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Netflix by the Numbers: Statistics,

Demographics, and Fun Facts
 Blog (https://muchneeded.com/category/blog/)  1.4K

Over the years, Net ix has become a force to be reckoned with in the entertainment
industry.

From hit TV series like House of Cards and

View Products by $$$ [hide]
Orange is the New Black to winning the highest
Net ix Company Statistics
number of Emmy awards nominations, the
Net ix User Statistics
company is showing its prowess as an internet Net ix Financial Statistics
TV company. Net ix Fun Facts


With such a big company, there are usually numbers that wow the public. Just because
these numbers sound surreal and only a few companies can dream of achieving them.
In this post, I’m going to examine some big numbers behind one of the largest TV compa-
nies in the world.

Netflix Company Statistics

1). Netflix has 139 million paid subscribers

How many people would have thought that Net ix was in existence before Facebook? Or
even Google? Very few.

Yet, Net ix was founded on August 29, 1997, and it has come a long way since then.

According to Net ix, they have over 139 million paid memberships in over 190 countries.

2). The company filed its IPO in 2002

In May 2002, Net ix initiated its initial public offering (IPO) by selling 5.5 million shares at
a price of $15 per share to bring the company’s evaluation to $82.5 million. Today, a share
is worth $339 (https://www.google.com/search? 
q=NASDAQ:NFLX#mie=l,/m/07zm2vb,Net ix%5C,%20Inc.,NFLX,NASDAQ,Net ix%20Inc,/m
and the company is valued at $147 billion.


3). Netflix started its streaming service with
1,000 titles
In January 2007, Net ix launched its streaming service (https://qz.com/887010/net ix-
n x-launched-streaming-video-10-years-ago-and-changed-the-way-we-watch-every-
thing/) with “Watch Now” that had 1,000 titles. This was partly as a result of tougher
competition from other DVD rental services.

The streaming service has a simple premise. Instead of subscribers waiting for their DVD
to be delivered, they can watch immediately on their computer. Even though such an idea
looks normal today, it was new at the time.

4). In January 2018, Netflix has nearly 15,400

titles across all of its regional libraries
There has been a decline in over the years in the Library size. In the past years, Net ix’s
library size was staunted which was a major concern. As of January 2018, Net ix had
recorded 5,599 titles (source: uNoGS (http://unogs.com/)).

In 2014, there were over 8,000 titles in the U.S. content library, so it’s still a decline but
we’re hopeful there will even be more by December 2018.

5). Netflix delivered its billionth DVD in 2007

After about seven and a half years of operation, Net ix delivered its billionth DVD
(https://news.google.com/newspapers?
id=Qqc_AAAAIBAJ&sjid=p1YMAAAAIBAJ&pg=2709,435491&dq=net ix+1+billionth+dvd&hl=en)
in February 2007. To commemorate this, Net ix awarded a lifetime subscription to the
subscriber who made the order of the DVD, Babel.

6). Netflix has 112 Emmy Award
Nominations in 2018
With its increase in the number of television series, Net ix has racked up Emmy nomina-
tions over the years. And in 2018, the company got 112 nominations (http://www.vulture.-
com/2018/07/emmys-2018-nominations-net ix-hbo.html).

This was enough to break HBO’s 17-year long run as the TV company with the highest
number of Emmy award nominations every year.

This is up from 91 nominations in 2017 and 54 in 2016. This shows Net ix’s investment to
take on the traditional TV companies and compete with popular and quality TV shows.

7). Netflix streams take 15% of the world’s

downstream bandwidth
According to the October 2018 Global Internet Phenomena Report by Sandvine, Net ix
takes up 15% of the global downstream bandwidth
(https://www.sandvine.com/hubfs/downloads/phenomena/2018-phenomena-re- 
port.pdf). This value even goes up in the United States as it accounts for 19.1% of the
downstream bandwidth.

In the evening, during peak hours, Net ix usage could rise as high as 40%. The study says
Net ix could have taken up to 3 times its current volume without its superior stream
compression technology.


8). Netflix takes a 26.6% share of global
video streaming traffic
This gives Net ix the largest share of the global video streaming traf c. In comparison,
YouTube has 21.3% of the traf c, Amazon Prime Video has 5.7%, Facebook Video has 3.4%
while Hulu has 0.4%.


