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Brand Guidelines V1

BRAND
GUIDELINES

JANUARY 2016
Brand Guidelines Brand Guidelines Identity

DESIGN MATTERS
CONTENTS
If you’ve just read these guidelines, you have
INTRO 03 my appreciation. It means you share our belief
in details and quality. We know applying these
principles takes time and e
we tell in all our The Italian Restaurant communications
IDENTITY will be stronger for it.
Logo 04 If you ever have additional questions about our
visual identity and its application in design, don’t
Logo Clear Space 05 hesitate to contact leahudaniel17@gmail.com
Logo Placement 06 Thank you.
Logo Sizes 07
Logo Colors 10

TYPOGRAPHY
Print Typeface 09

GRAPHIC ELEMENTS
Color Palette 08
Brand Guidelines Identity Brand Guidelines Introduction

WHITE LOGO ON COLOR BACKGROUND INTRODUCTION

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Aenean commodo ligula eget dolor. Aenean massa. Cum
Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies
nisi vel augue.
sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus.

Donec quam felis, ultricies nec, pellentesque eu, pretium


quis, sem. Nulla consequat massa quis enim. Donec pede
justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam

dictum felis eu pede mollis pretium. Integer tincidunt. Cras


dapibus. Vivamus elementum semper nisi. Aenean vulpu-
tate eleifend tellus. Aenean leo ligula, porttitor eu, conse-
quat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus

Lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit.
Aenean commo-
do ligula eget
dolor. Aenean
massa.

Enulla ut metus
varius laoreet.
Quisque rutrum.
Aenean imperdi-
et. Etiam ultricies
nisi vel augue.
Brand Guidelines Identity Brand Guidelines Identity

LOGO OUR TYPEFACE:

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commodo ligula eget dolor. Aenean massa. headlines and titles.

Enulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.


Etiam ultricies nisi vel augue.

Pacifico Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)

Logo
bebas neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — &*#@?!/+(.,:;)
Brand Guidelines Identity Brand Guidelines Identity

COLOR LOGOS SPACE SIZING

Lorem ipsum dolor sit amet, consectetuer LOGO CLEAR SPACE


adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis Lorem ipsum dolor sit amet, consectetuer
natoque penatibus et magnis dis parturi adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis
natoque penatibus et magnis dis parturi

tesque eu, pretium quis, sem. Nulla conse-


quat massa quis enim. Donec pede justo,

x x

x x

50% Clear space


Brand Guidelines Identity Brand Guidelines Identity

SMALL SIZES COLOUR PALETTE

MINIMUM LOGO SIZE PICK A COLOUR

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modo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et modo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et
magnis dis parturi magnis dis parturi

tesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo,

Logo
Scale width between:
1.2” – upward
150px – upward

R 176 R 102 R 235 R 201


G 69 G 47 G 220 G 166
Minimum size B 37 B 28 B 178 B 107
0.8” / 100px HEX #B04525 HEX #662F1C HEX #EBDCB2 HEX #C9A66B

Scale width between:


0.8 – 1.2”
100 – 150 px