Revolutionize the

automotive cockpit

Cyril Clocher
Asia Marketing Manager
Automotive processors

Texas Instruments
Introduction

One of the most exciting aspects of the automotive business is the increased pace in
expanding capabilities and features for drivers and passengers, enabled by the ever-
expanding adoption of computing technology. Automotive engineers all have the same
simple objective: to create automobiles that are greener, safer, more connected and fun.

In addition to market megatrends, there are also foundational shifts (see Figure 1).
Development cycles are shortening. Vehicles are undergoing significant evolutions,
with the rapid introduction of technology that enables enhanced infotainment
and connectivity, automated driving and safety features and alternative energy
technologies. Features made possible by advanced electronics and software are
becoming both must-have features and key differentiating factors. The volume and
complexity of data processing in vehicles has increased by an order of magnitude in
just a few years.

Recent market studies confirm that purchase triggers for vehicles have significantly
evolved in the past few years, highlighting the increased customer interest in new
technologies. These technologies include a “connected lifestyle” in the cockpit, the
ability to customize the dashboard and a safer and more secure driving experience
(Figure 2 on the following page).
AU T O M OT IVE IN D U ST R Y T R EN D S

GREENER SAFER SAFETY

FIRST
CONNECTED

Fuel econmomy
electrification L1 & L2 ADAS, Integrated cockpit, sensors,
hybridization ... automation … V2X ...

Vehicle hardware as
 Software
differentiating factor
FOUNDATIONAL 6.5M 100M
LINES OF CODE LINES OF CODE
Long development cycles  Shorten cycles
SHIFTS IN THE
AUTOMOTIVE Boeing 787 Average Human operated, stand-alone  Assisted & connected
Dreamliner Luxury
INDUSTRY Vehicle OEM at the center of high tech
 Gravity shifting to electronics
Sources: IEEE, Automotive Designline
components

Figure 1. Automotive
TI Confidential industry trends.
– NDA Restrictions
\

Revolutionize the automotive cockpit 2 June 2017

 PURCHASE TRIGGERS FOR VEHICLE ARE EVOLVING
Relative scale with respect to brand image
Purchase trigger Percent of Gen Y indicating they expect significant
New technology available benefits from these automotive technologies…
5
Help keep driver connected to friends and family 46%

4 Connect smartphone to use all its apps from vehicle’s dashboard UI 52%

4×
In-vehicle technology that makes driver feel safe and secure 52%
3

3× Easier customization of a vehicle’s technology after purchase or lease 52%

2
Block driver from engaging in dangerous driving situations 59%

1
Let driver know when the speed limit is exceeded 63%

Recognize the presence of other vehicles on the road 72%

0
First-time buyers Repeat buyers
Source: Deloitte. Driving through the consumer’s mind – Dec 2014 Source: Deloitte 2014 Global Automotive Consumer Study

New technology available is up to 4× more … With new technologies at affordable cost. They aren't
important as a trigger than better brand image. willing to pay much with only 27% willing to pay over $2,500.

Figure 2. Purchase triggers for vehicle are evolving.

TI Confidential – NDA Restrictions
2

These market trends are reflected in Figure 2 and These automotive processor capabilities include:
show the increased pace of technology deployment • The integration of automotive features and
in vehicles. Figure 3 illustrates the anticipated software platforms to optimize the electronic bill
forecast for steady growth of semiconductor of materials (EBOM).
content in automobiles.
• The delivery of a heterogeneous architecture
What does it mean for automotive processors? for best concurrencies, safety, security, power
Automotive processors have become a fundamental and performance to address new automotive
enabler for smarter, safer and connected vehicles. use cases.
In fact, there’s a direct connection between an • Differentiation via image-, signal- and vision-
original equipment manufacturer’s (OEM) ability to processing capabilities.
support the features their customers care most
The automotive industry has taken major steps to
about in new automobiles and the capability of
achieve the exciting goal of integrating connected
automotive processors, as illustrated in Figure 4 on
TECHNOLOGY
the following page. AND SEMICONDUCTOR DEPLOYMENT IN
in-vehicle infotainment (IVI) systems, reconfigurable

