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Assessment Instrument Assignment 1

Course Name Business Policy and Strategy Course code MGT 2201
Semester Spring Year 2019
Maximum Marks 15 Marks
Instructor Dr. Kinslin D.
th
Assignment Due Date 30 March, 2019
i) Assignment should be submitted by electronically through Turnitin
Assessment Submission
ii) Academic dishonesty of any kind is strictly prohibited
Instructions
iii) assignments should be submitted by its due date as scheduled by the
Course Instructor
Word or Page Limit Theory question 500 words and for Problem all steps, answer and decision.
Use the following format:
Create a Word document for this assignment. Put your name in the upper right
hand corner. Below that, put your section identifier. Use the type face MS Word
document, Times new roman, front size 12 and 1.5 line space, and use the same
Presentation Format margins and paragraph spacing as this instruction document.
•Begin with a brief paragraph that explains and defines the purpose of a SWOT
analysis.
•Explain your rationale and analysis of each of the four sections of SWOT. The
analyses should explain why you came up with what you did.
•Describe your research process/steps in addressing each section.
•Report your findings within the applicable chart for each applicable section
Complete the SWOT chart with your own analysis.
•Save the assignment with the following file name Complete the SWOT chart
with your own analysis.
• Referencing Use APA or MLA format (minimum 5)
(Instructor provides additional guidelines and directions in class
•Save the assignment with the following file name [your ID name SWOT 2019]
Resources and Support College library, internet newspapers, Journals, magazines, or other reference
Available sources.
explain why you came up with what you did.
Description of Assignments would be given to the students to assess the students understanding
Assignment Task on the importance of the business policy and strategy in organizations. Macro and
Micro environment and related issues in the business and SWOT analysis and
develop skills in determining company-wide strategy.
Course Learning Outcomes Course Learning Outcomes Question Number
Assessed
2. Identify micro and macro forces that shape a
company’s strategic direction through SWOT analysis. 1
3. Develop skills in determining company-wide strategy.

Evaluation Criteria The instructor evaluates assignments and awards marks based on the following
criteria:
income statement and balance sheet.
1. a) Introduction -1.5 Marks
b) Strength minimum 4 points - 4 Marks
c) Weakness minimum 3 points with explanation - 3 Marks
d) Opportunities minimum 2 points with explanation - 2 Marks
e) Threats 3 points with explanation - 3 Marks
f) Conclusion and suggestions - 1.5 marks

Business Policy and Strategy MGT 2201 ASSIGNMENT SPRING- 2019

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1. SWOT Analysis for ABC College Library Ornithology Special Collection

Our special collection of bird species books is unique in that it is the fourth largest collection after the
Smithsonian and the only collection in the State of Texas. Our staff are highly motivated and independ
ent thinkers with expertise in ornithology, though often siloed in their positions. The organization of A
BC College Library can often be complex due to our size and the inflexibility of our policy and proce
dures. The users are of ahigh domain knowledge and dedicated to understanding and learning about
Ornithology. Our circulation statistics of 25,000 per month is exceptionally high as 80% of these statis
tics are from our special collections. Our cataloging system is ancient and needs upgrading, but we ma
ke do with what we have. Our staff could use some training on the system to understand the complexit
y of the fields and what our users typically search for within the special collection. We have been ap
proached to become a part of nationwide consortia of ornithology materials, however have not decide
d due to our restructuring. The leadership changes and realignment of departments has caused much c
onfusion among not only staff, but our core users. Funding has been cut and we are unsure of what the
structure may look like moving forward. Our marketing efforts and outreach still exceed what other d
epartments are doing, but more can be done to promote this collection.

Tasks: Review the questions below applicable to SWOT. Consider each of these from both an internal

Business Policy and Strategy MGT 2201 ASSIGNMENT SPRING- 2019

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perspective as the cataloger and from the point of view of your end user.

Strengths:
 What advantage does your system have?
 What advantage does your thesaurus provide? Name authority file? (i.e., would a typical user
understand these aids and use them?)
 What does your system do better than anyone else’s? (how would you determine this?)
 What does your target market see as your strengths as the cataloger?
 What is your library collection’s unique selling position? (i.e., what is your competitive edge
over possible competitors?)

Weaknesses:
 What can you improve?
 What should you avoid?
 What are end users likely to see as weaknesses?
 Is it difficult for an end user to formulate a particular kind of search query?
 Are some searches better conducted using natural language?
 What factors influence your system not being sold in the market?
 Are competitors in your space, doing better than you?

Opportunities:
 What good opportunities do you see?
 What trends are you aware of that impact your library collection and system?
 Do any of your weaknesses lend to an opportunity?

Consider changes in technology, changes in policy and procedures, changes in your target population
lifestyle, social changes, and local events.

Threats:
 What obstacles does your library collection and system face?
 What is the competition, if any, doing?
 Are quality standards in our professional changing that impact the standards and specification
for your collection?
 Do any of your weaknesses seriously cause a threat?

Examine each of the four options for the SWOT assignment. You may practice on all four, however
you only need to turn in one fully completed SWOT assignment with chart. You will later be creating
a SWOT on your own library system and collection within the IOP assignment.

Begin with a brief paragraph that explains and defines what is SWOT. Explain your rationale and
analysis of each of the four sections of SWOT. The analyses should explain why you came up with
what you did. Describe your research process/steps in addressing each section. Report your findings
within the applicable chart for each applicable section. Complete the SWOT chart.

Business Policy and Strategy MGT 2201 ASSIGNMENT SPRING- 2019

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