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PAGSULHUGON NATIONAL HIGH SCHOOL

The

BUSINESS
PLAN
PAGSULHUGON NATIONAL HIGH SCHOOL

SECTION I
EXECUTIVE SUMMARY

Pokemon is one of the most famous anime and manga series in Japan that also gained

popularity around the world especially here in the Philippines. Developers even created a game

featuring Pokemon characters that is really popular until now.

Pokemon Shop is a pastry shop selling variety of cookies with the Pokemon theme together

with different kinds of chocolate drinks. It will also accept to host birthday parties and serve

Pokemon cookies together with a free Pokemon-Themed Cake and requested Pokemon Mascot.

The business expects to catch the interest of lot of costumers, generally moms with their kids

or even adults who love Pokemon as well as chocolate lovers. We also expect regular customers

that will be interested with the variety of cookies and chocolate drinks. The business is planned

to be realized in a town since the competition will not be very tight yet there are still a lot of

people and tourists.


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SECTION II
PERSONAL DETAILS

The Proponents

MARK ANTHONY B.

MABANSAG
He was born in October 20, 1999 in Brgy. Victory, Babatngon, Leyte. His parents are

Adelina Mabansag and Diosdado Mabansag. He is currently studying at Pagsulhugon National

High School. In the future, he will become a Chef.

ALENA P.

BIBLIOTICA
She was born in November 6, 2000 in Tacloban City, Leyte. Her parents are Rosalina

Bibliotica and Alfredo Bibliotica. She is currently studying at Pagsulhugon National High

School. In the future, she will become a Certified Public Accountant.


PAGSULHUGON NATIONAL HIGH SCHOOL

JERALYN E.

BIROS
She was born in April 24, 1999 in Brgy. Victory, Babatngon, Leyte. Her mother is

Catalina Biros. She is currently studying at Pagsulhugon National High School. In the future, she

will become a Teacher.

REY EDWARD L.

MACASA
He was born in December 13, 1994 in Malabon, Metro Manila. His parents are Amparo

Macasa and Rodrigo Macasa. He is currently studying at Pagsulhugon National High School. In

the future, he will become a Seaman.


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JIMMYLYN C.

GAYO
She was born in January 1, 2001 in Dasmariñas, Manila. Her mother is Demetria Gayo.

She is currently studying at Pagsulhugon National High School. In the future, she will become a

Chef.

SALVADOR JR.

SOBIONO
He was born in March 16, 2000 in Brgy. Pagsulhugon, Babatngon, Leyte. His father is

Salvador Sobiono Sr.. He is currently studying at Pagsulhugon National High School. In the

future, he will become a Police.


PAGSULHUGON NATIONAL HIGH SCHOOL

THE ADVISER

MRS. MARIA THERESA

HERBOLINGO
PAGSULHUGON NATIONAL HIGH SCHOOL

SECTION III
OVERVIEW OF THE BUSINESS

The Pokemon Shop brings you cute cookies that have unique and new taste that will suit

the Filipino-Style taste. It serves products with common Filipino ingredients yet in new delicious

flavors. Pokemon Shop also serves variety of Chocolate Drinks that catches the attention of all

chocolate lovers. Pokemon Shop gives the best service and the best cookies together with a fun

vibe that makes it memorable to every customer.

NAME OF THE BUSINESS

We named the business “Pokemon Shop” since it mainly serves cookies with the

Pokemon Theme.
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SECTION IV
BUSINESS PLAN PROPER

THE NEEDS

The information shown below are the necessities for the realization of the business based

on the data gathered.

1. The Best Ingredients

In order to satisfy the taste preference of the customers and their expectation from the

cute design of the cookies, we need to have the best ingredients.

2. Talented Bakers

The best ingredients need talented chefs for the cookies to be baked well and delicious as

well as have the expected appearance of the cookies.

3. Variety of Well-Made Chocolate Drinks

The shop does not only offer cookies but delicious chocolate drinks as well. Of course, to

serve delicious cookies and satisfy the customers, promising drinks should be served as

well.

4. Pokemon Party Costumes

Pokemon Shop will also host kids’ birthday parties so pokemon costumes are also needed.

5. Pokemon Souvenirs

The shop will be needing pokemon souvenirs that will catch the attention of the

customers for them to become more interested in buying our products.

6. One-Stop-Shop

A pastry shop is needed to bring all the necessities mentioned above to the customers.
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VISION, MISSION AND VALUES

The information below shows the vision, mission and values of the business based

on the concept of the business prepared.

VISION

“To be the best pastry shop that will bring sweetness everyday together with a spark of

fun for everyone, a stress-reliever and a shop that will be memorable to every costumer.”

MISSION

“To become a business that will profit and become successful generally for making every

costumer happy while giving them the best service. We want to give reasonable income that

will return the hard work of every employee and a satisfaction to the investors while keeping

the sweet and fun vibe of the business.”