AUTOMOBILE digital clusters and a number of technologies

categorized under informational advanced driver
assistance systems (InfoADAS) into
ECUs/car AVERAGE/car
a single electronic control unit (ECU)
40–50 80–100 $334 $362 that creates a safer and unique driving
IN 2005 IN 2015 IN 2014 IN 2018 experience. Texas Instruments (TI)
has invested more than a decade in
Complex problem becoming Steady growth in automotive
more complex semiconductor content “Jacinto” automotive processors, as
Sources WindRiver, newelectronics Source: Gartner IHS, Bank of America Merrill Lynch
well as the many analog companion
Figure 3. Technology and semiconductor deployment in automobile. chips supporting this trend (see Figure
5 on the following page).

Revolutionize the automotive cockpit 3 June 2017

AU T O M OT IVE PR O C ESSO R S C APABIL IT IES R EQ U IR ED
T O IN N O VAT E BEYO N D IN F O T AINMEN T
End-user
wants
New technologies Optimize total Richer features Safer driving
at affordable cost cost of ownership than previous car experience

Benefit from Automotive quality Personalize HD Augment road

technology virtual dashboard perception
improvements • Digital cluster • 360° View, Robust RVC
Car OEM focus on

• Dedicated audio zones • Augmented reality (AR)

• Customize cockpit • Head-up display (HUD)

Optimized ECU Electronic systems Provide greater Enhanced

system cost reliability user’s experience perception inside
R&D efficiency • More HD displays the car
• Driver identification • Driver monitoring
• Cloud-based services • Gesture control
• Cockpit noise reduction
• Natural voice recognition
Processor

Optimized eBOM Heterogeneous architecture for best Differentiate via image-,

via integration of concurrencies: safety, security and performance signal- and vision-
Auto

auto features and to address automotive use cases processing capabilities

SW platforming $

Figure 4. Automotive processors capabilities required to innovate beyond infotainment.

TI Confidential – NDA Restrictions

TI’s journey to help the industry “Jacinto 6” adds more real-time data-processing
revolutionize the automotive cockpit capabilities to the traditional IVI features, enhancing
the driver experience by:
Designed for automotive safety and robustness, TI’s
“Jacinto 6” automotive processors are a first step to • Strengthening the digital signal processor (DSP)
help redefine the traditional infotainment processor and vision-processing engines.
architecture. “Jacinto 6” devices integrate more • Introducing the InfoADAS software development
features into the processor without compromising kit (SDK), which delivers an automotive-ready
performance in order to pave the way for an framework for enabling ADAS algorithm
unparalleled in-vehicle experience. integration into the infotainment SDK.

Taking our concept of informational

ADAS and integrated digital cockpit
AUTOMOTIVE to the next stage, TI implemented
DIGITAL COCKPIT real system demonstrations running
Head-up display
Including augmented reality processing

on single “Jacinto 6” processors

Audio Amplifier Feature-Rich In-Vehicle-Infotainment (IVI)

Reconfigurable Digital Cluster

Head Unit Co-Processor at the Consumer Electronics Show
with driver monitoring systems

(CES) in 2015, 2016 and 2017.

We demonstrated that the unique
“Jacinto 6” heterogeneous architecture
can scale and support multiple cockpit
In-Vehicle-Infotainment with informational ADAS
applications, including those that
Including surround view (SRV), front and interior cameras
processing, and driver identification systems
require safety such as reconfigurable
digital clusters, to deliver the required
Rear Seat Entertainment

Figure 5. Digital cockpit applications supported by TI “Jacinto” processors. performance like fast boot, high-level
operating system (HLOS), and safety

