Академический Документы
Профессиональный Документы
Культура Документы
1. Strategic Overview
2. Strategic Overview (cont.)
3. Facebook Analytics (2017)
4. Facebook Analytics (2018)
5. Instagram Analytics (2017)
6. Instagram Analytics (2018)
7. Competitor Report
8. Competitor Report (cont.)
9. Future Content
Strategic Overview
Mass Comm Week at Texas State is a week long event that includes many
guest speakers and events for Mass Communication majors and beyond. Mass
Comm Week provides students with many interactive and
networking opportunities. The events draw in many students and staff and give
students a better look at their field of study while also giving information about
the companies and guest speakers that attend.
Mass Comm week is currently active on Facebook and Instagram and posts
frequently each day throughout the 5- day long event. Many of their posts are
infographics that give students and staff information about the upcoming
events, but also include content from the actual events that comes from
students, staff and the guests. Mass Comm Week is mainly active on Facebook
and Instagram during the month leading up to Mass Comm Week and during
the event.
Some of their Instagram and Facebook post types include:
- Infographics - Countdown posts
- Videos -Interviews of students
- Pictures of students - General information about the events
- Live video (Facebook)
Since the platforms are only active about a month out of the year, they don't
get much engagement. Although they have their strengths, they also have some
weaknesses that impact the level of engagement that they receive.
Strengths of social media platforms:
- Frequent posts throughout the event
- Students are featured in posts and some posts are generated by students
- Live video from the events
- Pictures from the events
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Strategic Overview 3
Although the platforms have some great content, there's always room for
improvement. Mass Comm week has a ton of potential and improvements to the
social media presence will bring future success to this event. Mass Comm week
should market to more departments within the university in order to increase
attendance at these events and to also increase engagement on the social media
platforms. The Instagram and Facebook pages should get a facelift and the
content should be more creative and original.
Overall, Mass Comm Week has proved to be a very successful event for
students and the facilitators and can only become more successful from here on
out. With minor adjustments to these platforms and the event there will be even
greater attendance at the events and engagement on the social media platforms
that will really put Mass Comm Week on the map, not just at Texas State, but
within the journalism and mass communication world as a whole.
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Facebook Analytics 2017
3
Faceboook Analytics 2018
4
Instagram Analytics 2017
5
Instagram Analytics 2018
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Competitor Report
PRSSA National Conference
Instagram Handle: prssanational
Number of Followers: 3,305
Number of posts in the past month: 29
Type of posts in the past month: PRSSA posted a sequence of pictures that were a
countdown to the national conference starting with day 10. Many of their posts are
infographics and posts that are pictures include students/members of PRSSA. They
also posted a few videos of people talking about diversity.
What type of content does the department post? They post student resources,
interviews and events.
Average likes and comments for the past month: Avg. likes: 108.3 Avg. comments:
1.13
Overall opinion: I think that the Instagram does an average job of posting and has
average quality posts. I think that they could be way more creative with their posts
and showcase more events, students work and overall accomplishments.
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Competitor Report
Innovation Week TXST Facebook URL: https://www.facebook.com/TXSTCE/
Number of followers: 718
Number of posts in biggest month: September 2018, they posted 29 times
Types of posts in biggest month (break down between text, video, photos, graphics, links, etc.): During their
biggest month which was September, their posts consisted primarily of informative text regarding their event
as well as photos of the speakers who were coming to speak. They had links on majority of their posts for
students to see a full schedule of all the guest speakers.
What type of content does the department post? For example, events, student resources, alumni bios, general
encouragement, humor, etc. The department primarily posts about events that they’re going to be holding.
Majority of what they post is either a notification about an upcoming event, or a recap of what went on during
such events.
Average likes, comments and shares per post for month: Avg likes: 6.89, Avg. Comments: 0.17, Avg. Shares: 1
Overall opinion of the assigned FB page (positives, negatives, biggest thing you would recommend SJMC
consider with its own content) I think the biggest positive would be that they post often and it’s always
informative. I personally think it’s most important for any kind of school social media to always be
informative. The negatives that I saw was that their content lacked the need for interaction, I just didn’t see
much room for student interaction. I think this could be fixed by asking questions to students about what their
plans are to come and participate in their events maybe.
Instagram Post
Facebook Post