UL –College of Liberal Arts Syllabus

University of Luzon
COLLEGE OF LIBERAL ARTS
Dagupan City

Development Communication

UL Vision and Mission

Vision: To be a world – class University that provides leadership and excellence in education for total human development
Mission: Guided by the founders’ philosophy of “perecias y valias” the University of Luzon will provide quality education for the
development of competent, productive and principled professionals through balance curricular programs, relevant
researches/technologies and responsive community extension services.

LA Program Objectives (CMO #17 s. 2017,Art. IV, Sec.5.3)

Graduates of Liberal Arts program are expected to :
A. Actualize their physical, emotional, intellectual, social/cultural and spiritual/moral potentialities;
B. Enhance their mastery of content and skills in research, meaningful discussion reflection, interpretation and creative self-
expression;
C. Develop the basic skills in written and spoken language which will facilitate effective communication of truth, beauty and
goodness in their respective specialized vocation/trade; and
D. Prepare the students for responsible leadership in their communities and their professional milieu.

Program Outcomes

The B.A Communication program shall develop graduates who will able to:
a. Define and access information needs: assess and organize information and knowledge; produce, share and utilize.
b. Communicate in different formats and platforms (print, broadcast and online)
c. Prepare communication/media plan
d. Conduct communication and media research and evaluation
e. Develop and produce communication materials in different formats and platforms
f. Demonstrate communication management and leadership skills
g. Develop entrepreneurial capabilities
h. Adhesive to ethical standards and practices

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UL –College of Liberal Arts Syllabus

i. Know and practice rights, responsibilities and accountabilities in the communication profession.
j. Apply communication theories/ models, principle, practices, and tools in developmental work.

Course Code: MC 17 Credit: Three (3) units

Course Title: STAGE RADIO AND TV SCRIPTWRITING No. of Hours: 54
Prerequisite: None

Course Description
This 3-unit course deals with the relation of communication and development. It inculcates to student techniques on how to
effectively use communication to contribute to the society.

Course Learning Outcomes

At the end of this 54-hour course, the students are expected to:
1. Recognize the techniques used in development communication.
2. Appreciate the role of communication in nation-building.
3. Compose communication plans that address community development problems.
4. Analyze how communication and media can be used in the context of peace and development.

Teaching and Resources

Intended Learning Assessment Time
Learning Contents Learning
Outcomes Tasks Frame
Activities
Laptop,
At the end of each lesson, Projector,
the students are expected: speaker,
Formative marker
Express one-self and cite test
his/her expectation of the Orientation on: Brainstorming Work on 2 Hours
subject/course. 1. UL Institutional Vision/Mission, and recitation journal
2. College of Business Administration of the vision- Consolidate

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UL –College of Liberal Arts Syllabus

Articulate the UL and LA 3. Vision/Mission, Goals and Objectives, mission of the What is
vision/mission, University of known and
Objectives/expected Luzon was learned
outcomes and Open and was
requirements. Forum/Small learned in the
Group tip shit
Discussion on
their English
skills
At the end of the unit the Module 1: Course Orientation Distribution of Recitation/ Laptop, 2 Hours
students should be able to course outline Examinations Projector,
identify the scope of the Open forum Seat works/ Yellow Pad
course. Quizzes Pen

At the end of this units, Module 2: Introduction to Lecture- Recitation Laptop, 3 Hours
the students must be able scriptwriting Discussion Quizzes Projector,
to: Distribution of Writing Yellow Pad
1. Understand Introduction to scriptwriting handouts Exercises Pen
scriptwriting. Difference of writing for print and
2. Distinguish broadcast
between writing Rudiments of story
for print and
broadcast.

At the end of this units, Module 3: D. Elements of a Open forum Writing Laptop, 3 Hours
the students must be able story Discussions exercises Projector,
to: Question and Yellow Pad
1. Identify stories for Elements of broadcast Answer Pen
broadcast through story Quizzes
values.

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UL –College of Liberal Arts Syllabus

2. Identify the
elements of a news
story.

At the end of the unit Module 4: News gatherings and Discussions Recitation/ Laptop, 5 Hours
the students should scriptwriting Interview Examinations Projector,
be able to: samples Seat works/ Yellow Pad
1. Observe the New gathering and scriptwriting Group Quizzes Pen
interrelation of Interviews Exercises
gathering and
writing for
broadcast.
2. Compose
effective
interview
questions.

Module 5: Radio Scriptwriting Lecture- Quizzes Laptop, 12 Hours

At the end of the unit the Discussion Written Projector,
students should be able to: Writing for the ears Showing of outputs Yellow Pad
1. Distinguish writing Radio Script format script samples Pen
for the ears and Writing
writring for th exercises
eyes.
2. Compose scripts
for radio programs.