Revolutionize the automotive cockpit 4 June 2017

 H ET ER O G ENOU S AR C H IT EC T U R E: O N E SIZ E D O ESN ’ T
F IT AL L

Choose the right core for the right job

Single to multi-cores MPU enables
performance scalability and concurrencies

Optimize entire platform

around programmer Separate MPU clusters facilitate multi-OS and
MPUs productivity on the MPUs multi-domain software architecture
Flexibility

Greater power efficiency than solution using

GPUs Offload the majority of general-purpose processors
* +
“work” to specialized
<< - processors. Provide tools
DSPs Auxiliary MPUs support real-time, safety OS
and software to manage
and/or interrupt-intensive tasks
AMPUs complexity
MPU : Microprocessor HWAs
GPU : Graphics Processor
DSP : Digital Signal Processor Image, signal and vision co-processors for
AMPU : Auxiliary Microprocessor
HWA : Hardware Accelerator simultaneous IVI and InfoADAS features

Efficiency
Figure 6. Heterogeneous architecture: one size does not fit all.
TI Confidential – NDA Restrictions
5

OS separation and vehicle stack integration at an features on a single system-on-chip (SoC), with
optimal system cost. See Figure 6. robust hypervisor implementation supporting
multiple virtual machines and graphics
“Jacinto 6 Plus” devices: built with processor unit (GPU) sharing.
digital cockpit in mind
• Enables shorter time to market by leveraging
Software is one of the biggest investments for the same robust and proven architecture of
Tier 1 manufacturers/OEMs. Software is also “Jacinto 6”, including DSP and embedded
the pillar of differentiation. With that in mind, TI’s
vision engine (EVE) accelerators.
“Jacinto 6 Plus” device extends the robust and
• Supports innovation at a reduced cost by
proven “Jacinto 6” architecture with both higher-
integrating several new Internet protocols (IPs),
performance cores and additional features. This
including raw camera Image Signal Processor
combination supports TI’s objectives to both
(ISP), Camera Serial Interface (CSI)-2 ports and
protect existing software investments and enable
Controller Area Network-Flexible Data Rate
industry trends toward more integration without
(CAN-FD), which enable lower system EBOM
compromising performance and time to market.
and support the next generation of interfaces.
The “Jacinto 6 Plus” device scalability:
“Jacinto 6 Plus” SoCs come with a dual-package
• Facilitates the reuse of existing hardware and
strategy. Existing “Jacinto 6” customers can easily
software, with no change other than system
upgrade their current hardware and optimize system
upgrades to route external cameras and
BOM while integrating cameras and surround-
connect additional displays to the processors.
view features with minimal hardware impact, or
• Allows head-unit features and emerging take full advantage of “Jacinto 6 Plus” capability
analytics/image manipulation, as well as multi- and performance for enhanced features such as
domain/multi-OS capabilities. augmented reality (AR) heads-up display (HUD)
• Gives you the ability to integrate on each of the (Figure 7 on the following page).
infotainment, vehicle and driver domains more

Revolutionize the automotive cockpit 5 June 2017

 MPU @1.8 GHz  12.6K DMIPS GPU @665 MHz  42.5 GFLOPS
+50% Perf. vs. DRA745 (1.2 GHz) +33% Perf. vs. DRA745 (532 MHz)

SERIALIZER + DESERIALIZER

SER
Jacinto 6 Plus
Capture Multi 1080p display capability
CSI-2 4L
Surround View

Up to 2880×1080 resolution

DESERIALIZER
SER ISP 6.5
Cameras

MPUs GPUs

DS90UB960
Display
SER

HWAs AMPU
2 MP C66x at 850 GHz
SER

30 fps +21% Perf. vs.

