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Cover date

The cover date of a periodical publication such as a magazine or comic book is the date displayed on the cover. This is not
necessarily the true date ofpublication (the on-sale date or release date). For some publications, the cover date may not be found on
the cover, but rather on an inside jacket or on an interior page.

In the United States, Canada, and the United Kingdom, the standard practice is to display on magazine covers a date which is some
weeks or months in the future from the publishing or release date. There are two reasons for this discrepancy: first, to allow
magazines to continue appearing "current" toconsumers even after they have been on sale for some time (since not all magazines will
be sold immediately), and second, to inform newsstands when an unsold magazine can be removed from the stands and returned to
the publisher or be destroyed (in this case, the cover date is also thepull date).[1]

Weeklies (such as Time and Newsweek) are generally dated a week ahead. Monthlies (such as National Geographic Magazine) are
generally dated a month ahead, and quarterlies are generally dated three months ahead.

In other countries, the cover date usually matches more closely the date of publication, and may indeed be identical where weekly
magazines are concerned.

In all markets, it is rare for monthly magazines to indicate a particular day of the month: thus issues are dated May 2016, and so on,
whereas weekly magazines may be dated17 May 2016.

Comic books
The general practice of most mainstream comic book companies since the creation of the comic book in the 1930s was to date
individual issues by putting the name of a month (and much later the year as well) on the cover which was generally two months after
the release date. For example, a 1951 issue of Superman which had the cover date of July would have been published two months
earlier from that date in the month of May, generally speaking. In 1973 the discrepancy between the cover date and the publishing
date went from two months to three months.[2] In 1989 the cover date and publishing date discrepancy was changed back to two
months, though generally each comic book company now uses its own system.

Of the two major American comic book publishers, DC Comics continues to put cover dates on the cover. Marvel Comics opted
against putting cover dates on the cover in October 1999; instead, the "cover" date was moved to the
indicia on an interior page.

1. Cecil Adams (1990-06-22)."Why are magazines dated ahead of the time they actually appear?"(http://www.straight
. The Straight Dope.
Retrieved 2013-06-28.
2. Levitz, Paul (2010). 75 Years of DC Comics: The Art of Modern Mythmaking. Taschen America. p. 516. ISBN 978-3-
8365-1981-6. "Cover dates on comics didn't match magazine dating norms, and by 1973 Marvel's cover dates made
them appear newer than DC's, so DC decided to skip using May 1973 and go straight to June.

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This page was last edited on 31 December 2018, at 08:02(UTC).

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