Вы находитесь на странице: 1из 4

A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING

WITH SPECIAL REFERENCE TO TIRUPUR


QUESTIONNAIRE
1. Name :
2. Age group :
Below 20 years 21 to 30 years
31 to 45 years above 45 years
3. Gender
Male Female
4. Marital status
Married Unmarried
5. Educational qualification
School level UG PG others
6. Occupational Status
Employee & Business Professional
Student Housewife
7. Area of residence

c Rural c Urban c
Semi urban
8. Monthly Family Income
Below Rs.10000 Rs.10001 to 20000
Rs.20001 to 40000 above Rs.40000
9. Do you have internet connection in your PC

Yes c No
c
10. Are you aware of online marketing
Yes No
c c
11. How often do you use internet
Daily Fore night weekly Monthly
12. How do you come to know about online shopping
Newspaper Television Friends & Relatives Internet
13. Rank the reasons for choosing online shopping
Convenience wide variety of products saves time
Easy buying procedures lower price access product
Information various modes of payments
14. Tick the products do you like to purchase

Clothing electronic goods jewellery


Books fashionable products & others
15. Which websites do you prefer for online shopping
Amazon.com e-bay.com Google. Shopping .com
yahoo.shopping.com usenet.com & rediff.com
16. How many times do you purchase on online shopping
About once annually 2-5 purchases annually
6-10 purchases annually 11 above purchases annually
17. How much do you spend for making online purchase

Less than Rs. 5000 Rs.5000 to 10000


Rs.10000to 15000 above Rs.15000
18. Mention your buying patterns of online shopping

Search online but buy and pay at stores


Search &buy online but pay in cash on delivery
Search, buy and pay online
19. State your opinion about the availability of online information’s about products and
services

Excellent Good Average poor

20. Mention your satisfaction level in online shopping on following aspects:

S.No Particulars Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied


1 Websites
navigation
2 Search
efficiency
3 Ease of
planning order
4 Offers about
product
5 Product
demonstration
21. Mention your satisfaction level about products in online shopping on following aspects:

S.No Particulars Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied


1 Product
information
2 Product
availability
3 Product
selection
4 Product
prices
5 Product
quality

22. Have you availed any offers in the products through online marketing

Yes No
23. If yes, state the offers that you avail
Price discount different styles and colour required gifts and prize
coupons

24. State the mode of payments

Credit card debit card net banking cash


25. How do you feel about online purchase by comparing with shops

Highly satisfied Satisfied Dissatisfied


26. a) Do you face any complaints in online shopping

Yes No
b) If yes, specify the complaints faced by you in online marketing
Cash fraud not hands on inspect lack of cost disclosure
no customer care non delivery of products at right time
27. What is your reaction about your complaints
Reporting ignoring stop buying
28. Are you recommend others to purchase the products in online marketing
Yes No

Вам также может понравиться