Wreath Ventures.

Edward Michael S. Fernandez

Junior Partner

October 18, 2015

Mr. Rudolf
BMP Incorporated

Letter of Intent: Potato Corner

Greetings! I am Edward Michael S. Fernandez, a junior partner at Wreath Ventures. Our

company is composed of young, determined individuals who have come from a dynamic

background of entrepreneurship, banking, and corporate law. As a partnership, we have actively

explored the market for possible businesses that we could invest in and partner with for the long

term. It has led us to make this proposal with an experienced partner in the commercial leasing

industry, BMP Incorporated.

In line of our company’s objective, we would like to propose Potato Corner for The

Galleon Food Avenue at CTP Alpha Building, Alabang. Potato Corner is one of the most sought

after brands in the snack-food market. Opening their first outlet in 1992, this timeless brand of

flavored French fries has rapidly grown to 306 outlets nationwide. And to further attest to the

quality and value of their products, Potato Corner has now expanded its operations abroad with

outlets reaching as far as the United States. We believe that this franchise would be a great

addition to your initial portfolio of food establishments in The Galleon Food Avenue, Alabang.

Apart from offering mouthwatering French fries to your customers in Alabang, the brand value

of Potato Corner will be a strong addition to your portfolio of establishments providing an

increased customer draw for the benefit of all food concessionaires in your location in Alabang.
 
Wreath Ventures
1324 Apolinario Street, Makati City, Philippines • Email: emsfernandez@wreathcapital.com
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Potato Corner Products and Prices

Menu Prices
Regular Fries P33.00
Hash Brown P35.00
Large Fries P48.00
Baked Potato P60.00
Jumbo Fries P68.00
Trio Fries P70.00
Loopy Fries P75.00
Super Fries P80.00
Mega Fries P95.00
Giga Fries P149.00

The tables above show a wide variety of products offering not only French fries but also

hash browns and loopy fries. The menu of Potato Corner is also able to accommodate for a

broader range of budgets by offering their products at various price points. In addition to

flavored French fries, Potato Corner is also able to offer ready to drink beverages for its patrons.

They are as follows:

Beverages Prices
Iced Tea P20.00-P35.00
C2 (various flavors) P25.00-P30.00
Softdrinks P35.00
Water P20.00

Wreath Ventures
1324 Apolinario Street, Makati City, Philippines • Email: emsfernandez@wreathcapital.com
 Page 3

In the past two decades, Potato Corner has proven itself to be a well-loved brand offering

wonderful smelling and deliciously appetizing French fries to its customers at value that never

ceases to delight. We truly believe that Potato Corner is a superior value proposition for you,

your business partners, and your patrons. We are hoping that the management of BMP

Incorporated would positively receive our application and that this would be a start of a good and

lasting relationship between Wreath Ventures and your company.

Thank you.

Respectfully yours,

Edward Michael S. Fernandez

Wreath Ventures
1324 Apolinario Street, Makati City, Philippines • Email: emsfernandez@wreathcapital.com