 18.4 21.6 22.4 23.1
Merchandise Inc
City Supermarket City Supermarket Inc 25.5 18.0 19.8 22.2
NCCC Supermarket New City Commercial Corp 19.7 18.2 19.7 21.6
LCC Expressmart Liberty Commerical 18.0 18.0 19.0 20.9
Center Inc
Wellcome (Dairy Rustan Group of Cos 19.3 19.3 19.3 19.3
Farm International
Holdings Ltd)
Landmark Supermart Landmark Corp, The 15.0 15.0 18.2 18.2
Others Others 981.2 1,131.4 1,225.7 1,357.1
Total Total 2,658.3 2,857.7 3,074.9 3,377.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth
2018-2023
% growth
2018/19 2018-23 CAGR 2018/23 Total
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