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Management Decision Problem

Discussions Review of Organization Qualitative


with subject existing Analysis analysis
experts literature

Management Research Problem / Question

Research framework / Analytical model

Statement of Research Objectives

Formulation of Research Hypothesis

DECISION PROBLEM RESEARCH PROBLEM*


1. What should be done to increase the 1. What is the awareness and purchase
customer base of organic products in the intention of health conscious consumers for
domestic market? organic products?

2. What is the impact of shift duties on work


2. How to reduce turnover rates in the BPO exhaustion and turnover intentions of the BPO
sector? employees?

3. How does Widex/ industry leader manage its


3. How to improve the delivery process of supply chain in India/Asia?
Widex hearing aids in India?
4. What is the satisfaction level of the company
4. Should the company continue with its with the existing vendor? Are there any gaps?
existing security services vendor or look at an Can they be effectively handled by the vendor?
alternative?
5. What is the current investment in Real Estate
5. Can the Housing and real estate growth be and Housing? Can the demand in the sector be
accelerated? forecasted for the next six months?

6a. what has been the Leadership initiatives


6. Whom should ICICI choose as its next and performance record of ABC viz. XYZ?
Managing director- Mr ABC or Mrs. XYZ? 6b. Can a leading aggressive private sector
bank accept a woman as its leader?

Research Methodology Framework Bhaskar Sinha


Management Dilemma
Basic vs Applied

Defining the Research Problem

Formulating the Research Hypothesis

Developing the Research Proposal

The Research Framework


Research Design

Data Collection Plan Sampling Plan

Instrument Design

Pilot Testing

Data Collection

Data Refining and Preparation

Data Analysis & Interpretation

Research Reporting

Management / Research Decision

Research Methodology Framework Bhaskar Sinha


RESEARCH QUESTION (University
HIERARCHY STAGE DESCRIPTION
Estates Example)
What percentage of prospective
Unawareness Not aware of your brand student residents are unaware of
satellite television?
What percentage of prospective
Awareness Aware of your brand student residents are aware of
satellite television?
What percentage of prospective
student residents who are aware of
Know something about your
Knowledge it know that satellite television (1)
brand
has 150 channels, (2) premium
channels, and (3) pay-for-view?
What percentage of prospective
student residents who know
Have a positive feeling about
Liking something about satellite television
your brand
feel negatively, positively, or neutral
about having it in their apartment?
What percentage of prospective
student residents who are positive
Intention Intend to buy your brand next about having satellite television in
their apartment intend to rent an
apartment with it?
What percentage of the market
Have purchased your brand in
Purchase* purchased (tried) your brand in the
the past
past?
What percentage of the market has
purchased your brand more than
Repurchase/Loyalty* Purchase your brand regularly
other brands in the last five
purchases?

Research Methodology Framework Bhaskar Sinha