Module 6: Television and Scriptwriting Lecture- Recitations Laptop, 12 Hours

At the end of the unit the Discussion Quizzes Projector,
student should be able to: Writing for the eyes Reports Yellow Pad

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UL –College of Liberal Arts Syllabus

 Compose scripts Tv script format Interviews Pen

for television with managers
programs
 Write scripts in AV
form.

At the end of this units, Module 7: Writing for Commercials Lecture- Quizzes Laptop, 5 Hours
the students must be Discussion Group Projector,
able to: Writing For commercials Group Yellow Pad
1. Compose scripts Exercise Pen
fpr commercials.

At the end of this unit, the Module 8: Ethical Considerations. Lecture Quizzes Laptop, 5 Hours
student must be able to: Open Forum Group Projector,
1. Understand the Ethical Considerations in Interviews Yellow Pad
ethical Writing Pen
considerations in Libel
writing.
2. Define libel and
recognize its
consequences.

Grading System
Midterm Grade: Final Grade:
Midterm Examination - 50% Final Examination – 50%
Class Performance - 50% Class Performance - 50%

 Research – 20% Research – 20%

 Interaction - 20% Interaction - 20%

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UL –College of Liberal Arts Syllabus

 Presentation – 10% Presentation – 10%

Total - 100% Total - 100%

Final Grade = Midterm Grade + Final Grade

2

References:

References:
Mencher, Melvin, Basic Media writing , Brown and benchmark Publishing , U.S.A

Other Resources:
a. Powerpoint Presentation
b. Internet
c. Reading Materials (journals, magazines, newspapers, etc)
d. Films Website
Interactive CD’s

Course Requirements
1. Oral Presentation of assigned Performance task
2. Class Interaction and Attendance
3. Passed Scheduled Periodical Examinations

Learning Outcomes Development Communication

A. INTELLECTUAL COMPETENCIES (Knowledge)

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UL –College of Liberal Arts Syllabus

1. Actualize their physical, emotional, intellectual, social/cultural and spiritual/moral potentialities D

2. Enhance their mastery of content and skills in research, meaningful discussion, reflection, I
interpretation and creative self-expression.
3. Develop the basic skills in written and spoken language which will facilitate effective I
communication of truth, beauty and goodness in their respective specialized vocation/trade; and
4. Prepare the students for responsible leadership in their communities and their professional milieu D

B. PERSONAL AND CIVIC RESPONSIBILITIES (Values)

1. Appreciate the complexity of the human condition P
2. Interpret the human experience from various perspectives I
3. Examine the contemporary world from both Philippine and global perspectives P
4. Take responsibility for knowing and being Filipino P
5. Reflect critically on shared concerns P
6. Generate innovative practices and solutions guided by ethical standards P
7. Make decisions based on moral norms and imperatives D
8. Appreciate various art forms P
9. Contribute to aesthetics D
10. Contribute personally and meaningfully to the country’s development P
4. Passed at Least Two (2) Lesson Plans

MEDIA MANAGEMENT AND ENTREPRENEURSHIP Course Map

C. PRACTICAL SKILLS (Skills)

1. Work effectively in a group P
2. Apply computing tools to process information effectively D
3. Use current technology to assist and facilitate learning and research P

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UL –College of Liberal Arts Syllabus

4. Negotiate the world of technology responsibly P

5. Create solutions to problems in various fields P
6. Manage one’s knowledge, skills, and values for responsible and productive living P
7. Organize one’s self for lifelong learning P

Legend:
I = Introduced
P = Practiced
D = Demonstrated

Alignment of Program Outcomes to ILO

PROGRAM OUTCOMES U L C A R E S
1. To maximize the use of dictionary as a tool to unlock difficulties about P D P D P P D
English terms.
2. To emphasize the facts about parts of speech based on the form and syntax P P D P P P I
3. To give the students a review of the sentence patterns of simple forms and P P P P P I D
their transformation into more complex forms.
4. To mold the learners in acquiring and studying the basics of self-expression P D P D D I I
through oral trainings and activities
5. To enable the students to know the importance of approaching English P P D P P P I
through reading literary and non-literary texts. Thus, they are trained to give
importance to cultural, conceptual and theoretical.
6. To deliver ways of achieving effective sentence-building and the skill of P P P P P I D
arranging world classes into various expanded forms of the basics sentence
patterns in preparation for academic writing.
7. To maximize the use of dictionary as a tool to unlock difficulties about P D P D D I I
English terms.

Legend:
D – Demonstrated
P – Practiced

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UL –College of Liberal Arts Syllabus

I - Introduced

Prepared by:

Kareen Claire Jardinez

Professor

Approved:

Dr. Carmelita S. Quinto

Dean