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Organizing

 for  America  
2010  Na3onal  Plan  

*All  ac'vi'es  in  this  presenta'on  subject  to  state  and/or  federal  law  
In  2009  and  2010,  President  Obama  has  
achieved  historic  results  

•  Passed  health  reform  


•  Moved  from  recession  to  recovery  
•  Recovery  Act  saved  or  created  over  2M  jobs  
•  Provided  resources  to  fight  terrorists  in  Afghanistan  
•  Responsibly  winding  down  war  in  Iraq  
•  Strengthened  rela3onships  with  allies  around  world  
•  Most  qualified  Supreme  Court  jus3ce  
•  Removing  special  interest  influence  

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OFA  has  supported  the  President’s  agenda  

•  Staff  in  all  50  states  and  volunteers  in  all  435  CDs  
•  Over  3M  people  have  taken  ac3on  
•  Volunteers  made  1.5M  calls  to  Congress  
•  Organized  40K  local  events  (over  700  per  week)  

•  Volunteers  pledged  10M  hours  to  fight  to  elect  allies  


for  the  President  

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We’ve  heard  feedback  from  volunteers  in  all  
50  states  about  the  OFA  program  in  2010  

•  OFA  supporters  are  commiZed  to  support  the  


President  and  his  agenda  
•  OFA  supporters  want  to  help  elect  allies  for  the  
President  
•  OFA  supporters  want  to  reconnect  with  the  millions  
of  voters  who  cast  a  ballot  for  the  first  3me  in  2008  
•  OFA  supporters  want  to  con3nue  making  a  difference  
in  their  local  communi3es  

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OFA  will  con3nue  to  support  the  President’s  
agenda  and  will  increase  focus  on  elec3ons  

OFA  Goals  in  2010  

1   Issues:  Success  for  the  President’s  agenda  

2   Electoral:  Elect  allies  to  help  the  President  

3   Organiza1on  Building:  In  all  50  states  

Success  depends  on  OFA  volunteers  

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OFA  will  run  a  na3onwide  program  

• Highlight  the  President’s  Success  


1   Issues  
• Con3nue  to  Support  his  Agenda  

2   • Engage  First  Time  2008  Voters  


• Cons3tuency  Outreach    
• Neighbor  to  Neighbor  Conversa3ons  
Electoral    
• Online  Organizing  
• Voter  Registra3on  
• Early  Vote  and  GOTV  
• Communica3on  from  the  President  
3   Org  Building   • Recruit  and  Train  Volunteer  Teams  

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Customized  program  in  local  communi3es  

•  Door  to  Door  Canvasses  


•  Phone  Banks  
•  Pledge  Cards  
•  Register  Voters  
•  Events  
•  Trainings  
•  House  Mee3ngs  
•  Online  Ac3on  Tools,  Including  Call  Tool  
•  Social  Networks,  Including  My.BarackObama.com  
•  Build  Volunteer  Neighborhood  Teams  

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OFA  will  reconnect  with  millions  of  voters  
who  cast  a  ballot  for  the  first  3me  in  2008  

• Over  15M  Americans  cast   New  first  3me  voters  vote  


ballot  for  first  3me  in  ’08   at  only  half  the  rate  of  
regular  midterm  voters  
• History  shows  that  
par3cipa3on  ocen  falls  
off  in  midterm  elec3ons  
• Opportunity  to  reconnect  
with  these  voters  to  
make  a  difference  in  
close  elec3ons   First  Time   Midterm  
Voters   Voters  
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Par3cipa3on  can  make  the  difference  in  a  
close  statewide  elec3on  

State  Example:  Ohio  


Universes  
•  763K  First  Time  ‘08  Voters  
Impact  
•  Increase  Turnout  8%  for  First  Time  Voters  
Outcome  
•  Generates  60K  Votes  -­‐  2%  of  ‘06  Turnout  

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…as  well  as  a  close  Congressional  elec3on  

District  Example:  OH-­‐15  


Universes  
•  57K  First  Time  ‘08  Voters  
Impact  
•  Increase  Turnout  8%  for  First  Time  Voters  
Outcome  
•  Generates  5K  Votes  -­‐  2%  of  ‘06  Turnout  

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Now  is  the  3me  to  con3nue  organizing  

Next  Steps  for  Ac3on  


Host  or  AZend  a  Neighborhood  House  Mee3ng  
•  Sign  up  to  host  or  aZend  a  Neighborhood  House  
Mee3ng  in  May  
June  Canvass  Kickoff  
•  Stay  tuned  for  more  informa3on  about  our  upcoming  
June  5  Voter  Contact  Kickoff  

Make  Calls  Today  


•  Make  calls  today  to  first  3me  2008  voters  
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“We  are  at  one  of  those  rare  moments  in  history  
where  we’ve  been  given  the  opportunity  to  
change  our  country  for  the  beZer.      But  it’s  never  
easy,  and  it  never  starts  in  Washington.    
IT  STARTS  WITH  YOU.”  

President  Barack  Obama  

Paid  for  by  the  Democra1c  Na1onal  CommiDee,  430  South  Capitol  SE,  Washington  DC    
20003.    Not  authorized  by  any  candidate  or  candidate’s  commiDee.    

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