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OBJECTIVES &RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Data collection
Primary data
Secondary data
1 . Internal sources
2. External sources
INTRNAL SOURCES
Internal sources are all the companies own records. Registers documents etc .
EXTERNAL SOURCES
ALL other sources of information are external source of data another was of classifying the
Source of information.
1 . Primary data
2 . Secondary data
PRIMARY DATA
Primary data is being collected during the course of asking by performing surveys data is
2. SECONDARY DATA
Secondary data are the data already available in the form of print material website.
Journals etc; I have used some magazines news papers websites and course material or that
purpose.
RESEARCH TOOL
I have used the structured questionnaire in my research process which has carefully designed
keeping the entire objective in mind.
SAMPLING PLAN
The process of collecting observation from the element s of a large population may be
expensive.
Be regarded as representative of the enter population is called sampling plan consists of the
Following elements;
SAMPLE UNITS
My sample units were.
Dealers
Service center
Customers
SAMPLE FRAME
The entire list of sample unit is known as sample frame. In this project my sample frame was
Mathura
SAMPLE SIZE
In this project being aware of time and cost constraints sample size was limited to 2 dealers and
5o customers.
SAMPLE METHOD
in my research have used convenient sampling.
CONTACT METHOD
Contact method used in project is personal interview. The methods of collecting information
1) age
INFERENCE
18-22 6 11
22-27 16 29
26-32 24 49
32 6 19
SUM 50 TOTAL
FROM THE ABOVE TABLE IT IS SHOWN THAT, 50% OF THE RESPONDENTS
ARE ABOVE THE AGE GROUP
Rural 3 6
Urban 20 40
Semi-urban 27 52
Total 50 100
INFERENCE
yes 45 93
no 5 7
total 50 100
CHART 3
PR PRODUCTS
yes 28 58
no 22 42
total 50 100
Inference
Yes 42 78
No 8 22
total 50 100
INFERENCE
CONCLUSIONS, FINDINGS,
LIMITATIONS
FINDINGS
General findings
1. foreign companies can invest up to 100% in most of the manu
facturing industring in india.
10. apart from price of the product, desing and dllivery time of
producet ordered play acrucial role in triggering out demand
13. the target consumars are the elite and upper middle class.
14. on incenitives are given by the company to its marketing
present.
RECOMMENDATIONS
&SUGGESTION
SUGGESTIONS
1. The Company should also launch some cheaper products so that the peoples can buy
more…
2. Focus should be on teenagers young and executives as they represent largest portion of
the products users segment
3. Provide better sales follow up which almost every brand lacks –the research has showed
that the product users of all brands are dissatisfied with their after sales experience
4. The company should follow an aggressive selling concept.
CONCLUSION
CONCLUSION
After using the pr products customer are satisfied and they appreciates the products
from high end to low end price. Customer are satisfied with price, products and
innovation are done by company. company is getting 10% growth rate is every year.
There design is liking the customer every segment of market