VALUES

“We value unity to serve as a whole team with the aim to realize the vision and mission

of the business together with the passion to give our customers the best service and bring the

best products.”
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MARKETING PLAN

The information below presents the marketing plan A, B, and C based on the product

concept and data gathered. It shows the features of the product or service, the target market and

the marketing strategies.

MARKETING PLAN A

PRODUCT

The products we would like to offer are about Pokemon. These are pokemon cookies

with different flavors.

Sample Pokemon Butter Cookies


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Sample Pokemon Special-Flavor Cookies

TARGET MARKET

Kids in Babatngon with age range 5-12 years old.

Pokemon Lovers who would like to try cookies with the Pokemon Theme and the

character they like.

Teenagers in Babatngon who likes cute stuffs and are Pokemon fans/lovers.

Chocolate Lovers since we have Pokemon Cookies that are mainly chocolate flavored.

Moms in Babatngon who likes to buy cute cookies for their kids.

Tourists who would like to try unique cookies.


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MARKETING PLAN B

PRICING

Our shop will consider the affordability of our products to meet with the needs and

demand of our consumers while considering the quality of the products we will offer. Generally,

the price of our products will be based on the cost of the production plus a small mark-up for the

profit.

ADVERTISING

Our shop will use the following medium of advertisement:

Cellphone – this will be for better communication with the customers.

Newspaper - this will be used to publicize the business especially in the opening.

Posters - this is for potential customers who might be interested in visiting the shop.

Sample Poster
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Social Media - this will be used for the promotion of our shop and the products.

Sample Social Media Ad


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Radio Ads - a lot of people still loves to listen to the radio so it will be a big help in terms of

promotion and is affordable.

MARKETING PLAN C

Public Relations

In order to get the attention of the potential customers, we can use the following:

Newspapers. It will publicize the shop for the customers to know about it. The page will include

the shop's location, the date of the shop opening and the products and services it will offer.

Promotions. We will use the social media, flyers and posters to advertise our shop together with

the products and services we offer to the customers.

In order to deliver the products to our customers, we will use the following:

Special Prices. This is to attract potential customers to buy a certain product.

Pokemon Stuff Freebies. This is to attract the potential customers to buy products that will

reach a certain amount to avail freebies.

Kids Birthday Party Hosting Offers. This is to attract potential customers to get our service

that will also grant them a Pokemon Mascot with the Pokemon Character of their choice.
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OPERATIONAL PLAN/PRODUCTION AND TECHNICAL PLAN

The diagram below shows the production paradigm of our business based on our concept.

INPUT TRANSFORMATION OUTPUT


PROCESS
Raw Ingredients Finished Products:
Gathering of all the Raw
Butter Cookies
Ingredients Needed
Special-Flavor Cookies
Baking of the Cookies
with the Raw Ingredients
Gathered

Packaging of the Products


Based on their Flavors and
the Pokemon Characters

The Production Paradigm

The raw ingredients for the cookies will be determined and gathered. After everything is
ready, the production of the cookies will start through the help of our talented patissiers. All
cookies will be packed based on their flavors and the pokemon character.
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ORGANIZAION OR MANAGEMENT PLAN

This part presents the organizational chart of our chosen business.

Organizational Chart

MARK ANTHONY MABANSAG


Owner/Manager

ALENA BIBLIOTICA REY EDWARD MACASA JERALYN BIROS


Financial Staff Head Chef Sales Staff

SALVADOR SOBIONO JR. JIMMYLYN GAYO


Patissier Patissier
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Contribution in the Business

POSITION CONTRIBUTION
Owner/Manager He is the one responsible for the whole
business flow. He must ensure that the
employees/staffs are properly doing their job
and the business is going smoothly.
Financial Staff She is the one responsible for the pricing,
constructing of the liquidation and ensuring the
profit of the business.
Sales Staff She is responsible for the promotion of the
business. She is the one to produce innovative
ideas and use different kinds of media in order
to advertise the shop and the products to attract
customers.
Head Chef He is responsible for the kitchen management.
He is also the one to choose the best
ingredients to be used in the production of the
cookies ensuring its quality.
Patissiers They are the one to bake the cookies ensuring
the taste that will meet the expectation and/or
demand of the consumers.
PAGSULHUGON NATIONAL HIGH SCHOOL

SECTION V
SUSTAINABILITY

This section presents the financial plan, projected cost revenue, projected revenue,

projected income statement, and cash flow.

FINANCIAL PLAN

Capitalization

Pokemon Shop's initial capital is P 42,600.00. There will be 6 members and each member

shall share P 7,100.00.

Monthly Expenses

The table below presents the projected expenses per month during the initial year of our

operation based on our product.


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Table 1. Monthly Expenses

FIXED COST JANUARY FEBRUARY

Rental P 1,200.00 P 1,200.00

Salaries 4,000.00 4,000.00

(A) Total Fixed Cost P 5,200.00 P 5,200.00

VARIABLE COST

Raw Materials

Pokemon Butter Cookies P 13,640.00 P 12,820.00

Pokemon Special-Flavor 17,890.00 17,390.00

Cookies

Electricity Bills 720.22 789.33

Miscellaneous 1,350.00 3,500.00

(B) Total Variable Cost P 33,600.22 P 34,499.33

(A+B) Total Monthly Cost P 38,800.22 P 39,699.33

Table 1 presents the projected expenses per month during the initial year of operation. It

is noted that fixed cost is lower than the variable costs.


