using peer-to-peer THE 08 YOUTH VOTE

Peer to Peer
Organizing
Vote Pledges, Homes, Hangouts, and
winning elections
aka
why Transformers Changed a generation
 using peer-to-peer THE 08 YOUTH VOTE
Why are Millennials Different?

The big three of the early 80s

 using peer-to-peer THE 08 YOUTH VOTE
Why are Millennials Different?
Most marketed to generation

= Savvier Adult
using peer-to-peer THE 08 YOUTH VOTE
Motivating Young People

or
 using peer-to-peer THE 08 YOUTH VOTE
Motivating Young People

Write this down ...

Celebrity Endorsements,
Concerts, TV Ads, Kick-Ass
Marketing, T-Shirts, Chum,
Cool Slogans, Webpages,
MySpace ALONE...
 using peer-to-peer THE 08 YOUTH VOTE
So What is Peer to Peer Organizing?

PEER-TO-PEER
ORANZING
WORKS
using peer-to-peer THE 08 YOUTH VOTE
What Works – THE OLD NEW SCHOOL?
using peer-to-peer THE 08 YOUTH VOTE
The Vote Pledge
 using peer-to-peer THE 08 YOUTH VOTE
The New: Use Psychological Tools
•  Remind friends of their commitment to
vote: Old=go vote | new=pledge reminder
•  Emphasize that many are voting:
Old=turnout is low! | new=join the crowd
•  “Unpacking” and visualization: Old=need a
ride? | new=tell me how you’ll vote
•  Remind voting records are public.
using peer-to-peer THE 08 YOUTH VOTE
Voting Record is Public

8.1% Increase
 using peer-to-peer THE 08 YOUTH VOTE
The YDA Model: Homes & Hangouts

hOMES hANGOUTS
• Door to door • Street-Teams
• Events
• Work
• School
• Commutes
• Online
 using peer-to-peer THE 08 YOUTH VOTE
The ultimate goals – door-to-door
Facebook
Guitar Hero
Webpage
Tournament

Bar Contacts Text Message

Door to Door
In Person Contact

Trick-or-Vote Initial Door Contact

Comm Service
Tabling on Campus
Project
Comedy Show
 using peer-to-peer THE 08 YOUTH VOTE
Some Keys
•  Track your data. •  Keep it relevant.
•  Follow up. •  Keep it real.
•  Keep it simple. •  Ditch the script.
•  Keep it positive. •  Ask them to
participate.