Vehicle
System services
connectivity DDR
DDR
EMIF
DRA745 (700 MHz)
Storage Serial EMIF
connectivity connectivity
2 MP 30 fps 3D Up to $10 BOM saving thanks SPI
Surround view to ISP integration

Pin-2-pin compatible DDR3-667 MHz  10.7 GB/s

MCU
+26% Perf. vs. DRA745 (DDR3-532 MHz)
DRA745 DRA746 DRA746P DRA767P CAN
“Jacinto 6” “Jacinto 6” “Jacinto 6 Plus” “Jacinto 6 Plus”

CAN PHY
+ 25% DMIPS + 26% mem b/w + 50% DMIPS
+ ISP 6.5 + 33% GPU
+ CAN-FD + 21% C66x Vehicle CAN Bus

FigureTI 7. “Jacinto
Confidential 6 Restrictions
– NDA Plus” SoC features and performance improvements.
6

“Jacinto 6 Plus” SoC is also the solution of choice • Relevant information and safety content
for designers new to the “Jacinto 6” platform according to current driving situations,
who want reliable, robust and proven technology displayed in the center field of vision to pave the
to design digital cockpit systems without way for autonomous driving.
compromising time to market, thanks to the mature
Any new technology that OEMs intend to use must
hardware and software environment and rich
meet automotive quality and reliability standards (Ex:
“Jacinto” ecosystem.
AECQ100, ISO 26262, ASIL-B, etc.) while adhering
to a rigid budget. Similarly, drivers will continue to
The integrated digital cockpit
push to get more for less: greater perception of road
Soon, drivers will not only rely on traditional
conditions and the monitoring of every angle of a
instrument clusters and the center stack to give
vehicle will become standard, as will a richer user
them reliable vehicle and safety information and
experience by leveraging even further connected
access maps and media. They will also expect:
lifestyles in the cockpit.
• More complex content, including endless media
These demands will reinforce the need for ECU
selections from any source, 3-D navigation,
integration which, at some point, will become
ADAS and AR views with the ability to morph
mandatory to meet features at a reasonable
size, shape and colors according to the task at
cost. A purpose-built SoC that meets automotive
hand, all seamlessly blended in high definition
qualification and safety requirements, enables
on multiple displays.
software scalability and greater R&D efficiency,
• Ergonomics to further improve their focus and and delivers the necessary performance and
attention on the road, including augmentation differentiation will become even more fundamental
with HUD to show relevant driving information in to support market trends in the automotive industry
their direct field of vision. (Figure 8 on the following page).

Revolutionize the automotive cockpit 6 June 2017

ECU INTEGRATION IS BECOMING MANDATORY
PROBLEM TO SOLVE

HUD
Reconfigurable digital cluster
1. Car line will continue to have rigid
budgets
o
o
Optimized system cost
R&D efficiency

Radio, Audio, Voice functions New technologies must be

2. introduced with “automotive
quality and reliability”
o
o
Purpose-built from inception
Meet auto certifications

Augment perception of road

Rich HMI / Screen

3. conditions and monitor every
angle of your vehicle
cloud apps mirroring o Performance
o Integration
o Innovation

4. Greater user’s experience

leveraging “connected lifestyles”

ECU integration
is MANDATORY to meet features at
Online gaming Multimedia
cost point of future digital cockpit
Figure 8. ECU integration is becoming mandatory.
TI Confidential – NDA Restrictions
7

The real challenge won’t simply be to deliver Achieving this combination will require not just
additional Dhrystone million Instructions per second a boost in device performance, but redefined
(DMIPS) on a general-purpose microprocessor unit and adapted architectures to support the even-
(MPU), Giga floating-point operations per second more demanding integrated digital cockpit use
(GFLOPS) on a GPU or enhanced multimedia cases. These requirements tie into TI’s vision and
capabilities, but to have the right balance between strategy to drive the future of automotive digital
these measures and: cockpit SoCs.
• Support for more complex use cases involving
multi-OS/multi-domain/multi-display capability.
For more information
• The necessary isolation of different domains
To learn more about TI’s “Jacinto” automotive
supporting various Automotive Safety Integrity
processors, visit: ti.com/jacinto
Levels (ASILs) and safety requirements.
• The vision analytics capabilities of SoCs, which
will have to scale from entry level to premium on
a single software platform.

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