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t h e r e a l r i d e

MEDIA KIT
PRINT I WEB I SOCIAL I VIDEO You can trust RoadRiders readership figures

94,500 CONNECTIONS P/M because they are audited by industry


leading media metrics company EMMA

FAST FACTS: AUSTRALIAN ROAD RIDER MEDIA


Frequency: 6 issues per year Facebook: 23,215
Readership (EMMA): 47,000
Website Visitors: 14,330/ month
EDM: 12,000+ month
A WORD FROM THE EDITOR
Australian Road Rider is Australia’s leading authority on all things road and recreational
motorcycling. We are proud to have assembled a stable of the best known names in the bike
journalism caper. Indeed, the magazine and digital entities are built on the importance of
telling the truth. We test bikes and gear hard and we lay it all out there, mixed with a healthy
dose of fun. After all, isn’t that what motorcycling is about. Honesty and fun?
Greg Leech Yep -- trusted authenticity and a dose of old school, real world fun. Get amongst it.

THE ROAD RIDER MEDIA NETWORK:

THE MAGAZINE
Australian Road Rider has, at its heart, the most important
element to motorcycling enthusiasts: getting out and using
their bike. In a world of white noise, ARR stands proud
and is a trusted voice that genuine enthusiasts rely on for
credible advice on the latest bikes, amazing rides, and the
type of escapism they seek between rides.
The magazine’s stock is beautiful, its size is perfect,
distribution is far-reaching, and engagement with its loyal
readers is intense and long-lasting. These are all qualities
that help make Australian Road Rider the first choice for
marketers looking to communicate and connect effectively
with a broad spectrum of road bike enthusiasts.

ROAD RIDER DIGITAL


ARR digital is fast-to-market news and a way to connect
daily with our audience. Road Rider’s digital footprint can
provide multi-channel reach opportunities that include
web, EDM and database targeting, along with access to
our social media communities via crafted postings. Are
you looking for that extra reach to a large community
of online riders? Ask about our video review and
deployment solutions.
ROAD RIDER AUDIENCE PROFILE

More than
Most ARR readers spend
84% 90% 87% $1,200
of readers say they own their own bike and of RoadRiders audience per year on parts
often inquire about 33% will be looking to go on multi-day bike & accessories.
products and services purchase a brand new trips. They are always
advertised in ARR bike in the next year. looking for new options!

In the next 12 months

73% 60% 63% 68%


of ARR readers ride of readers will be of readers have been of readers will buy
more than once shopping around and motorcycling for over bike clothing, 62%
a week with 20% looking to replace 20 years. accessories, & 54%
everyday. tyres within the next a new helmet.
12 months.

PRIMARY READER: OTHER AUSTRALIAN ROAD RIDER PRODUCTS


ARR readership base is skewed to mostly males and the Bike Buyers Guide: Annual
primary reader age is 45-54 YO. They are twice more likely The only comprehensive bike buyers guide in the
than the nation average to earn more than $90,000. Australian market. All the latest bikes in the one spot.
Circ: 25,000
WHAT ELSE DO THEY DO? Deadline 6th April 2019

ARR Readers love to go on an overnight bike trip. In-fact,


over 50% of them have taken a bike trip lasting 3days/
2nights in the last 3 years. A huge 37% have been on a KEY FEATURE ISSUES
bike trip lasting up to a week! • Cruiser special 8 page section:
Quarterly

WHAT IS ENHANCED MEDIA METRICS AUSTRALIA? • ARR Ultimate Gear Guide Issue #150
On-sale: May 2019
EMMA is a media and consumer survey conducted by global
insights company Ipsos. 40,000+ respondents make up the Contact your representative for more information.
EMMA sample, created through leading edge methodology
that is rigorously audited. EMMA is now the benchmark for
current, accurate consumer and media insights that the
biggest names in Australian publishing now use and media
planners trust. For more info go to: emma.com.au

Will reaching over 351, 486 motorcycling enthusiasts benefit your business? Now you can access the power of
Australia’s largest network of motorcycling media. Universals Total Moto Media holds the largest reach in some of
the most credible motorcycling media brands in Australia. Ask your rep for our Total Moto Media rate card.

retrobike
DATES AND DEADLINES

CASUAL 3 X ISSUE 6 X ISSUE BIKE SUPERMARKET


DOUBLE PAGE SPREAD $3450 $3120 $2816
CASUAL 3 X ISSUE 6 X ISSUE
FULL PAGE $1810 $1630 $1470
1/6 PAGE $270 $250 $230
HALF PAGE $1170 $1070 $966
1/8 PAGE $250 $220 $200
THIRD PAGE $750 $680 $613
QUARTER PAGE $630 $570 $515 All rates exclude gst. For print specifications go to
universalmagazines.com.au/magazines/dirtaction/
SPECIAL POSITIONS CASUAL 3 X ISSUE 6 X ISSUE
INSIDE FRONT DPS NA $3588 $3238
INSIDE BACK FP NA $1800 $1630
OUTSIDE BACK COVER NA $2875 $2692

ADVERT BOOKING ADVERT


ISSUE MONTH ISSUE # PUBLISH DATE
DEADLINE MAT. DEADLINE
January 148 15 Oct 16 Nov 10 Jan 2019
March 149 10 Dec 18 Jan 14 Mar 2019
May 150 11 Feb 15 Mar 9 May 2019
July 151 15 Apr 17 May 11 July 2019
September 152 17 Jun 19 Jul 12 Sep 2019
November 153 19 Aug 20 Sep 14 Nov 2019
January 154 14 Oct 15 Nov 9 Jan 2019

ROAD RIDER DIGITAL NETWORK RATES AND SPECIFICATIONS


WEB I SOCIAL I E-NEWS I VIDEO
AD SPECIFICATION/DETAILS FORMAT RATE
Run-of -site top of page inventory:
Platinum Package Leaderboard 728 x 90 px + Flash/Gif/Jpg/png $1,200 P/M
Medium Rectangle 300 X 250 px
Home page Mid Leader 678x 117px ,
Gold Package Flash/Gif/Jpg/png $800p/m
Large Side Tower 326x642px, Bottom Leader 678x117px
Site Skins 1x Month Site Skins Jpg/png $2000p/m
Feature Sponsorship Bespoke designed sponsor position in features Flash/Gif/Jpg/png $600 p/m
Facebook Crafted Post DA endorsed crafted in post promotion (Guaranteed reach ) NA $350 p/p*
Instagram Promotion DA endorsed crafted Instagram promotion NA $350 p/p*
E-News Banner & 729 x 90 px Banner & feature item Flash/Gif/Jpg/png $600 p/p
Product Feature
Files created & shared
Video Review DA Video Review - shoot, edit & deploy $2500 p/p
mp4 and mov
Solus EDM See representative Jpg Png $250/1000

p/m: per month, p/p: per placement Note: Leaderboard positions may be on 3 x rotation *Starting rate for guaranteed 2000 reach

For all advertising enquires contact:


Conor Fraser Marcus Hucker
P: 02 9887 0393 P: 02 9887 0310 M: 0410 338 119
E: cfraser@umco.com.au E: mhucker@umco.com.au

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