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Computation of Projected Cost and Revenue

Table 2. Projected Revenue

Types of Costing Projected Daily Projected Monthly Yearly

Product/s Volume Revenue Volume Revenue Projected

Daily (C x PVD) Monthly (DR x 30) Revenue

(PVD x 30) (MR x 12)

Butter C – 49.00 9 441.00 270 13,230.00 158,760.00

Cookies M – 21.00

SP – 70.00 630.00 18,900.00 226,800.00

Special- C – 84.00 7 588.00 210 17,640.00 211,680.00

Flavor M – 28.00

Cookies SP – 784.00 23,520.00 282,240.00

112.00

TOTAL _ 16 C– 480 C– C–

1,029.00 30,870.00 370,440.00

SP - SP – SP –

1,414.00 42,420.00 509,040.00

Legend:

C – Cost

M – Mark-Up

SP – Selling Price

Note: The basis for the cost is the cost per pack.
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Table 2 and 3 presents the projected cost and revenue by month. Based on the table, the

Total Revenue is P 509,040.00 with the fixed and variable cost combined. It indicates that

Pokemon Shop has a great chance of gaining profit.

Table 3. Projected Cost Revenue

JAN FEB MAR APR MAY JUN

Revenue 42,420.00 40,390.00 43,180.00 41,930.00 44,450.00 42,420.00

Cost 30,280.00 13,360.00 15,450.00 14,460.00 16,400.00 15,220.00

Projected 12,140.00 27,030.00 27,730.00 27,470.00 28,050.00 27,200.00

Net Profit

JUL AUG SEP OCT NOV DEC TOTAL

42,660.00 42,960.00 42,590.00 43,880.00 42,910.00 42,250.00 512,040.00

15,460.00 15,600.00 15,370.00 15,890.00 15,120.00 15,300.00 197,910.00

27,200.00 27,360.00 27,220.00 27,990.00 27,790.00 26,950.00 314,130.00

The table above shows that the month of May is the leading month. It is assumed that the

business gains more profit in the month of February to November and is weak in the month of

December.
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Computation of the projected income statement for the year ended and cash flow for the first

quarter of the year based on our product concept.

PROJECTED INCOME STATEMENT FOR THE YEARS ENDED

2017 2018

Revenue P 512,040.00 P 544, 350.00

Cost/Expenses P 197,910.00 P 210,150.00

Total Net Profit P 314,130.00 P 334,200.00

Projected profit for the year is expected to rise by at least 7%.

Cash Flow for the 1st Quarter of 2017

JANUARY FEBRUARY MARCH

Cash Balance 42,600.00 6,940.00 21,800.00

Beginning

Cash Inflows

Net Income 42,420.00 40,390.00 43,180.00

Cash Outflow

Fixed Cost 5,200.00 5,200.00 5,200.00

Variable Cost 30,280.00 13,390.00 15,450.00

Cash Balance Ending 6,940.00 21,800.00 22,530.00


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SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the following

questions:

1. What the desired outcome of your business is as stated in your vision statements?

According to our vision which is “To be the best pastry shop that will bring

sweetness everyday together with a spark of fun for everyone, a stress-reliever and a shop

that will be memorable to every costumer.”, the desired outcome of our business is to

become successful in terms of serving as happiness to our customers and for every one of

them to remember about the vibe we give in our shop for them to have the urge to come

back all over again.

2. What are the business activities and its corresponding social impact? Write it in the

appropriate column.

Business Activities Social Impact

Customized Pokemon Cookie The customers can order a cookie inspired

by the Pokemon Character of their choice.

This will make them feel more excited with

the outcome of the cookies as well as its

taste.

Kids Birthday Party Hosting The shop will offer kids birthday party

hosting together with a pokemon mascot of

the character of their choice and a pokemon

theme cake which most customers like.

Giving Out Pokemon Freebies The shop will give Pokemon Collectible
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Freebies for customers who buys products

for a certain amount. Customers will

become excited collecting the different

kinds of freebies especially the Pokemon

Lovers who would like to add the freebies

to their collections.

Discount Offers Customers will get our products for a lower

price. This is what customers usually like.

3. What is your business programs directly benefiting the following stakeholders?

a. Employees

Employees will be given reasonable income in terms of their work. The shop will

also give 13th month pay to every employee every year before Christmas in order to

give back the efforts and loyalty they gave to the business and for being a part of its

success. Employees will also be allowed to file for leave for a certain time period.

b. Community

The business can contribute to the innovation of the community being the first

pastry shop in the area. The business administration will also conduct job hiring

whenever needed in order to help those deserving people in the community to find job

in our shop.