1* Have you heard of Nestle?

Yes
2* Have you tried Nestle products?
Yes
3* Which of the following brands of Nestle can you recall?
1. Kit Kat (Chocolate)
2. Nescafe (Coffee)
3. Milo (Health Drink)
4. Maggi (Food)

4* How frequently do you use Nestle Products?

Daily
5* Which is your favourite Nestle brand?
Kit Kat (Chocolate)
6* Why is it your favourite brand?
Its good for my health
7* How satisfied are you OVERALL with Nestle?
Quite satisfied
8* How satisfied are you with the QUALITY of Nestle products?
Quite satisfied
9* How satisfied are you with the PACKAGING of Nestle products?
Neither satisfied nor dissatisfied
10* How satisfied are you with the VARIETY in products offered by
Nestle?
Quite satisfied
11* How satisfied are you with the PRICING of Nestle products?
Slightly Dissatisfied
12* How satisfied are you with the ACCESSIBILITY or ease of buying of
Nestle products?
Slightly Dissatisfied
13* How satisfied are you with regard to the SAFETY of Nestle products?
Neither satisfied nor dissatisfied
14* How would you rate Nestle compared to Cadbury OVERALL?
Cadbury is slightly better
15* How would you rate Nestle compared to Cadbury on QUALITY of
products?
Cadbury is definitely better
16* How would you rate Nestle compared to Cadbury on PACKAGING of
products?
 Both are at par
17* How would you rate Nestle compared to Cadbury on VARIETY in
products offered?
Cadbury is slightly better
18* How would you rate Nestle compared to Cadbury on ACCESSIBILITY
or ease of buying the products?
Cadbury is slightly better
19* How would you rate Nestle compared to Cadbury on the count of
SAFETY of products?
Both are at par
20* To help us better understand how different people like different
products, we would like to know a little about you … so we would
request you to please mention your age-group
26-30

3* Which of the following brands of Nestle can you recall?

percentage

kitkat
nescafe
milo
maggie
Which is your favourite Nestle brand

Percentage

kitkat
maggie
nescafe
milkmaid

How satisfied are you OVERALL with Nestle

Percentage

highly satisfied
quiet satisfied
quiet dissatisfied
highle dissatisfied
How satisfied are you with the QUALITY of Nestle products

Percentage

highly satisfied
quiet satisfied
quiet dissatisfied
highly dissatisfied

How satisfied are you with the PRICING of Nestle products?

Percentage

highly satisfied
slightlysatisfied
slightly dissatisfied
highly dissatisfied
How satisfied are you with the PACKAGING of Nestle products

percentage

highly satisfied
quiet satisfied
slightly dissatisfied
neither satisfied nor dissatisfied

How satisfied are you with regard to the SAFETY of Nestle products?

Percentage

highly satisfied
quiet satisfied
slightly dissatisfied
neither satisfied nor dissatisfied
Have you tried Nestle products?

percentage

Yes
No

To help us better understand how different people like different products, we

would like to know a little about you … so we would request you to please
mention your age-group

Age Groups

ABOVE 10 YEARS
20-35
35-50
ABOVE 60