ENABLEMENT KM

Maturity Model

STAGE 4 - Cutting-Edge
STAGE 3 - Comprehensive
STAGE 2 - Standard
Component STAGE 1 - Basic

System includes asset & content

Centralized MRM and Asset Management
management, brand control and
for all assets digital and traditional; access
Platform provides full digital asset marketing campaign management;
control by pre-defined hierarchy; social
Centralized digital asset repository management support, social media sophisticated use hierarchies based on
media and mobile support, Streamline
Asset with check-in/check-out access assets, marketing campaigns and list
marketing, creative, fulfillment, distribution
customer type, channels, distributors
Management management; some personalization. and globalization requirements.
and approval processes; personalization,
Offers CRM and Marketing
localization.
Automation integration.

Capable of handling entire KM

cycle with Learning Management
Extensible platform that supports MRM,
Distributed Focused on Marketing Resource System; Configure Price Quote;
SaaS-based Sales Support system for asset management, content manage-
Marketing one application; i.e., email marketing
Management, campaign management,
ment, fulfillment and sales performance
Sales Enablement Portals; Marketing
Platform and sales portal support. Automation; Channel Management;
management; solid analytics.
Sales operations and performance
management.

Supports content management in

Manages, integrates and distributes all
context of MRM, Marketing Automation
Content Platform to assess, define, docu- Platform streamlines workflow, project content types including social; monitors
and Sales Performance Management.
Management ment and deliver digital content. management, mobile access. and manages social content; engage-
Provides multi-channel content person-
ment and insight analytics.
alization and localization.
 ENABLEMENT KM
Maturity Model
Component STAGE 1 - Basic STAGE 2 - Standard
Personalization features integrated within
the app to organize materials by each
Provides capability to personalize
customer, industry, vertical, or region.
Personalization sales materials for individual
Customize presentations, spreadsheets,
prospects.
videos; customer interest analytics for
sales upsell/cross sell.
Sales and marketing materials can be
Sales and marketing materials customized by geography, country,
Localization can be customized by geography, language, cultural reference and
country, language idioms and linked to local case studies
or use cases.
Push pre-configured branded and
Materials can be curated and distributed
customized content and important
Presentation from a central location to any mobile
messages directly to your sales team
device.
instantly, anywhere on any device.
Content usage tracking with a built-in
rating system to prioritize content
Usage by customers and prospects is
Metrics tracked, analyzed and reported.
usage. Data alerts reveal customer
engagement and activities to measure
which content produces the largest ROI.
Want to rate your organization’sEnablement KM maturity with an
interactive tool? Download our Enablement KM Maturity Assessment
and get started today!
STAGE 3 - Comprehensive
Completely Personalized marketing
campaign creation and management.
Ability to offer personalized sales and
marketing materials that include unique
names and targeted text and images
based on customer-specific data and
business logic.
System enables content to be generated
real-time for the local needs and interests
of the customer; upload/download
localized media and offers.
Custom designed customer
presentation accessible on tablet or
smart phone. Navigation and powerful
search functionality to locate content
on the fly; customized content.
Advanced customer insight auto analytics
alert the sales team immediately when
a prospect responds or clicks-through a
campaign to initiate follow-up. CRM/MA
integration. System tracks and analyzes
behaviors and asset usage of top
performers, so behaviors can replicated.
VIEW RESOURCE
STAGE 4 - Cutting-Edge
Personalization functions offer all
features of comprehensive solution
plus personalization on-the-fly during
sales calls and analytics to level of
engagement. Integration of influence
marketing factors from social channels.
System enables content to be gener-
ated specifically to address a local
market; At the micro-level of neighbor-
hoods, zip codes, specific shopping
radius and even while shopping within
the store itself.
Rich media microsites or presentation
apps tailored to exact customer needs;
adaptable in real-time; integrates
with CRM and MA systems to ensure
customer profile consistency.
Complete 360-degree view of
customer activity, sales performance
integrated with predictive analytics
for guided selling. Analytics drive new
content creation.