9). Netflix expanded to Canada in 2010
After 13 years of operation in the United States and about 14 million subscribers, Net ix
took its rst step into the international market by offering its streaming service in Cana-

da in 2010.
10). Netflix service is now available in 190
countries
At the Consumer Electronics Show in January 2016, Net ix announced its service would
be available in 130 more countries to make it available in 190 countries in 20 years
(https://www.businessinsider.com/net ix-turned-20-this-week-see-how-its-grown-
over-the-yearscharts-2017-8?IR=T). This allowed many countries already aware of Net ix
to take an opportunity of the service.


11). Netflix is set to have 700 Originals for
movies and TV shows in 2018
If you think you’ve watched enough Original movies and TV shows on Net ix, brace up
because you’re about to be blown away. Net ix currently has over 65 original shows
(https://www.pulse.ng/bi/tech/all-65-of-net ixs-notable-original-shows-ranked-
from-worst-to-best-id8152173.html) but the company has plans to up it to 700 Original
(https://www.slash lm.com/net ix-originals-700-in-2018/) TV shows and 80 Original
movies in 2018.


The company has spent almost $8 billion on original shows. That’s bigger than what it
spends on other content. With an additional 700 original shows, you have to watch 2
movies daily to completely exhaust the list per year.

Netflix User Statistics

12). Netflix has 130 million members

worldwide
As Net ix gained popularity throughout the world, its members also increased. As of sec-
ond quarter of 2018, Net ix has over 130 million members
(https://s22.q4cdn.com/959853165/ les/doc_ nancials/quarterly_reports/2018/q2/FINAL
Q2-18-Shareholder-Letter.pdf). Of these members, over 124 million are paid members.

13). Netflix has about 57 million members in

the United States 
As of June 2018, there are 57.38 million Net ix members in the United States. Of these,
55.96 million are paid members.

This is where the company has its headquarters and it’s no surprise that it has its largest
user base here.

14). 77% of VoD users subscribe to Netflix in

2018
According to Statista, this percentage of video on demand users are on Net ix. Of the 18
to 29-year-old group, 74% of VoD users
(https://www.statista.com/statistics/421839/net ix-internet-user-age-usa/) are on
Net ix. 78% of 30 to 49 year-olds and 74% of 50 to 64 year-olds use Net ix.



15). Netflix users spend 1 billion hours
watching movies weekly
That is the number of hours Net ix users now spend on the platform watching movies
(https://news.softpedia.com/news/net ix-users-spend-1-billion-hours-per-week-
watching-movies-514989.shtml) every week. [source
(https://www.buzzfeed.com/keely aherty/xx-random-weirdly-fascinating-facts-about-
our-net ix)]

This is one sign of Net ix replacing many traditional TV stations as Net ix has now intro-
duced many TV series and original movies into its programs. Even Net ix users can
watch comedy on the platform now.

16). An average Netflix subscriber watches

60 movies annually
An average Net ix subscriber watched 60 movies (https://media.net ix.com/en/press-
releases/2017-on-net ix-a-year-in-bingeing) on the platform in 2017. This amounts to an
average of 5 movies every month.


17). The most affordable country to
subscribe to Netflix is Turkey.
There are several parameters to it, but Net ix costs different (https://www.compar-
itech.com/blog/vpn-privacy/countries-net ix-cost/) amount depending on the country
or city. In Turkey, for example, the basic subscription is $3.27 per month, while the same
plan costs $11 per month in Norway.

Is this ideal? Is Net ix trying to get more users to sign up considering the usage is at 11%
(https://www.digitaltveurope.com/2017/06/14/ampere-net ix-use-in-turkey-stands-
at-just-11/)? Or perhaps, we should move to the cities to enjoy it.


18). 54% of adults in the US have access to
Netflix
According to a study by Leichtman Research Group (LRG) in 2017, 54% of TV households
(https://www.marketingcharts.com/digital/video-75495?utm_campaign=rssfeed&ut- 

m_source=mc&utm_medium=textlink) now have access to Net ix. This is even more im-
pressive when it’s considered that this is higher than 53% of adults who have access to
digital video recorders (DVRs).

This is a change in trend towards the service offered by Net ix. To understand how rapid
this trend is moving, only 26% of US adults had access to Net ix just 7 years ago in 2011.

This is no big surprise as Net ix eliminates the need of an extra hardware and installation
before use.


19). 23% of all US adults stream Netflix daily

The same LRG study found that almost one in 4 US adults stream Net ix daily. Wow! To
put a number of people behind that statistic, that’s about 58 million of over 250 million
US adults (https://www.census.gov/quickfacts/fact/table/US/PST045217) population
watching Net ix daily.


