Case Study Analysis

TITTLE OF THE CASE STUDY

XEROX CORPORATION: Turbulent Business Environment
1.0 Time Context:
mid 2001

2.0 Viewpoint:
Xerox Corporation: Adapting to Turbulent Business Environment

3.0 Statement of the Problem

How can Xerox Corporation adapt to the turbulent business environment?

4.0 Statement of Objective

To prevent the company from bankruptcy.

5.0 Areas of Consideration

5.1 Internal Environment

5.1.1 Strengths

 Hired an efficient CEO

 Established new strategies on how to stop the company for bankruptcy

5.1.2 Weakness

 loss of employees because they chose to be on BPO Companies.

5.2 External Environment

5.2.1 Opportunities

They established new strategies like customer group interaction. The Xerox
transformation started with the new focus to the costumer. They developed their
products to be digital and globally competitive to other manufacturing companies.

Threats
 Monetary loss
 Reputation loss

6.0 Alternative courses of Action

ACA 1

Xerox refought, redefined and reinvented itself.

Advantages:
It made itself to be a leading global document – management and business process
technology and services enterprise.
 ACA 2

Established new strategies to prevent the company from bankruptcy.

Advantage:
The company can understand customers as important as they understand the
technology.

ACA 3

Restructure the manufacturing of their products.

Advantage:
by manufacturing upgraded products which are easier, faster and less costly.

ACA 4

Outsource marketing consultant.

Advantage:
It will give them the opportunity to recover revenue and profit.

7.0 CONCLUSION:

Criteria ACA1 ACA 2 ACA 3

Risk Involve 4 3 3
Ability to Ensure Reputation 4 3 3
Practicability of Implementation 4 3 3
Total 12 9 9

We highly recommend the alternatives course of action ACA 1 which was to refought, redefined and
reinvented itself.
8.0 PLAN OF ACTION

Activity Person Responsible Time Frame

Focus on Costumer Researchers of the Xerox Continuous
Company
Restructure the manufacturing of their products. President, CCTC company Continuous

Online Training for Koreans and Filipinos Employees, CCTC company Continuous