20). 81% of Netflix subscribers use the
service on a TV set
This is one evidence of the internet TV company taking more share of the traditional TV
stations’ viewership as many are now watching Net ix during the time that’s usually allo-
cated to a traditional TV. And they remain subscribed (https://www.broadbandtvnews.-
com/2017/07/12/59-of-us-broadband-homes-have-net ix-amazon-or-hulu/) to this
service for months.

21). 58% of users subscribe to the Netflix

service for its originals
In a 2016 study by Cowen and Company, 58% of Net ix users (https://www.emarketer.-
com/m/Article/Net ix-Reports-Churn-Subscribers-Leave-over-Price-
Increase/1014254) said they subscribe to the service because of its original programs.
These are programs that users can’t nd anywhere else.


In addition to that, 51% subscribe to the service because of no ad interruptions while
watching the programs. People are already exposed to too many ads and many people
enjoy an opportunity to watch just their TV programs in peace.

22). 40% of 18-34-year-old watch Netflix on

TV most often
When asked in a Cowen & Co study, about 2 in 5 adults (https://variety.com/2018/digi-
tal/news/net ix-tv-survey-broadcast-cable-youtube-1202864459/) between the ages of
18 and 34 say they watch Net ix most often on their TV. This is far higher than 17% who
watch YouTube most often, 12.6% who watch basic cable, and 7.6% who watch Hulu.

Among adults of all ages, Net ix still leads with 27% compared to basic cable at 20%,
broadcast at 18% and YouTube at 11%.


23). 70% of US adults binge-watch 5 episodes in a sitting on Net ix

A study by Deloitte found this with 35% of millennials (http://www.latimes.com/enter-

tainment/envelope/cotown/la-et-ct-binge-viewing-survey-story.html) doing it on a
weekly basis. Even though the study is related to online TV shows from many companies
rather than Net ix alone, Net ix is a major player and is responsible for a large share of
binge-watching.

In fact, 38% of people (https://mediaweek.com.au/binge-watching-now-a-common-

practice-in-the-us/) within the ages of 19-25 are addicted to streaming video content,
according to MediaWeek.


This habit is encouraged by services like Net ix as they release a whole season of a TV
series once rather than traditional TV shows that release an episode every week. In fact,
Net ix’s VP of product innovation, Todd Yellin admits this (http://uk.businessinsider.-
com/net ix-describes-elite-binge-watchers-2016-3?utm_source=feedly&utm_medi-
um=webfeeds&r=US&IR=T) in a video.

“There is a tiny minority of people who will binge through the whole thing in the exact
amount of time, from the second we launch it at midnight California time,” he said. “13
hours later, or exactly how many hours are in the show, they’ll nish.”

Netflix Financial Statistics

24). Netflix is the 10th largest internet

company in terms of revenue
With a revenue of over $11 billion in Q4 2017, Net ix is the 10th largest internet company
(https://www.forbes.com/sites/danafeldman/2018/01/22/net ix-has-record-break-
ing-fourth-quarter-in-2017-exceeds-11b-in-revenue/) based on revenue. In the second
quarter of 2018, the company had a total revenue of $3.9 billion.


25). Netflix spent $6 billion on original
content in 2017
That’s the amount Net ix spent on content to produce 1,000 hours of original movies for
its subscribers. The internet TV service is spending on original TV shows to attract more
subscribers to its service. $6 billion was Net ix’s estimated annual budget
(https://www.businessinsider.com/net ix-vs-amazon-prime-video-content-spend-esti-
mate-chart-2017-4?IR=T), exceeding Amazon’s $4.5 billion budget.


When you consider that Net ix spent 3 times the $2 billion that HBO spent during the
same period of time, it’s an aggressive strategy by Net ix.

26).  Netflix paid Chris Rock $40 million to

produce two comedy specials
There’s no arguing the fact that stand-up comedy shows are popular. I love comedy and
would pay for it. Net ix isn’t naive either, that’s why they can spend $40 million
(https://www.forbes.com/sites/maddieberg/2016/10/24/net ix-is-about-to-give-you-
800-million-worth-of-original-content/#2b90e32e3498) on an individual actor — Chris
Rock. Giggles:)


Regardless of the competitors like Hulu and other video streaming networks, Net ix isn’t
relenting on working with the best personalities and teams. It can only get better.

27). Netflix is on track to spend $13 billion in

2018 for original TV content
This is the amount Net ix is expected to spend in 2018
(https://www.economist.com/brie ng/2018/06/30/net ix-is-moving-television-be-
yond-time-slots-and-national-markets) for its original TV content. For this amount, the
company is expected to release 82 feature lms. It’s also expected to produce or procure
700 new or exclusively licensed television shows.

Truly, the billion-dollar content race is on. The big players aren’t giving up. Take a look at
the budget in 2017 (https://techpinions.com/apples-programming-and-content-chal-
lenge/52447). But that’s not all, a whopping $13 billion (https://medium.com/state-of-
the-screens/net ix-is-expected-to-spend-up-to-13-billion-on-original-programming-
this-year-ed3084f3a1de) investment will push Net ix to the top of this chart in 2018.


This includes 100 scripted dramas and comedies, documentaries and children’s shows,
stand-up comedy specials and reality and talk shows.

To put these numbers in perspective, Warner Brothers, the Hollywood studio with the
largest number of feature lms this year, is only producing 23 lms. And Disney is only
producing 10.


28). Netflix spent over $526 million on
marketing in the second-quarter of 2018
Despite Net ix being one of the most popular companies in the world, it spends a lot of
money on marketing. With over $526 million spent in the second quarter of 2018, and a $2
billion budget on campaigns (https://www.adweek.com/creativity/net ix-is-spending-
more-on-marketing-this-year-than-some-of-its-rivals-are-on-content/).

That’s more than the revenues of some big companies. Customer acquisition is a serious
issue, hence, Net ix isn’t leaving any stone unturned.


This shows the importance of marketing. No matter how big a company is, marketing is
an activity that must always be invested in throughout the lifetime of a company.

With marketing, a company gains more brand awareness, more customers, and more
pro ts.

29). Netflix has accumulated $21.9 billion in

debt
As at the end of September 2017, Net ix had accumulated a debt of up to $21.9 billion
(https://www.thestar.com/business/2017/10/16/anticipation-builds-pushing-stock-up-
ahead-of-net ixs-earnings-report.html). Most of the funds went into the company’s
shows as they aimed to gain more subscribers and a bigger share of the TV viewership.

This shows that Net ix, as a large and well-run company, is not perfect. The company
aims to pay off its debts in years to come as it gains more users and increase revenues.

In fact, the company seems to be sinking deeper into debt to fuel subscriber growth
(http://kathmandupost.ekantipur.com/printedition/news/2017-10-18/net ix-sinking- 
deeper-into-debt-to-fuel-subscriber-growth.html).
Netflix Fun Facts
Net ix is enjoyed in nearly 50 countries.
Latin America is Net ix’s largest (https://www.cordcuttersnews.com/some-fun-
facts-about-net ix-found-in-their-job-postings-net ix-has-a-war-room-to- ght-
criminal-organizations/) market with growth potentials.
Net ix amounts to almost one-third
(https://www.usatoday.com/story/life/tv/2013/09/18/net ix-hulu-amazon-
nielsen-viewership-data/2831535/) of traf c in the U.S. during primetime.
Net ix has its own awards — the Flixies (https://www.businessinsider.com/net ix-
ixies-awards-2013-2?IR=T).
Users can delete their browsing history on Net ix. Find option under your account
(https://www.net ix.com/ph/Login?
nextpage=https%3A%2F%2Fwww.net ix.com%2FWiViewingActivity).
The CEO Marc Rudolph rst named Net ix Kibble.com, after his dog. 
 Did you know that the original idea for Net ix was born when the current CEO,
Reed Hastings, was billed $40 for a VHS tape of Apollo 13 which he got 6 weeks
earlier?
Net ix is the largest contributor of internet traf c. [soundvine
(https://www.sandvine.com/hubfs/downloads/phenomena/2018-phenomena-
report.pdf)]
A new hire on Net ix starts out at $18 an hour.
Rectangular envelopes are a norm at Net ix. It saves cost!
Net ix was almost purchased by Blockbuster in 2000 for $50 million.
Subscribing to Net ix can help you trick your kids into bed.
The most watched show on the U.S. version of Net ix is The Breaking Dad.
“Movies that are English but still requires subtitles” is Net ix’s special category.
A Net ix inspector sorts an average of 5,200 DVDs per day, that’s about 650 DVDs
every hour.
Net ix premium members watched at least one movie per day in 2017
Globally, Net ix’s members broke a re-watch record by streaming Pirates of the
Caribbean: The Curse of the Black Pearl 365 times in 2017.

Final thoughts

Is Net ix taking over traditional TV industry? 5 years ago, that would have been a far-
reaching question. Today, it’s a valid question.

Will users continue to get an affordable price for the service? As the company moves to
increase its number of shows and revenues, the subscription fee may not stay at $9.99 for
too long.

What of competitors? Net ix has a big competitor in Amazon. Over the years, the rivalry
could get interesting. As a consumer, you should look out for what internet TV will offer
in a few years to come.


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